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Makeup enhances women’s beauty effortlessly without a single doubt. While it may take a makeup ‘wizard’ like Michelle Phan to turn a human being into Final Fantasy characters, a simple makeup look is much easier for anyone of us to follow. A beauty queen always needs a flawless Foundation, so let’s start from here.

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Holika Holika Face 2 Change Volume Fit Strobing Pumping Foundation SPF50 PA+++ with Refill (2 Colors) at 168.00 HKD from YesStyle
−9%
Holika Holika Face 2 Change Volume Fit Strobing Pumping Foundation SPF50 PA+++ with Refill (2 Colors)
HK$ 168.00 HK$ 187.00
YesStyle
Brand from South Korea: Holika Holika. Can brighten up the skin tone, provides moisturizing and sunscreen protection. Apply onto puff and gently dab on your cheeks, nose, forehead, and chin and from inside to outside along the skin texture.
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Shu Uemura Face Architect Smooth Fit Fluid Foundation SPF 18 PA++ (#564 Medium Light Sand) 30ml/1oz at 330.00 HKD from YesStyle
−9%
Shu Uemura Face Architect Smooth Fit Fluid Foundation SPF 18 PA++ (#564 Medium Light Sand) 30ml/1oz
HK$ 330.00 HK$ 366.00
YesStyle
Brand from Japan: Shu Uemura. A nourishing, long-wearing fluid foundation With a lightweight creamy texture that blends seamlessly with skin Helps instantly conceal pores and skin imperfections Gives an even, fresh, satin, flawless and semi-matte finish Pack Size - 30ml/1oz
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Make Up For Ever Water Blend Face & Body Foundation - # R330 (Warm Ivory) 50ml/1.69oz at 301.00 HKD from Strawberrynet
−10%
Make Up For Ever Water Blend Face & Body Foundation - # R330 (Warm Ivory) 50ml/1.69oz
HK$ 301.00 HK$ 336.00
Strawberrynet
A water-based foundation for face & body Features a lightweight water-gel texture that blends in evenly Boasts a sheer waterproof & long-lasting formula for comfortable wear Adds a fresh dewy glow while hydrating skin Provides quick & easy application Gives a smooth flawless & natural looking finish
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Everyday Minerals Semi Matte Base Rosy Light 2C .17 oz (4.8 g) at 92.00 HKD from iHerb
Everyday Minerals Semi Matte Base Rosy Light 2C .17 oz (4.8 g)
HK$ 92.00
iHerb
The Rosy Light base has a slightly tanner color than our Rosy Ivory base, but it still contains soft pink undertones which work to perfect skin color by concealing it of any yellow-undertones. Our semi-matte bases are as soft as silk! These bases have a satin finish and provide full coverage, while giving skin just a slight seductive sheen.
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Aritaum All Day Lasting Foundation SPF30 PA +++ 40ml at 141.00 HKD from My Princess
Aritaum All Day Lasting Foundation SPF30 PA +++ 40ml
HK$ 141.00
My Princess
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Sephora Highlight Lowlight Face Contour Duo T2 Medium at 146.00 HKD from Sephora
Sephora Highlight Lowlight Face Contour Duo T2 Medium
HK$ 146.00
Sephora
Create a sculpted look with ease, thanks to Sephora’s double-ended contour stick with the perfect shade combination. A modern matte highlighter attracts light and brightens your best features, while the buildable, cream-to-powder contour shade slims and defines with a natural effect. *Benefits* * Includes contouring and highlighting instructions. * Cruelty-free. *Application* * Apply the contouring end under the cheekbones.* Using circular motions, blend upwards onto the cheeks.* Apply the highlighter on your cheek and chin for a soft focus look.* Blend under the eyes, above the brows and on the brow bone to brighten the look.
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Bodyography Natural Finish Foundation 200 at 301.00 HKD from Catwalk
Bodyography Natural Finish Foundation 200
HK$ 301.00
Catwalk
A highly pigmented oil - free liquid foundation enriched with mineral seaweed extracts and vitamin C & E to revitalize and hydrate tired skin creating a flawless complexion.
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MIZON Correct Combo CC Foundation [#23 Natural Color] [11ml*2ea Even Refill] at 323.00 HKD from My Princess
