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Makeup enhances women’s beauty effortlessly without a single doubt. While it may take a makeup ‘wizard’ like Michelle Phan to turn a human being into Final Fantasy characters, a simple makeup look is much easier for anyone of us to follow. A beauty queen always needs a flawless Foundation, so let’s start from here.

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Missha M Magic Cushion SPF50+ PA+++ (#21) at 119.00 HKD from YesStyle
-9%
Missha M Magic Cushion SPF50+ PA+++ (#21)
HK$ 119.00 HK$ 132.00
YesStyle
Brand from South Korea: Missha. Its smooth texture makes blending easily. Apply onto puff and gently dab on your cheeks, nose, forehead, and chin and from inside to outside along the skin texture.
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Giorgio Armani Lasting Silk UV Foundation SPF 20 - # 4.5 Sand 30ml/1oz at 452.00 HKD from Strawberrynet
-6%
Giorgio Armani Lasting Silk UV Foundation SPF 20 - # 4.5 Sand 30ml/1oz
HK$ 452.00 HK$ 483.00
Strawberrynet
A brand new water-based foundation Gives you a satin matte complexion Long wearing up to 14 hours Provides sheer to medium coverage Broadly defenses skin from the damage of UV rays Suitable for normal to oily skin
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Missha M Magic Cushion Moisture SPF 50+ PA+++ (#21 Light Beige) 15g at 96.00 HKD from YesStyle
-4%
Missha M Magic Cushion Moisture SPF 50+ PA+++ (#21 Light Beige) 15g
HK$ 96.00 HK$ 101.00
YesStyle
Brand from South Korea: Missha - M Magic Cushion Moisture SPF 50+ Pa+++ (#21 Light Beige) 15g
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Giorgio Armani Maestro Fusion Makeup SPF 15 1oz, 30ml 8 at 291.00 HKD from Cosme-De
Giorgio Armani Maestro Fusion Makeup SPF 15 1oz, 30ml 8
HK$ 291.00
Cosme-De
Giorgio Armani Maestro Fusion Makeup SPF 15 1oz, 30ml 8 Giorgio Armani Maestro Fusion Makeup SPF 15 is a winner of Allure magazine's 'Best of Beauty' award for Best Breakthrough. It applies easily with an unforgettable sensation, leaving skin moisturized and conditioned for a flawless complexion with just one drop. Pure color pigments fuse to the skin for coverage with a no-makeup feel. Buildable coverage with a natural finish. For all skin types.
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Shu Uemura Petal Skin Fluid Foundation SPF 20 PA++ (#564) 30ml at 603.00 HKD from YesStyle
-10%
Shu Uemura Petal Skin Fluid Foundation SPF 20 PA++ (#564) 30ml
HK$ 603.00 HK$ 670.00
YesStyle
Brand from Japan: Shu Uemura - Petal Skin Fluid Foundation SPF 20 Pa++ (#564) 30ml
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Christian Dior DiorSkin Forever Perfect Cushion SPF 35 - PA +++ 0.52oz, 15g 010 Ivory at 423.00 HKD from Cosme-De
Christian Dior DiorSkin Forever Perfect Cushion SPF 35 - PA +++ 0.52oz, 15g 010 Ivory
HK$ 423.00
Cosme-De
Christian Dior DiorSkin Forever Perfect Cushion SPF 35 - PA +++ 0.52oz, 15g 010 Ivory Christian Dior DiorSkin Forever Perfect Cushion SPF 35 - PA +++ has the following features: Thanks an incredibly fresh, fluid texture with a weightless sensation, it delivers a light, matte, luminous veil of correction and perfects the skin's texture, which leaves the subtle finish of a fresh and velvety complexion. 92% of women noticed that the complexion is matte and luminous. * Thanks Dior’s patented technology, it retains the benefits of its skincare ingredients and quality of its pigments every time it is opened. With the "Colour-Lock" technology, the colour does not fade or change from morning to night. Its staying power is beyond reproach in heat, humidity or even extreme conditions. Day after day, it helps "rebalance" the skin with the help of "Poreless Effect" Skincare Essence. Refines its texture while softening imperfections for beautiful, enhanced skin. * Self-assessment by 60 women after application of the cushion.
