The Spirit of Esprit
Esprit, one of the greatest fashion brand worldwide, was founded by Dough Tompkins and Susie Buell in 1968 in San Francisco. Started off as a love story, Tompkins and Buell join forces to create this famous brand, based on originality and responsibility, mixed in with a sunny Californian character. Effortless, relaxed and comfortable are the core of the brand’s essence, and Esprit aspires to be the best casual brand with the terrific value proposition. Every garment that Esprit produced is made with high-quality fabrics and material, carefully chosen by the company itself so that the quality of the product is not compromised.
Today, Esprit is a clothing, footwear, accessories, jewelry and household items and is publicly owned by Esprit Holdings Limited, where the headquarters is based in Hong Kong. The Group markets its products under two brands, namely Esprit and Edc. The global brand is now operating in over 40 countries, in over 835 directly managed retail stores worldwide, including franchise partners and sales spaces in department stores and distributes its products via more than 15,000 wholesale locations around the globe.
When it comes to advertising campaigns, it was never about promoting Esprit products or promoting their fashion. It was about fostering a sense of social responsibility among its employees and customers by building its image on a commitment to such causes such as AIDS awareness and environmental conservation. One of the famous ads that Esprit did is the “I am Esprit”, features a series of close-up shots featuring woman of all ages, ranging from 12-month-old infants to the woman in their 40s. The advertisement was made in an effort to step up efforts to diversify the age of their customer base. The advertisement was well received as the campaign demonstrates the passionate, talented and confident Esprit Woman.
This year, one advertising campaign that caught the eyes of the world is their Spring/Summer 2015 titled “Meet You by The Sea” where through this campaign, it’s all about welcoming summer in the Golden State. To bring the campaign to life, Esprit gathers a group of friends who symbolize the casual, laid-back California style.
This group of friends is highly creative individuals and also very close friends, pursue their individual, personal and professional goals but at the same time, taking this opportunity to be in the moment, to be in the arms of their loved ones in the casual, laid-back California style. This latest campaign pays tribute to the Esprit’s casual, effortless style while showcasing modern and approachable take on minimal store design. The “Meet You by The Sea” communicates the laid back approach towards Esprit’s’ women grown up taste and self-awareness while communicating its brand’s core values with brief but powerful brand statements.
Esprit's Summer Styles 2015
Fun, free-spirited, laid-back and carefree, that’s what Esprit style is all about. This year, Esprit welcomes summer 2015 with cool summer looks. This season’s must-have staples in your wardrobe are the florals, embroidery and lots of white on white- everything from the knit cardigan, to embroidery blouse and denim shorts, complements one another perfectly.
The outfits in fresh, breezy shades, inspired by the cool, sea breeze on Venice beach represent that relaxed, easy feeling everyone loves about summer – a collection perfect for the beach and the sun. Esprit brings fun, folksy prints, embroidery blouses, and distressed pieces of denim, shift dresses and more to Esprit woman summer look, bringing new styles of cosmopolitan luxury, contemporary casuals, and soft femininity.
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