MIZON Correct Combo CC Foundation [#23 Natural Color] [11ml*2ea Even Refill]
HK$ 323.00
My Princess
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Everyday Minerals Matte Base Golden Medium 4W .17 oz (4.8 g) at 92.00 HKD from iHerb
Everyday Minerals Matte Base Golden Medium 4W .17 oz (4.8 g)
HK$ 92.00
iHerb
100% Vegan & Cruelty Free Offers a matte finish and long-lasting wear. Loose mineral powders diffuse easily giving a flawless application that never looks streaky. Our award winning, all-natural mineral bases give just enough coverage and look silky smooth. With formulas and shades for every skin tone and type, our minimal yet high performing ingredients work to keep your complexion flawless. No matter which you choose, your skin will thank you. Say goodbye to even the tiniest bit of shine with MATTE BASE, which is ideal for all skin types. Perfectly matte in finish, this base instantly eradicates the look of glow free skin. Offering buildable coverage, this is the ideal base for those of you looking for a shine-free complexion that's naturally fresh and beautiful.
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APRILSKIN April Skin Magic Snow Fixing Foundation at 193.00 HKD from My Princess
APRILSKIN April Skin Magic Snow Fixing Foundation
HK$ 193.00
My Princess
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TonyMoly Face Mix Fitting Foundation SPF 30 PA++ 35ml at 119.00 HKD from YesStyle
−9%
TonyMoly Face Mix Fitting Foundation SPF 30 PA++ 35ml
HK$ 119.00 HK$ 132.00
YesStyle
Brand from South Korea: Tony Moly. Completes transparent and bright complexion at the same time and protects against rays. After basic skin care, apply a small amount of product evenly across facial surface.
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Real Techniques 101 Triangle Foundation at 258.00 HKD from Sephora
Real Techniques 101 Triangle Foundation
HK$ 258.00
Sephora
Dual function: flat edge covers large areas of the face and angled edges contour around eyes and nose. *Benefits* * Softer than ever bristles, for our most luxe feel to date * Weighted for optimal control and comfort — brushes are engineered for perfect weight distribution when tipped toward the face for use * Refined artistry cuts offer high performance for ultimate application of makeup
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clio Kill Cover Airwear Protexture Liquid Foundation SPF25 PA++ #03 at 180.00 HKD from My Princess
clio Kill Cover Airwear Protexture Liquid Foundation SPF25 PA++ #03
HK$ 180.00
My Princess
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Bodyography Natural Finish Foundation 300 at 301.00 HKD from Catwalk
Bodyography Natural Finish Foundation 300
HK$ 301.00
Catwalk
A highly pigmented oil - free liquid foundation enriched with mineral seaweed extracts and vitamin C & E to revitalize and hydrate tired skin creating a flawless complexion.
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Everyday Minerals Semi Matte Base Golden Ivory 1W .17 oz (4.8 g) at 92.00 HKD from iHerb
Everyday Minerals Semi Matte Base Golden Ivory 1W .17 oz (4.8 g)
HK$ 92.00
iHerb
Slightly warmer than our Ivory Semi-Matte Base, the Golden Ivory Semi-Matte base has golden undertones which help to conceal redness. Our semi-matte bases are as soft as silk! These bases have a satin finish and provide full coverage, while giving skin just a slight seductive sheen.
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The Face Shop Gold Collagen Ampoule Foundation SPF30 PA++ 40ml at 175.00 HKD from YesStyle
−9%
The Face Shop Gold Collagen Ampoule Foundation SPF30 PA++ 40ml
HK$ 175.00 HK$ 195.00
YesStyle
Brand from South Korea: The Face Shop. This light texture liquid type foundation contains 10% gold collagen ampoule to help express a natural look while delivering hydration to the skin How to use: Pump an adequate amount and apply to skin. Pat lightly to boost absorption.
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Kose Esprique Face Essence Foundation SPF 30 PA+++ #BO-310 30g at 386.00 HKD from YesStyle
−10%
Kose Esprique Face Essence Foundation SPF 30 PA+++ #BO-310 30g
HK$ 386.00 HK$ 429.00
YesStyle
Brand from Japan: Kose. Pack Size - 30g
