Attain an elegant and chic look—without screaming that you're wearing designer clothes—with Agnès b.'s exquisite, simple and clean clothing. Established in 1985, Agnes B features ready-to-wear men’s and women’s lines, maternity wear, shoes, eyewear, handbags and accessories that are infused with contemporary trends and ageless looks that never go out of style. Learn more about Agnes B HK below.

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-12% agnès b. Zip Around Backpack

Available in Zalora HK$ 1,659.90 HK$ 1,890.00 Go to Shop

Agnès B.-The Rebellious Fashion Designer

From a brand with her name handwritten in ink by her own hand, Agnès b narrates an intriguing true story of a struggling daughter, teenager, mother and wife, buried under rising debt, judgment, rejection and disbelief. Born in 1941 in Versailles, Agnès Trouble—also known as Agnès b has gained the likes and admiration of many fashion and film interests. After completing her graduation at a local art college called École du Louvre in Paris, Agnes landed herself a role as a junior editor at Elle magazine after a unique dress that she designed to catch the eye of an Elle employee at a local flea market. However, her career as a junior editor was short-lived as she wanted to design garments instead of editing. She began working as a press attaché and a designer for Dorothy Bis, then dubbed as the French Donna Karan in Paris.

After gaining enough experience, she was confident enough to go solo and established her first company called Comptoir Mondial de Creation in 1967. She opened her first boutique eight years later in 1975. Customers would walk in, writing graffiti on the walls and dyed her cotton T-shirts at the back of the boutique. The cotton T-shirts were so popular that customers would buy them off the peg while they are still wet! She began creating her first menswear collection in 1981, taking cues of women’s garments and adding a masculine touch. The collection was so successful that she began creating a womenswear collection as well.

Similar silhouettes that were introduced back in the seventies have been maintained, including the long, striped tees, snap cardigans and streamlined suits that are still a best seller until today. Her inspiration is obtained from everyday life, from art, people, music, photographs, to the clothes that an average Joe wears, with the notion, believing that the garments are “less important” than the person wearing them. “I take inspiration from everyday life. Real women and real people inspire me,” she says.

Celebrities wearing Agnes B

Celebrities are ardent fans of Agnes b clothing and can be seen worn by the likes of Jade Jagger, Sophie Marceau, Jodie Foster and David Bowie. Clean, casual and comfortable wear, it is no wonder that the brand is fast gaining recognition in the fashion industry and it has become a popular wardrobe piece to both A-list stars and shoppers.

Agnes B x Carne Bollente

Agnes B has joined forces with Carne Bollente for a graphic design-led capsule collection. The capsule focuses on the story of Daphnis and Chloe, aiming to showcase their love story through a series of graphic print designers created by Bollente. As is expected from Carne Bollente, the story showcases its take on eroticism, recreating it in three printed embroidered designs that take inspiration from traditional Greek frescoes. The collection consists of t-shirts, a baseball hat, a pair of socks and a tote bag.

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