From the makers of Dolly Wink cosmetics, Koji Hong Kong brings you a selection of products that would bring out your inner kawaii! Focusing on eye products, Koji takes your eye game to another level with their selection of false eyelashes, eyeliner, mascara, shadows and so much more! Check out our selection of Dolly Wink products by Koji below or read more about Koji and Dolly Wink here.


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Koji Hong Kong - the Driving Force Behind Japan’s Kawaii Culture

In terms of beauty and cosmetics, Japan has some of the most amazing, often borderline unusual makeup products. Among the most popular makeup styles that you see within the streets of Tokyo is the kawaii makeup. The term “kawaii” directly translates to “cute”, making the face look more innocent, with doll-like features such as big eyes, flawless and pale skin, and cute lips. Popularized by Japanese idols like Kyaru Pamyu Pamyu, the Kawaii culture is more popular, not only in Japan but the rest of the world. Koji Hong Kong helps you achieve this fabulous look with their cutesy array of eye products to give you doll-like eyes!

About Koji Hong Kong

A prime mover in the Kawaii culture of Japan, Koji or otherwise known as Koji Honpo, is the company behind Dolly Wink. Professionals and makeup lovers all know that Dolly Wink is one of the best brands when it comes to lashes and eye cosmetics. Established in 1927 by Koji Kobayashi, the company initially manufactured headdresses and hair ornaments for women. In 1947, Koji released their iconic eyelash line called Tsuke-Matsuge which literally means “false eyelashes”. From there, Koji became one of the forefathers of Kawaii culture, creating various products (aside from cute falsies) that highlight the eyes. Eyeliners, eye tape, eyebrow pencils, mascaras, and makeup brushes are also available from Koji under several brands such as Dolly Wink, Eye Talk, Spring Heart, Line Queen, and so much more!

From the producers of Dolly Wink

If you are into makeup and you have never heard about Dolly Wink, then you are missing out! Dolly Wink has everything you need to enhance the look of your eyes, especially if you are wearing circle lenses. Dolly Wink is popular amongst Kawaii Gyaru style that emphasizes your eyes and gives it more definition. Dolly Wink was first created by Gyaru idol, model, and singer Tsubasa Masukawa in collaboration with Koji to create an entire line of products that specializes in Kawaii fashion and style.

How to accentuate your eyes with Koji and Dolly Wink products

Dolly Wink is Koji’s most popular brand, known not only in Japan but the rest of the world. Now that Japanese fashion and makeup trends are reaching the West through the Internet, you don’t want to miss out on these awesome products from Dolly Wink by Koji!

Eye tape

While it may be unusual for some but in Japan, Korea, and China, eye tapes are popular. Eyetapes are used to make the eyes look bigger by gluing or putting tape on your eyelids, creating a double lid. It may sound intimidating but this makeup product is safe; in fact, a lot of men and women use eye tapes to make their eyes look bigger. Before applying products on your lid, you can apply an eye tape like the Koji Eyetalk eyelid glue and eye tape. Resistant against sweat and moisture, this eye tape guarantees to stay on your lid.


Compared to the West, the eyeshadow is kept to a minimum, with sheer finish, and often in nude and neutral colors. Eyeshadows like the Koji Spring Heart Brown Eyeshadow almost looks like a contour shade or a transition color, keeping it natural and less dramatic.


In Asian makeup, the eyeliner is kept to a minimum but is still used to define the eyes. Instead of going for a dramatic winged eyeliner, you can use a Dollywink Liquid eyeliner II in deep black to outline your eyes and point the tip downward to create a puppy-like look. You can also do a little cat’s eye but keep the lines slim.


Eyelashes are another way of accentuating the eyes, giving it a dolly-like feature through sectioned false lashes. Aside from that, eyelashes from Koji works better if you are wearing circle lenses that would make your eyes look bigger and more defined. If you are a big fan of Dollywink and all their products, then you must own at least a pair of faux eyelashes from the brand.


To cap off your kawaii eye look, the brows are shaped in a thick medium arch often the same color as the hair or something lighter than their natural color. This shape gives you a more innocent, doll-like look. You can shape your brows using the Dollywink Koji eyebrow Pencil number 1 which comes in several shades from honey brown to dark chocolat.

Shop for the hottest cosmetics from Koji Hong Kong!

Koji Hong Kong is one of the biggest cosmetic companies in Japan and their products are now available in Hong Kong and other southeast Asian countries! Since 1927, the company has been manufacturing beauty products and cosmetics that would suit your needs. Among their best brands is Dolly Wink which features Gyaru kawaii style makeup, focusing on the eyes. Check out the hottest items from Koji and Dollywink here at iprice!