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September 2018 Apple Phones & Tablets Price Hong Kong | iPrice HK

598 Products
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Apple iPhone X
From HK$ 8,286.00
3 Stores
HK$ 8,286.00
HK$ 8,299.00
HK$ 8,588.00
Design and DisplayHow do you create a deeply intelligent device where the enclosure and display are a single, uninterrupted element? That’s the goal we first set for ourselves with the original iPhone. With iPhone X, we’ve achieved it. The purest expression of iPhone.To create a continuous surface, with nothing to get in the way of your experience, we replaced the Home button with new yet familiar ways to navigate. So much technology. In so little space.The TrueDepth camera system allows you to take amazing photos and enables Face ID. It’s housed in a tiny space at the top of the display, yet within this miniaturised module are some of the most advanced technologies we’ve ever developed. Introducing Super Retina. Beauty through engineering.The Oled panel in the Super Retina display isn’t just any Oled. It’s custom-built to our exacting standards, allowing for an HDR display with a 1,000,000:1 contrast ratio; high resolution and brightness; wide colour support; and the best colour accuracy in the industry. Brilliance to the edges.Using innovative folding and circuit-stacking technology, the Oled panel follows the curves of the device into the furthest reaches of the corners. Then it uses a process called subpixel anti-aliasing to tune individual pixels for smooth, distortion-free edges. True Tone.For a more comfortable viewing experience.True Tone technology uses an advanced six-channel ambient light sensor to subtly adjust the onscreen white balance to match the colour temperature of the light around you. So images on the display look as natural as on a printed page, reducing eyestrain. HDR.Now playing for the first time on iPhone.iPhone X is a true High Dynamic Range (Hdr) display. You can watch movies and shows in Dolby Vision and Hdr10. Your HDR photos will look even more amazing. And you’ll be able to watch HDR titles from iTunes, Netflix and more. The most durable glass ever in a smartphone.The front and back are all glass — the most durable we’ve ever made, with a strengthening layer that’s 50 per cent deeper. A seven-layer ink process allows for precise hues and opacity, and a reflective optical layer enhances the colours. And an oleophobic coating lets you easily wipe off smudges and fingerprints. Wireless charging for a wireless world.We’ve always intended iPhone to be a truly wireless device, free from charging cables and headphone cords. With a glass back and an embedded wireless charging system, iPhone X is designed for a wireless future. Surgical‑grade stainless steel.The stainless steel band that wraps around and reinforces iPhone X is a special Apple-designed alloy that’s both durable and more pure, and it polishes beautifully. For the space grey finish, we use a process called physical vapour deposition to precisely match the colour of the stainless steel band to that of the glass. Resists water, splashes and dust.iPhone X is precision-engineered at the microscopic level to protect against water, splashes and dust. Face IDWhat could be more natural than a touch? A look. That was the insight behind Face ID, a powerful and secure authentication system that’s even more convenient than Touch ID. It makes unlocking and paying fast, easy and intuitive. The incredible technology behind incredible simplicity.The TrueDepth camera system is composed of multiple innovative technologies. Working together in real time, they use a detailed depth map of your face to recognise you in an instant. Your face is your secure password.With Face ID, iPhone X only unlocks when you’re looking at it. It’s also designed to protect against tricking by photos or masks. Your Face ID information is encrypted and protected by the Secure Enclave. And it’s private — your data doesn’t leave your device and is never backed up to iCloud or anywhere else. Once it knows you, it knows you.Face ID uses advanced machine learning to recognise changes in your appearance. Wear a hat. Grow a beard. Put on glasses. You can even use Face ID with many types of sunglasses. So even if your friends don’t recognise you, Face ID will. So smart it only works when you want it to.For additional security, Face ID is attention-aware, meaning it only unlocks your iPhone X when you look towards the device with your eyes open. That means Face ID can also reveal notifications and messages, keep the screen lit when you’re reading Read more
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Apple iPhone 8
From HK$ 5,799.00
4 Stores
HK$ 5,799.00
HK$ 5,872.00
HK$ 5,988.00
4.7-inch Retina HD display with True Tone Durable all-glass design with aluminium band, splash and dust resistant 12MP camera with OIS and 4K video 7MP FaceTime HD camera with Retina Flash Read more
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Apple iPhone 8 Plus
From HK$ 6,599.00
4 Stores
HK$ 6,599.00
HK$ 7,007.00
HK$ 7,028.00
Apple iPhone iPhone 8 Plus, 14 cm (5.5"), 1920 x 1080 pixels, 256 GB, 12 MP, iOS 11, Gold Read more
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Apple iPhone 7
From HK$ 4,688.00
2 Stores
HK$ 4,688.00
HK$ 4,798.00
Apple iPhone iPhone 7, 11.9 cm (4.7"), 2 GB, 128 GB, 12 MP, iOS 10, Black Read more
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Apple iPhone 7 Plus
From HK$ 6,688.00
1 Store
HK$ 6,688.00
Apple iPhone iPhone 7 Plus, 14 cm (5.5"), 3 GB, 128 GB, 12 MP, iOS 10, Pink gold Read more
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Apple iPhone SE
From HK$ 1,567.00
4 Stores
HK$ 1,567.00
HK$ 2,249.00
HK$ 2,988.00
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Apple iPhone 6s
From HK$ 926.00
4 Stores
HK$ 926.00
HK$ 3,373.00
HK$ 3,426.00
Apple iPhone iPhone 6s, 11.9 cm (4.7"), 1334 x 750 pixels, 128 GB, 12 MP, iOS 10, Gold Read more
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Apple iPad (2018)
HK$ 3,170.00
AliExpress
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Apple iPhone 6
From HK$ 4,564.00
1 Store
HK$ 4,564.00
Apple iPhone iPhone 6, 11.9 cm (4.7"), 1 GB, 16 GB, 8 MP, iOS 8, Gold Read more
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Apple iPhone 6s Plus
From HK$ 4,149.00
2 Stores
HK$ 4,149.00
HK$ 5,588.00
Apple iPhone iPhone 6s Plus, 14 cm (5.5"), 1920 x 1080 pixels, 64 GB, 12 MP, iOS 10, Gold Read more

Samsung Galaxy S9 vs Apple iPhone X – Which Phone Will Prevail?

The battle for the smartphone flagship supremacy rages on, as the best from Samsung and Apple look to be crowned as the best smartphone in the market today. The Samsung Galaxy S9 is the Android phone to beat but how does it fare with Apple’s top contender - the iPhone X? With both phones boasting top-of-the-line features and specifications, this is easily one of the closest phone matchups to date. To end the debate once and for all, let’s delve deeper to identify what both phones bring to the table:

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Apple Watch Series 3
From HK$ 2,588.00
3 Stores
HK$ 2,588.00
HK$ 2,688.00
HK$ 2,797.00
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Apple iPad mini 4
From HK$ 2,690.00
4 Stores
HK$ 2,690.00
HK$ 2,719.00
HK$ 3,088.00
Apple iPad mini 4, 20.1 cm (7.9"), 2048 x 1536 pixels, 128 GB, 3G, iOS, Silver Read more
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Apple iPhone 5
HK$ 1,687.00
Tomtop

Apple iPhone iPhone 5, 10.2 cm (4"), 1136 x 640 pixels, 32 GB, 8 MP, iOS 6, Black

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Apple iPad Air 2
HK$ 3,351.00
Personal Digital