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Gucci Face Lustrous Glow Foundation SPF25 UV Protection 1oz, 30ml 010 at 440.00 HKD from Cosme-De
Gucci Face Lustrous Glow Foundation SPF25 UV Protection 1oz, 30ml 010
HK$ 440.00
Cosme-De
Gucci Gucci Face Lustrous Glow Foundation SPF25 UV Protection 1oz, 30ml 010 Gucci Gucci Face Lustrous Glow Foundation SPF25 UV Protection has the following features:Expertly crafted to create the signature Gucci finish, a radiant complexion with a soft glow.Every drop of foundation is infused with a precise ratio of luminous oil, powders and polymers.Featured the versatile, lightweight texture, this foundation is designed to spread smoothly across the skin’s surface to create even, buildable coverage.
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Everyday Minerals Matte Base Light 2N .17 oz (4.8 g) at 92.00 HKD from iHerb
Everyday Minerals Matte Base Light 2N .17 oz (4.8 g)
HK$ 92.00
iHerb
(Formerly Fair Neutral) 100% Vegan & Cruelty Free Say goodbye to even the tiniest bit of shine with MATTE BASE, which is ideal for all skin types. Perfectly matte in finish, this base instantly eradicates the look of glow free skin. Offering buildable coverage, this is the ideal base for those of you looking for a shine-free complexion that's naturally fresh and beautiful. Our Makeup is Created Without: Mineral Oil, Carmine, SLS, Petrolatum Paraffin, Fragrance, Propylene Glycol, and Lake Dyes.
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Everyday Minerals Matte Base Golden Light 2W .17 oz (4.8 g) at 92.00 HKD from iHerb
Everyday Minerals Matte Base Golden Light 2W .17 oz (4.8 g)
HK$ 92.00
iHerb
(Formerly Light Neutral) 100% Vegan & Cruelty Free Say goodbye to even the tiniest bit of shine with MATTE BASE, which is ideal for all skin types. Perfectly matte in finish, this base instantly eradicates the look of glow free skin. Offering buildable coverage, this is the ideal base for those of you looking for a shine-free complexion that's naturally fresh and beautiful. Our Makeup is Created Without: Mineral Oil, Carmine, SLS, Petrolatum Paraffin, Fragrance, Propylene Glycol, and Lake Dyes.
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Everyday Minerals Matte Base Golden Tan 5W .17 oz (4.8 g) at 92.00 HKD from iHerb
Everyday Minerals Matte Base Golden Tan 5W .17 oz (4.8 g)
HK$ 92.00
iHerb
100% Vegan & Cruelty Free Offers a matte finish and long-lasting wear. Loose mineral powders diffuse easily giving a flawless application that never looks streaky. Our award winning, all-natural mineral bases give just enough coverage and look silky smooth. With formulas and shades for every skin tone and type, our minimal yet high performing ingredients work to keep your complexion flawless. No matter which you choose, your skin will thank you. Say goodbye to even the tiniest bit of shine with MATTE BASE, which is ideal for all skin types. Perfectly matte in finish, this base instantly eradicates the look of glow free skin. Offering buildable coverage, this is the ideal base for those of you looking for a shine-free complexion that's naturally fresh and beautiful.
Read more
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Bodyography Natural Finish Foundation 240 at 301.00 HKD from Catwalk
Bodyography Natural Finish Foundation 240
HK$ 301.00
Catwalk
A highly pigmented oil - free liquid foundation enriched with mineral seaweed extracts and vitamin C & E to revitalize and hydrate tired skin creating a flawless complexion.
Read more
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The Face Shop Gold Collagen Ampoule Glow Foundation SPF50+ PA+++ Refill Only (2 Colors) 10g at 119.00 HKD from YesStyle
−9%
The Face Shop Gold Collagen Ampoule Glow Foundation SPF50+ PA+++ Refill Only (2 Colors) 10g
HK$ 119.00 HK$ 132.00
YesStyle
Brand from South Korea: The Face Shop. Gold collagen ampoule gives rich moisture and nutrients to skin, leaving your skin dewy, smooth and glossy. Refines wrinkles with whitening effect and sunscreen protection. How to use: Apply a moderate amount onto puff and gently from inside to outside along the skin texture.
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Prices updated on 26 Jun 2017

