December 2018 Apple Phones & Tablets Price in Hong Kong

Brilliant. In every way.All-new Liquid Retina display — the most advanced LCD in the industry. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough camera system. iPhone XR. It’s beautiful any way you look at it. Introducing Liquid Retina. The new display on iPhone XR is the most advanced LCD in the industry. An innovative backlight design allows the screen to stretch into the corners. So you see true-to-life colour from one beautiful edge to the other. Beauty through innovation. Our breakthrough LCD display is the most advanced — and most colour-accurate — in the industry. Which makes everything you see look true to life. Resists water and dust. The most durable front glass in a smartphone, sealed and precision-fitted with the aerospace‑grade aluminium band, helps create an enclosure that’s water-resistant up to 1 metre for 30 minutes. iPhone XR even resists spills from coffee, tea, soft drinks and more. Exceptional materials. The most durable front glass ever in a smartphone. Precision-machined, aerospace-grade aluminium bands. Water and dust resistance.2 And six stunning new finishes. Seven-layer colour process. The beautiful finishes of the back glass are achieved using an advanced process that allows for deep, rich colours. Aerospace-grade aluminium bands.A special Apple-designed alloy is precision-machined to create structural bands, and anodised to complement the colour of the back glass. Wireless charging. The glass back allows iPhone XR to charge easily and wirelessly. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Advanced camera system Say hello to a new era of photography.Sensors, processors, algorithms and you. An innovative camera system integrates the Isp, the Neural Engine and advanced algorithms to unlock new creative possibilities and help you capture incredible photos. Smart Hdr. Leveraging multiple technologies — like faster sensors, an enhanced ISP and advanced algorithms — Smart HDR brings more highlight and shadow detail to your photos. Bokeh and Depth Control.iPhone XR has even more sophisticated bokeh — background blur — for stunning portraits. And all‑new Depth Control lets you adjust the depth of field after you shoot. Enhanced Portrait mode selfies. The TrueDepth camera generates a precise depth map to keep you in focus against a blurred background. Depth Control lets you adjust the depth of field after you shoot. More low‑light detail. The camera sensor features deeper, larger pixels. Deeper to improve image fidelity. And larger to allow more light to hit the sensor. The result? Even better low‑light photos. Sharper action shots. Faster sensors, Smart HDR and zero shutter lag combine to let you freeze a moment in time with more highlight and shadow detail. 4K video and wider stereo playback.iPhone XR shoots the highest‑quality video of any smartphone. With better low‑light performance. Extended dynamic range in videos up to 30 fps. Stereo recording. And stereo playback with wider sound separation. A picture is worth a trillion operations. The iPhone XR camera system harnesses the unprecedented power of the Neural Engine and its ability to perform 5 trillion operations per second. Together with the Apple‑designed Isp, it works like the world’s fastest photographer’s assistant to help turn your pictures into show stoppers. Face detection. In Portrait mode, the Neural Engine uses machine learning to analyse data from the camera sensor, quickly distinguishing faces in the frame. Facial landmarking. Once a face is detected, facial landmarking allows iPhone to apply creative Portrait Lighting effects to your subject. Depth mapping. The ISP’s advanced depth engine, combined with segmentation data fro

Go to Shop

Apple iPhone 6s 16GB Rose Gold

HK$ 3,360.00

Personal Digital

3D Touch.The next generation of Multi-Touch. iPhone 6s introduces an entirely new way to interact with your phone. For the ﬁrst time, iPhone senses how much pressure you apply to the display. In addition to familiar Multi-Touch gestures like Tap, Swipe and Pinch, 3D Touch introduces Peek and Pop. This brings a new dimension of functionality to the iPhone experience. And when you use 3D Touch, your iPhone responds with subtle taps. So not only will you see what a press can do — you’ll feel it. Introducing Peek and Pop.Peek and Pop let you preview all kinds of content and even act on it — without having to actually open it. For example, with a light press you can Peek at each email in your inbox. Then when you want to open one, press a little deeper to Pop into it. Quick Actions. A shortcut to the things you do the most.Quick Actions let you do the things you do most often faster and in fewer steps. You can start a message to your favourite contacts. Or instantly bring up the camera to snap a selfie. Or immediately get directions home. Many of these actions can even be done with a single press, straight from the Home screen. More ways to interact in more places.3D Touch works throughout iOS 9 to make the things you do every day more natural and intuitive. There are so many ways that simply pressing deeper can make whatever you’re doing a better experience. Introducing Live Photos. Bring memories to life with a single touch.A whole new way to look at photography, Live Photos go beyond snapshots to capture moments with motion and sound. Press a Live Photo to make it come alive. Experience the crack of a smile. The crash of a wave. Or the wag of a tail. Dynamic Wallpapers.With Live Photos, your favourite moments are now even closer at hand. Set a Live Photo as your Lock screen wallpaper, and press to watch it come alive. You can choose any of your Live Photos or select from the Dynamic Wallpapers that come with iOS 9. A whole new dimension of technology.Using 3D Touch is simple. But the engineering behind it is incredibly advanced. When you press the display, capacitive sensors instantly measure microscopic changes in the distance between the cover glass and the backlight. iOS uses these measurements to provide fast, accurate and continuous responses to finger pressure, which could only happen with deep integration between software and hardware. iPhone 6s also provides you with responsive feedback in the form of subtle taps, letting you know that it’s sensing the pressure you’re applying. Apps will never feel the same again.3D Touch will let you do more than ever with iOS 9. But it will also deepen the experience of your favourite apps and games from the App Store. Developers will be able to add 3D Touch–enabled actions to their apps, such as pressure-sensitive drawing, Peek and Pop, Quick Actions and much more. A breakthrough design.Pushed even further.iPhone 6s and iPhone 6s Plus take everything that made the previous generation great, and advance it to a new level. They’re made with 7000 Series aluminium, the strongest alloy we’ve ever used in an iPhone. They both feature Retina HD displays made from the strongest cover glass used on any smartphone in the world. And now they’re available in an elegant new rose gold ﬁnish. 7000 Series aluminium. Stronger from the outside in.The iPhone 6s enclosure is made from the same grade used in the aerospace industry. This aluminium is created from a unique composition of elements that make it the strongest alloy we’ve ever used in an iPhone. The world’s strongest smartphone glass.Now even stronger.The new glass on iPhone 6s is made using a special dual ion‑exchange process, which makes it stronger at a molecular level and the most durable in the smartphone industry. Sleek and seamless, in four gorgeous ﬁnishes.The smooth, continuous unibody design created for iPhone 6 comes to iPhone 6s. Its familiar form feels just right in your hand. And now there are four stunning ﬁnishes to choose from: gold, silver, space grey and the new rose gold. They come in two sizes. Perfect. And perfect.Both iPhone 6s and iPhone 6s Plus have stunning Retina HD displays. No matter which size you choose, your apps, photos and just about everything else will look vibrant and sharp. High contrast, dual-domain pixels and accurate colours ensure that whatever is on your screen, you’ll love what you see. Soft