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Etude House Stay Up Foundation SPF 30 PA++ (Beige) 25g/0.88oz at 119.00 HKD from YesStyle
-9%
Etude House Stay Up Foundation SPF 30 PA++ (Beige) 25g/0.88oz
HK$ 119.00 HK$ 132.00
YesStyle
Brand from South Korea: Etude House. This foundation completes smooth and flawless makeup with its smooth up, cover up, moist up Stay Up formula Light and Excellent covering makes your skin look clean and even covering skin flaws delicately. It fills even between skin textures densely, so it expresses the skin which looks finished sleekly. How to Use: After gently spreading a certain amount onto skin, lightly pat to finish Pack Size - 25g/0.88oz
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Chanel Perfection Lumiere Velvet Smooth-Effect Makeup SPF 15 1oz, 30ml 20 Beige at 499.00 HKD from Cosme-De
Chanel Perfection Lumiere Velvet Smooth-Effect Makeup SPF 15 1oz, 30ml 20 Beige
HK$ 499.00
Cosme-De
Chanel Perfection Lumiere Velvet Smooth-Effect Makeup SPF 15 1oz, 30ml 20 Beige Chanel Perfection Lumiere Velvet Smooth-Effect Makeup SPF 15 has the following features:Light weight, oil free. Provides you with a gorgeous, long-lasting matte-velvet finish for complexion perfection. Smoothes and perfects the skin for a flawless look that lasts all day with the soft-focus pigments. The ultra-soft emulsion instantly becomes one with the skin, transforming into a natural powdery matte finish that disappears onto the skin. The patented Perfect Light Control complex perfectly evens out dark spots and lightens redness, without a hint of thickness.
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APRILSKIN Rose Glam Moisture Cover Foundation SPF30 PA++ 20g at 182.00 HKD from YesStyle
-10%
APRILSKIN Rose Glam Moisture Cover Foundation SPF30 PA++ 20g
HK$ 182.00 HK$ 202.00
YesStyle
Brand from South Korea: April Skin. A creamy texture balm type foundation with built-in brush covers imperfections, blemish and pores well, offers you sleek and dewy base make up. After basic skin care, apply a small amount of product with the rose brush evenly across facial surface.
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HERA [] UV Mist cushion #C21 SPF 50+ PA+++ ( Cool Vanilla Cover) at 296.00 HKD from Stylekorean
HERA [] UV Mist cushion #C21 SPF 50+ PA+++ ( Cool Vanilla Cover)
HK$ 296.00
Stylekorean
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Etude House Stay Up Foundation SPF 30 PA++ (Sand) 25g/0.88oz at 93.00 HKD from YesStyle
-20%
Etude House Stay Up Foundation SPF 30 PA++ (Sand) 25g/0.88oz
HK$ 93.00 HK$ 117.00
YesStyle
Brand from South Korea: Etude House. This foundation completes smooth and flawless makeup with its smooth up, cover up, moist up Stay Up formula. How to Use: After gently spreading a certain amount onto skin, lightly pat to finish Pack Size - 25g/0.88oz
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Christian Dior Capture Totale Triple Correcting Serum Foundation FPS 25 SPF 1oz, 30ml 010 Ivory at 542.00 HKD from Cosme-De
Christian Dior Capture Totale Triple Correcting Serum Foundation FPS 25 SPF 1oz, 30ml 010 Ivory
HK$ 542.00
Cosme-De
Christian Dior Capture Totale Triple Correcting Serum Foundation FPS 25 SPF 1oz, 30ml 010 Ivory Christian Dior Capture Totale Triple Correcting Serum Foundation SPF25 is the first serum foundation introduced by Dior that delivers triple action correction for a vibrant and youthful complexion. Enriched with the essence of the new Longoza-Cellular Complex™, it instantly smoothes skin by filling wrinkles, evening skin tone and revealing a luminous complexion.Christian Dior Capture Totale Triple Correcting Serum Foundation SPF25 conceals dark spots by creating an imperceptible, long-lasting veil that blends seamlessly with the skin. The satiny fluid is infused with multi-faceted pigments with light diffusing properties for instant luminosity, transparency and vitality.
