Hugo Boss: The Legendary Suit Maker
Hugo Ferdinand Boss, the man who popularizes suits through the brand Hugo Boss, established a small clothing company in a small town south of Stuttgart, Metzingen, Germany in 1924. From there, after a ban issued to Boss from running his business, Hugo handed over the company to his son in law Eugen Holy who has run the company ever since. 1950 marks the year the company received its first men-suit orders, and, as a result, the company expanded its number of employees to 150 by the end of that year.
By 1960, the company released the peg suits and after Eugen’s retirement, Eugen’s sons took over and started on its global development. 1977 marks the year the first Boss suits released, followed by fragrances, with the first Boss fragrance called Boss Number One for men released in 1984. This helped the company to achieve the prerequisite growth for listing on the Frankfurt Stock Exchange the following year and renamed the company to Hugo Boss Group. Later on, Boss launched its first licensed sunglasses which was bought over by a Japanese company called Marzotto in 1989.
By 2005, Hugo Boss AG became an international lifestyle brand and currently owns over 364 retail stores, 537 mono-brand retail stores, and over 1,000 franchise-owned shops. Products are manufactured in various locations, including the company’s own production sites in Metzingen; Germany, Morrovalled; Italy, Radom; Poland, Izmir; Turkey, Bandung; Indonesia and Cleveland; United States.
Hugo Boss now has two core brands which are Hugo and Boss, featuring a range of products each. The Hugo brand features fashion-forward styling with a European look in both menswear (1993) and womenswear while the Boss features a range of products including:
• Boss Black, which includes modern classic clothing in both men's wear and women's wear
• Boss Orange, re-launched later in 2010 as denim wear, includes original, quirky styling with bohemian influences in both menswear and womenswear
• Boss Selection, which includes only high priced menswear, aimed at a mature market with an emphasis on English tailoring styles
• Boss Green, which was previously known as Boss Sport, includes golf-style active clothing in both menswear and womenswear.
Hugo Boss is famously known for featuring body-hugging silhouettes and up-to-the-minute styles in his collections. This summer 2015, Hugo Boss revisited the era where classic and elegant styles rule: the 1950s, putting a modern twist in the designs. This spring /summer collection for men features casual and formal styles for any occasion.
Precise tailoring is the heart that builds a versatile closet of ageless garments. From lean trousers and smooth jackets to white coats and varsity jackets, these are the new outerwear classics that create smart silhouettes.
As for the womenswear collections, Hugo Boss collaborates with renowned artistic director Jason Wu to come out with a collection that features Jason’s signatures and icons. Inspired by classic menswear tailoring and crisp shirting, the heart of BOSS, Jason Wu recreates them with a distinctly modern and feminine twist which further echoes the identity of the new BOSS woman. From A-line sleeveless scoop-neck sundress, the Braun Haus inspired “Dalasi” sundress to bi-color Herringbone skirt, this collection is designed to complement the female body.
Celebrity style file
It has become a fact that what people are wearing has become as important as who wins which Award on a Sunday night, from actors, directors, writers to VIPS, these people have been embracing the sleek and cool, modern sophistication of HUGO BOSS to wear to the ceremonies and the awesome after-parties. Being a fashion innovator, Hugo Boss has clothed many celebrities like Ian Somerhalder, Jay-Z, Ryan Reynolds and Poppy Delvigne.
Not only that, famous stars like Gerald Butler and Gwyneth Paltrow are endorsed by Hugo Boss for their Boss Bottled and Boss Jour pour Femme fragrances that caters to both men and women respectively. Gerald Butler once said, “A Hugo Boss suit helps elevate you; makes you feel like a million dollars, which in turn is portrayed in your outward persona”, perfectly sums up the fashion powerhouse phenomenon.