Go to Shop

Apple iPhone 8 64GB Gold

HK$ 5,884.00

Personal Digital

A beautiful mind.iPhone 8 introduces an all‑new glass design. The world’s most popular camera, now even better. The smartest, most powerful chip ever in a smartphone. Wireless charging that’s truly effortless.1 And augmented reality experiences never before possible. iPhone 8. A new generation of iPhone. DesignAn iPhone formed from glass.How do you build an iPhone out of durable glass that also allows for wireless charging? By formulating a new kind of glass. Reinforcing it with a laser‑welded steel foundation and an aerospace‑grade aluminium band. And engineering it down to the micron for water resistance. The most durable glass ever in a smartphone.The front and back feature custom-engineered glass with a 50 per cent deeper strengthening layer. A new steel substructure and a stronger, aerospace‑grade 7000 Series aluminium band provide additional reinforcement. And an oleophobic coating lets you easily wipe off smudges and fingerprints. Three new finishes.iPhone 8 comes in three new glass finishes: space grey, silver and gold. A six‑layer ink process allows for precise hues, opacity and rich depth of colour. And the colour‑matched aluminium band complements the glass beautifully. Resists water, splashes and dust.iPhone 8 is precision-engineered at the microscopic level to protect against water, splashes and dust. Wireless charging for a wireless world.We’ve always intended iPhone to be a truly wireless device, free from charging cables and headphone cords. With a glass back and an embedded wireless charging system, iPhone 8 is designed for a wireless future. Louder, more dynamic stereo speakers.iPhone 8 features redesigned stereo speakers that are up to 25 per cent louder and deliver deeper bass. Crank up the volume and enjoy richer‑sounding music, videos and speakerphone calls. Advanced security at your fingertip.With Touch ID, your fingerprint is your secure password. Use it to instantly unlock your phone and sign in to many of your favourite apps. Touch ID also enables Apple Pay, which lets you pay in stores, within selected apps and on participating websites. Retina HD DisplayHow do you make a display that’s more aware of the environment around you? By using light‑sensing technology and an expansive colour spectrum to make everything on the screen look and feel more natural. True Tone.For a more comfortable viewing experience.True Tone technology uses an advanced four‑channel ambient light sensor to subtly adjust the onscreen white balance to match the colour temperature of the light around you. So images on the display look as natural as on a printed page, reducing eyestrain. The best colour accuracy in the industry.Lifelike colours and high contrast make everything you look at — photos, movies, games, news — crisp and captivating. With a wide colour gamut and the best colour accuracy in the industry, your photos will look as vibrant as real life. CamerasHow do you improve on the world’s most popular camera? By introducing a new sensor and powering it with A11 Bionic. It makes advanced photographic techniques easy and automatic — so everyone can shoot unbelievable photos and movies. iPhone 8 cameras are also designed for the most immersive and incredible augmented reality experiences. iPhone 8 CameraThe wide‑angle camera on iPhone 8 is the same one found in iPhone 8 Plus — featuring an ƒ/1.8 six‑element lens; optical image stabilisation; and a larger, faster 12‑megapixel sensor. New advanced Isp. Photo ops, optimised.The intelligent, Apple‑designed image signal processor detects elements in the scene — like people, motion and lighting conditions — to optimise your photos even before you take them. It also delivers advanced pixel processing, wide colour capture, faster autofocus and better HDR photos. Portrait mode.For a more beautiful depth‑of‑field effect.Portrait mode gets even better, with sharper detail, more natural background blurring, improved performance in low light and access to flash when you need it. Portrait Lighting.Real-time studio lighting effects.The product of extensive research into the art and science of portraiture, Portrait Lighting brings a new dimension to Portrait mode. Powered by A11 Bionic and the new Isp, Portrait Lighting uses facial detection and depth maps to capture portraits with striking shadows, spotlight effects and more. Front‑facing camera.Focus on yourself

Go to Shop

Apple iPhone Xs Max 64GB Space Grey

HK$ 10,371.00

Personal Digital

Welcome to the big screens.Super Retina in two sizes — including the largest display ever on an iPhone. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough dual-camera system. iPhone XS is everything you love about iPhone. Taken to the extreme. Super Retina. In big and bigger. The custom-engineered Oled displays on iPhone XS deliver the most accurate colour in the industry, as well as HDR and true blacks. And iPhone XS Max has our largest display ever on an iPhone. Exceptional materials. The most durable glass ever in a smartphone. A beautiful new gold finish, achieved with an atomic-level process. Precision-machined, surgical-grade stainless steel bands. And a new level of water and dust resistance. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough dual-camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Smart Hdr. New secondary frames, a faster sensor and the powerful A12 Bionic chip bring more highlight and shadow detail to your photos. Larger and deeper pixels. A new sensor creates better image fidelity, greater colour accuracy and reduced noise in low‑light shots. Enhanced bokeh effect. Portrait mode photos look even more professional thanks to a sophisticated background blur. All-new Depth Control. Now you can adjust the depth of field in portraits after you shoot. And this. iPhone XS delivers Gigabit-class LTE for superfast download speeds.5 And up to 512Gb of storage, making this our highest-capacity iPhone yet. No other phone is like iPhone. Every decision that goes into iPhone makes it stand apart. From the way it’s made, to the way we build in privacy and security from the start, to the innovative ways we recycle its components.

