Connecting children and families across the globe
From games and toys to digital gaming, motion pictures, a complete lifestyle licensing program and television programmes, Hasbro fulfils the essential need for play, connecting children with their parents and bringing families around the world together to enjoy a fun playtime collectively. Games are always way more fun when played together, right? You can get double, triple and much more fun when you are playing and having fun with to the people.
Hasbro is a global company committed in creating the World’s Best Play Experiences, with a range of beloved brands like Play-Doh, Nerf, Littlest Pet Shop, Transformers, Monopoly, My Little Pony and other partnering brands. Together, the brand wants to build a safe and sustainable world while enabling people everywhere to have a hand-on experience on the power of playtime. Hasbro not only creates physical toys, the company’s Hasbro Studios also creates entertainment brand-driven storytelling across mediums, including television, film and more to make the toys carry an even more meaningful and impactful message to the children. Truly successful toy makers do not just make toys, they create a popular culture.
Over 90 years of heritage, Hasbro has expanded tremendously
Founded in 1923 by Henry, Hilal, and Herman Hassenfeld, brothers who had emigrated to the United States from Poland. The company started in Providence, Rhode Island with a textile remnant business, selling leftover clothing. The business went into making hat liners and pencil-box covers in the mid 1920s and was incorporated under the name Hassenfeld Brothers Incorporated in 1926. Then, in 1935 the Hassenfeld Brothers began making their own pencils. This pencil product line would provide the company with a steady source of revenue for the following 45 years.
The Hassenfeld Brothers only began their toy making in the late 1930s as an extension of its school supply line with medical sets for junior nurses and doctors and modelling clay. When the demand for school supplies tapered off, Hasbro transformed into a full fledge toy manufacturing firm along with its profitable and huge pencil business. It then ventured into the plastic industry to support its expanding toy making business.
In 1952, the company introduced the still-classic Mr. Potato Head which is also the first toy to be advertised on television. The Mr. Potato Head collection features fun parts for mash-up play for children aged 2 and above. Children can learn about body parts and be creative when putting together Mr. Potato Head into different characters like Iron Man, Darth Tater, pirates and many more super heroes! Hasbro is proud to be recognized for its accomplishments in product safety, philanthropy, ethical manufacturing, and environmental sustainability and also to positively impact the lives of millions of children and families every year. Hasbro is currently the second largest toy manufacturer in the world.
Brands and toy collection that are under the Hasbro family
From Action Heroes to the plastic anthropomorphized Mr. Potato Head to vehicles that transform into robots to the biggest bird in the world, Hasbro toys are almost always instantly recognized by millions across the globe. Credits to numerous acquisitions in the 1980s and 1990s, Hasbro has recruited many more toy brands into the Hasbro family.
Among the toys under the Hasbro brand:
- Action Man
- Easy-baked Oven
- I. Joe
- Sesame Street
- Jurassic Park
- Littlest Pet Shop
- Potato Head
- My Little Pony
- Star Wars
- Marvel Action Figures
Among the games under the Hasbro brand:
- Dungeons & Dragons
- The Game of Life
- Magic: The Gathering
- Monopoly (from its ownership of Parker Brothers)
- Scrabble (from its ownership of Milton Bradley)
With so many collection of toys and games offered by Hasbro, parents will be able to find that perfect toy for your children just by browsing through the iprice online store.
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