When it comes to technological devices, one of the brands that immediately comes to mind is Lenovo. The Chinese computer technology brand has developed into a globally-renowned tech behemoth, building a name for itself through its innovations. Lenovo has a wide range of products, including PCs, ThinkPad laptops, smartphones, motherboards, electronic storage devices and much more. In fact, Lenovo's computers are considered as being amongst the best in the market, despite stiff competition from other brands such as Toshiba, HP, Asus, and Dell.
Lenovo’s business started to expand by leaps and bounds in 2005 after the company managed to acquire IBM’s personal computer business. After the acquisition, Lenovo managed to double the shipments of THINK-branded computers. Moreover, the company has expanded its product portfolio, offering other digital devices such as ThinkPad Tablet 2, ThinkPad 8, ThinkPad Yoga, and many more, aside from Lenovo laptops. The shift in focus came because of the increasing popularity of mobile devices.
Below are some of the signature Lenovo products to look out for:
One of the company’s products that have sold well is the Lenovo ThinkPad laptops. They are business-oriented Lenovo laptops that sport a trademark boxy black design that makes them easily recognisable and gives them a classy appearance. The ThinkPads once belonged to IBM’s line of personal computers before they were acquired and revolutionised by Lenovo. The ThinkPad has also gotten a unique recognition for being the only laptop that is approved for use on the International Space Station.
ThinkCentre Desktop Computers
Another product under Lenovo’s inventory of computing products is the ThinkCentre Desktop Computers. Like Lenovo ThinkPad laptops, ThinkCentre desktop computers were also a product of IBM before Lenovo took over the product division. ThinkCentre computers usually contain various features that cater to their users’ different needs which include mid- to high-end processors, multi-monitor support, and discrete graphics cards.
Many might not know that besides producing laptops and desktops, Lenovo also produces high-tech workstations known as ThinkStations. In 2008, Lenovo successfully expanded the THINK brand to include workstations to cater to high-end computing needs. The ThinkStation S10 was the first model to be released.
Another product that is under the Think category is the ThinkVision display monitors. As its name suggests, these display panels share the same designs as other THINK products. These display panels are quite popular amongst professionals, especially since the introduction of the ThinkVision Pro 2840m with 4K display during the commencement of the 2014 International CES. At the same time, the company also launched a 28-inch 4K touch-enabled device that can function as an all-in-one PC or as an external display on other devices.
The IdeaPad line of Lenovo laptops was a brainchild of Lenovo that was introduced to the world in early 2008. Unlike the Lenovo ThinkPad laptops that were inherited from IBM, the IdeaPad laptops are a result of Lenovo’s own research and development efforts over the years in the technology industry. The IdeaPad has a more customer-centric build and feel compared to its ThinkPad counterpart. The IdeaPad series products are hybrid devices that can act as both a tablet and a laptop.
IdeaCentre Desktop Computers
Lenovo’s IdeaCentre desktop computers are all-in-one machines that combine processor and monitor into a single device. Being deemed as “uniquely designed” by HotHardware, the IdeaCentre desktops share similar design aesthetics and features with the IdeaPad line although the series only consists of desktop computers.
Lenovo expanded its business and started venturing into the smartphone industry in 2013, producing stylish and industry-leading smartphones. Despite being fairly new in the smartphone market, Lenovo has managed to create a large following for its affordable yet feature-filled smartphones.
With advanced features such as powerful multicore processors, stunning display quality, and unlimited access to latest apps, Lenovo smartphones are ideal gadgets for tech-savvy individuals. Lenovo offers various series of smartphones from its Vibe series, S series, P series, and A series.
Reasons Behind Lenovo’s Popularity
Since its inception, Lenovo has undergone an amazing journey to become the tech giants that they are known today. The company’s recipe for success can be broken down to three main factors:
- Affordable Pricing – Lenovo is known for providing devices that are affordably-priced, yet able to deliver top-notch performance that is comparable to higher-end models.
- Excellent Performance – Lenovo laptops are able to deliver optimal performance to its users, exceeding expectations and providing excellent value for the money.
- Utilisation of Quality Materials – When it comes to quality of products, Lenovo Hong Kong does not disappoint as the company uses the finest materials to ensure incomparable user experience and performance.