Apple iPad Air 2, 24.6 cm (9.7"), 2048 x 1536 pixels, 16 GB, 3G, iOS, Gold

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Apple Watch Hermes
From HK$ 9,288.00
1 Store
HK$ 9,288.00
Apple Watch Hermès, 3.35 cm (1.32"), OLED, Touchscreen, 18 h, 40 g, Stainless steel Read more
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Apple Watch Series 3 GPS
From HK$ 2,588.00
3 Stores
HK$ 2,588.00
HK$ 2,797.00
HK$ 3,188.00
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Apple Watch Edition
From HK$ 10,488.00
1 Store
HK$ 10,488.00
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Apple iPad Pro 10.5 inch
From HK$ 4,988.00
3 Stores
HK$ 4,988.00
HK$ 5,090.00
HK$ 5,599.00
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Apple 12W USB Power Adapter
HK$ 118.00
Amazon
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Apple iPad Pro Smart Cover
From HK$ 388.00
1 Store
HK$ 388.00
Apple iPad Pro Smart Cover, Cover, Apple, iPad Pro, 32.8 cm (12.9"), Charcoal Read more
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Apple Watch Nike Plus
From HK$ 2,688.00
1 Store
HK$ 2,688.00
Apple Watch Watch Nike+, OLED, Touchscreen, GPS (satellite), 18 h, 28.2 g, Silver Read more
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Apple Watch Series 3 GPS plus Cellular
From HK$ 3,197.00
2 Stores
HK$ 3,197.00
HK$ 3,365.00
Features: - Cellular keeps you connected with just your watch1- GPS and a barometric altimeter track how far and high you go- New dual-core processor for faster app performance2- Ultimate sports watch and intelligent activity tracker- Swim-proof so you’re always ready for the pool or ocean3- Aluminium or stainless steel case- watchOS 4 is even more intuitive and intelligent Read more
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Apple iPad mini 4 Smart Cover
From HK$ 298.00
1 Store
HK$ 298.00
Apple iPad mini 4 Smart Cover - Blue, Cover, Apple, iPad mini 4, 20.1 cm (7.9"), Blue Read more
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Apple Watch Series 1 42mm
From HK$ 1,836.00
4 Stores
HK$ 1,836.00
HK$ 2,188.00
HK$ 2,282.00
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Apple Watch Series 1 38mm
From HK$ 1,687.00
3 Stores
HK$ 1,687.00
HK$ 1,988.00
HK$ 2,454.00
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Apple iPhone X 64GB Silver
From HK$ 8,286.00
3 Stores
HK$ 8,286.00
HK$ 8,299.00
HK$ 8,588.00
Design and DisplayHow do you create a deeply intelligent device where the enclosure and display are a single, uninterrupted element? That’s the goal we first set for ourselves with the original iPhone. With iPhone X, we’ve achieved it. The purest expression of iPhone.To create a continuous surface, with nothing to get in the way of your experience, we replaced the Home button with new yet familiar ways to navigate. So much technology. In so little space.The TrueDepth camera system allows you to take amazing photos and enables Face ID. It’s housed in a tiny space at the top of the display, yet within this miniaturised module are some of the most advanced technologies we’ve ever developed. Introducing Super Retina. Beauty through engineering.The Oled panel in the Super Retina display isn’t just any Oled. It’s custom-built to our exacting standards, allowing for an HDR display with a 1,000,000:1 contrast ratio; high resolution and brightness; wide colour support; and the best colour accuracy in the industry. Brilliance to the edges.Using innovative folding and circuit-stacking technology, the Oled panel follows the curves of the device into the furthest reaches of the corners. Then it uses a process called subpixel anti-aliasing to tune individual pixels for smooth, distortion-free edges. True Tone.For a more comfortable viewing experience.True Tone technology uses an advanced six-channel ambient light sensor to subtly adjust the onscreen white balance to match the colour temperature of the light around you. So images on the display look as natural as on a printed page, reducing eyestrain. HDR.Now playing for the first time on iPhone.iPhone X is a true High Dynamic Range (Hdr) display. You can watch movies and shows in Dolby Vision and Hdr10. Your HDR photos will look even more amazing. And you’ll be able to watch HDR titles from iTunes, Netflix and more. The most durable glass ever in a smartphone.The front and back are all glass — the most durable we’ve ever made, with a strengthening layer that’s 50 per cent deeper. A seven-layer ink process allows for precise hues and opacity, and a reflective optical layer enhances the colours. And an oleophobic coating lets you easily wipe off smudges and fingerprints. Wireless charging for a wireless world.We’ve always intended iPhone to be a truly wireless device, free from charging cables and headphone cords. With a glass back and an embedded wireless charging system, iPhone X is designed for a wireless future. Surgical‑grade stainless steel.The stainless steel band that wraps around and reinforces iPhone X is a special Apple-designed alloy that’s both durable and more pure, and it polishes beautifully. For the space grey finish, we use a process called physical vapour deposition to precisely match the colour of the stainless steel band to that of the glass. Resists water, splashes and dust.iPhone X is precision-engineered at the microscopic level to protect against water, splashes and dust. Face IDWhat could be more natural than a touch? A look. That was the insight behind Face ID, a powerful and secure authentication system that’s even more convenient than Touch ID. It makes unlocking and paying fast, easy and intuitive. The incredible technology behind incredible simplicity.The TrueDepth camera system is composed of multiple innovative technologies. Working together in real time, they use a detailed depth map of your face to recognise you in an instant. Your face is your secure password.With Face ID, iPhone X only unlocks when you’re looking at it. It’s also designed to protect against tricking by photos or masks. Your Face ID information is encrypted and protected by the Secure Enclave. And it’s private — your data doesn’t leave your device and is never backed up to iCloud or anywhere else. Once it knows you, it knows you.Face ID uses advanced machine learning to recognise changes in your appearance. Wear a hat. Grow a beard. Put on glasses. You can even use Face ID with many types of sunglasses. So even if your friends don’t recognise you, Face ID will. So smart it only works when you want it to.For additional security, Face ID is attention-aware, meaning it only unlocks your iPhone X when you look towards the device with your eyes open. That means Face ID can also reveal notifications and messages, keep the screen lit when you’re reading Read more

Apple iPad Pro 2 brings bigger screen for bigger future

From WWDC 2017, Apple unveils two new Apple iPad Pro models: an updated version of the 12.9-inch model and a totally new 10.5-inch model. While you can get the former in colors such as silver, space grey, and gold, the latter also has the same color selection but you can get it in rose gold as well. The new 10.5-inch model is all about accommodating the larger screen in the same size of chassis while reducing the size of bezels.

