Make Up Forever is well-known (and very well-loved) for its creative and transformative approach to makeup. Its emphasis upon vivid pigment, long-wearing formulas and incredible textures has made it the go-to brand for makeup artists working on both stage and screen, and all makeup lovers who want to achieve professional results. Learn more Make up Forever HK below.

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Cult Products From Make Up Forever Hong Kong That You Need to Try

Make Up Forever was created by Dany Sanz in Paris in 1984. Sanz, an artist with a painting and sculpture background, started doing theatre makeup and was dissatisfied with the products available at the time. Thus, Sanz and her husband created the globally recognized brand that has boutiques all over the world as well as mini-boutiques within Sephora. The brand is known for its long-wearing, waterproof and camera-friendly formulas. The brand also offers some of the most pigmented colours and eye-catching shimmers available. Check out some of their best-sellers below:

Step 1 Skin Equalizer

Designed to target specific skin concerns, each of the Step 1 Skin Equalizer primers individually work to correct dryness, redness, or texture while promoting long-lasting makeup wear. All formulas contain smoothing properties and hyaluronic acid to add lightweight hydration to all skin types. Remove a small amount of primer and apply locally with your fingertips to activate blood circulation. The friction on the skin will help the primer penetrate faster.

Ultra HD Foundation

The best-selling, everyday liquid foundation- now in an extended range of 50 skin-like shades. With its superior blend-ability, advanced blurring properties and lightweight, natural finish, Ultra HD Foundation is frequently named one of the best liquid foundations by pros and makeup lovers alike. Originally created to appear flawless to the naked eye and on advanced HD cameras, Ultra HD Foundation is the key to achieving a perfect skin finish.

Ultra HD Sculptor Stick Foundation

Boasting all the benefits of their award-winning Ultra HD liquid foundation, the Ultra HD stick is a medium to full coverage foundation that provides a natural satin finish. Available in 21 shades, this comfortable, long-wearing foundation is best suited for normal to dry skin types.

Pro Light Fusion

Enhance your features with this sculpting highlighter, which adds an instant, subtle sheen to the skin. The talc-free formula uses powder-gel technology to make for a mistake-proof application and a lit-from-within glow.

How do you use Makeup Forever Ultra HD Foundation?

For Medium Coverage, apply using a flat foundation brush, starting at the centre and blending out and down. Repeat on the chin, followed by the forehead, blending into the hairline. If you want sheer coverage, apply with your fingertips, beginning at the centre of your face and blending out and down.

Is Makeup Forever waterproof?

Yes, most of their products are water-resistant. But if you want extra waterproof, check out their Aqua Seal, which is a makeup sealant that transforms any powder and pencil formula into smudge-proof, waterproof makeup.

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