Go to Shop

Apple iPhone 8 64GB Space Grey

HK$ 5,884.00

Personal Digital

A beautiful mind.iPhone 8 introduces an all‑new glass design. The world’s most popular camera, now even better. The smartest, most powerful chip ever in a smartphone. Wireless charging that’s truly effortless.1 And augmented reality experiences never before possible. iPhone 8. A new generation of iPhone. DesignAn iPhone formed from glass.How do you build an iPhone out of durable glass that also allows for wireless charging? By formulating a new kind of glass. Reinforcing it with a laser‑welded steel foundation and an aerospace‑grade aluminium band. And engineering it down to the micron for water resistance. The most durable glass ever in a smartphone.The front and back feature custom-engineered glass with a 50 per cent deeper strengthening layer. A new steel substructure and a stronger, aerospace‑grade 7000 Series aluminium band provide additional reinforcement. And an oleophobic coating lets you easily wipe off smudges and fingerprints. Three new finishes.iPhone 8 comes in three new glass finishes: space grey, silver and gold. A six‑layer ink process allows for precise hues, opacity and rich depth of colour. And the colour‑matched aluminium band complements the glass beautifully. Resists water, splashes and dust.iPhone 8 is precision-engineered at the microscopic level to protect against water, splashes and dust. Wireless charging for a wireless world.We’ve always intended iPhone to be a truly wireless device, free from charging cables and headphone cords. With a glass back and an embedded wireless charging system, iPhone 8 is designed for a wireless future. Louder, more dynamic stereo speakers.iPhone 8 features redesigned stereo speakers that are up to 25 per cent louder and deliver deeper bass. Crank up the volume and enjoy richer‑sounding music, videos and speakerphone calls. Advanced security at your fingertip.With Touch ID, your fingerprint is your secure password. Use it to instantly unlock your phone and sign in to many of your favourite apps. Touch ID also enables Apple Pay, which lets you pay in stores, within selected apps and on participating websites. Retina HD DisplayHow do you make a display that’s more aware of the environment around you? By using light‑sensing technology and an expansive colour spectrum to make everything on the screen look and feel more natural. True Tone.For a more comfortable viewing experience.True Tone technology uses an advanced four‑channel ambient light sensor to subtly adjust the onscreen white balance to match the colour temperature of the light around you. So images on the display look as natural as on a printed page, reducing eyestrain. The best colour accuracy in the industry.Lifelike colours and high contrast make everything you look at — photos, movies, games, news — crisp and captivating. With a wide colour gamut and the best colour accuracy in the industry, your photos will look as vibrant as real life. CamerasHow do you improve on the world’s most popular camera? By introducing a new sensor and powering it with A11 Bionic. It makes advanced photographic techniques easy and automatic — so everyone can shoot unbelievable photos and movies. iPhone 8 cameras are also designed for the most immersive and incredible augmented reality experiences. iPhone 8 CameraThe wide‑angle camera on iPhone 8 is the same one found in iPhone 8 Plus — featuring an ƒ/1.8 six‑element lens; optical image stabilisation; and a larger, faster 12‑megapixel sensor. New advanced Isp. Photo ops, optimised.The intelligent, Apple‑designed image signal processor detects elements in the scene — like people, motion and lighting conditions — to optimise your photos even before you take them. It also delivers advanced pixel processing, wide colour capture, faster autofocus and better HDR photos. Portrait mode.For a more beautiful depth‑of‑field effect.Portrait mode gets even better, with sharper detail, more natural background blurring, improved performance in low light and access to flash when you need it. Portrait Lighting.Real-time studio lighting effects.The product of extensive research into the art and science of portraiture, Portrait Lighting brings a new dimension to Portrait mode. Powered by A11 Bionic and the new Isp, Portrait Lighting uses facial detection and depth maps to capture portraits with striking shadows, spotlight effects and more. Front‑facing camera.Focus on yourself

