Family-owned Maison Chopard is renowned for its exceptionally handcrafted watches and fine jewellery. The brand combines 157 years’ worth of heritage with playful and fresh ideas. While Haute Horlogerie may have created the foundations for the Chopard legacy, its foray into fine jewellery cemented them: the Happy Diamonds collection alone is testament to its haute joaillerie expertise, using a patented technique to create the illusion of floating diamonds. Learn more about Chopard HK below.

What is Chopard known for? | Is Chopard a luxury brand?


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-21% Chopard Happy Hearts Medium Size Pendant

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What You Should Get From Chopard Shop Online Hong Kong

Combining Swiss precision and German engineering, Chopard Hong Kong is well-known for its excellent products. While the company first started making watches, they have also expanded to other ventures and produced high-fashion jewellery, accessories and fragrances for both men and women. Their dedication to the craft can be seen in all of their products: fine, accurate, and simply elegant.

Origins of Chopard Hong Kong

The brand’s story began in a small town in Switzerland. In 1860, Louis-Ulysse Chopard built a small workshop, creating excellent and accurate timepieces that had later become popular in neighbouring regions such as in Scandinavia, Russia and Eastern Europe. For three generations, the watch-making trade of the Chopard family continued until in 1963, where Paul Andre Chopard - Louis-Ulysse’s grandson, met Karl Scheufele - the heir to a well-known watch-making dynasty in Germany.

Under Scheufele, the brand flourished and had become even more popular, mixing eloquent craftsmanship from two different countries exuberating with excellence and impeccable design. For 40 years, the brand continued to expand internationally with a drive to deliver the best timepieces and accessories for anyone with an immaculate taste.


Since 1860, the company has been well-known for making excellent timepieces for both men and women. Throughout the years, the brand has many well-known watch collections that would look neat on your closet. Accurate, elegant, timelessly gorgeous, these are some of the adjectives that would best describe Chopard watches. If you are looking for luxury watches, consider the following collections: Classic Racing, Happy Diamonds, L.U.C., Imperiale, and Classic, La Strada.


With the way Chopard creates their watches with precision and beauty, it is only a matter of time that the brand branches out to jewellery. In 1974, Chopard started creating wonderful collections ranging from necklaces, pendants, rings, earrings and bracelets. They also have high-fashion Chopard jewellery with gorgeous collections such as the Green and Red Carpet, Animal World, Temptations and L’Huere Du Diamant.


Complete your Chopard experience with the best accessories that would make you look like a million dollars. Their accessories are made with the finest, modern materials with a classic design, giving you that timeless look. Handbags, small leather goods, luxury pens, and eyewear, are just some of the most well-known Chopard accessories in the market.


A more recent addition to the Chopard collection, fragrances were first introduced to the public in 2014, along with most of the accessories. Happy Spirit and Wish are fragrances for women while Millie Miglia and Malaki are for men. Designed for both genders, Chopard perfumes complete your whole look; after all, the best fashion accessory is one that cannot be seen.

What is Chopard known for?

Chopard is known for making high-quality Swiss watches and jewellery, and its clients have included Tsar Nicholas II of Russia. The company is headquartered in Geneva and has a site in Fleurier, Canton of Neuchâtel, that manufactures watch movements.

Is Chopard a luxury brand?

Chopard is a Swiss luxury company focused on watches, jewellery and accessories. Chopard was founded in 1860 by Louis-Ulysse Chopard. In 1963 Karl Scheufele acquired Chopard; Scheufele is a descendant of a dynasty of watchmakers and jewellers from Germany.