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Apple iPhone 8 64GB Silver
From HK$ 5,988.00
3 Stores
HK$ 5,988.00
HK$ 5,999.00
HK$ 6,099.00
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Apple EarPods with Lightning Connector
From HK$ 226.00
3 Stores
HK$ 226.00
HK$ 228.00
HK$ 258.00
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Apple iPhone 8 64GB Red
From HK$ 5,799.00
1 Store
HK$ 5,799.00
4.7-inch Retina HD display with True Tone Durable all-glass design with aluminium band, splash and dust resistant 12MP camera with OIS and 4K video 7MP FaceTime HD camera with Retina Flash Read more
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Apple iPhone 8 64GB Gold
From HK$ 5,950.00
2 Stores
HK$ 5,950.00
HK$ 5,999.00
4.7-inch Retina HD display with True Tone Durable all-glass design with aluminium band, splash and dust resistant 12MP camera with OIS and 4K video 7MP FaceTime HD camera with Retina Flash Wireless charging - works with Qi-certified chargers Read more
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Apple iPhone X 64GB Space Grey
From HK$ 8,286.00
2 Stores
HK$ 8,286.00
HK$ 8,299.00
Design and DisplayHow do you create a deeply intelligent device where the enclosure and display are a single, uninterrupted element? That’s the goal we first set for ourselves with the original iPhone. With iPhone X, we’ve achieved it. The purest expression of iPhone.To create a continuous surface, with nothing to get in the way of your experience, we replaced the Home button with new yet familiar ways to navigate. So much technology. In so little space.The TrueDepth camera system allows you to take amazing photos and enables Face ID. It’s housed in a tiny space at the top of the display, yet within this miniaturised module are some of the most advanced technologies we’ve ever developed. Introducing Super Retina. Beauty through engineering.The Oled panel in the Super Retina display isn’t just any Oled. It’s custom-built to our exacting standards, allowing for an HDR display with a 1,000,000:1 contrast ratio; high resolution and brightness; wide colour support; and the best colour accuracy in the industry. Brilliance to the edges.Using innovative folding and circuit-stacking technology, the Oled panel follows the curves of the device into the furthest reaches of the corners. Then it uses a process called subpixel anti-aliasing to tune individual pixels for smooth, distortion-free edges. True Tone.For a more comfortable viewing experience.True Tone technology uses an advanced six-channel ambient light sensor to subtly adjust the onscreen white balance to match the colour temperature of the light around you. So images on the display look as natural as on a printed page, reducing eyestrain. HDR.Now playing for the first time on iPhone.iPhone X is a true High Dynamic Range (Hdr) display. You can watch movies and shows in Dolby Vision and Hdr10. Your HDR photos will look even more amazing. And you’ll be able to watch HDR titles from iTunes, Netflix and more. The most durable glass ever in a smartphone.The front and back are all glass — the most durable we’ve ever made, with a strengthening layer that’s 50 per cent deeper. A seven-layer ink process allows for precise hues and opacity, and a reflective optical layer enhances the colours. And an oleophobic coating lets you easily wipe off smudges and fingerprints. Wireless charging for a wireless world.We’ve always intended iPhone to be a truly wireless device, free from charging cables and headphone cords. With a glass back and an embedded wireless charging system, iPhone X is designed for a wireless future. Surgical‑grade stainless steel.The stainless steel band that wraps around and reinforces iPhone X is a special Apple-designed alloy that’s both durable and more pure, and it polishes beautifully. For the space grey finish, we use a process called physical vapour deposition to precisely match the colour of the stainless steel band to that of the glass. Resists water, splashes and dust.iPhone X is precision-engineered at the microscopic level to protect against water, splashes and dust. Face IDWhat could be more natural than a touch? A look. That was the insight behind Face ID, a powerful and secure authentication system that’s even more convenient than Touch ID. It makes unlocking and paying fast, easy and intuitive. The incredible technology behind incredible simplicity.The TrueDepth camera system is composed of multiple innovative technologies. Working together in real time, they use a detailed depth map of your face to recognise you in an instant. Your face is your secure password.With Face ID, iPhone X only unlocks when you’re looking at it. It’s also designed to protect against tricking by photos or masks. Your Face ID information is encrypted and protected by the Secure Enclave. And it’s private — your data doesn’t leave your device and is never backed up to iCloud or anywhere else. Once it knows you, it knows you.Face ID uses advanced machine learning to recognise changes in your appearance. Wear a hat. Grow a beard. Put on glasses. You can even use Face ID with many types of sunglasses. So even if your friends don’t recognise you, Face ID will. So smart it only works when you want it to.For additional security, Face ID is attention-aware, meaning it only unlocks your iPhone X when you look towards the device with your eyes open. That means Face ID can also reveal notifications and messages, keep the screen lit when you’re reading Read more
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Apple iPhone X 256GB Silver
From HK$ 9,436.00
2 Stores
HK$ 9,436.00
HK$ 9,888.00
Design and DisplayHow do you create a deeply intelligent device where the enclosure and display are a single, uninterrupted element? That’s the goal we first set for ourselves with the original iPhone. With iPhone X, we’ve achieved it. The purest expression of iPhone.To create a continuous surface, with nothing to get in the way of your experience, we replaced the Home button with new yet familiar ways to navigate. So much technology. In so little space.The TrueDepth camera system allows you to take amazing photos and enables Face ID. It’s housed in a tiny space at the top of the display, yet within this miniaturised module are some of the most advanced technologies we’ve ever developed. Introducing Super Retina. Beauty through engineering.The Oled panel in the Super Retina display isn’t just any Oled. It’s custom-built to our exacting standards, allowing for an HDR display with a 1,000,000:1 contrast ratio; high resolution and brightness; wide colour support; and the best colour accuracy in the industry. Brilliance to the edges.Using innovative folding and circuit-stacking technology, the Oled panel follows the curves of the device into the furthest reaches of the corners. Then it uses a process called subpixel anti-aliasing to tune individual pixels for smooth, distortion-free edges. True Tone.For a more comfortable viewing experience.True Tone technology uses an advanced six-channel ambient light sensor to subtly adjust the onscreen white balance to match the colour temperature of the light around you. So images on the display look as natural as on a printed page, reducing eyestrain. HDR.Now playing for the first time on iPhone.iPhone X is a true High Dynamic Range (Hdr) display. You can watch movies and shows in Dolby Vision and Hdr10. Your HDR photos will look even more amazing. And you’ll be able to watch HDR titles from iTunes, Netflix and more. The most durable glass ever in a smartphone.The front and back are all glass — the most durable we’ve ever made, with a strengthening layer that’s 50 per cent deeper. A seven-layer ink process allows for precise hues and opacity, and a reflective optical layer enhances the colours. And an oleophobic coating lets you easily wipe off smudges and fingerprints. Wireless charging for a wireless world.We’ve always intended iPhone to be a truly wireless device, free from charging cables and headphone cords. With a glass back and an embedded wireless charging system, iPhone X is designed for a wireless future. Surgical‑grade stainless steel.The stainless steel band that wraps around and reinforces iPhone X is a special Apple-designed alloy that’s both durable and more pure, and it polishes beautifully. For the space grey finish, we use a process called physical vapour deposition to precisely match the colour of the stainless steel band to that of the glass. Resists water, splashes and dust.iPhone X is precision-engineered at the microscopic level to protect against water, splashes and dust. Face IDWhat could be more natural than a touch? A look. That was the insight behind Face ID, a powerful and secure authentication system that’s even more convenient than Touch ID. It makes unlocking and paying fast, easy and intuitive. The incredible technology behind incredible simplicity.The TrueDepth camera system is composed of multiple innovative technologies. Working together in real time, they use a detailed depth map of your face to recognise you in an instant. Your face is your secure password.With Face ID, iPhone X only unlocks when you’re looking at it. It’s also designed to protect against tricking by photos or masks. Your Face ID information is encrypted and protected by the Secure Enclave. And it’s private — your data doesn’t leave your device and is never backed up to iCloud or anywhere else. Once it knows you, it knows you.Face ID uses advanced machine learning to recognise changes in your appearance. Wear a hat. Grow a beard. Put on glasses. You can even use Face ID with many types of sunglasses. So even if your friends don’t recognise you, Face ID will. So smart it only works when you want it to.For additional security, Face ID is attention-aware, meaning it only unlocks your iPhone X when you look towards the device with your eyes open. That means Face ID can also reveal notifications and messages, keep the screen lit when you’re reading Read more

The iPhone X - 10 Years of Apple Innovation All in One Phone

The 10th-anniversary version of the iPhone was finally announced yesterday. Known as the iPhone X, the features available on the phone is a testament of Apple’s innovation over the years. The iPhone X is one of the most highly-anticipated smartphones released in 2017, not because it offers anything innovative or new by industry standards but because Apple has made big changes to the iPhone X compared to what we are so used to its predecessors.

