EVISU’s jeans bring fun detailing and quirky prints to premium Japanese denim. With each pair finished with a hand-painted seagull logo, the eye-catching jeans is a must-have for those looking for denim with an extra twist. Learn more about EVISU HK below.

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How EVISU Hong Kong Jeans Changed Fashion

EVISU is a Japanese brand founded by Hidehiko Yamane. EVISU derives its name from the Japanese god of prosperity Ebisy; the name was selected because money and fishing are among Yamane’s favourite things. The brand is renowned for producing its denim wear through traditional, labour-intensive methods as well as for introducing premium-quality selvedge denim and custom distressing to the Japanese market, which then spread around the world.

Initially, EVISU’s production line created only about 14 pairs of jeans per day—that was then hand-painted with the now famous seagull logo. The brand at first was a labour of love as opposed to a commercial venture and despite its worldwide success and critical acclaim, the brand’s mission to create high-quality products has remained unchanged.

EVISU x Palace Collaboration

After introducing the collaborative assortment’s lookbook, Palace is introducing every item dropping as part of its seasonal EVISU partnership. Ranging from EVISU’s signature denim goods to a host of substantial woven items, the collaboration is a celebration of EVISU’s place in London’s club scene back in the late ‘90s and early ‘00s.

13.5-ounce selvedge denim informs the collection’s key pieces: a pocket-rich denim jacket, jeans, bucket hat and tote, all emblazoned with EVISU’s multicoloured “Gull Wing” emblem, accompanied by stylized Palace branding. Leather pockets and Palace-branded leather patches add some textural contrast to the workwear-adjacent items, while fleece lining grants the jacket extra warmth.

Elsewhere, hefty 475-gsm brush-back cotton pullovers appear in white, black and indigo tones, with the hoodies sporting extended Gull Wing prints across the rear and the pullover sweaters and tees offering co-branded patches on the sides.

Is Evisu still popular?

EVISU may not have been the first to produce Japanese selvedge denim, but they are definitely the most influential brand to do so, not to mention the most popular brand.

What is Evisukuro?

Evisu's Evisukuro line is a trendy collection combining fashion and athleisure targeted at the younger generations. The Evisukuro collection features a mix of dressing styles – where premium meets casual and sports meets fashion – for a contemporary urban look.

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