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From children to adults, Lego’s products are widely popular amongst people in Hong Kong of all ages. Lego sets guarantee hours of fun as you assemble the pieces together to create the final masterpiece. Relive your childhood memories and continue to live young with Lego’s extensive selection of toys! Find out more about Lego’s products and the reasons behind the brand’s popularity below.

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LEGO DUPLO Around the World
HK$ 1,045.00
Kidsroom

Lego Duplo Around the World Lego Duplo’s amazing set “Around the World” enables your little discoverer to travel the world in no time at all. S/he will learn many interesting facts about all parts of the world and explore them with Lego Duplo’s figurines. This big set comes with four adorable settings: a temple, a savannah, a forest and an Antarctica setting. An aeroplane as well as a boat that can be assembled are also included in delivery. Each setting is brought to life with the matching inhabitants, animals and many other accessories. That way, the foundation for exciting and eventful roleplays is created. Your child can play individually with each setting or else combine them with each other and thus learn new things about different animals and their habitats. Your child can be a pilot and fly over every continent or else a captain that steers his boat safely over the ocean and watches out for whales. S/he can take a picture of funny penguins or else meet wild animals from the savannah. The cosy little cabin in the woods invites your little one to rest and take a break. With this amazing set only the sky is the limit. Stacking, pegging and building new worlds with Lego Duplo’s colourful and handy bricks fosters your child’s fine motor skills in a playful way. Details: * Lego 10805 * Including 5 Lego Duplo figurines and 17 animals from all over the world * 4 settings: forest, savannah, temple, Antarctica * With aeroplane and boat for assembling * Including extensive accessories and imprinted bricks * Age recommendation: 2 – 5 years

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LEGO Lego Marvel Super Heroes Game Xbox 360 (Classics)
HK$ 150.00
Nzgameshop

Lego Marvel Super Heroes features an original story crossing the entire Marvel Universe. Players take control of Iron Man, Spider-Man, the Hulk, Captain America, Wolverine and many more Marvel characters as they unite to stop Loki and a host of other Marvel villains from assembling a super-weapon capable of destroying the world. Players will chase down Cosmic Bricks as they travel across Lego Manhattan and visit key locations from the Marvel Universe, such as Stark Tower, Asteroid M, a Hydra base and the X-Mansion. Lego Marvel Super Heroes Features: Smash, swing and fly in the first Lego videogame featuring more than 100 of your favorite Super Heroes and Super Villains from the Marvel Universe, including Iron Man, Wolverine, the Hulk, Spider-Man, Captain America, Black Widow, Loki and Deadpool. Perform new and powerful moves as “BIG-fig” characters like Hulk and Abomination. Leave a path of destruction as you smash through Lego walls and throw cars using hyper strength. Discover Lego Manhattan like never before, and travel to iconic locations from the Marvel Universe, such as the X-Mansion, Asteroid M and Asgard. Create unique Super Heroes with customizable characters. Enjoy an exciting original story, filled with classic Lego videogame adventure and humor. Help save Earth as your favorite Marvel character with your super-cool strengths and abilities: Iron Man flies, hovers, shoots missiles and unleashes a powerful unibeam directly from his chest. Spider-Man shoots webs, uses his spider-senses to spot objects invisible to others, crawls up walls and, of course, web-slings. Captain America throws his mighty shield at objects and enemies, embeds it into a wall to create a platform, and protects himself from damage. Hulk smashes!

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LEGO Lego Marvel Avengers PS Vita Game
HK$ 146.00
Nzgameshop

