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83 products found
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First & I Eyelet Slip Dress - Green
HK$ 307.00
ASOS
Dress by First I, Textured woven fabric, V-neckline, Eyelet detail, Racer back, Swing style, Relaxed fit, Machine wash, 95% Polyester, 5% Polyamide, Our model wears a UK S/eu S/us XS and is 170cm/5'7" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Printed Kimono Jacket - Green
HK$ 320.00
ASOS
Kimono by First I, Printed woven fabric, Open front, Flared sleeves, Loose fit - falls loosely over the body, Machine wash, 100% Polyester, Our model wears a UK S/eu S/us XS. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up.
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First & I Metallic High Neck Plisse Midi Dress - Silver
HK$ 345.00
ASOS
Midi dress by First I, Pleated metallic fabric, High neckline, Cropped sleeves, Double button-keyhole back, Regular fit - true to size, Machine wash, 100% Polyester, Our model wears a UK S/eu S/us XS and is 175cm/5'9" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I D-Ring Belted Bodycon Dress - Green
HK$ 269.00
ASOS
Bodycon dress by First I, Ribbed stretch jersey, High neckline, D-ring waist belt, Close-cut bodycon fit, Machine wash, 72% Polyester, 23% Viscose, 5% Elastane, Our model wears a UK S/eu S/us XS and is 174 cm/5'8.5" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Denim Pinafore Dress - Blue
HK$ 320.00
ASOS
Pinafore dress by First I, Non-stretch denim, Square neckline, Slim halter strap, Eyelet detail, Front pockets, Raw hem, Slim fit - cut close to the body, Machine wash, 100% Cotton, Our model wears a UK S/eu S/us XS and is 178cm/5'10" tall, Top not included. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Tailored Track Pant - Purple
HK$ 269.00
ASOS
Pants by First I, Textured woven fabric, High-rise waist, Concealed fly, Side pockets, Relaxed fit, Machine wash, 100% Polyester, Our model wears a UK S/eu S/us XS and is 175cm/5'9" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Embroidered Lace Midi Dress - Cream
HK$ 395.00
ASOS
Midi dress by First I, Sheer floral lace, Mini slip underlay, High neckline, Button keyhole back, Midi length, Regular fit - true to size, Machine wash, 80% Polyamide, 20% Viscose, Our model wears a UK S/eu S/us XS and is 178cm/5'10" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Printed Frill Hem Skater Dress - Multi
HK$ 395.00
ASOS
Dress by First I, Lightweight woven fabric, All-over print, Shirred stretch neckline, Self-tie keyhole front, Stretch waistband, Ruffle hem, Regular fit - true to size, Machine wash, 100% Polyester, Our model wears a UK S/eu S/us XS and is 178cm/5'10" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Printed Kimono Jacket - Green
HK$ 320.00
ASOS
Kimono by First I, Printed woven fabric, Open front, Flared sleeves, Loose fit - falls loosely over the body, Machine wash, 100% Polyester, Our model wears a UK S/eu S/us XS. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up.
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First & I Eyelet Slip Dress - Green
HK$ 307.00
ASOS
Dress by First I, Textured woven fabric, V-neckline, Eyelet detail, Racer back, Swing style, Relaxed fit, Machine wash, 95% Polyester, 5% Polyamide, Our model wears a UK S/eu S/us XS and is 170cm/5'7" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I First and I Denim Jumpsuit - Blue
HK$ 370.00
ASOS
Jumpsuit by First I, Firm-stretch denim, Square neckline, Functional pockets, Straight legs, Slim fit - cut close to the body, Machine wash, 98% Cotton, 2% Elastane, Our model wears a UK S/eu S/us XS and is 178 cm/5'10" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Halterneck Dress - Grey
HK$ 226.00
ASOS
Dress by First I, Ribbed jersey, High halter neckline, Button neck fastening, Open back design, Close-cut bodycon fit, Machine wash, 48% Cotton, 48% Modal, 4% Elastane, Our model wears a UK S/eu S/us XS and is 178cm/5'10" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Lace Trim Slip Dress - Blue
HK$ 320.00
ASOS
Dress by First I, Lightweight textured woven, V-neckline, Wide cami straps, Lace trim, V-back cut, Relaxed fit, Machine wash, 100% Polyester, Our model wears a UK S/eu S/us XS and is 178cm/5'10" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I D-Ring Belted Bodycon Dress - Black
HK$ 269.00
ASOS
Bodycon dress by First I, Ribbed jersey, High neckline, D-ring belted waistline, Close-cut bodycon fit, Machine wash, 72% Polyester, 23% Viscose, 5% Elastane, Our model wears a UK S/eu S/us XS and is 174cm/5'8.5" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Ruffle Front Blouse - Purple
HK$ 269.00
ASOS
Blouse by First I, Lightweight woven fabric, Round neck, Tie-keyhole neck detail, Ruffle trim, Dipped back hem, Regular fit - true to size, Machine wash, 100% Polyester, Our model wears a UK S/eu S/us XS. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up.
