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Global Logistics and Supply Chain Management
Think of the many different products and services that are purchased and consumed each day - how do they reach the end-user? What does this cost? What happens when something goes wrong? Logistics and Supply Chain Management (SCM) are the areas of study which help us to explore and answer these questions. Today they play a very important role in underpinning the success of many organisations across the public and private sectors and impact how we live our lives. While the origins of logistics and SCM are firmly embedded in the manufacturing domain; the successful applications of logistics and SCM principles and practices are becoming increasingly relevant in the services area also - see for example; the many changes that have recently been driven into healthcare systems and airlines. Global Logistics and Supply Chain Management; now in its third edition; provides essential reading for anybody studying SCM and logistics. Encompassing both practical and strategic perspectives; it takes a truly global perspective; recognising the transnational nature of logistics activities in today's world. Key features of this new and extended third edition include: 18 up-to-date chapters on all aspects of logistics and SCM; including coverage of emerging and important topics such as security; technology and automation in logistics; supply chain data flows; logistics and the internet of everything; sustainability; supply chain vulnerability and trade facilitation. New chapters include one on management science applications; which provides an easy and clear introduction to key quantitative techniques that can be applied to logistics and SCM. 12 updated case studies; including new case studies on air cargo; port-city logistics; automobile manufacturing logistics and logistics infrastructure appraisal.
HK$ 563.88
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Global Migration
Global Migration provides a clear; concise; and well-organized discussion of historical patterns and contemporary trends of migration; while guiding the readers through an often difficult and politicised topic. Aimed primarily at undergraduate and Master's students; the text encourages the readers to reflect on economic processes; politics; immigrant lives and raises debates about inclusion; exclusion; and citizenship. The text critically highlights the global character of contemporary migration and the importance of historical context to current processes and emphasises the role of gender; race and national ideologies in shaping migration experiences.Using over a decade of their own insight into teaching undergraduate migration courses in the US and the UK; and the knowledge and understanding of the subject they have acquired as migration researchers; the authors offer an accessible and student-friendly manner for readers to understand and explore the complex issue of migration. The book features numerous international case studies; a chapter dedicated to the perspective of the immigrants themselves; as well as key terms and further readings at the end of each chapter. Both theoretically and empirically informed Global Migration examines the subject in a holistic and expansive way. It will equip students with an understanding of the complex issues of migration and serve as a guide for instructors in structuring their courses and in identifying important bodies of scholarly research on migration issues.
HK$ 413.29
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Global Marketing
For courses in global marketing.Familiarizes Students with Global Marketing and the Global Business EnvironmentMarking the 20th anniversary of this series of textbooks; this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition; as in all previous editions; the authors' goal has been to write a book that's authoritative in content yet relaxed and assured in style and tone.Students have consistently praised Global Marketing for its simple; readable language and clarity. The Ninth Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions; concerns; and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing.For courses in global marketing.Familiarizes Students with Global Marketing and the Global Business EnvironmentMarking the 20th anniversary of this series of textbooks; this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition; as in all previous editions; the authors' goal has been to write a book that's authoritative in content yet relaxed and assured in style and tone.Students have consistently praised Global Marketing for its simple; readable language and clarity. The Ninth Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions; concerns; and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing.For courses in global marketing.Familiarizes Students with Global Marketing and the Global Business EnvironmentMarking the 20th anniversary of this series of textbooks; this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition; as in all previous editions; the authors' goal has been to write a book that's authoritative in content yet relaxed and assured in style and tone.Students have consistently praised Global Marketing for its simple; readable language and clarity. The Ninth Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions; concerns; and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing.For courses in global marketing.Familiarizes Students with Global Marketing and the Global Business EnvironmentMarking the 20th anniversary of this series of textbooks; this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition; as in all previous editions; the authors' goal has been to write a book that's authoritative in content yet relaxed and assured in style and tone.Students have consistently praised Global Marketing for its simple; readable language and clarity. The Ninth Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions; concerns; and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing.For courses in global marketing.Familiarizes Students with Global Marketing and the Global Business EnvironmentMarking the 20th anniversary of this series of textbooks; this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition; as in all previous editions; the authors' goal has been to write a book that's authoritative in content yet relaxed and assured in style and tone.Students have consistently praised Global Marketing for its simple; readable language and clarity. The Ninth Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions; concerns; and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing.For courses in global marketing.
HK$ 714.70
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