Avengers Assemble! The super-hero action packed adventures continue with the latest instalment from the best-selling Lego Marvel video game franchise. Suit up and join the team with the new Lego Marvel's Avengers! Experience the first console video game featuring the characters and storylines from the blockbuster film Marvel's The Avengers and the hit sequel Marvel's Avengers: Age of Ultron. Lego Marvel Avengers also features storylines based from other Marvel films such as; Captain America: The First Avenger, Iron Man 3, Thor: The Dark World and Captain America: The Winter Soldier. Play as your favourite, most powerful superheroes like Iron Man and Hulk in their quest to save the world! Game Features: Diverse roster of Marvel's Avengers characters - Play and unlock more than 100 new and returning characters with an array of exciting capabilities, including fan favourites like Hulk, Iron Man, Captain America and Thor, new characters from Marvel's Age of Ultron and more. New and enhanced power and abilities - Battle in new ways with enhanced powers and character abilities. Team up with core Avengers to execute incredible combo moves. Free Roam Gameplay - Enjoy Lego Marvel's Avengers' unique take on open world gameplay as you assume the roles of Earth’s mightiest heroes to collect gold bricks, studs and unlock additional characters. Variety of iconic Locations - Visit iconic Marvel Cinematic Universe locations from around the world. Experience the blockbuster action from the Avengers films - Relive key moments from Marvel's The Avengers, Marvel's Avengers: Age of Ultron and more, with a splash of classic Lego humor.

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LEGO Lego Lord Of The Rings Game PS Vita
HK$ 130.00
Nzgameshop

Lego The Lord Of The Rings is based on The Lord of the Rings motion picture trilogy and follows the original storylines of The Lord Of The Rings: The Fellowship Of The Ring, The Lord Of The Rings: The Two Towers, and The Lord Of The Rings: The Return Of The King. Now the entire family can team up in pairs as adorable Lego The Lord the Rings minifigures to experience countless dangers, solve riddles and battle formidable foes on their journey to Mount Doom. Lego The Lord Of The Rings takes players along on the adventures of Frodo Baggins and his unlikely fellowship as they set out on a perilous journey to destroy The One Ring and save Middle-earth. Kids, tweens, teens and parents can traverse the Misty Mountains, explore the Mines of Moria, knock on the Black Gate of Mordor, and partake in epic battles with Orcs, Uruk-hai, the Balrog and other fearsome foes while harnessing the humor and imagination of Lego gameplay to solve puzzles and explore Middle-earth. Players will take on the form of their favorite members of the fellowship - Frodo the Hobbit, Aragorn the Ranger, Gandalf the Wizard, Legolas the Elf, Gimli the Dwarf, Boromir a Man of Gondor, and Frodo's Hobbit friends Sam, Merry and Pippin - as they relive the most momentous events from the films.   Explore Middle-earth and experience epic battles with Orcs, Uruk-hai, the Balrog, the Witch-king, and other fearsome creatures Wield the power of The One Ring, and enter the Twilight World of the Ringwraiths Experience the Lego The Lord of the Rings heroes come to life in an all new way with the minifig characters delivering the dialogue from the films Collect, combine and forge new items in the Blacksmith Shop using Mithril, the most precious metal in Middle-earth Discover and unlock more than 80 playable characters, including Frodo, Aragorn, Gandalf, and many others Collect and use a variety of weaponry and magical items, including the Light of Earendil, Elven rope, swords, and bows Play with family and friends with easy access drop-in, drop-out gameplay option

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LEGO Lego City Undercover Nintendo Switch Game
HK$ 238.00
Nzgameshop

Join the Chase! Lego City Undercover is coming to current and new generation consoles for the first time. In one of the most expansive Lego videogames to date, players become Chase McCain, a police officer who goes undercover to hunt down the notorious - and recently escaped - criminal, Rex Fury, to put an end to his city-wide crime wave. This open-world Lego adventure allows fans and newcomers to explore the sprawling metropolis that is Lego® City with more than 20 unique districts to investigate, filled with car thieves to bust, vehicles to navigate, mischievous aliens to capture, hilarious movie references to discover, lost pigs to rescue and of course, hundreds of collectibles. With 15 special assignments to conquer, Lego City Undercover brings together witty, original storytelling with signature Lego humor to create a fun-filled experience for players of all ages. Become Lego City's Finest - Assume the identity of undercover police officer, Chase McCain, and track down the fiendish Rex Fury to finally put an end to his city-wide crime wave. Explore THE City - With more than 20 distinct districts to investigate, Lego City is a bustling metropolis that is ripe for exploration and filled to the brim with people on the streets to interact with, criminals to take down and hundreds of collectibles. BE A Master OF Disguise - As a man of many talents, Chase McCain has eight disguises to choose from, each with unique skills and abilities to infiltrate every corner of the city, allowing him to access places a regular old officer can't. Over 100 Vehicles - In Lego City, every vehicle on the street can be commandeered with more than 100 to choose from so players can get behind the wheel of sports cars, motorcycles, helicopters and more to chase down criminals or take a leisurely ride through the urban jungle to check out the sights. Fight Crime - Take down criminals with hand-to-hand combat or arrest bad guys using Chase's handy grapple gun and standard issue police handcuffs. THE Cast - Chase is joined by officer Frank Honey, Chief of Police Dunby and paramedic Natalia Kowalski, who are just a few of the more than 300 unlockable and playable characters that gamers will meet throughout the adventure. Humour, Humour, Humour - Featuring an original storyline, Lego City Undercover is chock-full of signature humour with hilarious movie and music references peppered throughout the open-world."