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First & I Western Embroidered Jacket - Cream
HK$ 370.00
ASOS
Jacket by First I, Loop-back sweat, Spread collar, Button placket, Printed detail, Regular fit - true to size, Machine wash, 84% Cotton, 16% Polyester, Our model wears a UK S/eu S/us XS. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up.
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First & I Tailored Track Pant - Purple
HK$ 269.00
ASOS
Pants by First I, Textured woven fabric, High-rise waist, Concealed fly, Side pockets, Relaxed fit, Machine wash, 100% Polyester, Our model wears a UK S/eu S/us XS and is 175cm/5'9" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I D-Ring Belted Bodycon Dress - Black
HK$ 269.00
ASOS
Bodycon dress by First I, Ribbed jersey, High neckline, D-ring belted waistline, Close-cut bodycon fit, Machine wash, 72% Polyester, 23% Viscose, 5% Elastane, Our model wears a UK S/eu S/us XS and is 174cm/5'8.5" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I First and I Leather Look Pant - Black
HK$ 345.00
ASOS
Pants by First I, Faux leather fabric, High-rise waist, Concealed fly, Straight-cut leg, Regular fit - true to size, Machine wash, 100% Polyurethane, Our model wears a UK S/eu S/us XS and is 170cm/5'7" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Halterneck Dress - Grey
HK$ 226.00
ASOS
Dress by First I, Ribbed jersey, High halter neckline, Button neck fastening, Open back design, Close-cut bodycon fit, Machine wash, 48% Cotton, 48% Modal, 4% Elastane, Our model wears a UK S/eu S/us XS and is 178cm/5'10" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Ruffle Front Blouse - Purple
HK$ 269.00
ASOS
Blouse by First I, Lightweight woven fabric, Round neck, Tie-keyhole neck detail, Ruffle trim, Dipped back hem, Regular fit - true to size, Machine wash, 100% Polyester, Our model wears a UK S/eu S/us XS. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up.
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First & I Western Embroidered Jacket - Cream
HK$ 370.00
ASOS
Jacket by First I, Loop-back sweat, Spread collar, Button placket, Printed detail, Regular fit - true to size, Machine wash, 84% Cotton, 16% Polyester, Our model wears a UK S/eu S/us XS. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up.
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First & I Eyelet Slip Dress - Green
HK$ 307.00
ASOS
Dress by First I, Textured woven fabric, V-neckline, Eyelet detail, Racer back, Swing style, Relaxed fit, Machine wash, 95% Polyester, 5% Polyamide, Our model wears a UK S/eu S/us XS and is 170cm/5'7" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Faux Leather Trench Coat - Purple
HK$ 589.00
ASOS
Coat by First I, Soft-touch faux leather, Fully lined, Midweight design, Point collar, Button placket, Functional pockets, Regular fit - true to size, Machine wash, 100% Polyurethane, Our model wears a UK S/eu S/us XS and is 162cm/5'3.5" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Ruffle Front Blouse - Purple
HK$ 269.00
ASOS
Blouse by First I, Lightweight woven fabric, Round neck, Tie-keyhole neck detail, Ruffle trim, Dipped back hem, Regular fit - true to size, Machine wash, 100% Polyester, Our model wears a UK S/eu S/us XS. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up.
