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If you're ready to make history with every wear, then Fendi bold extravagance is for you. Founded and created by Eduardo and Adele Fendi in 1925, the Fendi fashion house started out as a small leather goods shop and fur workshop in Rome, Italy. Today, after 90 years of making fashion history, the brand has proven to be an unshakeable force in the world of fashion. Fendi manufactures bags, leather goods, shoes, purses, leather goods, jewellery, sunglasses, belts, accessories, watches, fragrances and many other fashion products targeted for both gents and ladies.
Fendi has been at the helm of many iconic fashion moments since its inception. In 1933, the brand used a type of leather with a natural yellow tint which eventually became Fendi's chromatic identity. Starting from 1946, the second generation Fendi sisters Anna, Carla, Alda, Franca and Paola entered the company and ignited the start of a new fashion revolution. It wasn&rsquot long before Karl Lagerfeld took the reigns as lead designer and experimented with fur. He invented the Double F logo which stood for "fun fur".
Be seen around town with Fendi
Currently owned by Louis Vuitton Group, this luxury brand continues to symbolize Italian glamour. Best known for their logo laden accessories, Fendi consistently produce some of the most coveted products of the century. Their "it" bag, the "Baguette" was designed by Silvia Venturini Fendi in the 90s and still remains a favourite today.
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This allows online shoppers and inherently fabulous Fendi fans to find the best prices online without having to browse through multiple online shopping websites at one go. Prices for Fendi products online differ according to each design and product type. Rest assured, you are purchasing a designer piece that is made to last a lifetime.