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LEGO Lego Marvel Avengers Xbox One Game
HK$ 158.00
Nzgameshop

Avengers Assemble! The super-hero action packed adventures continue with the latest instalment from the best-selling Lego Marvel video game franchise. Suit up and join the team with the new Lego Marvel's Avengers! Experience the first console video game featuring the characters and storylines from the blockbuster film Marvel's The Avengers and the hit sequel Marvel's Avengers: Age of Ultron. Lego Marvel Avengers also features storylines based from other Marvel films such as; Captain America: The First Avenger, Iron Man 3, Thor: The Dark World and Captain America: The Winter Soldier. Play as your favourite, most powerful superheroes like Iron Man and Hulk in their quest to save the world! Game Features: Diverse roster of Marvel's Avengers characters - Play and unlock more than 100 new and returning characters with an array of exciting capabilities, including fan favourites like Hulk, Iron Man, Captain America and Thor, new characters from Marvel's Age of Ultron and more. New and enhanced power and abilities - Battle in new ways with enhanced powers and character abilities. Team up with core Avengers to execute incredible combo moves. Free Roam Gameplay - Enjoy Lego Marvel's Avengers' unique take on open world gameplay as you assume the roles of Earth’s mightiest heroes to collect gold bricks, studs and unlock additional characters. Variety of iconic Locations - Visit iconic Marvel Cinematic Universe locations from around the world. Experience the blockbuster action from the Avengers films - Relive key moments from Marvel's The Avengers, Marvel's Avengers: Age of Ultron and more, with a splash of classic Lego humor.

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LEGO Lego Batman 3 Beyond Gotham PS3 Game
HK$ 151.00
Nzgameshop

In Lego Batman 3 Ps3, the Caped Crusader joins forces with the super heroes of the DC Comics Universe and blasts off to outer space to stop the evil Brainiac from destroying Earth. Using the power of the Lantern Rings, Brainiac shrinks worlds to add to his twisted collection of miniature cities from across the universe. Now the greatest super heroes and the most cunning villains must unite and journey to different Lantern Worlds to collect the Lantern Rings and stop Brainiac before it’s too late. Players will unlock more than 150 unique characters from the DC Comics universe, including members of the Justice League and Lego big figures such as Killer Croc, Solomon Grundy and many more. Fans of all ages will be able to control their favourite heroes and villains with new gadgets and abilities. Brainiac’s mind controlling abilities and the power of the Lantern rings bring unexpected twists to the classic characters’ personalities. Lego Batman 3 also will allow players to explore iconic locations such as the Hall of Justice, the Batcave and the Justice League Watchtower. They will be able to access Batman’s training modules on the Bat Computer and take part in various challenges, battles and races. Exciting space combat - For the first time ever, battle with Batman and his allies in outer space and the various Lantern worlds including Zamaron and Odym. Robust roster of DC Comics heroes and villains - Play and unlock more than 150 unique characters with amazing powers and abilities, including members of the Justice League, and BIG Lego Figures such as Cyborg, Solomon Grundy and more. Unique storyline with new plots and twists –Surprising disguises, Brainiac’s mind control ability, and the power of the Lantern rings bring a whole new twist to characters you thought you knew. Hack computer terminals - Enter a virtual world to escape mazes, battle in arenas, and race to find the code. Bat-tastic Gadget Wheel - With a simple press of a button, choose and upgrade select character’s suits and abilities. Variety of iconic locales - Visit the Hall of Justice, the Batcave, and the Justice League Watchtower to access shops, trophy rooms, and the hero and vehicle customizers.