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First & I Printed Kimono Jacket - Green
HK$ 320.00
ASOS
Kimono by First I, Printed woven fabric, Open front, Flared sleeves, Loose fit - falls loosely over the body, Machine wash, 100% Polyester, Our model wears a UK S/eu S/us XS. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up.
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First & I Shearling Faux Fur Collar Jacket - Black
HK$ 676.00
ASOS
Jacket by First I, Faux-leather outer, Full borg lining, Faux-fur collar, Asymmetric zip fastening, Functional pockets, Regular fit - true to size, Dry clean, 100% Acrylic, Our model wears a UK S/eu S/us XS and is 178cm/5'10" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I D-Ring Belted Bodycon Dress - Green
HK$ 269.00
ASOS
Bodycon dress by First I, Ribbed stretch jersey, High neckline, D-ring waist belt, Close-cut bodycon fit, Machine wash, 72% Polyester, 23% Viscose, 5% Elastane, Our model wears a UK S/eu S/us XS and is 174 cm/5'8.5" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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−33%
First & I Knitted Dress - Blue
HK$ 176.00 HK$ 263.00
ASOS
Casual dress by First I, Cotton-mix knit, Round neck, Pinafore-style top, Adjustable straps, Slim fit - cut close to the body, Machine wash, 50% Cotton, 50% Polyester, Our model wears a UK S/eu S/us XS and is 170cm/5'7" tall, Roll neck top not included. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Denim Pinafore Dress - Blue
HK$ 320.00
ASOS
Pinafore dress by First I, Non-stretch denim, Square neckline, Slim halter strap, Eyelet detail, Front pockets, Raw hem, Slim fit - cut close to the body, Machine wash, 100% Cotton, Our model wears a UK S/eu S/us XS and is 178cm/5'10" tall, Top not included. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Lace High Neck Shift Dress - Blue
HK$ 345.00
ASOS
Dress by First I, Lined textured woven fabric, High neckline, Zip-back fastening, Relaxed fit, Machine wash, 100% Polyester, Our model wears a UK S/eu S/us XS and is 178cm/5'10" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Western Embroidered Jacket - Cream
HK$ 370.00
ASOS
Jacket by First I, Loop-back sweat, Spread collar, Button placket, Printed detail, Regular fit - true to size, Machine wash, 84% Cotton, 16% Polyester, Our model wears a UK S/eu S/us XS. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up.
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First & I Velvet Skater Skirt - Black
HK$ 269.00
ASOS
Skirt by First I, Soft-touch velvet, High-rise waistband, Zip-side fastening, Regular fit - true to size, Machine wash, 95% Polyester, 5% Elastane, Our model wears a UK S/eu S/us XS and is 175cm/5'9" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Velvet Skater Skirt - Black
HK$ 269.00
ASOS
Skirt by First I, Soft-touch velvet, High-rise waistband, Zip-side fastening, Regular fit - true to size, Machine wash, 95% Polyester, 5% Elastane, Our model wears a UK S/eu S/us XS and is 175cm/5'9" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Lace High Neck Shift Dress - Blue
HK$ 345.00
ASOS
Dress by First I, Lined textured woven fabric, High neckline, Zip-back fastening, Relaxed fit, Machine wash, 100% Polyester, Our model wears a UK S/eu S/us XS and is 178cm/5'10" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Halterneck Dress - Grey
HK$ 226.00
ASOS
Dress by First I, Ribbed jersey, High halter neckline, Button neck fastening, Open back design, Close-cut bodycon fit, Machine wash, 48% Cotton, 48% Modal, 4% Elastane, Our model wears a UK S/eu S/us XS and is 178cm/5'10" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Tailored Track Pant - Purple
HK$ 269.00
ASOS
Pants by First I, Textured woven fabric, High-rise waist, Concealed fly, Side pockets, Relaxed fit, Machine wash, 100% Polyester, Our model wears a UK S/eu S/us XS and is 175cm/5'9" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Lace High Neck Shift Dress - Blue