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Giorgio Armani Maestro Glow Nourishing Fusion Makeup SPF30 1oz, 30ml 4 at 410.00 HKD from Cosme-De
Giorgio Armani Maestro Glow Nourishing Fusion Makeup SPF30 1oz, 30ml 4
HK$ 410.00
Cosme-De
Giorgio Armani Maestro Glow Nourishing Fusion Makeup SPF30 1oz, 30ml 4 Giorgio Armani Maestro Glow Nourishing Fusion Makeup SPF30 has the following features:Enhances the complexion with a fresh, natural radiance thanks to a surprisingly light texture, coupled with a perfecting buildable coverage. Like Maestro Fusion Make-Up, despite its fluid texture, this foundation contains no water. Instead the formula contains a high concentration of nourishing oils, including Apricot oil, Passiflora and Rice Bran oil, but without an oily effect on skin. Skin is perfected and feels nude and supple to the touch. It glides onto skin smoothly, procuring an immediate moisturising sensation with nourishing comfort and lasting glow. Features SPF 30 for daily UV protection. Perfect for dry skin, it nourishes with a real skincare effect just after four weeks.
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Chanel Vitalumière Aqua Ultra-Light Skin Perfecting Makeup SPF 15 1oz, 30ml 22 Beige Rose at 401.00 HKD from Cosme-De
Chanel Vitalumière Aqua Ultra-Light Skin Perfecting Makeup SPF 15 1oz, 30ml 22 Beige Rose
HK$ 401.00
Cosme-De
Chanel Vitalumière Aqua Ultra-Light Skin Perfecting Makeup SPF 15 1oz, 30ml 22 Beige Rose Chanel Vitalumière Aqua Ultra-Light Skin Perfecting Makeup SPF 15 has the following features:The tiniest drop of this hybrid fluid creates a fresh, natural complexion.Skin looks refined and feels refreshed, creating an exquisite makeup experience.The fluid formula has a soft, water-light texture, and comes in 10 shades that match perfectly to skin’s undertones, whether pink or beige.Dermatologist-tested.Non-comedogenic.Oil- free.
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By Terry Cover Expert Perfecting Fluid Foundation SPF15 - # 09 Honey Beige 35ml/1.18oz at 499.00 HKD from Strawberrynet
-3%
By Terry Cover Expert Perfecting Fluid Foundation SPF15 - # 09 Honey Beige 35ml/1.18oz
HK$ 499.00 HK$ 515.00
Strawberrynet
A creamy liquid foundation with sun block effect Lightweight & gives a seamless coverage Perfectly glides onto skin & delivers a long lasting matte finish Concentrated soft-focus prisms effectively hide blemishes & blur imperfections Helps even out skin texture Leaves a smooth natural & flawless complexion
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HERA [] UV Mist Cushion SPF 50+/PA+++ C23 Cool Beige 15g With Refill at 361.00 HKD from Stylekorean
HERA [] UV Mist Cushion SPF 50+/PA+++ C23 Cool Beige 15g With Refill
HK$ 361.00
Stylekorean
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Becca Stick Foundation SPF 30+ - # Almond 8.7g/0.3oz at 67.00 HKD from Strawberrynet
-10%
Becca Stick Foundation SPF 30+ - # Almond 8.7g/0.3oz
HK$ 67.00 HK$ 74.00
Strawberrynet
This foundation helps even out your skin tone & hides blemishes Soft creamy texture for sheer to medium / controllable coverage Contains anti-oxidant vitamins A D & E Increases cellular renewal & moisture holding capacity Provides superior protection of SPF30+ from harmful UV rays Leaves you a natural flawless healthy complexion Can be also used as a sheer under-eye concealer
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Lavera Natural Liquid Foundation 30ml, Ivory Light 01 at 69.00 HKD from Cosme-De
Lavera Natural Liquid Foundation 30ml, Ivory Light 01
HK$ 69.00
Cosme-De
Lavera Natural Liquid Foundation 30ml, Ivory Light 01 Lavera Natural Liquid Foundation has the following features:Creamy foundation offers perfect coverage.Creates a fresh-looking complexion that lasts for 10 hours.No matter what the day throws at you, with this delicate creamy foundation you'll enjoy perfect coverage and a fresh, radiant complexion for 10 hours straight.The nourishing formula contains organic ingredients, such as argan oil and flower liposomes, to protect the skin.Moderate coverage.Dermatologically tested.
