Founded in 1999, Izzue is I.T Group’s pioneering in-house brand that offers streetwear staples with an urban flair. Rising through the ranks from a local to an international brand, now Izzue operates in over 70 stores across Asia, UK and Canada. Spearheaded by their notable lines including ARMY, IZZUE Mainline collection and Harajuku collaboration NHIZ, Izzue represents the best of Hong Kong fashion. Learn more about Izzue HK below.

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-49% Izzue Cuffed Cargo Trousers

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Best Collaborations by Izzue Hong Kong

Founded in 1999, Izzue is I.T Group’s pioneering in-house brand that offers streetwear staples with an urban flair. Spearheaded by their notable lines including ARMY, IZZUE Mainline collection and Harajuku collaboration NHIZ, Izzue represents the best of Hong Kong fashion.

Izzue x Fred Perry 15-Year Anniversary Collection

Hong Kong label joins Fred Perry in releasing a special collection of varsity-inspired outerwear. From t-shirts, cardigans, and sweaters to custom editions of the iconic Fred Perry polo shirt. Each piece features a play on a palette of maroon, navy, grey and white, while select accents and a button-up appear in a rich sky blue. Select details include the thicker bomber neck on some of the polos and a special insignia that combine branding elements from both partners to commemorate the occasion.

Izzue x Playboy

Celebrating Playboy’s 60th anniversary, Izzue teamed up with the magazine to produce a special collaborative collection. Fusing the timeless characteristics of both brands, the collection consists of a series of tees, button-up shirts, a pair of sweat shorts, and a cap that combine both the iconic Playboy bunny logo with a pattern made of the magazine’s signature bunny girls. The simple palette of navy and black is accented with hints of grey and shiny silver print and embroidery.

Izzue x Wrangler

Making use of many elements from the Wrangler archives and history, this capsule range takes on a Western menswear aesthetic. Chambray and denim button-up shirts take shape alongside distressed denim pants, pocketed T-shirts, and a heritage tote bag. Playing up the vintage theme, patchwork and overexposed stitching characterize much of the collection.

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izzue Jackets izzue Pants izzue Shirts izzue Jeans izzue Shorts izzue Sweatshirts izzue Sweatpants izzue Dresses izzue Jogger izzue Skinny izzue Skirts izzue Denim Shorts izzue Tops izzue Polo Shirts izzue Underwear izzue Dress izzue Hoodies and Sweatshirts izzue Cargo izzue Windbreaker Jackets izzue Socks
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