HK$ 345.00
ASOS
Dress by First I, Lined textured woven fabric, High neckline, Zip-back fastening, Relaxed fit, Machine wash, 100% Polyester, Our model wears a UK S/eu S/us XS and is 178cm/5'10" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Formal Trench Coat - Brown
HK$ 470.00
ASOS
Coat by First I, Lightweight soft-touch fabric, Fully lined, Notch lapels, Single press-stud fastening, Functional pockets, Regular fit - true to size, Dry clean, 100% Polyester, Our model wears a UK S/eu S/us XS and is 174cm/5'8.5" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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−30%
First & I Faux Leather Ruffle Bardot Dress - Black
HK$ 301.00 HK$ 432.00
ASOS
Dress by First I, Faux leather, Bardot neckline, Stretch inserts, Tiered ruffle design, Loose fit - falls loosely over the body, Machine wash, 100% Polyurethane, Our model wears a UK S/ EU S/ US XS and is 162cm/5'3.5" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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−30%
First & I Faux Leather Ruffle Bardot Dress - Black
HK$ 301.00 HK$ 432.00
ASOS
Dress by First I, Faux leather, Bardot neckline, Stretch inserts, Tiered ruffle design, Loose fit - falls loosely over the body, Machine wash, 100% Polyurethane, Our model wears a UK S/ EU S/ US XS and is 162cm/5'3.5" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Tiered Gypsy Dress - Cream
HK$ 370.00
ASOS
Dress by First I, Lightly-crinkled woven fabric, Lined design, High neckline, Tiered design, Button-keyhole back fastening, Regular fit - true to size, Machine wash, 100% Polyester, Our model wears a UK S/eu S/us XS and is 178cm/5'10" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Tiered Gypsy Dress - Cream
HK$ 370.00
ASOS
Dress by First I, Lightly-crinkled woven fabric, Lined design, High neckline, Tiered design, Button-keyhole back fastening, Regular fit - true to size, Machine wash, 100% Polyester, Our model wears a UK S/eu S/us XS and is 178cm/5'10" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I D-Ring Belted Bodycon Dress - Green
HK$ 269.00
ASOS
Bodycon dress by First I, Ribbed stretch jersey, High neckline, D-ring waist belt, Close-cut bodycon fit, Machine wash, 72% Polyester, 23% Viscose, 5% Elastane, Our model wears a UK S/eu S/us XS and is 174 cm/5'8.5" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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−30%
First & I Faux Leather Ruffle Bardot Dress - Black
HK$ 301.00 HK$ 432.00
ASOS
Dress by First I, Faux leather, Bardot neckline, Stretch inserts, Tiered ruffle design, Loose fit - falls loosely over the body, Machine wash, 100% Polyurethane, Our model wears a UK S/ EU S/ US XS and is 162cm/5'3.5" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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−64%
First & I Chevron Dungaree Playsuit - White
HK$ 107.00 HK$ 301.00
ASOS
Playsuit by First I, Chevron knit, Square neckline, Slot-through buckle straps, Front pocket, Regular fit - true to size, Machine wash, 100% Polyamide, Our model wears a UK S/eu S/us XS and is 178cm/5'10" tall, Top not included. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Velvet Skater Skirt - Black
HK$ 269.00
ASOS
Skirt by First I, Soft-touch velvet, High-rise waistband, Zip-side fastening, Regular fit - true to size, Machine wash, 95% Polyester, 5% Elastane, Our model wears a UK S/eu S/us XS and is 175cm/5'9" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Cropped Patent Leather Look Jacket - Black
HK$ 470.00
ASOS
Leather jacket by First I, Patent faux-leather, Lined design, Studded notch lapels, Asymmetric zip fastening, Functional pockets, Cropped cut, Regular fit - true to size, Machine wash, 100% Polyurethane, Our model wears a UK S/eu S/us XS. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up.