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LEGO Lego Harry Potter Collection PS4 Game (#)
HK$ 150.00
Nzgameshop

Please note: this is the Ntsc version of the game which is compatible with PAL systems. Any future DLC may require a US PSN account. Lego Harry Potter Collection brings Lego Harry Potter Years 1-4 and Lego Harry Potter Years 5-7 to the PlayStation 4 computer entertainment system for the first time with both top-selling videogames remastered on one disc. Lego Harry Potter Years 1-4 Based on the first four books and films - Harry Potter and the Philosophers stone, Harry Potter and the Chamber of Secrets, Harry Potter and the Prisoner of Azkaban and Harry Potter and the Goblet of Fire - allowing fans to experience Harry's first four years at Hogwarts School of Witchcraft and Wizardry in full Lego form. Lego Harry Potter Years 5-7 Transports players through the final three books and final four films - Harry Potter and the Order of the Phoenix, Harry Potter and the Half-Blood Prince and Harry Potter and the Deathly Hallows - to experience Harry’s last years at Hogwarts and his battle against Lord Voldemort in the ultimate fight between good and evil. Lego Harry Potter Collection also Includes: Character Pack: Godric Gryffindor Harry (Yule Ball) Helga Hufflepuff Lockhart (Straightjacket) Luna (Lion Head) Peeves Hermione (Pink Dress) Ron Weasley (Ghoul) Rowena Ravenclaw Salazar Slytherin The Spell Pack: Cantis (makes you sing) Densaugeo (makes your teeth grow way too much) Ducklifors (turns you into a duck) Melofors (turns your head into a pumpkin) Tentaclifors (turns your head into a tentacle)

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LEGO Lego Batman 3 Beyond Gotham Xbox One Game
HK$ 150.00
Nzgameshop

In Lego Batman 3 Xbox One, the Caped Crusader joins forces with the super heroes of the DC Comics Universe and blasts off to outer space to stop the evil Brainiac from destroying Earth. Using the power of the Lantern Rings, Brainiac shrinks worlds to add to his twisted collection of miniature cities from across the universe. Now the greatest super heroes and the most cunning villains must unite and journey to different Lantern Worlds to collect the Lantern Rings and stop Brainiac before it’s too late. Players will unlock more than 150 unique characters from the DC Comics universe, including members of the Justice League and Lego big figures such as Killer Croc, Solomon Grundy and many more. Fans of all ages will be able to control their favourite heroes and villains with new gadgets and abilities. Brainiac’s mind controlling abilities and the power of the Lantern rings bring unexpected twists to the classic characters’ personalities. Lego Batman 3 also will allow players to explore iconic locations such as the Hall of Justice, the Batcave and the Justice League Watchtower. They will be able to access Batman’s training modules on the Bat Computer and take part in various challenges, battles and races. Exciting space combat - For the first time ever, battle with Batman and his allies in outer space and the various Lantern worlds including Zamaron and Odym. Robust roster of DC Comics heroes and villains - Play and unlock more than 150 unique characters with amazing powers and abilities, including members of the Justice League, and BIG Lego Figures such as Cyborg, Solomon Grundy and more. Unique storyline with new plots and twists –Surprising disguises, Brainiac’s mind control ability, and the power of the Lantern rings bring a whole new twist to characters you thought you knew. Hack computer terminals - Enter a virtual world to escape mazes, battle in arenas, and race to find the code. Bat-tastic Gadget Wheel - With a simple press of a button, choose and upgrade select character’s suits and abilities. Variety of iconic locales - Visit the Hall of Justice, the Batcave, and the Justice League Watchtower to access shops, trophy rooms, and the hero and vehicle customizers.