Go to Shop

Apple USB-A to USB-C

HK$ 248.00

Apple

Go to Shop

Apple iPhone X 64GB Space Grey

HK$ 8,414.00

Personal Digital

Design and DisplayHow do you create a deeply intelligent device where the enclosure and display are a single, uninterrupted element? That’s the goal we first set for ourselves with the original iPhone. With iPhone X, we’ve achieved it. The purest expression of iPhone.To create a continuous surface, with nothing to get in the way of your experience, we replaced the Home button with new yet familiar ways to navigate. So much technology. In so little space.The TrueDepth camera system allows you to take amazing photos and enables Face ID. It’s housed in a tiny space at the top of the display, yet within this miniaturised module are some of the most advanced technologies we’ve ever developed. Introducing Super Retina. Beauty through engineering.The Oled panel in the Super Retina display isn’t just any Oled. It’s custom-built to our exacting standards, allowing for an HDR display with a 1,000,000:1 contrast ratio; high resolution and brightness; wide colour support; and the best colour accuracy in the industry. Brilliance to the edges.Using innovative folding and circuit-stacking technology, the Oled panel follows the curves of the device into the furthest reaches of the corners. Then it uses a process called subpixel anti-aliasing to tune individual pixels for smooth, distortion-free edges. True Tone.For a more comfortable viewing experience.True Tone technology uses an advanced six-channel ambient light sensor to subtly adjust the onscreen white balance to match the colour temperature of the light around you. So images on the display look as natural as on a printed page, reducing eyestrain. HDR.Now playing for the first time on iPhone.iPhone X is a true High Dynamic Range (Hdr) display. You can watch movies and shows in Dolby Vision and Hdr10. Your HDR photos will look even more amazing. And you’ll be able to watch HDR titles from iTunes, Netflix and more. The most durable glass ever in a smartphone.The front and back are all glass — the most durable we’ve ever made, with a strengthening layer that’s 50 per cent deeper. A seven-layer ink process allows for precise hues and opacity, and a reflective optical layer enhances the colours. And an oleophobic coating lets you easily wipe off smudges and fingerprints. Wireless charging for a wireless world.We’ve always intended iPhone to be a truly wireless device, free from charging cables and headphone cords. With a glass back and an embedded wireless charging system, iPhone X is designed for a wireless future. Surgical‑grade stainless steel.The stainless steel band that wraps around and reinforces iPhone X is a special Apple-designed alloy that’s both durable and more pure, and it polishes beautifully. For the space grey finish, we use a process called physical vapour deposition to precisely match the colour of the stainless steel band to that of the glass. Resists water, splashes and dust.iPhone X is precision-engineered at the microscopic level to protect against water, splashes and dust. Face IDWhat could be more natural than a touch? A look. That was the insight behind Face ID, a powerful and secure authentication system that’s even more convenient than Touch ID. It makes unlocking and paying fast, easy and intuitive. The incredible technology behind incredible simplicity.The TrueDepth camera system is composed of multiple innovative technologies. Working together in real time, they use a detailed depth map of your face to recognise you in an instant. Your face is your secure password.With Face ID, iPhone X only unlocks when you’re looking at it. It’s also designed to protect against tricking by photos or masks. Your Face ID information is encrypted and protected by the Secure Enclave. And it’s private — your data doesn’t leave your device and is never backed up to iCloud or anywhere else. Once it knows you, it knows you.Face ID uses advanced machine learning to recognise changes in your appearance. Wear a hat. Grow a beard. Put on glasses. You can even use Face ID with many types of sunglasses. So even if your friends don’t recognise you, Face ID will. So smart it only works when you want it to.For additional security, Face ID is attention-aware, meaning it only unlocks your iPhone X when you look towards the device with your eyes open. That means Face ID can also reveal notifications and messages, keep the screen lit when you’re reading

Go to Shop

Apple iPhone 8 Plus 64GB Gold

HK$ 6,894.00

Personal Digital

A beautiful mind.iPhone 8 plus introduces an all‑new glass design. The world’s most popular camera, now even better. The smartest, most powerful chip ever in a smartphone. Wireless charging that’s truly effortless.1 And augmented reality experiences never before possible. iPhone 8 plus. A new generation of iPhone. DesignAn iPhone formed from glass.How do you build an iPhone out of durable glass that also allows for wireless charging? By formulating a new kind of glass. Reinforcing it with a laser‑welded steel foundation and an aerospace‑grade aluminium band. And engineering it down to the micron for water resistance. The most durable glass ever in a smartphone.The front and back feature custom-engineered glass with a 50 per cent deeper strengthening layer. A new steel substructure and a stronger, aerospace‑grade 7000 Series aluminium band provide additional reinforcement. And an oleophobic coating lets you easily wipe off smudges and fingerprints. Three new finishes.iPhone 8 plus comes in three new glass finishes: space grey, silver and gold. A six‑layer ink process allows for precise hues, opacity and rich depth of colour. And the colour‑matched aluminium band complements the glass beautifully. Resists water, splashes and dust.iPhone 8 plus is precision-engineered at the microscopic level to protect against water, splashes and dust. Wireless charging for a wireless world.We’ve always intended iPhone to be a truly wireless device, free from charging cables and headphone cords. With a glass back and an embedded wireless charging system, iPhone 8 plus is designed for a wireless future. Louder, more dynamic stereo speakers.iPhone 8 plus features redesigned stereo speakers that are up to 25 per cent louder and deliver deeper bass. Crank up the volume and enjoy richer‑sounding music, videos and speakerphone calls. Advanced security at your fingertip.With Touch ID, your fingerprint is your secure password. Use it to instantly unlock your phone and sign in to many of your favourite apps. Touch ID also enables Apple Pay, which lets you pay in stores, within selected apps and on participating websites. Retina HD DisplayHow do you make a display that’s more aware of the environment around you? By using light‑sensing technology and an expansive colour spectrum to make everything on the screen look and feel more natural. True Tone.For a more comfortable viewing experience.True Tone technology uses an advanced four‑channel ambient light sensor to subtly adjust the onscreen white balance to match the colour temperature of the light around you. So images on the display look as natural as on a printed page, reducing eyestrain. The best colour accuracy in the industry.Lifelike colours and high contrast make everything you look at — photos, movies, games, news — crisp and captivating. With a wide colour gamut and the best colour accuracy in the industry, your photos will look as vibrant as real life. CamerasHow do you improve on the world’s most popular camera? By introducing a new sensor and powering it with A11 Bionic. It makes advanced photographic techniques easy and automatic — so everyone can shoot unbelievable photos and movies. iPhone 8 plus cameras are also designed for the most immersive and incredible augmented reality experiences. iPhone 8 Plus Dual CamerasiPhone 8 Plus has a wide‑angle camera with an ƒ/1.8 six‑element lens; optical image stabilisation; and a larger, faster 12‑megapixel sensor. It also has a powerful ƒ/2.8 telephoto camera. Together these two cameras enable optical zoom and Portrait mode. New advanced Isp. Photo ops, optimised.The intelligent, Apple‑designed image signal processor detects elements in the scene — like people, motion and lighting conditions — to optimise your photos even before you take them. It also delivers advanced pixel processing, wide colour capture, faster autofocus and better HDR photos. Portrait mode.For a more beautiful depth‑of‑field effect.Portrait mode gets even better, with sharper detail, more natural background blurring, improved performance in low light and access to flash when you need it. Portrait Lighting.Real-time studio lighting effects.The product of extensive research into the art and science of portraiture, Portrait Lighting brings a new dimension to Portrait mode. Powered by A11 Bionic and the new Isp, Portrait Lighting uses facial detection and depth m