Get the best makeup foundation online in Hong Kong

Understand your skin condition to choose the perfect foundation type

Just as important as choosing the tone that matches your skin colour, knowing which type of foundation that suits your skin condition is crucial to anyone. Before kicking-off your makeup haul, perhaps you might want to thoroughly read up on this simple explanation of different makeup foundations and their suitability to your skin.

Liquid or Cream Foundation

This is the most basic type of foundation. It offers fuller coverage with extra moisturizing effect that simultaneously hydrating dry skin. You can choose from oil free, oil based or waterproof liquid foundation formulas. Generally, this selection is best for dry or combined complexion (dry and oily). Those with oily skin but still prefer liquid foundation can choose the matte-finish type to prevent the unwanted spotlights on the face.

When applying liquid foundation, it is recommended to avoid thick layer as it will give negative effect like cakey, artificial look. So for a simple no-makeup makeup appearance, a light foundation will still do wonders.

A few points to consider when shopping for a liquid foundation:

  1. Smooth texture and light-weight coverage
  2. The foundation is blended seamlessly and effortlessly using sponge or brush
  3. Effective oil-control that ensures shine-free skin

Tinted Moisturizers

If you possess a naturally spotless skin (congratulation!), tinted moisturizer is all you need to create a sheer foundation that is becoming very popular amongst Korean beauties. It will help to enhance the perfection of your complexion and provide a youthful look for the perfect casual makeup. With its light and almost invisible base, you won’t have to worry about choosing the exact foundation that will match your skin tone.

Powder Foundation

It is also known as compact foundation which is normally used by women who are always on the go for its versatility. This type of foundation base is a bit tricky as it will either make oily skin become clumpy or absorb moisture from dry skin. If you have combined complexion, powder foundation wouldn’t be a bad choice though.

The good side of powder foundation is its smooth and silky like texture. The glowing effect will be a big plus if you are applying makeup for an evening party. It also makes a good finish to your sun screen layer to reduce the oily shine.

Cream to Powder Foundation

As suggested by its name, this type of foundation is ideal for those who prefer the smoothness and sheer touch of both types. The matte finish is what makes this type a popular choice for those who only require a very light makeup look.

It is also available in a stick form for more convenience. It helps to refine your skin effortlessly and extremely simple to apply. But do bear in mind that stick foundation is rather thick and it sets faster than other types so blending it out on your skin can be troublesome.

Quick tips to make foundation work for you

While there are many makeup brands that offer much longer foundation durability as well as premium effects, it is important for you to also make a little effort to enhance the power of foundation.

Before applying any layer of makeup, always condition your complexion to give it necessary protection. Simply clean your skin thoroughly then use lotion to dap onto your skin evenly to give it a firmer look and also to control excessive oil.

Do minimize the amount of foundation applied to stay away from an artificial heavy makeup look.

For liquid foundation, you can keep it last longer just by following this simple trick: use the other side of the sponge (without the cream) to gently press your skin to first remove oil and then pat face powder around areas like your nose and under the eyes where makeup tends to run off faster.

You can find all the prominent makeup brands for the best foundation choice such as Bobbi Brown Foundation, Shu Uemura Foundation, NARS Foundation among others.


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