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LEGO Lego Marvel Avengers PS3 Game
HK$ 149.00
Nzgameshop

Avengers Assemble! The super-hero action packed adventures continue with the latest instalment from the best-selling Lego Marvel video game franchise. Suit up and join the team with the new Lego Marvel's Avengers! Experience the first console video game featuring the characters and storylines from the blockbuster film Marvel's The Avengers and the hit sequel Marvel's Avengers: Age of Ultron. Lego Marvel Avengers also features storylines based from other Marvel films such as; Captain America: The First Avenger, Iron Man 3, Thor: The Dark World and Captain America: The Winter Soldier. Play as your favourite, most powerful superheroes like Iron Man and Hulk in their quest to save the world! Game Features: Diverse roster of Marvel's Avengers characters - Play and unlock more than 100 new and returning characters with an array of exciting capabilities, including fan favourites like Hulk, Iron Man, Captain America and Thor, new characters from Marvel's Age of Ultron and more. New and enhanced power and abilities - Battle in new ways with enhanced powers and character abilities. Team up with core Avengers to execute incredible combo moves. Free Roam Gameplay - Enjoy Lego Marvel's Avengers' unique take on open world gameplay as you assume the roles of Earth’s mightiest heroes to collect gold bricks, studs and unlock additional characters. Variety of iconic Locations - Visit iconic Marvel Cinematic Universe locations from around the world. Experience the blockbuster action from the Avengers films - Relive key moments from Marvel's The Avengers, Marvel's Avengers: Age of Ultron and more, with a splash of classic Lego humor.

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LEGO Lego Star Wars The Force Awakens PS3 Game
HK$ 146.00
Nzgameshop

Lego Star Wars The Force Awakens also introduces Multi-Builds and Blaster Battles to the Lego videogame universe. With Multi-Builds, use available Lego bricks to open up new paths, then break them apart and re-build them again to open up another! And another! During Blaster Battles, use your surroundings as cover to stand against the First Order. The Force is strong with this one ... The Lego video game franchise triumphantly returns with a fun-filled, humorous journey based on the blockbuster Star Wars film. Play as Rey, Finn, Poe, Bb-8, Kylo Ren, Han Solo, and the rest of your favorite characters from the movie! In Lego Star Wars The Force Awakens Ps3, players relive the epic action from the blockbuster film Star Wars: The Force Awakens, retold through the clever and witty Lego lens. The game will also feature exclusive playable content that bridges the story gap between Star Wars Episode VI: Return of the Jedi and Star Wars: The Force Awakens. Lego Star Wars The Force Awakens Features Include: In Lego Star Wars: The Force Awakens, players relive the epic action from the blockbuster film Star Wars: The Force Awakens, retold through the clever and witty Lego lens. The game will also feature exclusive playable content that bridges the story gap between Star Wars Episode VI: Return of the Jedi and Star Wars: The Force Awakens. Lego Star Wars: The Force Awakens also introduces Multi-Builds and Blaster Battles to the Lego videogame universe. With Multi-Builds, use available Lego bricks to open up new paths, then break them apart and re-build them again to open up another! And another! During Blaster Battles, use your surroundings as cover to stand against the First Order. Blast off into a new and improved Lego Star Wars experience that takes fans deeper into the new film than any other game. Experience untold adventures set before Star Wars: The Force Awakens through exclusive new story levels. Play as all of the heroic characters from the movie, while exploring iconic Star Wars locales, such as Jakku and Starkiller Base, and utilising a multitude of vehicles along the way Through the enhanced “Multi-Builds” system, players must choose from multiple building options – to puzzle solve, or just for fun – all advancing the game in different ways. Use your surroundings as cover during intense Blaster Battles and drive back the relentless First Order. Experience the thrill of high-speed, action-packed flight gameplay like never before. Enemy fighters can now build using Lego bricks to support their fellow Stormtroopers, calling in air support, reinforcements or heavy artillery - taking the fight to the Resistance with the power of Lego!.

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LEGO Lego Batman 3 Beyond Gotham PS4 Game
HK$ 156.00
Nzgameshop

