Juicy Couture is a glamorous, irreverent, and fun lifestyle brand for the decidedly fashionable, bringing LA style and attitude to girls all over the world. Embracing its Los Angeles heritage, Juicy discovers the couture in the everyday and delivers an element of surprise in all of its designs. Learn more about Juicy Couture HK below.


What You Need To Know About Juicy Couture Hong Kong

A global phenomenon, Juicy Couture is identified as a casual luxury brand, offering apparel in the categories of women, girls and baby, handbags, shoes, eyewear, watches, intimates, swimwear, fragrances, colour cosmetics, fashion accessories, jewellery, gift & stationery, and home and bath. Juicy Couture has been the destination for the iconic velour tracksuit since its birth in 2001. Track is back making a runway resurgence and reestablishing itself as your favourite luxurious-yet-playful look.

It took a few years but by 2003, the A-List of noughties Hollywood had all become obsessed. From Jennifer Lopez to Britney Spears, if you were someone, you had a Juicy. The hotel heiress who “invented getting paid to party”, Paris Hilton, became the face of the label wearing one daily and often accessorised with miniature pooch Tinkerbell. In an interview with the Guardian in 2019, she revealed her collection still boasts over 100 Juicy tracksuits in every colour.

Is Juicy Couture still in style?

Yes, Juicy Couture made a comeback in 2020 with a new collection and they tapped Amy Gibson, known for leading the design team at Beyonce’s Ivy Park, to bring it up to date. The new collection takes a much more modern edge, with asymmetrical pieces, touches of tailoring and a street-style sensibility. Juicy is known as being the brand that invented the velour tracksuit, this collection is bringing its athleisure DNA and reimagining it for today’s market.

Is Juicy Couture a luxury brand?

Juicy Couture is a luxury brand and was made famous by Paris Hilton rocking their signature velour tracksuit.

How to find the correct Juicy Couture size for me?

Juicy Couture is designed to flatter a woman’s body, with slimmer silhouettes that are close to the body. Here’s how to measure your body and find the correct size for you:

  • Bust: Wrap the tape around the fullest part of your bust, then drop your arms to your sides to measure.
  • Waist: Measure around your natural waistline, keeping the tape comfortably loose.
  • Hips: Stand with your heels together, and measure around the fullest part of your hips.