Natural Pioneer Since 1959 New Look- Same Great Formula All Natural • Fluoride Free • SLS- Free For Sensitive Teeth Antiplaque Tartar Control Fresh Breath Keep your teeth and gums free of sensitivity ... Naturally Oral Comfort Toothpaste features CoQ10, Aloe Vera, Menthol, Thyme Oil and Clove to soothe irritated gums. A refreshing burst of Natural Berry & Mint freshens breath instantly. With regular use, Oral Comfort provides natural protection to help reduce sensitivity of teeth to cold, heat, acids and sweets. For a comfortable smile and fresh breath, use Oral Comfort toothpaste and your favorite Jason mouthwash twice a day. Regular brushing in combination with routine dental cleaning helps prevent plaque and tartar buildup. Born in 1959, Jason was one of the first to offer natural products without harsh chemicals. For over 50 years, we have delivered wholesome, no-nonsense, natural products that happen to really work. Our formulas don't contain petrolatum, sodium lauryl or laureth sulfates (SLS), parabens or phthalates. And we never test on animals. We invite you to try our entire line of safe, effective, body-loving products.