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Apple Watch Edition Series 2
From HK$ 3,431.00
1 Store
HK$ 3,431.00
Apple Watch Series 2 is a superior sports watch that measures your workouts with detailed, customisable metrics. An advanced activity tracker that shows you how often you move, exercise and stand, and lets you share your progress. A powerful health tool that helps you be more conscious of your overall wellbeing, starting with your heart rate. And an all-day assistant that provides instant access to the people, apps and information you care about most. There are cases made from aluminium and stainless steel, and a full range of interchangeable bands in a variety of styles, colours and materials.3 All models run watchOS 3. Key Features - Aluminium case- Dual-core processor- Built-in Gps- Water-resistant 50 metres1- Wi-Fi (802.11b/g/n 2.4GHz)- Bluetooth 4.0- Heart rate sensor- Accelerometer- Gyroscope- Ambient light sensor- Second-generation Oled Retina display with Force Touch (2× brighter)2- Sapphire crystal (stainless steel and ceramic cases) Ion-X glass (aluminium cases)- Built-in rechargeable lithium-ion battery- Up to 18 hours of battery life4- Magnetic charging cable Read more
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Apple Watch Magnetic Charging Dock
From HK$ 151.00
2 Stores
HK$ 151.00
HK$ 259.00
Apple Watch Magnetic Charging Dock - White, Indoor, AC, White Read more
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Apple iPhone SE 32GB Rose Gold
HK$ 2,988.00
Apple
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Apple iPhone SE 128GB Rose Gold
HK$ 3,788.00
Apple
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Apple iPhone 7 32GB Black
HK$ 4,798.00
Personal Digital

iPhone 7 dramatically improves the most important aspects of the iPhone experience. It introduces advanced new camera systems. The best performance and battery life ever in an iPhone. Immersive stereo speakers. The brightest, most colourful iPhone display. Splash and water resistance.1 And it looks every bit as powerful as it is. This is iPhone 7. DesigniPhone 7 reaches a new level of innovation and precision. The jet black finish is like nothing we’ve ever made. The enclosure is splash- and water-resistant.1 The Home button is completely re-engineered. And with a new unibody design that’s seamless to the touch, iPhone 7 feels as amazing as it looks. An entirely new camera enters the picture.iPhone is the most popular camera in the world. Now we’ve re-engineered that beloved camera, adding optical image stabilisation, an ƒ/1.8 aperture and a six-element lens to make it even better for shooting photos and videos in low light. And with advanced new features like wide colour capture, your photos and Live Photos will look even more vibrant. Retina HD DisplayThe brightest, most colourful iPhone display yet.Almost everything you experience with your iPhone comes to life on its display. It’s where you look at the photos, messages, news and countless other things that make up your day. The iPhone 7 display uses the same colour space as the digital cinema industry, so what you see will be noticeably more brilliant and vibrant. Because we all deserve a bit more brightness in our day. More colours. More true to life.With a new, wide colour gamut, the Retina HD display is able to deliver cinema-standard colours — and the best colour management in the smartphone industry. More shades of the colour spectrum can be used to create an image, meaning that what you see on the screen is a truer representation of the world. So whether you’re checking out photos of that perfect dress or the Live Photos you took on holiday, the colours will be so accurate it will look like you’re there. A10 Fusion ChipThe most powerful chip ever in a smartphone.iPhone 7 is supercharged by the most powerful chip ever in a smartphone. It’s not just faster than any previous iPhone — it’s also more efficient. That’s because the A10 Fusion chip uses an all-new architecture that enables faster processing when you need it, and the ability to use even less power when you don’t. And with the longest battery life ever in an iPhone, you can work at twice the speed of iPhone 6 and still enjoy more time between charges. AudioiPhone. Now in stereo.For the first time, iPhone comes with stereo speakers, delivering twice the audio output of iPhone 6s and increased dynamic range. So whether you’re listening to music, watching videos or making speakerphone calls, iPhone 7 lets you crank it up. Way, way up. Wi-Fi and Mobile DataFaster 4G LTE with the best worldwide roaming.iPhone 7 features 4G LTE Advanced, with speeds up to 450 Mbps for data downloads — over 50 per cent faster than iPhone 6s and three times faster than iPhone 6.6 And thanks to even more LTE bands, you’ll have the best worldwide roaming available in a smartphone. Happy travels. The world’s most advanced mobile operating system. iOS brings iPhone and iPad to life in incredibly personal and powerful ways. The interface is beautiful and easy to use. Intelligent suggestions appear exactly when you need them. And advanced technologies protect your privacy and security. Once you’ve experienced iOS, you’ll understand why so many people love using iPhone and iPad. Tap. Swipe. Scroll.See, you already know how to use it. From the moment you pick up your iOS device, you’re up and running. Tap your favourite app and get straight to work — or play. Swipe from the right side of the Lock screen to quickly pull up your camera. Scroll through thousands of photos in seconds. Everything about iOS is designed to look beautiful and work beautifully. So smooth and responsive you won’t even notice it. And that’s the point.Because iOS is engineered specifically for iPhone and iPad, everything looks and feels incredibly fluid. iOS uses a framework called Metal to maximise graphics performance. Whether you’re surfing the web, moving from app to app or playing the most complex 3D video game, the graphics and responsiveness are amazingly smooth. No other mobile operating system is so

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Apple iPhone SE 32GB Space Grey
From HK$ 1,567.00
2 Stores
HK$ 1,567.00
HK$ 3,026.00
Go to Shop
Apple iPhone 6s 16GB Rose Gold
HK$ 3,426.00
Personal Digital