In Lego Batman 3 Ps4, the Caped Crusader joins forces with the super heroes of the DC Comics Universe and blasts off to outer space to stop the evil Brainiac from destroying Earth. Using the power of the Lantern Rings, Brainiac shrinks worlds to add to his twisted collection of miniature cities from across the universe. Now the greatest super heroes and the most cunning villains must unite and journey to different Lantern Worlds to collect the Lantern Rings and stop Brainiac before it’s too late. Players will unlock more than 150 unique characters from the DC Comics universe, including members of the Justice League and Lego big figures such as Killer Croc, Solomon Grundy and many more. Fans of all ages will be able to control their favourite heroes and villains with new gadgets and abilities. Brainiac’s mind controlling abilities and the power of the Lantern rings bring unexpected twists to the classic characters’ personalities. Lego Batman 3 also will allow players to explore iconic locations such as the Hall of Justice, the Batcave and the Justice League Watchtower. They will be able to access Batman’s training modules on the Bat Computer and take part in various challenges, battles and races. Exciting space combat - For the first time ever, battle with Batman and his allies in outer space and the various Lantern worlds including Zamaron and Odym. Robust roster of DC Comics heroes and villains - Play and unlock more than 150 unique characters with amazing powers and abilities, including members of the Justice League, and BIG Lego Figures such as Cyborg, Solomon Grundy and more. Unique storyline with new plots and twists –Surprising disguises, Brainiac’s mind control ability, and the power of the Lantern rings bring a whole new twist to characters you thought you knew. Hack computer terminals - Enter a virtual world to escape mazes, battle in arenas, and race to find the code. Bat-tastic Gadget Wheel - With a simple press of a button, choose and upgrade select character’s suits and abilities. Variety of iconic locales - Visit the Hall of Justice, the Batcave, and the Justice League Watchtower to access shops, trophy rooms, and the hero and vehicle customizers.

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LEGO Lego Star Wars The Force Awakens PS4 Game
HK$ 145.00
Nzgameshop

Lego Star Wars The Force Awakens also introduces Multi-Builds and Blaster Battles to the Lego videogame universe. With Multi-Builds, use available Lego bricks to open up new paths, then break them apart and re-build them again to open up another! And another! During Blaster Battles, use your surroundings as cover to stand against the First Order. The Force is strong with this one ... The Lego video game franchise triumphantly returns with a fun-filled, humorous journey based on the blockbuster Star Wars film. Play as Rey, Finn, Poe, Bb-8, Kylo Ren, Han Solo, and the rest of your favorite characters from the movie! In Lego Star Wars The Force Awakens Ps3, players relive the epic action from the blockbuster film Star Wars: The Force Awakens, retold through the clever and witty Lego lens. The game will also feature exclusive playable content that bridges the story gap between Star Wars Episode VI: Return of the Jedi and Star Wars: The Force Awakens. Lego Star Wars The Force Awakens Features Include: In Lego Star Wars: The Force Awakens, players relive the epic action from the blockbuster film Star Wars: The Force Awakens, retold through the clever and witty Lego lens. The game will also feature exclusive playable content that bridges the story gap between Star Wars Episode VI: Return of the Jedi and Star Wars: The Force Awakens. Lego Star Wars: The Force Awakens also introduces Multi-Builds and Blaster Battles to the Lego videogame universe. With Multi-Builds, use available Lego bricks to open up new paths, then break them apart and re-build them again to open up another! And another! During Blaster Battles, use your surroundings as cover to stand against the First Order. Blast off into a new and improved Lego Star Wars experience that takes fans deeper into the new film than any other game. Experience untold adventures set before Star Wars: The Force Awakens through exclusive new story levels. Play as all of the heroic characters from the movie, while exploring iconic Star Wars locales, such as Jakku and Starkiller Base, and utilising a multitude of vehicles along the way Through the enhanced “Multi-Builds” system, players must choose from multiple building options – to puzzle solve, or just for fun – all advancing the game in different ways. Use your surroundings as cover during intense Blaster Battles and drive back the relentless First Order. Experience the thrill of high-speed, action-packed flight gameplay like never before. Enemy fighters can now build using Lego bricks to support their fellow Stormtroopers, calling in air support, reinforcements or heavy artillery - taking the fight to the Resistance with the power of Lego!

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Top LEGO Price List 2018

Top 10 products Price Store
LEGO City HK$ 28.00 Kobo
LEGO Star Wars Millennium Falcon HK$ 1,178.00 Amazon
LEGO Star Wars AT-AT HK$ 613.00 AliExpress
LEGO Star Wars AT-DP HK$ 134.00 AliExpress
LEGO Star Wars Wookiee Gunship HK$ 181.00 AliExpress
LEGO Star Wars Naboo Starfighter HK$ 91.00 Nzgameshop
LEGO Architecture New York City HK$ 102.00 AliExpress
LEGO DUPLO Around the World HK$ 1,045.00 Kidsroom
LEGO Star Wars Advent Calendar HK$ 331.00 Nzgameshop
LEGO Star Wars AAT HK$ 93.00 AliExpress
Most Popular
LEGO City

Cheapest at Kobo HK$ 28.00 Go to Shop

Lego - More Than Just Toys

Do you still remember playing with block toys during your childhood days? If you do, then there is a high chance that it is a Lego set. Lego has become a common name in Hong Kong households for being a top toy provider. Despite the abundance of mobile apps and video games available today, Lego Hong Kong's popularity still does not seem to dwindle.

