Stay cool and classy with garments from A.P.C, a French ready-to-wear brand. Founded by the no-nonsense Tunisian-born fashion designer, Jean Toutou, A.P.C offers products, infused with modern trends and styles, such as jeans, shoes, coats, accessories and kids wear that are timeless and never goes out of style.


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Cult Parisian brand

A.P.C, or also known as Atelier de Production et de Creation is a French ready-to-wear brand, founded in 1987 by Mr. Jean Toutou, a Tunisian- Jewish born designer. He created this brand because he dislikes the idea of the flamboyant fashion that was popular in Paris during that time. He believes that the clothes should not overshadow the wearer, thus, the establishment of his clothing line and it quickly became popular for its simple, minimalist designs. The name of the brand roughly translates to “workshop of production and of creation”, and the brand features graceful lines and simple patterns and often incorporate the characteristics of military garments into its designs.

One of the feature products from A.P.C is the Japanese raw denim jeans designed by Adam Shantir. The jeans were popular among denim lovers because of the high-quality, slim cut and fashionable denim jeans produced by the company. It was undoubtedly French, and fashion enthusiasts would call it a “minimalist aesthetic”. Today, the brand has evolved and it features products such as Breton sweaters, flirty smock dresses and wedge ankle boots.

The designs were inspired by work wear and free from any embellishment while still maintain the label’s stylish aesthetic. Since its establishment, A.P.C has opened many stores worldwide. Besides the flagship store in Paris, A.P.C stores can be found in cities such as Antwerp, Berlin, Kobe, London, Osaka, New York City, Tokyo, Los Angeles, and at Raffles Hotel in Singapore.

Keeping in style with A.P.C

A.P.C, often being labelled as the “French’s Gap”, carries the essentials that a fashion lover needs for assembling a good-looking, simple outfit produced with great craftsmanship and style. While the label’s most popular item is the dark denim jeans, A.P.C offers fashionable items while still maintain the timeless urban feel with the use of bold colors. From shoes to coats, A.P.C offers apparel and accessories for adults at affordable prices, creating a common thread between the general public and elite celebrities. Besides that, A.P.C also caters clothing line for kids as well that will definitely ignite the stylish bug in young boys and girls. So, whether you are looking for rock novelty tees or fanciful bags, necklaces or accessories, A.P.C offers a wide array of everlasting fashion that can suit anyone’s taste.

Artist collaborations

As a designer, Toutou keeps up a steady pace with the modern trends with style and class rather than tacky. So, when it comes to inspiration for his designs, Toutou turns to musicians and artists and shuns away fashion shows and celebrity culture. A man with a passion for music, he produced his own CD’s at the Altier de Production et de Creation recording studios, and even sells compilation’s CD’s of some of his favorite musicians at some of his stores.

Toutou’s passion for music has led him to collaborate with a long-time friend and a fellow rap artist, Kanye West to design a collection of menswear that consists of Jeans, T-shirts, and hoodies for men. The collection, named A.P.C Kanye is expected to be released on July 14 and the collection focuses on discreet classic wardrobe pieces that are unlike anything we see on the fashion runway. Other than the collaboration with music artists, Toutou has also collaborated with various fashion designers and exclusive retailer's stores.

All of his clothing was wholly sold at exclusive fashion stores such as Bergdorf Goodman in New York. Through the collaborations with other distinguished fashion designers in the fashion industry, his designs were accessible to the people who admired his high-quality clothes. Now, Toutou continues to collaborate with other reputable fashion designers and he has worked with fashion designers, Anna Sui and Jessica Odgen.

The no-nonsense brand that Celebrities love

Celebrities are a huge fan of the A.P.C clothing especially, the ever famous Japanese denim jeans, popular among music artists like Kanye West, Nick Jonas, elite celebrities like Katie Holmes, Michael Fassbender, Kirsten Dunst, and television host, Anderson Cooper. With its simple design of casual and comfortable wear, it is no wonder that the brand is fast gaining recognition in the fashion industry and it has become a must-have wardrobe piece to both celebrities and shoppers.

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