3D Touch.The next generation of Multi-Touch. iPhone 6s introduces an entirely new way to interact with your phone. For the first time, iPhone senses how much pressure you apply to the display. In addition to familiar Multi-Touch gestures like Tap, Swipe and Pinch, 3D Touch introduces Peek and Pop. This brings a new dimension of functionality to the iPhone experience. And when you use 3D Touch, your iPhone responds with subtle taps. So not only will you see what a press can do — you’ll feel it. Introducing Peek and Pop.Peek and Pop let you preview all kinds of content and even act on it — without having to actually open it. For example, with a light press you can Peek at each email in your inbox. Then when you want to open one, press a little deeper to Pop into it. Quick Actions. A shortcut to the things you do the most.Quick Actions let you do the things you do most often faster and in fewer steps. You can start a message to your favourite contacts. Or instantly bring up the camera to snap a selfie. Or immediately get directions home. Many of these actions can even be done with a single press, straight from the Home screen. More ways to interact in more places.3D Touch works throughout iOS 9 to make the things you do every day more natural and intuitive. There are so many ways that simply pressing deeper can make whatever you’re doing a better experience. Introducing Live Photos. Bring memories to life with a single touch.A whole new way to look at photography, Live Photos go beyond snapshots to capture moments with motion and sound. Press a Live Photo to make it come alive. Experience the crack of a smile. The crash of a wave. Or the wag of a tail. Dynamic Wallpapers.With Live Photos, your favourite moments are now even closer at hand. Set a Live Photo as your Lock screen wallpaper, and press to watch it come alive. You can choose any of your Live Photos or select from the Dynamic Wallpapers that come with iOS 9. A whole new dimension of technology.Using 3D Touch is simple. But the engineering behind it is incredibly advanced. When you press the display, capacitive sensors instantly measure microscopic changes in the distance between the cover glass and the backlight. iOS uses these measurements to provide fast, accurate and continuous responses to finger pressure, which could only happen with deep integration between software and hardware. iPhone 6s also provides you with responsive feedback in the form of subtle taps, letting you know that it’s sensing the pressure you’re applying. Apps will never feel the same again.3D Touch will let you do more than ever with iOS 9. But it will also deepen the experience of your favourite apps and games from the App Store. Developers will be able to add 3D Touch–enabled actions to their apps, such as pressure-sensitive drawing, Peek and Pop, Quick Actions and much more. A breakthrough design.Pushed even further.iPhone 6s and iPhone 6s Plus take everything that made the previous generation great, and advance it to a new level. They’re made with 7000 Series aluminium, the strongest alloy we’ve ever used in an iPhone. They both feature Retina HD displays made from the strongest cover glass used on any smartphone in the world. And now they’re available in an elegant new rose gold finish. 7000 Series aluminium. Stronger from the outside in.The iPhone 6s enclosure is made from the same grade used in the aerospace industry. This aluminium is created from a unique composition of elements that make it the strongest alloy we’ve ever used in an iPhone. The world’s strongest smartphone glass.Now even stronger.The new glass on iPhone 6s is made using a special dual ion‑exchange process, which makes it stronger at a molecular level and the most durable in the smartphone industry. Sleek and seamless, in four gorgeous finishes.The smooth, continuous unibody design created for iPhone 6 comes to iPhone 6s. Its familiar form feels just right in your hand. And now there are four stunning finishes to choose from: gold, silver, space grey and the new rose gold. They come in two sizes. Perfect. And perfect.Both iPhone 6s and iPhone 6s Plus have stunning Retina HD displays. No matter which size you choose, your apps, photos and just about everything else will look vibrant and sharp. High contrast, dual-domain pixels and accurate colours ensure that whatever is on your screen, you’ll love what you see. Soft

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Apple USB-A to USB-C
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Apple iPhone 8 256GB Silver
HK$ 7,537.00
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A beautiful mind.iPhone 8 introduces an all‑new glass design. The world’s most popular camera, now even better. The smartest, most powerful chip ever in a smartphone. Wireless charging that’s truly effortless.1 And augmented reality experiences never before possible. iPhone 8. A new generation of iPhone. DesignAn iPhone formed from glass.How do you build an iPhone out of durable glass that also allows for wireless charging? By formulating a new kind of glass. Reinforcing it with a laser‑welded steel foundation and an aerospace‑grade aluminium band. And engineering it down to the micron for water resistance. The most durable glass ever in a smartphone.The front and back feature custom-engineered glass with a 50 per cent deeper strengthening layer. A new steel substructure and a stronger, aerospace‑grade 7000 Series aluminium band provide additional reinforcement. And an oleophobic coating lets you easily wipe off smudges and fingerprints. Three new finishes.iPhone 8 comes in three new glass finishes: space grey, silver and gold. A six‑layer ink process allows for precise hues, opacity and rich depth of colour. And the colour‑matched aluminium band complements the glass beautifully. Resists water, splashes and dust.iPhone 8 is precision-engineered at the microscopic level to protect against water, splashes and dust. Wireless charging for a wireless world.We’ve always intended iPhone to be a truly wireless device, free from charging cables and headphone cords. With a glass back and an embedded wireless charging system, iPhone 8 is designed for a wireless future. Louder, more dynamic stereo speakers.iPhone 8 features redesigned stereo speakers that are up to 25 per cent louder and deliver deeper bass. Crank up the volume and enjoy richer‑sounding music, videos and speakerphone calls. Advanced security at your fingertip.With Touch ID, your fingerprint is your secure password. Use it to instantly unlock your phone and sign in to many of your favourite apps. Touch ID also enables Apple Pay, which lets you pay in stores, within selected apps and on participating websites. Retina HD DisplayHow do you make a display that’s more aware of the environment around you? By using light‑sensing technology and an expansive colour spectrum to make everything on the screen look and feel more natural. True Tone.For a more comfortable viewing experience.True Tone technology uses an advanced four‑channel ambient light sensor to subtly adjust the onscreen white balance to match the colour temperature of the light around you. So images on the display look as natural as on a printed page, reducing eyestrain. The best colour accuracy in the industry.Lifelike colours and high contrast make everything you look at — photos, movies, games, news — crisp and captivating. With a wide colour gamut and the best colour accuracy in the industry, your photos will look as vibrant as real life. CamerasHow do you improve on the world’s most popular camera? By introducing a new sensor and powering it with A11 Bionic. It makes advanced photographic techniques easy and automatic — so everyone can shoot unbelievable photos and movies. iPhone 8 cameras are also designed for the most immersive and incredible augmented reality experiences. iPhone 8 CameraThe wide‑angle camera on iPhone 8 is the same one found in iPhone 8 Plus — featuring an ƒ/1.8 six‑element lens; optical image stabilisation; and a larger, faster 12‑megapixel sensor. New advanced Isp. Photo ops, optimised.The intelligent, Apple‑designed image signal processor detects elements in the scene — like people, motion and lighting conditions — to optimise your photos even before you take them. It also delivers advanced pixel processing, wide colour capture, faster autofocus and better HDR photos. Portrait mode.For a more beautiful depth‑of‑field effect.Portrait mode gets even better, with sharper detail, more natural background blurring, improved performance in low light and access to flash when you need it. Portrait Lighting.Real-time studio lighting effects.The product of extensive research into the art and science of portraiture, Portrait Lighting brings a new dimension to Portrait mode. Powered by A11 Bionic and the new Isp, Portrait Lighting uses facial detection and depth maps to capture portraits with striking shadows, spotlight effects and more. Front‑facing camera.Focus on yourself

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Apple iPhone 7 Plus 128GB Rose Gold
HK$ 6,688.00
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Apple iPhone 7 Plus 128GB Silver
HK$ 6,688.00
Apple
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Apple iPhone 8 64GB Space Grey
HK$ 5,999.00
Personal Digital