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First & I Tailored Track Pant - Purple
HK$ 269.00
ASOS
Pants by First I, Textured woven fabric, High-rise waist, Concealed fly, Side pockets, Relaxed fit, Machine wash, 100% Polyester, Our model wears a UK S/eu S/us XS and is 175cm/5'9" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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−39%
First & I Tunic Dress - Navy
HK$ 201.00 HK$ 332.00
ASOS
Dress by First I, Lightweight woven fabric, V-neckline, Side hemline splits, Loose fit - falls loosely over the body, Machine wash, Our model wears a UK S/eu S/us XS and is 176 cm/5'9.5" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Denim Pinafore Dress - Blue
HK$ 320.00
ASOS
Pinafore dress by First I, Non-stretch denim, Square neckline, Slim halter strap, Eyelet detail, Front pockets, Raw hem, Slim fit - cut close to the body, Machine wash, 100% Cotton, Our model wears a UK S/eu S/us XS and is 178cm/5'10" tall, Top not included. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Tiered Gypsy Dress - Cream
HK$ 370.00
ASOS
Dress by First I, Lightly-crinkled woven fabric, Lined design, High neckline, Tiered design, Button-keyhole back fastening, Regular fit - true to size, Machine wash, 100% Polyester, Our model wears a UK S/eu S/us XS and is 178cm/5'10" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Western Embroidered Jacket - Cream
HK$ 370.00
ASOS
Jacket by First I, Loop-back sweat, Spread collar, Button placket, Printed detail, Regular fit - true to size, Machine wash, 84% Cotton, 16% Polyester, Our model wears a UK S/eu S/us XS. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up.
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First & I Denim Pinafore Dress - Blue
HK$ 320.00
ASOS
Pinafore dress by First I, Non-stretch denim, Square neckline, Slim halter strap, Eyelet detail, Front pockets, Raw hem, Slim fit - cut close to the body, Machine wash, 100% Cotton, Our model wears a UK S/eu S/us XS and is 178cm/5'10" tall, Top not included. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Denim Pinafore Dress - Blue
HK$ 320.00
ASOS
Pinafore dress by First I, Non-stretch denim, Square neckline, Slim halter strap, Eyelet detail, Front pockets, Raw hem, Slim fit - cut close to the body, Machine wash, 100% Cotton, Our model wears a UK S/eu S/us XS and is 178cm/5'10" tall, Top not included. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Cropped Patent Leather Look Jacket - Black
HK$ 470.00
ASOS
Leather jacket by First I, Patent faux-leather, Lined design, Studded notch lapels, Asymmetric zip fastening, Functional pockets, Cropped cut, Regular fit - true to size, Machine wash, 100% Polyurethane, Our model wears a UK S/eu S/us XS. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up.
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First & I First and I Denim Jumpsuit - Blue
HK$ 370.00
ASOS
Jumpsuit by First I, Firm-stretch denim, Square neckline, Functional pockets, Straight legs, Slim fit - cut close to the body, Machine wash, 98% Cotton, 2% Elastane, Our model wears a UK S/eu S/us XS and is 178 cm/5'10" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Metallic High Neck Plisse Midi Dress - Silver
HK$ 345.00
ASOS
Midi dress by First I, Pleated metallic fabric, High neckline, Cropped sleeves, Double button-keyhole back, Regular fit - true to size, Machine wash, 100% Polyester, Our model wears a UK S/eu S/us XS and is 175cm/5'9" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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−30%
First & I Faux Leather Ruffle Bardot Dress - Black
HK$ 301.00 HK$ 432.00
ASOS
Dress by First I, Faux leather, Bardot neckline, Stretch inserts, Tiered ruffle design, Loose fit - falls loosely over the body, Machine wash, 100% Polyurethane, Our model wears a UK S/ EU S/ US XS and is 162cm/5'3.5" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Ruffle Front Blouse - Purple
HK$ 269.00
ASOS
Blouse by First I, Lightweight woven fabric, Round neck, Tie-keyhole neck detail, Ruffle trim, Dipped back hem, Regular fit - true to size, Machine wash, 100% Polyester, Our model wears a UK S/eu S/us XS. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up.