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Giorgio Armani Maestro Fusion Makeup SPF 15 1oz, 30ml 5 at 473.00 HKD from Cosme-De
Giorgio Armani Maestro Fusion Makeup SPF 15 1oz, 30ml 5
HK$ 473.00
Cosme-De
Giorgio Armani Maestro Fusion Makeup SPF 15 1oz, 30ml 5 Giorgio Armani Maestro Fusion Makeup SPF 15 is a winner of Allure magazine's 'Best of Beauty' award for Best Breakthrough. It applies easily with an unforgettable sensation, leaving skin moisturized and conditioned for a flawless complexion with just one drop. Pure color pigments fuse to the skin for coverage with a no-makeup feel. Buildable coverage with a natural finish. For all skin types.
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Maybelline Dream Satin Skin Liquid Foundation SPF 24 PA++ (#B00) 30ml at 125.00 HKD from YesStyle
-29%
Maybelline Dream Satin Skin Liquid Foundation SPF 24 PA++ (#B00) 30ml
HK$ 125.00 HK$ 179.00
YesStyle
Brand from United States: Maybelline New York. Our unique air-soft formula provides poreless, satin-smooth looking skin. Extraordinary coverage that does not clog pores. Long-lasting and moisturizing all day. Pack Size - 30ml
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Hera UV Mist Cushion Mineral Clay Water & Smart Layer UV Complex SPF50 With Extra Refill - #C23 2x15g/0.5oz at 406.00 HKD from Strawberrynet
-8%
Hera UV Mist Cushion Mineral Clay Water & Smart Layer UV Complex SPF50 With Extra Refill - #C23 2x15g/0.5oz
HK$ 406.00 HK$ 444.00
Strawberrynet
A versatile 5-in-1 cushion powder Formulated with Mineral Clay Water with fine water particles Helps moisturize skin as if a spraying mist Reduces dead skin cells impurities & sebum for a clean appearance Lowers skin's temperature to keep it cool & fresh Provides magic makeup effect & thin coverage Contains four kinds of berry extracts for antioxidant benefits Infused with powerful sunscreen (SPF50+/PA+++) to protect skin from UV rays Gives a dewy sheer natural radiant & flawless finish Available in various shades for different effects
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La Prairie Skin Caviar Concealer Foundation SPF 15 1oz, 30ml Warm Linen at 1248.00 HKD from Cosme-De
La Prairie Skin Caviar Concealer Foundation SPF 15 1oz, 30ml Warm Linen
HK$ 1,248.00
Cosme-De
La Prairie Skin Caviar Concealer Foundation SPF 15 1oz, 30ml Warm Linen La Prairie Skin Caviar Concealer Foundation SPF 15 has the following features:Instant, natural-looking perfection floats onto your face with this dewy foundation and an exquisitely matched concealer. A luxurious cream emulsion that offers full natural-looking coverage. The concealer camouflages under-eye darkness and deeper flaws. Both foundation and conceraler support firming with legendary caviar extracts. A brilliant fusion of science and cosmetic artistry, Skin Caviar Concealer Foundation SPF 15 is the foundation of perfection.Comes with a concealer blush.