A beautiful mind.iPhone 8 introduces an all‑new glass design. The world’s most popular camera, now even better. The smartest, most powerful chip ever in a smartphone. Wireless charging that’s truly effortless.1 And augmented reality experiences never before possible. iPhone 8. A new generation of iPhone. DesignAn iPhone formed from glass.How do you build an iPhone out of durable glass that also allows for wireless charging? By formulating a new kind of glass. Reinforcing it with a laser‑welded steel foundation and an aerospace‑grade aluminium band. And engineering it down to the micron for water resistance. The most durable glass ever in a smartphone.The front and back feature custom-engineered glass with a 50 per cent deeper strengthening layer. A new steel substructure and a stronger, aerospace‑grade 7000 Series aluminium band provide additional reinforcement. And an oleophobic coating lets you easily wipe off smudges and fingerprints. Three new finishes.iPhone 8 comes in three new glass finishes: space grey, silver and gold. A six‑layer ink process allows for precise hues, opacity and rich depth of colour. And the colour‑matched aluminium band complements the glass beautifully. Resists water, splashes and dust.iPhone 8 is precision-engineered at the microscopic level to protect against water, splashes and dust. Wireless charging for a wireless world.We’ve always intended iPhone to be a truly wireless device, free from charging cables and headphone cords. With a glass back and an embedded wireless charging system, iPhone 8 is designed for a wireless future. Louder, more dynamic stereo speakers.iPhone 8 features redesigned stereo speakers that are up to 25 per cent louder and deliver deeper bass. Crank up the volume and enjoy richer‑sounding music, videos and speakerphone calls. Advanced security at your fingertip.With Touch ID, your fingerprint is your secure password. Use it to instantly unlock your phone and sign in to many of your favourite apps. Touch ID also enables Apple Pay, which lets you pay in stores, within selected apps and on participating websites. Retina HD DisplayHow do you make a display that’s more aware of the environment around you? By using light‑sensing technology and an expansive colour spectrum to make everything on the screen look and feel more natural. True Tone.For a more comfortable viewing experience.True Tone technology uses an advanced four‑channel ambient light sensor to subtly adjust the onscreen white balance to match the colour temperature of the light around you. So images on the display look as natural as on a printed page, reducing eyestrain. The best colour accuracy in the industry.Lifelike colours and high contrast make everything you look at — photos, movies, games, news — crisp and captivating. With a wide colour gamut and the best colour accuracy in the industry, your photos will look as vibrant as real life. CamerasHow do you improve on the world’s most popular camera? By introducing a new sensor and powering it with A11 Bionic. It makes advanced photographic techniques easy and automatic — so everyone can shoot unbelievable photos and movies. iPhone 8 cameras are also designed for the most immersive and incredible augmented reality experiences. iPhone 8 CameraThe wide‑angle camera on iPhone 8 is the same one found in iPhone 8 Plus — featuring an ƒ/1.8 six‑element lens; optical image stabilisation; and a larger, faster 12‑megapixel sensor. New advanced Isp. Photo ops, optimised.The intelligent, Apple‑designed image signal processor detects elements in the scene — like people, motion and lighting conditions — to optimise your photos even before you take them. It also delivers advanced pixel processing, wide colour capture, faster autofocus and better HDR photos. Portrait mode.For a more beautiful depth‑of‑field effect.Portrait mode gets even better, with sharper detail, more natural background blurring, improved performance in low light and access to flash when you need it. Portrait Lighting.Real-time studio lighting effects.The product of extensive research into the art and science of portraiture, Portrait Lighting brings a new dimension to Portrait mode. Powered by A11 Bionic and the new Isp, Portrait Lighting uses facial detection and depth maps to capture portraits with striking shadows, spotlight effects and more. Front‑facing camera.Focus on yourself

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Apple iPhone 8 Plus 256GB Space Grey
HK$ 8,177.00
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A beautiful mind.iPhone 8 plus introduces an all‑new glass design. The world’s most popular camera, now even better. The smartest, most powerful chip ever in a smartphone. Wireless charging that’s truly effortless.1 And augmented reality experiences never before possible. iPhone 8 plus. A new generation of iPhone. DesignAn iPhone formed from glass.How do you build an iPhone out of durable glass that also allows for wireless charging? By formulating a new kind of glass. Reinforcing it with a laser‑welded steel foundation and an aerospace‑grade aluminium band. And engineering it down to the micron for water resistance. The most durable glass ever in a smartphone.The front and back feature custom-engineered glass with a 50 per cent deeper strengthening layer. A new steel substructure and a stronger, aerospace‑grade 7000 Series aluminium band provide additional reinforcement. And an oleophobic coating lets you easily wipe off smudges and fingerprints. Three new finishes.iPhone 8 plus comes in three new glass finishes: space grey, silver and gold. A six‑layer ink process allows for precise hues, opacity and rich depth of colour. And the colour‑matched aluminium band complements the glass beautifully. Resists water, splashes and dust.iPhone 8 plus is precision-engineered at the microscopic level to protect against water, splashes and dust. Wireless charging for a wireless world.We’ve always intended iPhone to be a truly wireless device, free from charging cables and headphone cords. With a glass back and an embedded wireless charging system, iPhone 8 plus is designed for a wireless future. Louder, more dynamic stereo speakers.iPhone 8 plus features redesigned stereo speakers that are up to 25 per cent louder and deliver deeper bass. Crank up the volume and enjoy richer‑sounding music, videos and speakerphone calls. Advanced security at your fingertip.With Touch ID, your fingerprint is your secure password. Use it to instantly unlock your phone and sign in to many of your favourite apps. Touch ID also enables Apple Pay, which lets you pay in stores, within selected apps and on participating websites. Retina HD DisplayHow do you make a display that’s more aware of the environment around you? By using light‑sensing technology and an expansive colour spectrum to make everything on the screen look and feel more natural. True Tone.For a more comfortable viewing experience.True Tone technology uses an advanced four‑channel ambient light sensor to subtly adjust the onscreen white balance to match the colour temperature of the light around you. So images on the display look as natural as on a printed page, reducing eyestrain. The best colour accuracy in the industry.Lifelike colours and high contrast make everything you look at — photos, movies, games, news — crisp and captivating. With a wide colour gamut and the best colour accuracy in the industry, your photos will look as vibrant as real life. CamerasHow do you improve on the world’s most popular camera? By introducing a new sensor and powering it with A11 Bionic. It makes advanced photographic techniques easy and automatic — so everyone can shoot unbelievable photos and movies. iPhone 8 plus cameras are also designed for the most immersive and incredible augmented reality experiences. iPhone 8 Plus Dual CamerasiPhone 8 Plus has a wide‑angle camera with an ƒ/1.8 six‑element lens; optical image stabilisation; and a larger, faster 12‑megapixel sensor. It also has a powerful ƒ/2.8 telephoto camera. Together these two cameras enable optical zoom and Portrait mode. New advanced Isp. Photo ops, optimised.The intelligent, Apple‑designed image signal processor detects elements in the scene — like people, motion and lighting conditions — to optimise your photos even before you take them. It also delivers advanced pixel processing, wide colour capture, faster autofocus and better HDR photos. Portrait mode.For a more beautiful depth‑of‑field effect.Portrait mode gets even better, with sharper detail, more natural background blurring, improved performance in low light and access to flash when you need it. Portrait Lighting.Real-time studio lighting effects.The product of extensive research into the art and science of portraiture, Portrait Lighting brings a new dimension to Portrait mode. Powered by A11 Bionic and the new Isp, Portrait Lighting uses facial detection and depth m

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Apple iPhone 8 Plus 256GB Silver
HK$ 8,395.00
Personal Digital

