Brand from South Korea: 3 Concept Eyes. A creamy, skinny fit eyeshadow in pot creates dramatic look just with one touch. Formulated with its supreme pigments and glass powder, it thus produces excellent color payoff which can be blended easily for gradation. Apply a moderate amount to eyes with a tip or brush gently. To produce a more iridescent effect and minimize fallout, use fingertip to pat color onto eyelid.