Go to Shop

Apple iPhone 7 32GB Black

HK$ 4,706.00

Personal Digital

iPhone 7 dramatically improves the most important aspects of the iPhone experience. It introduces advanced new camera systems. The best performance and battery life ever in an iPhone. Immersive stereo speakers. The brightest, most colourful iPhone display. Splash and water resistance.1 And it looks every bit as powerful as it is. This is iPhone 7. DesigniPhone 7 reaches a new level of innovation and precision. The jet black finish is like nothing we’ve ever made. The enclosure is splash- and water-resistant.1 The Home button is completely re-engineered. And with a new unibody design that’s seamless to the touch, iPhone 7 feels as amazing as it looks. An entirely new camera enters the picture.iPhone is the most popular camera in the world. Now we’ve re-engineered that beloved camera, adding optical image stabilisation, an ƒ/1.8 aperture and a six-element lens to make it even better for shooting photos and videos in low light. And with advanced new features like wide colour capture, your photos and Live Photos will look even more vibrant. Retina HD DisplayThe brightest, most colourful iPhone display yet.Almost everything you experience with your iPhone comes to life on its display. It’s where you look at the photos, messages, news and countless other things that make up your day. The iPhone 7 display uses the same colour space as the digital cinema industry, so what you see will be noticeably more brilliant and vibrant. Because we all deserve a bit more brightness in our day. More colours. More true to life.With a new, wide colour gamut, the Retina HD display is able to deliver cinema-standard colours — and the best colour management in the smartphone industry. More shades of the colour spectrum can be used to create an image, meaning that what you see on the screen is a truer representation of the world. So whether you’re checking out photos of that perfect dress or the Live Photos you took on holiday, the colours will be so accurate it will look like you’re there. A10 Fusion ChipThe most powerful chip ever in a smartphone.iPhone 7 is supercharged by the most powerful chip ever in a smartphone. It’s not just faster than any previous iPhone — it’s also more efficient. That’s because the A10 Fusion chip uses an all-new architecture that enables faster processing when you need it, and the ability to use even less power when you don’t. And with the longest battery life ever in an iPhone, you can work at twice the speed of iPhone 6 and still enjoy more time between charges. AudioiPhone. Now in stereo.For the first time, iPhone comes with stereo speakers, delivering twice the audio output of iPhone 6s and increased dynamic range. So whether you’re listening to music, watching videos or making speakerphone calls, iPhone 7 lets you crank it up. Way, way up. Wi-Fi and Mobile DataFaster 4G LTE with the best worldwide roaming.iPhone 7 features 4G LTE Advanced, with speeds up to 450 Mbps for data downloads — over 50 per cent faster than iPhone 6s and three times faster than iPhone 6.6 And thanks to even more LTE bands, you’ll have the best worldwide roaming available in a smartphone. Happy travels. The world’s most advanced mobile operating system. iOS brings iPhone and iPad to life in incredibly personal and powerful ways. The interface is beautiful and easy to use. Intelligent suggestions appear exactly when you need them. And advanced technologies protect your privacy and security. Once you’ve experienced iOS, you’ll understand why so many people love using iPhone and iPad. Tap. Swipe. Scroll.See, you already know how to use it. From the moment you pick up your iOS device, you’re up and running. Tap your favourite app and get straight to work — or play. Swipe from the right side of the Lock screen to quickly pull up your camera. Scroll through thousands of photos in seconds. Everything about iOS is designed to look beautiful and work beautifully. So smooth and responsive you won’t even notice it. And that’s the point.Because iOS is engineered specifically for iPhone and iPad, everything looks and feels incredibly fluid. iOS uses a framework called Metal to maximise graphics performance. Whether you’re surfing the web, moving from app to app or playing the most complex 3D video game, the graphics and responsiveness are amazingly smooth. No other mobile operating system is so

Go to Shop

Apple iPhone Xs 256GB Gold

HK$ 10,820.00

Personal Digital

Welcome to the big screens.Super Retina in two sizes — including the largest display ever on an iPhone. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough dual-camera system. iPhone XS is everything you love about iPhone. Taken to the extreme. Super Retina. In big and bigger. The custom-engineered Oled displays on iPhone XS deliver the most accurate colour in the industry, as well as HDR and true blacks. And iPhone XS Max has our largest display ever on an iPhone. Exceptional materials. The most durable glass ever in a smartphone. A beautiful new gold finish, achieved with an atomic-level process. Precision-machined, surgical-grade stainless steel bands. And a new level of water and dust resistance. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough dual-camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Smart Hdr. New secondary frames, a faster sensor and the powerful A12 Bionic chip bring more highlight and shadow detail to your photos. Larger and deeper pixels. A new sensor creates better image fidelity, greater colour accuracy and reduced noise in low‑light shots. Enhanced bokeh effect. Portrait mode photos look even more professional thanks to a sophisticated background blur. All-new Depth Control. Now you can adjust the depth of field in portraits after you shoot. And this. iPhone XS delivers Gigabit-class LTE for superfast download speeds.5 And up to 512Gb of storage, making this our highest-capacity iPhone yet. No other phone is like iPhone. Every decision that goes into iPhone makes it stand apart. From the way it’s made, to the way we build in privacy and security from the start, to the innovative ways we recycle its components.

