La Perla: An Italian fashion symbol
When it comes to designing elegant, luxury and sexy lingerie pieces, leave it to the Italian’s fashion symbol of lingerie, La Perla. Founded in Bologna in 1954, a city that is rich in textiles and fabrics, La Perla was opened by a legendary and extremely talented corset- maker Ada Masotti, to cater a huge demand for her fashionable, meticulously designed lingerie that is popular among the wealthy woman in the city.
The name of the atelier boutique was inspired by the soft jewel case lined with red velvet that was used to transport the first lingerie produced. With a vast knowledge of the female body and having trained as a corset maker, Masotti earned the nickname, “golden scissors” for her ability in cutting and tailoring in refined underwear, which soon became the talk of the town.
While La Perla’s appeal is mostly based on tradition and craftsmanship, Masotti realizes that as fashion and society changed, so too must underwear. Thus, in the sixties, Masotti released colorful collections, inspired by the bold colors, lace and silk from that era. The continued research and the fusion of the unique novelty techniques with traditional concepts saw the birth of the brand and it remains at the root of the company.
Today, the Italian’s sexiest brand celebrates 60 years of the brand establishment, by opening many various boutiques, gaining fast international recognition and offers a wide array of must-have items of lingerie, bridal wear to men's underwear, which cleverly addressed the mass market needs, while still maintaining innovation and integrity that the brand is on. With the introduction of the brand’s first ready to wear collection in 2002 and the “La Perla” black label back in 2003, the brand embraced risqué vibe with fine fabrics, lace and ribbons, courageously spreading the trend “outerwear as underwear”.
La Perla's Spring/Summer 2015 collection
For a lingerie label, the La Perla Spring/Summer 2015 collection was not a regular parade of underwear and push-up bras. Instead, the collection evolves from an equally stunning and show-stopping bustier, Bodysuits, bras, thongs, underwear, to beachwear, to clothing with see-thru effects, courtesy of the collaboration with influential designers. The unmistakable message here was the luxe lingerie infused with sportswear influence- the theme for this year's debut couture collection. There were lingerie pieces made from an "impossible lace, a delicate and elegant lace that dates back to early 1900, an era where Calais pattern was used.
Elegant suspender straps were used to connect to hose done in red or black lace, or in a black embellished with feathers. In short, the collection was all about glamour and romance, very prominently with soft, silk and satin camisoles that exude elegance, sophistication, making women feeling sexy, soft, and confident while maintaining a fierce edge. As such, Naomi Campbell was chosen to close the show. Not only she is the epitome of the message, but she still has the stunning body to carry it at the age of 44. In addition to that, she is also the face and body of another equally sexy lingerie brand, Agent Provocateur's Spring 2015 collection. This is why Naomi Campbell is an icon. Oh, Mon Dieu! Now, who wouldn't want to splurge on something saucy for Valentine's Day, darlings?
Celebrities wearing La Perla
High-profile celebrities who are a fan of La Perla lingerie are Taylor Swift, Britney Spears and even Madonna herself, who popularized lingerie as an outerwear by wearing lingerie as a stage costume. Ada Masotti once said during an interview with People's magazine in 1988, "Underwear is no longer a taboo, thanks partly to Madonna, but also a whole new post-feminist mood". Beyonce is also a fan of the saucy lingerie brand, as she was spotted wearing La Perla's racy Cage vest, together with sheer stockings and a thong, while performing her hit single, Drunk in love, at the 56th Grammys Awards. It was almost too hot for TV!
Splurge on La Perla's sexy lingerie pieces & underwear online at iprice Hong Kong
Supermodel Adrianna Lima once said, "Lingerie is one of the most important pieces of your wardrobe. You can have a wardrobe malfunction if you don't choose the right thing to wear underneath." Truer words have never been spoken. That is why, it is important to find the right fit of your intimate apparel.
Now, you can do so when you shop at iprice Hong Kong! Once you have your measurements, the right size and design can be searched easily with just a few clicks! Here at iprice Hong Kong, we offer a large selection of sexy intimate apparel from La Perla from the best online stores at value-for-money prices! Best of all, iprice collects and presents the best deals, coupons, and voucher codes, from major online stores to help you save big on the money! So, what are you waiting for? Head to iprice.hk and start investing in high-quality intimate apparel NOW!