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First & I First and I Denim Jumpsuit - Blue
HK$ 370.00
ASOS
Jumpsuit by First I, Firm-stretch denim, Square neckline, Functional pockets, Straight legs, Slim fit - cut close to the body, Machine wash, 98% Cotton, 2% Elastane, Our model wears a UK S/eu S/us XS and is 178 cm/5'10" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Shearling Faux Fur Collar Jacket - Black
HK$ 676.00
ASOS
Jacket by First I, Faux-leather outer, Full borg lining, Faux-fur collar, Asymmetric zip fastening, Functional pockets, Regular fit - true to size, Dry clean, 100% Acrylic, Our model wears a UK S/eu S/us XS and is 178cm/5'10" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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−37%
First & I Stripe Cami Dress - Blue
HK$ 188.00 HK$ 301.00
ASOS
Dress by First I, Lightweight woven cotton, Striped design, High neckline, Self-tie keyhole front, Frayed trims, Regular fit - true to size, Machine wash, 100% Cotton, Our model wears a UK S/eu S/us XS and is 178cm/5'10" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Tiered Gypsy Dress - Cream
HK$ 370.00
ASOS
Dress by First I, Lightly-crinkled woven fabric, Lined design, High neckline, Tiered design, Button-keyhole back fastening, Regular fit - true to size, Machine wash, 100% Polyester, Our model wears a UK S/eu S/us XS and is 178cm/5'10" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Formal Trench Coat - Brown
HK$ 470.00
ASOS
Coat by First I, Lightweight soft-touch fabric, Fully lined, Notch lapels, Single press-stud fastening, Functional pockets, Regular fit - true to size, Dry clean, 100% Polyester, Our model wears a UK S/eu S/us XS and is 174cm/5'8.5" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Cropped Patent Leather Look Jacket - Black
HK$ 470.00
ASOS
Leather jacket by First I, Patent faux-leather, Lined design, Studded notch lapels, Asymmetric zip fastening, Functional pockets, Cropped cut, Regular fit - true to size, Machine wash, 100% Polyurethane, Our model wears a UK S/eu S/us XS. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up.
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First & I Eyelet Slip Dress - Green
HK$ 307.00
ASOS
Dress by First I, Textured woven fabric, V-neckline, Eyelet detail, Racer back, Swing style, Relaxed fit, Machine wash, 95% Polyester, 5% Polyamide, Our model wears a UK S/eu S/us XS and is 170cm/5'7" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Velvet Skater Skirt - Black
HK$ 269.00
ASOS
Skirt by First I, Soft-touch velvet, High-rise waistband, Zip-side fastening, Regular fit - true to size, Machine wash, 95% Polyester, 5% Elastane, Our model wears a UK S/eu S/us XS and is 175cm/5'9" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Printed Frill Hem Skater Dress - Multi
HK$ 395.00
ASOS
Dress by First I, Lightweight woven fabric, All-over print, Shirred stretch neckline, Self-tie keyhole front, Stretch waistband, Ruffle hem, Regular fit - true to size, Machine wash, 100% Polyester, Our model wears a UK S/eu S/us XS and is 178cm/5'10" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I D-Ring Belted Bodycon Dress - Green
HK$ 269.00
ASOS
Bodycon dress by First I, Ribbed stretch jersey, High neckline, D-ring waist belt, Close-cut bodycon fit, Machine wash, 72% Polyester, 23% Viscose, 5% Elastane, Our model wears a UK S/eu S/us XS and is 174 cm/5'8.5" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I D-Ring Belted Bodycon Dress - Black
HK$ 269.00
ASOS
Bodycon dress by First I, Ribbed jersey, High neckline, D-ring belted waistline, Close-cut bodycon fit, Machine wash, 72% Polyester, 23% Viscose, 5% Elastane, Our model wears a UK S/eu S/us XS and is 174cm/5'8.5" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I D-Ring Belted Bodycon Dress - Black
HK$ 269.00
ASOS
Bodycon dress by First I, Ribbed jersey, High neckline, D-ring belted waistline, Close-cut bodycon fit, Machine wash, 72% Polyester, 23% Viscose, 5% Elastane, Our model wears a UK S/eu S/us XS and is 174cm/5'8.5" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Western Embroidered Jacket - Cream
HK$ 370.00
ASOS
Jacket by First I, Loop-back sweat, Spread collar, Button placket, Printed detail, Regular fit - true to size, Machine wash, 84% Cotton, 16% Polyester, Our model wears a UK S/eu S/us XS. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up.
