Although FILA had its start in Italy, FILA HK is now fully owned and operated by FILA Korea. The sportswear company is now most popular for its athleisure line. FILA shoes and FILA hoodie are especially popular among streetwear enthusiasts because of its bold logo with a unique typeface on all its products. FILA Hong Kong’s best-selling product is the FILA Disruptor, a pair of chunky sneakers that possess a nostalgic silhouette. These FILA shoes are available for both men and women and can be paired with almost any styles of outfits. Start shopping for FILA HK products now with our offers.

Can you run in Filas? | Who is Fila owned by?

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Fila HK: The Essence of Italian Craftsmanship

Believe it or not, Fila HK was first a company that manufactured underwear before they ventured out into the sports world that made a huge difference in the world that we are living in today. Founded by the Fila brothers turned their focus towards sportswear and athletic shoes under the direction of Enrico Frachey, the company’s director who transformed Fila into a global sportswear brand.

In the 20th century, tennis was gaining a huge following as it was the perfect representation of grace, style and the liveliness of the human spirit. As the company was preparing for their debut in the sportswear industry, Frachey together with Alessandro Galliano, the engineering director and Pier Luigi Rolando, the designer first needed to understand that sports are actually life expressed through motion, and that sportswear must not overpower but complement the athlete. This understanding brought forth a type of fabric that mirrored the movements of the athletes themselves, sticking on like a second skin with restricting their movement.

A Brand of Performance and Sophistication

One of the most famous logos that was ever created in the face of this earth is for Fila. It has been on many of the world’s best athletes as they compete for their glory, a fact that substantially strengthens the brand internally and externally. Its logo is a symbol of elegance, excellence and grandeur and can be instantly recognized in the sports and apparel industry.

Fila uses two different colours to symbolize their logo. The red bar which is found on the letter F adds uniqueness to the initial and is a symbol of passion, vigour, dynamism, purity and business responsibility. The blue colour, which is the colour for the rest of the logo symbolizes trustworthiness, reliability and commitment in service.

A Legacy That Turned Legendary

Fila is known for being one of the best sports manufacturers in the world. Some of their best shoes include:

The Cage by FILA

Although the brand is known for their tennis shoes and stylish work out suits, Fila is also very strong in the basketball field too. The Cage became Fila’s most beloved basketball sneakers up to this very day. The Cage features a futuristic design with a caged like heel in the back for support and style.

The Jam Ball by FILA

What makes the Jam Ball special is its very sole. Who needs herringbone and other boring stuff when you can have an actual basketball player as the sole of your shoe? A big plus point for design! The sneaker is made of white leather in the upper with the player’s arm extending to the heel holding a basketball.

Can you run in Filas?

FILA has been making affordable running shoes for years. Furthermore, using some of the most updated support and cushioning has made them a favourite among runners!

Who is Fila owned by?

Fila was founded in Italy. Since a takeover by Fila Korea, Fila is now owned and operated from South Korea. Headed by the chairman and CEO Yoon-Soo Yoon, Fila has offices in 11 countries worldwide.

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