Why Lego Toys Remain Popular Nowadays

It is quite common to see children being interested in toys, but do you know that there are many adults who are also avid collectors of Lego toys? In fact, when you shop for Lego toys in stores, you can often find many adults that are looking at the collections as well. This begs the question: Why are Lego toys so popular? Below are some reasons why Lego toys are a great form of entertainment that can appeal to even adults.

1. Lego Toys Encourage Creativity

One of the key reasons why Lego toys are appealing to both children and adults is because they encourage one to be creative. Assembling hundreds of interlocking bricks together is not an easy feat, as it requires the player to think outside of the box. Besides that, the ability to mix and match several Lego sets together means that the creative possibilities are endless. For children, these toys help to promote their mental development and cognitive abilities. On the other hand, adults also benefit from assembling Lego sets because they help to inspire new ideas and enable them to embrace their inner child.

2. Legos Provide Years of Fun

Another reason why Legos are so endearing is because of their versatility. With a single set, you will be able to make a variety of different models. Lego bricks enable you to build a castle one day, and a space station the next. You can also disassemble them and rebuild all over again, building new models every time. Moreover, Lego sets can last for a very long time, which enable them to be mixed with newer sets to add more options to what you can build. Their ability to last for years also makes them great toys to recycle for generations.

3. Lego Toys are Promote Positive Values

Besides promoting creativity as mentioned above, Lego toys can also impart many positive values in individuals that play them. Assembling Legos can promote patience, as completing a set can take up to several hours. Playing with Legos also help children to improve their basic skills such as solving problems and understanding instructions, which will be essential as they grow up. Moreover, Legos also help to build one’s self confidence, especially when one manages to complete building the models.

4. Legos Bring the Family Together

Having a hectic schedule often causes us to compromise our relationship with loved ones. Spending time with the people you love need not require too much effort or money; all you need is a Lego set! Legos can encourage families to spend quality time together to work on a model, especially on sets that are more complex to build. Parents can use these toys as an opportunity to strengthen parent-child bond with their children.

Other Lego Products

From thematic models inspired by popular movies such as Star Wars and Pirates of The Caribbean, to simple models that are children-friendly, Lego has a set for everyone. Besides offering toys to its consumers, Lego has expanded its business over the years to include other products such as movies and their very own amusement parks.

Legoland

What better way to encourage individuals to embrace their inner child than by building an amusement park? Over the years, the company has built several amusement parks around the world, known as Legoland. Each Legoland features large-scale Lego models of famous landmarks and cities, as well as Lego-themed rides, providing something for both adults and children. The first ever Legoland was built in Lego’s hometown of Billund in Denmark.

After building three more Legoland parks in England, the United States, and Germany respectively, the company sold the parks and future building rights to Merlin Entertainments in 2005, as an effort to focus on its core business of making toy products. Merlin Entertainment continued to build more Legoland parks around the world, as well as introducing Lego-themed water parks.

Lego-Themed Films

The company also had a long history of producing Lego-themed films, TV series, and direct-to-video productions, dating back as early as 1970. However, the most significant film in Hong Kong was The Lego Movie, which was released on silver screens in 2014. Like its predecessors, The Lego Movie impressed audiences with its wit, colours, and overall storyline. Packed with popular actors lending their voices to the lovable characters throughout the movie, it was no wonder that this movie was a big hit!

Lego Video Games

Being the entertainment providers that it is, Lego also ventured into the video game industry. The company produced a long list of video games, starting in 1997 with Lego Island and Lego Creator. Later games covered famous movies and titles like Harry Potter, Star Wars, Batman, Indiana Jones, Pirates of the Caribbean, and others.