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First & I Lace High Neck Shift Dress - Blue
HK$ 345.00
ASOS
Dress by First I, Lined textured woven fabric, High neckline, Zip-back fastening, Relaxed fit, Machine wash, 100% Polyester, Our model wears a UK S/eu S/us XS and is 178cm/5'10" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Faux Leather Trench Coat - Purple
HK$ 589.00
ASOS
Coat by First I, Soft-touch faux leather, Fully lined, Midweight design, Point collar, Button placket, Functional pockets, Regular fit - true to size, Machine wash, 100% Polyurethane, Our model wears a UK S/eu S/us XS and is 162cm/5'3.5" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Lace Trim Slip Dress - Blue
HK$ 320.00
ASOS
Dress by First I, Lightweight textured woven, V-neckline, Wide cami straps, Lace trim, V-back cut, Relaxed fit, Machine wash, 100% Polyester, Our model wears a UK S/eu S/us XS and is 178cm/5'10" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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−45%
First & I Denim Pocket Playsuit - Blue
HK$ 194.00 HK$ 357.00
ASOS
Playsuit by First I, Non-stretch denim, Classic pinafore design, Button straps, Zip-side fastening, Racer back, Relaxed fit, Machine wash, 100% Cotton, Our model wears a UK S/eu S/us XS and is 178cm/5'10" tall, Top not included. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Printed Kimono Jacket - Green
HK$ 320.00
ASOS
Kimono by First I, Printed woven fabric, Open front, Flared sleeves, Loose fit - falls loosely over the body, Machine wash, 100% Polyester, Our model wears a UK S/eu S/us XS. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up.
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First & I Halterneck Dress - Grey
HK$ 226.00
ASOS
Dress by First I, Ribbed jersey, High halter neckline, Button neck fastening, Open back design, Close-cut bodycon fit, Machine wash, 48% Cotton, 48% Modal, 4% Elastane, Our model wears a UK S/eu S/us XS and is 178cm/5'10" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I D-Ring Belted Bodycon Dress - Black
HK$ 269.00
ASOS
Bodycon dress by First I, Ribbed jersey, High neckline, D-ring belted waistline, Close-cut bodycon fit, Machine wash, 72% Polyester, 23% Viscose, 5% Elastane, Our model wears a UK S/eu S/us XS and is 174cm/5'8.5" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Printed Frill Hem Skater Dress - Multi
HK$ 395.00
ASOS
Dress by First I, Lightweight woven fabric, All-over print, Shirred stretch neckline, Self-tie keyhole front, Stretch waistband, Ruffle hem, Regular fit - true to size, Machine wash, 100% Polyester, Our model wears a UK S/eu S/us XS and is 178cm/5'10" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Eyelet Slip Dress - Green
HK$ 307.00
ASOS
Dress by First I, Textured woven fabric, V-neckline, Eyelet detail, Racer back, Swing style, Relaxed fit, Machine wash, 95% Polyester, 5% Polyamide, Our model wears a UK S/eu S/us XS and is 170cm/5'7" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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First & I Printed Frill Hem Skater Dress - Multi
HK$ 395.00
ASOS
Dress by First I, Lightweight woven fabric, All-over print, Shirred stretch neckline, Self-tie keyhole front, Stretch waistband, Ruffle hem, Regular fit - true to size, Machine wash, 100% Polyester, Our model wears a UK S/eu S/us XS and is 178cm/5'10" tall. About First & I Head-turners, take note - First I is the brand you need to know, taking the latest trends and adding their own bohemian edge. We're talking bold prints, bright colours and statement pieces, with dresses, cute crop tops and midi skirts leading the line-up."
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*Prices updated on 21 Sep 2017

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