Since its beginnings in 1969, billabong has combined function, fit, art and fashion to develop boardshorts and clothing for mountain and ocean lovers across the globe. While still sticking to the core roots of the mountain and the wave, billabong has become recognized as the premium youth lifestyle and culture clothing brand within the action sports market. Learn more about billabong HK below.

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Everything You Need to Know About Billabong Hong Kong

The iconic Australian surf and lifestyle brand Billabong was started in humble beginnings by Gordon Merchant. The name Billabong is derived from the Wiradjuri word bilabaŋ, which translated to ‘creek that runs only during the rainy season,’ and captured Gordon’s early days where he was found chasing the waves.

Shaping Surfboard and Surfwear

Ex-Maroubra surfer Gordon Merchant embraced the surfer lifestyle of Australia in the late ‘60s and early ‘70s when he would pack up a Kombi van full of surfboards, maps, sleeping bags, and tents. Gordon travelled along the coast in search of a new surfing utopia. Arriving along a 20-mile stretch of ‘golden beach,’ Gordon made the Gold Coast his home- a place that would allow him to wear boardshorts up to nine months of the year!

Throughout his time as a surfer, Gordon created breakthrough inventions that helped shape the everyday surfer. Gordon not only developed a surfboard that featured a tucked-under edge, a detail that helped Michael Peterson and Rabbit Bartholomew become surfing champions but also developed the first leg-rope. Following this, in 1973, Gordon and his then-partner Rena started producing handmade boardshorts. Making use of a unique triple-stitching technique designed to withstand even the toughest elements, this durable garment was an instant hit amongst the locals.

Driven By Desire

Gordon steadily established and built the brand until his home became too small to contain the success. He moved into a modern factory and warehouse in West Burleigh and the Australian Surfing Industry took note of his ‘desire to produce the highest quality, best-cut boardshorts on the market.’

Billabong was first exported to California, Japan, Europe and New Zealand in the ‘80s. Gordon established international licenses for Billabong that were up to his tough standards and surrounded himself with experts in the surfing industry. With surfers such as Wayne Bartholomew, Joe Engel, Taj Burrows, and Ronnie Burns wearing the brand, Billabong enhanced its credibility and worldwide reach.

Number 1 Status in Aussie Waters

The ‘90s were an exciting decade for the Billabong brand, which had claimed the highest status in Australian waters. As Billabong grew, Gordon maintained his prominent role in the company. Upon the 25th anniversary of the brand, Billabong moved to a state-of-the-art factory in Burleigh Heads that featured a Polynesian-style showroom with the largest collection of Billabong products.

Commitment to Boardsports

Gordon knew the effect of seasons upon the brands, and he followed his customers wants and needs by branching out to all boardsports- from snow and skate to wake. Billabong purchased Von Zipper and Element in 2001, and Kustom Footwear and Palmers Surf in 2004, enhancing its brands and licenses. In 2006, it acquired wetsuit brand Xcel and in 2007 girls’ swimwear brand Tigerlily. With Billabong’s growing success, Gordon began to license the popular California-based skateboard brand Plan B in 2010.

While Billabong expanded into several boardsport markets, it became involved in many promotions. Driven by the respect the community held toward a company that created durable garments for their sports, pro riders began turning to Billabong for their needs. Billabong sponsors and hosts many events and festivals across the world, including the Billabong Pro contest held in Tahiti, Teahupo’o, and Jeffreys Bay in South Africa, cementing Billabong as one of the highly respected global brands.

‘Life’s Better in Boardshorts’

From its humble beginnings to its sponsorship of elite junior teams and professional surfers, Billabong encourages the discovery of its customers’ inner coastal lifestyle. Well-known for its livable mottos ‘Life’s Better in Boardshorts’ and ‘A Bikini Kinda Life,’ this Aussie brand offers a little something for everyone, from a pair of high-performance ‘boardies’ to winter-wear to the latest bikinis!

Billabong Men

Starting with men’s clothesline, Billabong has, since its beginning, expanded its men’s range. Currently, the styles of apparel in its repertoire encompass everything from t-shirts, boardshorts, tank tops, shirts, formal wear and swimwear. Billabong is more popularly known for its simple yet fashionable tees. Mostly for surfing and summertime, Billabong Hong Kong tees are perfect for Hong Kong weather. Grab a beer by the beach in your smooth and comfy Billabong t-shirt and surf shorts. Catered to those who love sports and outdoor activities, Billabong apparel is made to bring out the lean, beach-bod figure in any man. Even the body-fitting tees are perfect for everyday use.

Billabong Women

Billabong not only caters to men but also to women. Based on the apparel that Billabong sells every year, the most popular type of clothes sold is swimwear. In particular, bikinis and wetsuits get more attention. Years of perfecting the right technology to fabricate swimwear, Billabong has found the right combination of comfort, style and practicality to each bikini or wetsuit to optimize your experience at the beach. Besides swimwear, Billabong also has dresses for all occasions, sweaters, hoodies & tees, jackets, tops, graphic tees & tanks, pants, denim, rompers & jumpsuits, shorts, and skirts.

Other accessories for women include hats, scarves, backpacks, handbags & wallets, sandals, shoes, socks, surfboards and sunglasses. As more women are looking into the surf culture here in Hong Kong, these Billabong categories are fast becoming women’s favourites in fashion.

Surf’s Up With Billabong Bags

If you’re looking for hip, fashionable, funky, artsy and tribal-ish designs for a backpack, you’ve come to the right place. Billabong backpacks and luggage come in all shapes and designs. From the hipster-like look to the laid back, relaxed lifestyle image of Australia, Billabong has it all.

For men, there are a variety of backpack lines to choose from. Check out the Billabong Command backpacks – a versatile backpack suitable for any kind of travel. Pack all your travel items into one simple, convenient backpack. With a padded back and front and multiple pockets at the sides and back, you’ll have plenty of compartments to secure your valuables. Also, check out the Billabong Atom backpack range of bags. Perfect for school and surf, these bad boys are made of industry-grade polyester to keep out moisture and other elements. Fitted with a laptop compartment, you can easily switch from work, to play!

For women, you have a range of bags suited for any time of the day. One line of Billabong bags that has the ultimate variety is the Billabong Bonfire series. Bonfires sport different prints – the most simple being the striped patterns. Billabong Bonfire backpacks are woven and use a rope drawstring to secure all your items comfortably inside. Made from 100% cotton, these trendy bags give you a soft, warm hug when you wear them. Besides Bonfire bags, another line of backpacks is popular among women: The Billabong Hand Over Love backpack. Billabong’s signature vintage designs give these backpacks a washed look. Made from faux leather, you won’t need to sacrifice comfort, practicality or style. These durable backpacks are made for everyday use. Whether you’re heading to the mall, hanging out at the beach or chilling at your friend’s place, these backpacks will go wherever you go.

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