One of the prevailing fashion trends these days is a look that’s effortlessly chic. We emphasise on the effortless, when it fact it can take a quite a bit of effort to get that ‘I woke up like this’ look. Enter a brand that’s naturally cool without even trying hard; Acne Studios. If the name throws you off, you haven’t seen the least of it. Armed with street-savvy apparel options for men and women, unisex eyewear, footwear, accessories, denim, books, magazines, furniture and exhibitions, Acne Studios is the epitome of non-conformity done right.

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More than just a cool, cultivated name

Think fast! When we say acne what’s the first thing that comes to mind? If you were thinking of the skin condition - you’re not alone. This Swedish brand first went by the name Acne which in actuality stands for Ambition to Create Novel Expressions. According to an article on The Guardian, Co-founder and current Creative Director, Jonny Johansson was intrigued by the idea of “appropriating a difficult word”. Today, it’s known the world over as Acne Studios.

Spawned by Jonny Johansson’s interest in art, architecture, contemporary culture and photography, a fashion house unlike any other was born. The multifaceted approach of this Stockholm based brand has been an inspiration to many fashion and art enthusiasts since its inception. Acne started out as a digital art, graphic design and film collective. In 1997, the brand branched out into fashion with a pair of raw Acne Studios denim jeans. In 2005, the first issue of ‘Acne Paper’ themed The City was released. Issues that followed observed different themes such as The Body, Elegance and Playfulness.


Re-live the highlife with Acne Studios highlights

A testament to the brand’s core values, Acne Studios set up its Stockholm headquarters in the Old Town part of the city. Since 2007, the brand made a historic, old bank building at Lilla Nygatan 23 their hip design home. The next year, Acne joined forces with fashion high-flier, Lanvin and created an all-denim line for men and women. We’re talking coats, blouses, dresses, skirts, trousers and shorts made with denim – a trend that’s very much back in trend today. Among many of the brand’s collaborations, Acne Studios has worked with photographer Lord Snowdon. This resulted in a book of portraits which highlighted the classic blue work shirt and eight new shirt designs.

During Paris Fashion Week in 2010, Acne marked another milestone with the debut of their first furniture collection. Inspired by a classic Swedish sofa design made by Carl Malmsten, the brand breathed new life into it by stretching and altering the original. 2013 saw the brand opening a 4, 000 square foot Acne Studios flagship outlet in the famed SoHo district, Lower Manhattan, New York City. As of the time this article was written, the brand was said to have 30 stores across the globe.


Slicker than your average fashion brand

While there has been talk of how Acne Studios have become a mainstream brand with its celebrity following, there’s no denying the reach that Acne Studios have achieved so far. Jonny Johansson’s love for music took centre stage for the brand’s 2013 Spring Collection. The pieces were inspired by a cover of the Neil Young song ‘Wrecking Ball’ performed by Emmylou Harris. To date, Acne Studios continues to challenge the norm with their eclectic material choices, customized fabrics, highlighting the tailoring of each piece and zeroing in on the design aesthetic and details.

One of Acne Studios latest projects include the brands eyewear collection. The standout frames feature anti-reflective and UV protected lenses and are handmade in France. All the unisex styles comes complete with a soft case and gift box. The iconic styles include a fresh take on the classic pilot aviator called Spitfire, oval shaped frames and lenses with contrasting colours named Mustang, a new oversized frame called Library which debuted during the Men’s Fall/Winter 2015 presentation, round frames called Sigmund, and a new futuristic style called Mask.


Celebrities looking ace with Acne Studios

• Leigh Anne Pinnock was spotted wearing Acne Studios’ Fuel Shine Bomber Jacket and matching satin skirt
• Jessie J wore the Tyson Boucle Jacket and paired it with Flaire Suede Boots
• Iggy Azelea was seen wearing the much-talked-about classic, Shearling-Lined Leather Oversized Moto Jacket
• Beyoncé chose to wear the Saxe Leather Biker Jacket during the after party for her Stevie Wonder Tribute performance earlier this year
• Kendall Jenner was seen out and about wearing Acne Studios Pink Fox double wool long vest
• Lorde sported a pair of Acne Studios Mya Shoes for her performance during the iHeartRadio Festival last year


Shake up your style with iprice

Acne Studios has come a long way from Sweden to New York and the catwalks of Paris, and now you can get your dose of independent fashion online in Hong Kong. For must-have understated clothes and accessories at bargain prices, iprice is your go-to destination. Ah, if only all basics were this desirable!