Go to Shop

Apple iPhone Xs Max 64GB Gold

HK$ 10,371.00

Personal Digital

Welcome to the big screens.Super Retina in two sizes — including the largest display ever on an iPhone. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough dual-camera system. iPhone XS is everything you love about iPhone. Taken to the extreme. Super Retina. In big and bigger. The custom-engineered Oled displays on iPhone XS deliver the most accurate colour in the industry, as well as HDR and true blacks. And iPhone XS Max has our largest display ever on an iPhone. Exceptional materials. The most durable glass ever in a smartphone. A beautiful new gold finish, achieved with an atomic-level process. Precision-machined, surgical-grade stainless steel bands. And a new level of water and dust resistance. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough dual-camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Smart Hdr. New secondary frames, a faster sensor and the powerful A12 Bionic chip bring more highlight and shadow detail to your photos. Larger and deeper pixels. A new sensor creates better image fidelity, greater colour accuracy and reduced noise in low‑light shots. Enhanced bokeh effect. Portrait mode photos look even more professional thanks to a sophisticated background blur. All-new Depth Control. Now you can adjust the depth of field in portraits after you shoot. And this. iPhone XS delivers Gigabit-class LTE for superfast download speeds.5 And up to 512Gb of storage, making this our highest-capacity iPhone yet. No other phone is like iPhone. Every decision that goes into iPhone makes it stand apart. From the way it’s made, to the way we build in privacy and security from the start, to the innovative ways we recycle its components.

Go to Shop

Apple iPhone 7 Plus 128GB Rose Gold

HK$ 6,688.00

Apple

Go to Shop

Apple iPhone 8 256GB Silver

HK$ 7,393.00

Personal Digital

A beautiful mind.iPhone 8 introduces an all‑new glass design. The world’s most popular camera, now even better. The smartest, most powerful chip ever in a smartphone. Wireless charging that’s truly effortless.1 And augmented reality experiences never before possible. iPhone 8. A new generation of iPhone. DesignAn iPhone formed from glass.How do you build an iPhone out of durable glass that also allows for wireless charging? By formulating a new kind of glass. Reinforcing it with a laser‑welded steel foundation and an aerospace‑grade aluminium band. And engineering it down to the micron for water resistance. The most durable glass ever in a smartphone.The front and back feature custom-engineered glass with a 50 per cent deeper strengthening layer. A new steel substructure and a stronger, aerospace‑grade 7000 Series aluminium band provide additional reinforcement. And an oleophobic coating lets you easily wipe off smudges and fingerprints. Three new finishes.iPhone 8 comes in three new glass finishes: space grey, silver and gold. A six‑layer ink process allows for precise hues, opacity and rich depth of colour. And the colour‑matched aluminium band complements the glass beautifully. Resists water, splashes and dust.iPhone 8 is precision-engineered at the microscopic level to protect against water, splashes and dust. Wireless charging for a wireless world.We’ve always intended iPhone to be a truly wireless device, free from charging cables and headphone cords. With a glass back and an embedded wireless charging system, iPhone 8 is designed for a wireless future. Louder, more dynamic stereo speakers.iPhone 8 features redesigned stereo speakers that are up to 25 per cent louder and deliver deeper bass. Crank up the volume and enjoy richer‑sounding music, videos and speakerphone calls. Advanced security at your fingertip.With Touch ID, your fingerprint is your secure password. Use it to instantly unlock your phone and sign in to many of your favourite apps. Touch ID also enables Apple Pay, which lets you pay in stores, within selected apps and on participating websites. Retina HD DisplayHow do you make a display that’s more aware of the environment around you? By using light‑sensing technology and an expansive colour spectrum to make everything on the screen look and feel more natural. True Tone.For a more comfortable viewing experience.True Tone technology uses an advanced four‑channel ambient light sensor to subtly adjust the onscreen white balance to match the colour temperature of the light around you. So images on the display look as natural as on a printed page, reducing eyestrain. The best colour accuracy in the industry.Lifelike colours and high contrast make everything you look at — photos, movies, games, news — crisp and captivating. With a wide colour gamut and the best colour accuracy in the industry, your photos will look as vibrant as real life. CamerasHow do you improve on the world’s most popular camera? By introducing a new sensor and powering it with A11 Bionic. It makes advanced photographic techniques easy and automatic — so everyone can shoot unbelievable photos and movies. iPhone 8 cameras are also designed for the most immersive and incredible augmented reality experiences. iPhone 8 CameraThe wide‑angle camera on iPhone 8 is the same one found in iPhone 8 Plus — featuring an ƒ/1.8 six‑element lens; optical image stabilisation; and a larger, faster 12‑megapixel sensor. New advanced Isp. Photo ops, optimised.The intelligent, Apple‑designed image signal processor detects elements in the scene — like people, motion and lighting conditions — to optimise your photos even before you take them. It also delivers advanced pixel processing, wide colour capture, faster autofocus and better HDR photos. Portrait mode.For a more beautiful depth‑of‑field effect.Portrait mode gets even better, with sharper detail, more natural background blurring, improved performance in low light and access to flash when you need it. Portrait Lighting.Real-time studio lighting effects.The product of extensive research into the art and science of portraiture, Portrait Lighting brings a new dimension to Portrait mode. Powered by A11 Bionic and the new Isp, Portrait Lighting uses facial detection and depth maps to capture portraits with striking shadows, spotlight effects and more. Front‑facing camera.Focus on yourself