A beautiful mind.iPhone 8 plus introduces an all‑new glass design. The world’s most popular camera, now even better. The smartest, most powerful chip ever in a smartphone. Wireless charging that’s truly effortless.1 And augmented reality experiences never before possible. iPhone 8 plus. A new generation of iPhone. DesignAn iPhone formed from glass.How do you build an iPhone out of durable glass that also allows for wireless charging? By formulating a new kind of glass. Reinforcing it with a laser‑welded steel foundation and an aerospace‑grade aluminium band. And engineering it down to the micron for water resistance. The most durable glass ever in a smartphone.The front and back feature custom-engineered glass with a 50 per cent deeper strengthening layer. A new steel substructure and a stronger, aerospace‑grade 7000 Series aluminium band provide additional reinforcement. And an oleophobic coating lets you easily wipe off smudges and fingerprints. Three new finishes.iPhone 8 plus comes in three new glass finishes: space grey, silver and gold. A six‑layer ink process allows for precise hues, opacity and rich depth of colour. And the colour‑matched aluminium band complements the glass beautifully. Resists water, splashes and dust.iPhone 8 plus is precision-engineered at the microscopic level to protect against water, splashes and dust. Wireless charging for a wireless world.We’ve always intended iPhone to be a truly wireless device, free from charging cables and headphone cords. With a glass back and an embedded wireless charging system, iPhone 8 plus is designed for a wireless future. Louder, more dynamic stereo speakers.iPhone 8 plus features redesigned stereo speakers that are up to 25 per cent louder and deliver deeper bass. Crank up the volume and enjoy richer‑sounding music, videos and speakerphone calls. Advanced security at your fingertip.With Touch ID, your fingerprint is your secure password. Use it to instantly unlock your phone and sign in to many of your favourite apps. Touch ID also enables Apple Pay, which lets you pay in stores, within selected apps and on participating websites. Retina HD DisplayHow do you make a display that’s more aware of the environment around you? By using light‑sensing technology and an expansive colour spectrum to make everything on the screen look and feel more natural. True Tone.For a more comfortable viewing experience.True Tone technology uses an advanced four‑channel ambient light sensor to subtly adjust the onscreen white balance to match the colour temperature of the light around you. So images on the display look as natural as on a printed page, reducing eyestrain. The best colour accuracy in the industry.Lifelike colours and high contrast make everything you look at — photos, movies, games, news — crisp and captivating. With a wide colour gamut and the best colour accuracy in the industry, your photos will look as vibrant as real life. CamerasHow do you improve on the world’s most popular camera? By introducing a new sensor and powering it with A11 Bionic. It makes advanced photographic techniques easy and automatic — so everyone can shoot unbelievable photos and movies. iPhone 8 plus cameras are also designed for the most immersive and incredible augmented reality experiences. iPhone 8 Plus Dual CamerasiPhone 8 Plus has a wide‑angle camera with an ƒ/1.8 six‑element lens; optical image stabilisation; and a larger, faster 12‑megapixel sensor. It also has a powerful ƒ/2.8 telephoto camera. Together these two cameras enable optical zoom and Portrait mode. New advanced Isp. Photo ops, optimised.The intelligent, Apple‑designed image signal processor detects elements in the scene — like people, motion and lighting conditions — to optimise your photos even before you take them. It also delivers advanced pixel processing, wide colour capture, faster autofocus and better HDR photos. Portrait mode.For a more beautiful depth‑of‑field effect.Portrait mode gets even better, with sharper detail, more natural background blurring, improved performance in low light and access to flash when you need it. Portrait Lighting.Real-time studio lighting effects.The product of extensive research into the art and science of portraiture, Portrait Lighting brings a new dimension to Portrait mode. Powered by A11 Bionic and the new Isp, Portrait Lighting uses facial detection and depth m

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Apple has Released the iPhone X but Skipped the 9

After Apple unveiled its three latest devices – the iPhone 8, 8 Plus, and the iPhone X, many fans have noticed that a number is missing. So, where’s the iPhone 9? With that, Apple does seem to have skipped a device, which is similar to how Microsoft skipped launching its Windows 9. If Apple wanted to maintain the proper number progression and mark its 10th anniversary of iPhone, then they would have had to unveil 3 new iPhone devices this month – iPhone 8, 9, and the X.

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Apple iPhone 8 Plus 64GB Gold
HK$ 7,028.00
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A beautiful mind.iPhone 8 plus introduces an all‑new glass design. The world’s most popular camera, now even better. The smartest, most powerful chip ever in a smartphone. Wireless charging that’s truly effortless.1 And augmented reality experiences never before possible. iPhone 8 plus. A new generation of iPhone. DesignAn iPhone formed from glass.How do you build an iPhone out of durable glass that also allows for wireless charging? By formulating a new kind of glass. Reinforcing it with a laser‑welded steel foundation and an aerospace‑grade aluminium band. And engineering it down to the micron for water resistance. The most durable glass ever in a smartphone.The front and back feature custom-engineered glass with a 50 per cent deeper strengthening layer. A new steel substructure and a stronger, aerospace‑grade 7000 Series aluminium band provide additional reinforcement. And an oleophobic coating lets you easily wipe off smudges and fingerprints. Three new finishes.iPhone 8 plus comes in three new glass finishes: space grey, silver and gold. A six‑layer ink process allows for precise hues, opacity and rich depth of colour. And the colour‑matched aluminium band complements the glass beautifully. Resists water, splashes and dust.iPhone 8 plus is precision-engineered at the microscopic level to protect against water, splashes and dust. Wireless charging for a wireless world.We’ve always intended iPhone to be a truly wireless device, free from charging cables and headphone cords. With a glass back and an embedded wireless charging system, iPhone 8 plus is designed for a wireless future. Louder, more dynamic stereo speakers.iPhone 8 plus features redesigned stereo speakers that are up to 25 per cent louder and deliver deeper bass. Crank up the volume and enjoy richer‑sounding music, videos and speakerphone calls. Advanced security at your fingertip.With Touch ID, your fingerprint is your secure password. Use it to instantly unlock your phone and sign in to many of your favourite apps. Touch ID also enables Apple Pay, which lets you pay in stores, within selected apps and on participating websites. Retina HD DisplayHow do you make a display that’s more aware of the environment around you? By using light‑sensing technology and an expansive colour spectrum to make everything on the screen look and feel more natural. True Tone.For a more comfortable viewing experience.True Tone technology uses an advanced four‑channel ambient light sensor to subtly adjust the onscreen white balance to match the colour temperature of the light around you. So images on the display look as natural as on a printed page, reducing eyestrain. The best colour accuracy in the industry.Lifelike colours and high contrast make everything you look at — photos, movies, games, news — crisp and captivating. With a wide colour gamut and the best colour accuracy in the industry, your photos will look as vibrant as real life. CamerasHow do you improve on the world’s most popular camera? By introducing a new sensor and powering it with A11 Bionic. It makes advanced photographic techniques easy and automatic — so everyone can shoot unbelievable photos and movies. iPhone 8 plus cameras are also designed for the most immersive and incredible augmented reality experiences. iPhone 8 Plus Dual CamerasiPhone 8 Plus has a wide‑angle camera with an ƒ/1.8 six‑element lens; optical image stabilisation; and a larger, faster 12‑megapixel sensor. It also has a powerful ƒ/2.8 telephoto camera. Together these two cameras enable optical zoom and Portrait mode. New advanced Isp. Photo ops, optimised.The intelligent, Apple‑designed image signal processor detects elements in the scene — like people, motion and lighting conditions — to optimise your photos even before you take them. It also delivers advanced pixel processing, wide colour capture, faster autofocus and better HDR photos. Portrait mode.For a more beautiful depth‑of‑field effect.Portrait mode gets even better, with sharper detail, more natural background blurring, improved performance in low light and access to flash when you need it. Portrait Lighting.Real-time studio lighting effects.The product of extensive research into the art and science of portraiture, Portrait Lighting brings a new dimension to Portrait mode. Powered by A11 Bionic and the new Isp, Portrait Lighting uses facial detection and depth m

