Although FILA had its start in Italy in 1911, FILA HK is now fully owned and operated by FILA Korea. The sportswear company is now most popular for its athleisure line. FILA shoes and FILA hoodie are especially popular among streetwear enthusiasts because of its bold logo with a unique typeface on all its products. FILA Hong Kong’s best-selling product is the FILA Disruptor, a pair of chunky sneakers that possess a nostalgic silhouette. These FILA shoes are available for both men and women and can be paired with almost any styles of outfits. Start shopping for FILA HK products now with our offers.
Top FILA Price List 2020
|Top 10 products||Price||Store|
|Fila Ridged Sole Disruptor Sneakers||HK$ 694.00||Farfetch|
|Fila Disruptor Sneakers||HK$ 585.00||Farfetch|
|Fila Disruptor II Premium Leather Sneakers||HK$ 538.17||Saks Fifth Avenue|
|FILA JAGGER Sandals||HK$ 680.00||Zalora|
|FILA Fanny Pack||HK$ 193.77||Shopbop|
|FILA Allover Logo SUN HAT||HK$ 252.00||Farfetch|
|FILA T-shirts||HK$ 418.50||YOOX|
|Fila Disruptor Lowtop Sneakers||HK$ 455.00||Farfetch|
|FILA D Formation Sneakers||HK$ 677.00||Farfetch|
|FILA Jackets||HK$ 612.26||YOOX|
Believe it or not, Fila HK was first a company that manufactured underwear before they ventured out into the sports world that made a huge difference in the world that we are living in today. Founded in 1911 by the Fila brothers turned their focus towards sportswear and athletic shoes in 1970 under the direction of Enrico Frachey, the company’s director who transformed Fila into a global sportswear brand.
In the 20th century, tennis was gaining a huge following as it was the perfect representation of grace, style and the liveliness of the human spirit. As the company was preparing for their debut in the sportswear industry, Frachey together with Alessandro Galliano, the engineering director and Pier Luigi Rolando, the designer first needed to understand that sports are actually life expressed through motion, and that sportswear must not overpower but complement the athlete. This understanding brought forth a type of fabric that mirrored the movements of the athletes themselves, sticking on like a second skin with restricting their movement.
The end result of their collaboration was the premier outerwear collection from Rolando’s designs that features wool and cashmere. And after the introduction of the “White Line '' collection, Fila firmly established their name as one of the top sports apparel industry. Today, Fila is a brand that is synonymous with performance and sophistication. Their wide range of incredible collections includes sports apparels, sports and everyday footwear and vintage apparels for men and women without forgetting children. At Fila, it’s all about standing out, showing to the world your capability and becoming legendary by making history.
A Brand of Performance and Sophistication
One of the most famous logos that was ever created in the face of this earth is for Fila. It has been on many of the world’s best athletes as they compete for their glory, a fact that substantially strengthens the brand internally and externally. Its logo is a symbol of elegance, excellence and grandeur and can be instantly recognized in the sports and apparel industry.
Fila uses two different colours to symbolize their logo. The red bar which is found on the letter F adds uniqueness to the initial and is a symbol of passion, vigour, dynamism, purity and business responsibility. The blue colour, which is the colour for the rest of the logo symbolizes trustworthiness, reliability and commitment in service.
Stand Out with Fila
Fila has seen many wins and made special relationships with incredible athletes who are born with incomparable performance. Their big debut started off in the tennis court with some of the greatest names like Adriano Panatta, Paolo Bertolucci and the incredible Bjorn Borg, who made his name in the sports industry with the F-Box logo proudly displayed on his polo tee and headband. They even placed their name in the highest mountain in the world, the Everest thanks to Reinhold Messner who was the first to scale the highest peak without the aid of additional oxygen in high-tech mountain gear that was designed by Fila.
One of their proudest moments was supporting Kim Clijsters who made history when she won the US opens in 2009 and 2010 after coming out of an 18 months retirement. And to celebrate their 100th anniversary in 2011, she won the 2011 Australia Open wearing a replica of one of Goolagong-Cawley’s memorable outfits from the early 80s. Fila even designed a special “Trophy Collection” for Clijsters to wear for her last Grand Slam tournament in her amazing tennis career. When NBA star, Grant Hill became an endorser for one of Fila’s shoes, their popularity skyrocketed which enabled them to join the ranks of Nike and Reebok, the biggest names in the sports industry.
A Legacy That Turned Legendary
Fila is known for being one of the best sports manufacturers in the world. Some of their best shoes include:
The Cage by FILA
Although the brand is known for their tennis shoes and stylish work out suits, Fila is also very strong in the basketball field too. The Cage was designed in the 1990s and became Fila’s most beloved basketball sneakers up to this very day. The Cage features a futuristic design with a caged like heel in the back for support and style.
The Jam Ball by FILA
What makes the Jam Ball special is its very sole. Who needs herringbone and other boring stuff when you can have an actual basketball player as the sole of your shoe? A big plus point for design! The sneaker is made of white leather in the upper with the player’s arm extending to the heel holding a basketball.
Grant Hill by FILA
When Grant Hill, the famous NBA player back in the 1990s signed a contract with Fila, history was changed forever. His first signature shoe, the Grant Hill 1 became an instant hit and made Fila a strong competitor in the basketball category. Up to this very minute, this sneaker is hands down Fila’s best-selling shoe that sold over 1.5 million pairs.
Can you run in Filas?
FILA has been making affordable running shoes for over 100 years. Furthermore, using some of the most updated support and cushioning has made them a favourite among runners!
Who is Fila owned by?
Fila was founded in 1911 in Italy. Since a takeover by Fila Korea, Fila is now owned and operated from South Korea. Headed by the chairman and CEO Yoon-Soo Yoon, Fila has offices in 11 countries worldwide.
How do you pronounce Fila?
There are three ways to pronounce Fila:
Is Fila a good brand?
While Fila still manufactures shoes that it presents as being useful for certain sports, in reality, Fila is an essentially lower tier athletic-style brand that is sold primarily in department stores. If you like style over substance, then Fila makes an array of decent shoes for you.