Go to Shop

Apple iPhone Xr 128GB Red

HK$ 7,286.00

Personal Digital

Brilliant. In every way.All-new Liquid Retina display — the most advanced LCD in the industry. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough camera system. iPhone XR. It’s beautiful any way you look at it. Introducing Liquid Retina. The new display on iPhone XR is the most advanced LCD in the industry. An innovative backlight design allows the screen to stretch into the corners. So you see true-to-life colour from one beautiful edge to the other. Beauty through innovation. Our breakthrough LCD display is the most advanced — and most colour-accurate — in the industry. Which makes everything you see look true to life. Resists water and dust. The most durable front glass in a smartphone, sealed and precision-fitted with the aerospace‑grade aluminium band, helps create an enclosure that’s water-resistant up to 1 metre for 30 minutes. iPhone XR even resists spills from coffee, tea, soft drinks and more. Exceptional materials. The most durable front glass ever in a smartphone. Precision-machined, aerospace-grade aluminium bands. Water and dust resistance.2 And six stunning new finishes. Seven-layer colour process. The beautiful finishes of the back glass are achieved using an advanced process that allows for deep, rich colours. Aerospace-grade aluminium bands.A special Apple-designed alloy is precision-machined to create structural bands, and anodised to complement the colour of the back glass. Wireless charging. The glass back allows iPhone XR to charge easily and wirelessly. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Advanced camera system Say hello to a new era of photography.Sensors, processors, algorithms and you. An innovative camera system integrates the Isp, the Neural Engine and advanced algorithms to unlock new creative possibilities and help you capture incredible photos. Smart Hdr. Leveraging multiple technologies — like faster sensors, an enhanced ISP and advanced algorithms — Smart HDR brings more highlight and shadow detail to your photos. Bokeh and Depth Control.iPhone XR has even more sophisticated bokeh — background blur — for stunning portraits. And all‑new Depth Control lets you adjust the depth of field after you shoot. Enhanced Portrait mode selfies. The TrueDepth camera generates a precise depth map to keep you in focus against a blurred background. Depth Control lets you adjust the depth of field after you shoot. More low‑light detail. The camera sensor features deeper, larger pixels. Deeper to improve image fidelity. And larger to allow more light to hit the sensor. The result? Even better low‑light photos. Sharper action shots. Faster sensors, Smart HDR and zero shutter lag combine to let you freeze a moment in time with more highlight and shadow detail. 4K video and wider stereo playback.iPhone XR shoots the highest‑quality video of any smartphone. With better low‑light performance. Extended dynamic range in videos up to 30 fps. Stereo recording. And stereo playback with wider sound separation. A picture is worth a trillion operations. The iPhone XR camera system harnesses the unprecedented power of the Neural Engine and its ability to perform 5 trillion operations per second. Together with the Apple‑designed Isp, it works like the world’s fastest photographer’s assistant to help turn your pictures into show stoppers. Face detection. In Portrait mode, the Neural Engine uses machine learning to analyse data from the camera sensor, quickly distinguishing faces in the frame. Facial landmarking. Once a face is detected, facial landmarking allows iPhone to apply creative Portrait Lighting effects to your subject. Depth mapping. The ISP’s advanced depth engine, combined with segmentation data fro

Go to Shop

Apple iPhone Xr 128GB Black

HK$ 7,286.00

Personal Digital

Brilliant. In every way.All-new Liquid Retina display — the most advanced LCD in the industry. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough camera system. iPhone XR. It’s beautiful any way you look at it. Introducing Liquid Retina. The new display on iPhone XR is the most advanced LCD in the industry. An innovative backlight design allows the screen to stretch into the corners. So you see true-to-life colour from one beautiful edge to the other. Beauty through innovation. Our breakthrough LCD display is the most advanced — and most colour-accurate — in the industry. Which makes everything you see look true to life. Resists water and dust. The most durable front glass in a smartphone, sealed and precision-fitted with the aerospace‑grade aluminium band, helps create an enclosure that’s water-resistant up to 1 metre for 30 minutes. iPhone XR even resists spills from coffee, tea, soft drinks and more. Exceptional materials. The most durable front glass ever in a smartphone. Precision-machined, aerospace-grade aluminium bands. Water and dust resistance.2 And six stunning new finishes. Seven-layer colour process. The beautiful finishes of the back glass are achieved using an advanced process that allows for deep, rich colours. Aerospace-grade aluminium bands.A special Apple-designed alloy is precision-machined to create structural bands, and anodised to complement the colour of the back glass. Wireless charging. The glass back allows iPhone XR to charge easily and wirelessly. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Advanced camera system Say hello to a new era of photography.Sensors, processors, algorithms and you. An innovative camera system integrates the Isp, the Neural Engine and advanced algorithms to unlock new creative possibilities and help you capture incredible photos. Smart Hdr. Leveraging multiple technologies — like faster sensors, an enhanced ISP and advanced algorithms — Smart HDR brings more highlight and shadow detail to your photos. Bokeh and Depth Control.iPhone XR has even more sophisticated bokeh — background blur — for stunning portraits. And all‑new Depth Control lets you adjust the depth of field after you shoot. Enhanced Portrait mode selfies. The TrueDepth camera generates a precise depth map to keep you in focus against a blurred background. Depth Control lets you adjust the depth of field after you shoot. More low‑light detail. The camera sensor features deeper, larger pixels. Deeper to improve image fidelity. And larger to allow more light to hit the sensor. The result? Even better low‑light photos. Sharper action shots. Faster sensors, Smart HDR and zero shutter lag combine to let you freeze a moment in time with more highlight and shadow detail. 4K video and wider stereo playback.iPhone XR shoots the highest‑quality video of any smartphone. With better low‑light performance. Extended dynamic range in videos up to 30 fps. Stereo recording. And stereo playback with wider sound separation. A picture is worth a trillion operations. The iPhone XR camera system harnesses the unprecedented power of the Neural Engine and its ability to perform 5 trillion operations per second. Together with the Apple‑designed Isp, it works like the world’s fastest photographer’s assistant to help turn your pictures into show stoppers. Face detection. In Portrait mode, the Neural Engine uses machine learning to analyse data from the camera sensor, quickly distinguishing faces in the frame. Facial landmarking. Once a face is detected, facial landmarking allows iPhone to apply creative Portrait Lighting effects to your subject. Depth mapping. The ISP’s advanced depth engine, combined with segmentation data fro

