Jane Iredale Cosmetics is a skincare and mineral makeup company that embraces the holistic approach to beauty developed by founder, Jane Iredale. The brand has grown into a comprehensive collection of mineral makeup and skincare products that nourish the complexion inside and out while enhancing its natural beauty. Learn more about Jane Iredale HK below.


Must-Have Makeup and Skincare from Jane Iredale Hong Kong

Jane Iredale is the mother of all indie brands. What started as a one-woman show back in 1994 is now a multimillion-dollar international cosmetics company with more than 400 products distributed in more than 50 countries. Jane Iredale’s multitasking mineral makeup is high-performance, clean and cruelty-free- providing effective, targeted solutions for a healthy, radiant complexion. Here are some of their best-selling cosmetics and skincare that you should add to your routine:

Smooth Affair Facial Primer & Brightener

This skin-quenching primer prepares the skin so makeup goes on easier and lasts longer. It also helps maintain skin’s youthful appearance and minimize the appearance of pores and fine lines while bringing out your natural radiance. Apply a pea-sized amount all over your face using fingers until it’s absorbed.

BeautyPrep Face Moisturizer

Optimize the benefits of the mineral makeup you love with Iredale’s high-performance daily moisturizer, designed to help makeup go on smoother and last longer. Uses four organic Rose Stem Cell Extracts to moisturize, brighten and protect skin from trans-epidermal water loss and airborne pollutants. Unscrew the top and gently press the large circle to prime the pump. (Up to 10 pumps may be required) The product will then dispense from the small disk. Use your fingertips to apply a small amount of moisturizer on the entire face and neck.

BeautyPrep Hyaluronic Serum

A lightweight, non-greasy hyaluronic serum that replenishes and locks in moisture as it smooths, softens and brightens the skin. After cleansing and toning, apply one or two pumps of BeatyPrep Hyaluronic Serum to the face, neck and decollete in the morning and night.

Eye Shadow Kit

From elegant to edgy, Ireland’s silky smooth shadows deliver the style while staying put for long-lasting, crease-free colour. Use alone, layer or blend together for different looks. There are a few kits for you to choose from:

  • Daytime: soft pearl sheen; warm neutral; light matte brown; deep matte brown; deep matter grey
  • Let’s Party: pale pink with subtle shimmer; plum with subtle shimmer; royal blue with subtle shimmer; shimmery jade green; shimmery chocolate brown
  • Naturally Glam: shimmery creamy neutral; shimmery copper gold; shimmery brown; shimmery rose quartz; shimmer chocolate brown
  • Naturally Matte: matte creamy neutral; sheer soft pink; matte grey brown; matte rose brown; matte deep chocolate
  • Purple Rain: luminous oyster; luminous soft petal pink; luminous lavender; luminous soft plum; luminous charcoal
  • Smoke Gets in Your Eyes: shimmery medium pink; matte light violet; matte deep eggplant; shimmery gold-flecked black; shimmery gold
  • Solar Flare: metallic ivory; metallic peachy beige; metallic deep taupe; metallic deep gold red; metallic burgundy brown
  • Come Fly With Me: shimmery soft pearl sheen; shimmery gold; light terra cotta brown subtle shimmer; shimmery plum brown; shimmery charcoal
  • Pure Basics: matte creamy petal pink; matte vanilla; soft matte taupe; light matte terra cotta; matte ash brown

Just Kissed Lip and Cheek Stain

This is a lip and cheek stain that provides long-lasting, custom colour to lips and cheeks. It comes with three colours: Forever Red, Forever Peach and Forever Pink. Apply a small amount to cheeks and blend with your fingers. Apply to lips directly for long-lasting colour.

PlayOn Lip Crayon

Pucker up with smooth, kissable lips drenched in moisture and irresistibly playful colour. The creamy formula glides on and stays on. Use the Jumbo Pencil Sharpener to keep the tip pointed and precise. It comes with multiple shades: Blissful, Charming, Hot, Luscious, Naughty, Saucy, Yummy, and Sunny. Use to line and fill in lips for rich colour. Follow with PureGloss Lip Gloss if desired.

Amazing Base Loose Mineral Powder

Sweep on this airy mineral foundation for a luminous sheer to medium coverage that feels like silk. It comes with a few other shades so make sure to pick one that’s closest to your skin: Ivory, Bisque, Light Beige, Radiant, Warm Silk, Satin, Amber, Natural, Warm Sienna, Suntan, Golden Glow, Honey Bronze and Latte. Apply with Chisel Powder Brush using downward strokes to blend well. Finish with your favourite hydration spray.

Where are Jane Iredale products made?

All Jane Iredale products are made in the United States. Jane Iredale believes that healthy skin is the best cosmetic you can wear and their collection of cosmetics are recommended by dermatologists and skin care professionals across the world.

Who owns Jane Iredale?

Jane Iredale is owned by San Francisco Equity Partners (SFEP). A private equity firm exclusively focused on expansion-stage companies in the consumer sector has acquired a majority stake in Jane Iredale Cosmetics.