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Apple iPhone 8 Plus 256GB Gold
HK$ 8,395.00
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A beautiful mind.iPhone 8 plus introduces an all‑new glass design. The world’s most popular camera, now even better. The smartest, most powerful chip ever in a smartphone. Wireless charging that’s truly effortless.1 And augmented reality experiences never before possible. iPhone 8 plus. A new generation of iPhone. DesignAn iPhone formed from glass.How do you build an iPhone out of durable glass that also allows for wireless charging? By formulating a new kind of glass. Reinforcing it with a laser‑welded steel foundation and an aerospace‑grade aluminium band. And engineering it down to the micron for water resistance. The most durable glass ever in a smartphone.The front and back feature custom-engineered glass with a 50 per cent deeper strengthening layer. A new steel substructure and a stronger, aerospace‑grade 7000 Series aluminium band provide additional reinforcement. And an oleophobic coating lets you easily wipe off smudges and fingerprints. Three new finishes.iPhone 8 plus comes in three new glass finishes: space grey, silver and gold. A six‑layer ink process allows for precise hues, opacity and rich depth of colour. And the colour‑matched aluminium band complements the glass beautifully. Resists water, splashes and dust.iPhone 8 plus is precision-engineered at the microscopic level to protect against water, splashes and dust. Wireless charging for a wireless world.We’ve always intended iPhone to be a truly wireless device, free from charging cables and headphone cords. With a glass back and an embedded wireless charging system, iPhone 8 plus is designed for a wireless future. Louder, more dynamic stereo speakers.iPhone 8 plus features redesigned stereo speakers that are up to 25 per cent louder and deliver deeper bass. Crank up the volume and enjoy richer‑sounding music, videos and speakerphone calls. Advanced security at your fingertip.With Touch ID, your fingerprint is your secure password. Use it to instantly unlock your phone and sign in to many of your favourite apps. Touch ID also enables Apple Pay, which lets you pay in stores, within selected apps and on participating websites. Retina HD DisplayHow do you make a display that’s more aware of the environment around you? By using light‑sensing technology and an expansive colour spectrum to make everything on the screen look and feel more natural. True Tone.For a more comfortable viewing experience.True Tone technology uses an advanced four‑channel ambient light sensor to subtly adjust the onscreen white balance to match the colour temperature of the light around you. So images on the display look as natural as on a printed page, reducing eyestrain. The best colour accuracy in the industry.Lifelike colours and high contrast make everything you look at — photos, movies, games, news — crisp and captivating. With a wide colour gamut and the best colour accuracy in the industry, your photos will look as vibrant as real life. CamerasHow do you improve on the world’s most popular camera? By introducing a new sensor and powering it with A11 Bionic. It makes advanced photographic techniques easy and automatic — so everyone can shoot unbelievable photos and movies. iPhone 8 plus cameras are also designed for the most immersive and incredible augmented reality experiences. iPhone 8 Plus Dual CamerasiPhone 8 Plus has a wide‑angle camera with an ƒ/1.8 six‑element lens; optical image stabilisation; and a larger, faster 12‑megapixel sensor. It also has a powerful ƒ/2.8 telephoto camera. Together these two cameras enable optical zoom and Portrait mode. New advanced Isp. Photo ops, optimised.The intelligent, Apple‑designed image signal processor detects elements in the scene — like people, motion and lighting conditions — to optimise your photos even before you take them. It also delivers advanced pixel processing, wide colour capture, faster autofocus and better HDR photos. Portrait mode.For a more beautiful depth‑of‑field effect.Portrait mode gets even better, with sharper detail, more natural background blurring, improved performance in low light and access to flash when you need it. Portrait Lighting.Real-time studio lighting effects.The product of extensive research into the art and science of portraiture, Portrait Lighting brings a new dimension to Portrait mode. Powered by A11 Bionic and the new Isp, Portrait Lighting uses facial detection and depth m

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Apple iPhone Lightning Dock
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Apple USB-C to Lightning Cable 1m
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Apple iPhone 6s 128GB Space Grey
HK$ 3,373.00
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Top Apple Phones & Tablets Price List 2018

Top 10 products Price Store
Apple iPhone X HK$ 8,286.00 Personal Digital
Apple iPhone 8 HK$ 5,799.00 Expansys
Apple iPhone 8 Plus HK$ 6,599.00 Expansys
Apple iPhone 7 HK$ 4,688.00 Apple
Apple iPhone 7 Plus HK$ 6,688.00 Apple
Apple iPhone SE HK$ 1,567.00 Amazon
Apple iPhone 6s HK$ 926.00 AliExpress
Apple iPad (2018) HK$ 3,170.00 AliExpress
Apple iPhone 6 HK$ 4,564.00 Personal Digital
Apple iPhone 6s Plus HK$ 4,149.00 Amazon
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Apple iPhone X

Cheapest at Personal Digital HK$ 8,286.00 Go to Shop

News about Apple Phones & Tablets

Apple MacBook Pro justifies the means 

22 February 2018

Apple MacBook Pro justifies the means 

22 February 2018

At WWDC 2017, Apple announced about the upcoming Apple MacBook Pro. The response has been overwhelming because the crowd continued to expect more from this revolutionary Apple laptop. Although Apple MacBook Pro fans will have to settle for an internal spec improvement rather than radical design overhaul, this year's Apple MacBook is more than just a refresh. Since 2012, Apple has ditched the 17-inch Apple MacBook Pro in favor of smaller and sleeker chassis. The latest Apple MacBook Pro now comes in either 13-inch or 15-inch variants.

Apple iMac pushes the boundaries of peak performance 

22 February 2018

Apple iMac pushes the boundaries of peak performance 

22 February 2018

At WWDC this year, Apple has announced the all-new Apple iMac (27-inch) to replace its venerable 27-inch sibling which was released back in 2014. The Apple iMac receives modest updates in terms of speed and features. As the previous Apple iMac was just 3 years ago, these upgrades were supposed to bring it to 2017 standard.

LTE Feature of the Apple Watch 3 Won’t Work Outside of the US

22 February 2018

LTE Feature of the Apple Watch 3 Won’t Work Outside of the US

22 February 2018

The much-awaited Apple Watch 3 is making the headlines this week as its LTE feature won’t work when traveling abroad. The Apple Watch Series 3 is the first timepiece from Apple to a sport cellular connectivity. As mentioned during Apple’s launch event last week, the LTE-integrated Apple Watch wearables will have the same number as your primary line and will let you make and receive calls, enable app alerts, send text messages, and use the voice assistant – Siri. What’s even more compelling, especially for active people, is that they will allow users to stream music from a vast selection of 40 million songs without having to bring your iPhone.

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Apple Phones & Tablets Hong Kong

When it comes to color, Apple Phones & Tablets today are most popular in White, Silver and Pink. You can get up to 20% off from its original price! Did you know iPhone X, iPhone 8 and iPhone 8 Plus are the most popular Apple Phones & Tablets? If you are looking for a better option aside from Apple Phones & Tablets, you can check out Xiaomi, Samsung and Huawei online. You can get yourself great Apple Phones & Tablets online for as low as HK$ 27.00 up to as much as HK$ 387,698.00  There are several main types of Apple Phones & Tablets such as Mobile Phones, Tablets and Smartwatches.