Go to Shop

Apple iPhone 6 16GB Gold

HK$ 4,476.00

Personal Digital

iPhone 6 isn’t simply bigger — it’s better in every way. Larger, yet dramatically thinner. More powerful, but remarkably power efficient. With a smooth metal surface that seamlessly meets the new Retina HD display. It’s one continuous form where hardware and software function in perfect unison, creating a new generation of iPhone that’s better by any measure. The biggest iOS release ever. iOS 8 is the world’s most advanced mobile operating system. And with incredible new capabilities and features designed to make the most of a larger display, iOS 8 doesn’t just work seamlessly with iPhone 6. It makes every experience feel bigger and better.Your wallet. Without the wallet. We completely rethought how you pay to make shopping easy, secure, and private. Apple Pay combines the convenience and security of Touch ID and Passbook with NFC technology. So you can use iPhone 6 to pay in stores and within apps with a single touch. Everything within reach. By creating iPhone 6 and iOS 8 together, we optimized the software to enhance the physical design. iOS swipe gestures were designed to be more fluid across the seamless form, making it easy to navigate iPhone with one hand. With new features like Reachability you can interact with the larger screen in different ways, too. Simply double touch the Home button and the entire screen shifts down closer to your thumb. And to easily navigate Safari or Mail, swipe left to right across the screen to go backward, or swipe right to left to go forward. With the new continuous surface of iPhone, all your gestures now feel smoother than ever. We also thought about how you use your iPhone every day and redesigned the buttons to make it even easier to use. Elongated volume buttons are integrated into the thinner profile, outlined to make them effortless to find by touch. And the Sleep/Wake button has a new home on the side of the device to put it comfortably within reach. The result is an experience that’s even more intuitive. iPhone at its largest. And thinnest. Developing an iPhone with a larger, more advanced display meant pushing the edge of design. From the seamless transition of glass and metal to the streamlined profile, every detail was carefully considered to enhance your experience. So while its display is larger, iPhone 6 feels just right. The camera that changed photos now does the same for video. More people take more photos with iPhone than with any other camera. And now the iSight camera has a new sensor with Focus Pixels and new video features, like 1080p HD at 60 fps, slo-mo at 240 fps, and time-lapse video mode. So you’ll have more reasons to capture more moments on video, too. Hugely powerful. Enormously eﬃcient. Built on 64-bit desktop-class architecture, the new A8 chip delivers more power, even while driving a larger display. The M8 motion coprocessor efficiently gathers data from advanced sensors and a new barometer. And with increased battery life, iPhone 6 lets you do more, for longer than ever. Not just a bigger display. A better display. It’s one thing to make a bigger display. It’s something else entirely to make a bigger Multi Touch display with brilliant colors and higher contrast at even wider viewing angles. But that’s exactly what we did with the new Retina HD display. Security. Right at your fingertip. The breakthrough Touch ID technology lets you securely access your iPhone with the perfect password: your fingerprint. You can also use it to approve purchases from iTunes, iBooks, and the App Store without having to enter your password. Faster wireless.Far and wide. A superfast connection can make you feel like the whole world is within reach. That’s why iPhone 6 has faster LTE download speeds. That’s also why it has more LTE bands than any other smartphone. iPhone 6 supports more advanced wireless technologies to boost performance and help you connect to the things and people that matter most. Higher contrast Rather than using traditional methods to create the higher-resolution Retina HD display, we developed an advanced process of photo alignment. This involves using UV light to precisely position the display’s liquid crystals so they lie exactly where they should. Better-aligned crystals deliver a superior viewing experience, with deeper blacks and sharper text. An innovative seamless design. The first thing you notice when you hold iPhone 6 is h

Compare Prices

Apple EarPods with Lightning Connector

December 2018 Apple Phones & Tablets Price Hong Kong | iPrice HK

Apple iPhone XS Hong Kong – Overrated or Future-Proof?

Samsung Galaxy S9 vs Apple iPhone X – Which Phone Will Prevail?

Apple iPad Pro 2 brings bigger screen for bigger future

The iPhone X - 10 Years of Apple Innovation All in One Phone

Top Apple Phones & Tablets Price List 2018

News about Apple Phones & Tablets

Apple has Released the iPhone X but Skipped the 9

Apple MacBook Pro justifies the means

Apple iMac pushes the boundaries of peak performance

LTE Feature of the Apple Watch 3 Won’t Work Outside of the US

The Brand-New Apple iPhone 8 is Finally Here - or is it the iPhone 7S?

Just in Case, 5 Cases to Protect your $999 iPhone X

If the Rumours Are True, How will the iPhone 8 Fare Against the Samsung Note 8?

WTF Apple? 512GB on the iPhone 8?

You may also like

Apple Phones & Tablets Hong Kong

Top 10 products	Price	Store
Apple iPhone Xr	HK$ 6,894.00	Personal Digital
Apple iPhone Xs	HK$ 9,418.00	Personal Digital
Apple iPhone Xs Max	HK$ 10,371.00	Personal Digital
Apple iPhone X	HK$ 8,414.00	Personal Digital
Apple iPad Pro	HK$ 6,088.00	Apple
Apple iPhone 8	HK$ 5,884.00	Personal Digital
Apple iPhone 8 Plus	HK$ 6,894.00	Personal Digital
Apple iPhone 7	HK$ 4,688.00	Apple
Apple iPhone 7 Plus	HK$ 6,688.00	Apple
Apple iPhone SE	HK$ 2,988.00	Apple