Worried about dull, dry, sensitive skin? Looking for a skincare brand that uses natural ingredients? Meet Aveda, organic beauty and skincare brand. Founded by Horst Rechelbacher in 1978, Aveda’s products are inspired by the ancient Indian holistic system and are made with natural ingredients such as flowers, natural oil essence and plant extract that will not only leave a “homey” scent but help you to relax and rejuvenate your skin in no time. Learn more about Aveda HK below.


Aveda Hong Kong: The Trusted Skincare Company

From a small salon owner to a renowned maker of shampoos and other hair care products, the founder of Aveda, Horst Rechelbacher has come a long way. Aveda is a beauty and skincare company that was formed in 1978 by a salon owner, Horst Rechelbacher, with a mission: to produce products that are made of natural ingredients.

The story of Aveda begins when Horst suffers a burnout from his work and decides to rejuvenate himself by using the herbal remedies prepared by his mother, an herbalist. He recovered quickly and learned for himself the power of plants. Horst then moved to India, where he learned this ancient technique of holistic system of medicine and surgery called Ayurveda and was fascinated with the power of Ayurveda that he began to integrate Ayurveda into his lifestyle and his salon business model. With the help of other Ayurveda followers, he developed the first shampoo made of clove in his kitchen sink.

Thus, in 1978, Aveda, a beauty and skincare company was born, with a vision: to bring beauty professionals, natural products that would be good for them, their guests and the Earth and the communities. Today, Aveda is wholly owned by Estee Lauder and is presently based in New York. Aveda specializes in hair care, but features over 700 products as well, ranging from skincare, makeup to body care, sold through distributors to about 30,000 salons and spas and currently operating 130 stores in the United States. Besides that, Aveda also operates hair salons and spas that offer treatments such as body massages and treatments, as well as a cosmetology and esthiology training school called the Aveda Institute.

Natural Ingredients All the Way

Since the brand’s establishment, Aveda has been devoted to environmental responsibility in all business activities, pursuing its mission of being responsible for the Earth, a valuable planet for all living things. To set an example for environmental leadership and accountability, Aveda’s products are made of natural ingredients such as flowers, plant essences and plant materials from organic agriculture. For example, Aveda’s hair care is made of Brazilian babassu nut oil, a natural cleaning component that helps to get rid of dirt and oil from the scalp.

A natural extract is also used in the production of the hair care, removed from a plant called “urukum”, planted by the Yawanawa, a local tribe in the Amazon area. Although it is impossible to produce the products using completely natural ingredients, Aveda strives to choose the best and high-quality materials available at the time and using the latest techniques that don’t harm the Earth in any way.

Refreshing Facts About Aveda

  • Aveda was sold to Estee Lauder in 1997 for $300 million.
  • Aveda was the first beauty and skincare brand to support a set of values designed to encourage greater environmental responsibility in business, known as “The Ceres Principles.”
  • Aveda does not test its products on animals but on willing human participants.
  • Aveda is the first beauty and skincare company that uses 100% wind power to produce its products.

Aveda’s Best-Sellers

Among all Aveda’s products, Aveda’s Invati system, Aveda’s botanical kinetics purifying gel cleanser and Aveda nourish mint sheer mineral lip colour are considered as popular items yet, which places the brand on par with other organic skincare labels such as Kora Organics, Burt’s Bees and Tata Harper.

What is the best Aveda shampoo for dry hair?

Aveda has a whole collection of vegan hair products suitable for dry hair called NutriPlenish. Depending on your needs, you can choose from light hydration and deep hydration.

Does Aveda help hair growth?

The Aveda Invati Advanced Solutions for Thinning Hair is an innovative system that reduces hair loss by 53% and instantly thickens the hair when applied once daily. Inspired by Ayurveda- the ancient healing art of India, this 94% naturally derived system, featuring an invigorating blend of Ayurvedic herbs, helps keep the hair you have longer. Massage the Invati Advanced Exfoliating Shampoo into wet hair and scalp. Rinse and follow with Invati Advanced Thickening Conditioner and Scalp Revitalizer.

Why is Aveda so good?

Aveda products are as good for the environment as they are for your hair. Aveda believes that in our effort to look beautiful through effective products, that the environment should always be considered. They believe in respect for the world, as well as in caring about current issues such as world water shortages.

Is Aveda actually natural?

Yes, Aveda uses naturally derived ingredients in their products whenever possible. Aveda products are formulated without parabens, phthalates and sodium lauryl sulfate.