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Missha M Magic Cushion Moisture SPF50+ PA+++ (#21) at 119.00 HKD from YesStyle
-9%
Missha M Magic Cushion Moisture SPF50+ PA+++ (#21)
HK$ 119.00 HK$ 132.00
YesStyle
Brand from South Korea: Missha. Makes sleek skin tone while supplying moisture. Apply onto puff and gently dab on your cheeks, nose, forehead, and chin and from inside to outside along the skin texture.
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Giorgio Armani Lasting Silk UV Foundation SPF 20 - # 6.5 Tawny 30ml/1oz at 491.00 HKD from Strawberrynet
-1%
Giorgio Armani Lasting Silk UV Foundation SPF 20 - # 6.5 Tawny 30ml/1oz
HK$ 491.00 HK$ 499.00
Strawberrynet
A brand new water-based foundation Gives you a satin matte complexion Long wearing up to 14 hours Provides sheer to medium coverage Broadly defenses skin from the damage of UV rays Suitable for normal to oily skin
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Giorgio Armani Power Fabric Longwear High Cover Foundation SPF25 1.01oz, 30ml 5 at 459.00 HKD from Cosme-De
Giorgio Armani Power Fabric Longwear High Cover Foundation SPF25 1.01oz, 30ml 5
HK$ 459.00
Cosme-De
Giorgio Armani Power Fabric Longwear High Cover Foundation SPF25 1.01oz, 30ml 5 Giorgio Armani Power Fabric Longwear High Cover Foundation SPF25 has the following features: A new liquid foundation that teams full coverage with an ultra-light formula. Delivers three stunning features for a long-lasting, lightweight complexion with high coverage. A concentration of oils with no greasy effect, which delivers a velvet matte finish.The beautiful complexion can last for 16 hours. The texture melts into the skin instantly, effectively blurring imperfections with an incredibly lightweight texture that feels like you're not wearing makeup at all. With more than 20 shades, it suits all skin tones and the formula is adapted for each shade to deliver optimal and long-lasting coverage without cracking or dulling for a perfect complexion.
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Missha [] M Magic Cushion Foundation SPF50+/PA+++ No.21 at 52.00 HKD from Stylekorean
Missha [] M Magic Cushion Foundation SPF50+/PA+++ No.21
HK$ 52.00
Stylekorean
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Perricone MD No Foundation Foundation SPF 30 - NO. 2 Light to Medium 30ml/1oz. at 460.00 HKD from Strawberrynet
-1%
Perricone MD No Foundation Foundation SPF 30 - NO. 2 Light to Medium 30ml/1oz.
HK$ 460.00 HK$ 468.00
Strawberrynet
Multi-function foundation for a flawless luminous complexion Provides natural translucent coverage Corrects skin undertones & instantly evens out fine lines Maintains skin natural moisture all day long Offers superior protection from the harmful UV rays Enriched with antioxidants to neutralize damage of free radicals Suitable for all skin types even the most sensitive skin
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Christian Dior Capture Totale Dreamskin Perfect Skin Cushion SPF 50 Refill - # 030 15g/0.5oz at 320.00 HKD from Strawberrynet
-2%
Christian Dior Capture Totale Dreamskin Perfect Skin Cushion SPF 50 Refill - # 030 15g/0.5oz
HK$ 320.00 HK$ 328.00
Strawberrynet
A correcting & skin-perfecting tinted makeup Features an ultra-fine aqua texture Boasts a new generation of powders that absorb sebum on skin's surface Developed with unique patented Air Cushion technology Helps reduce the appearance of redness shine & pores Formulated with two powerful natural active ingredients: Longoza & OpiliaHelps combat fine lines dark spots & dullness Protects skin against harmful sunrays with SPF50/PA+++ Creates a naturally fresh matte flawless luminous & translucent complexion
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Shu Uemura The LightBulb UV Compact Foundation SPF 30 PA+++ (Refill) (#754 Medium Beige) 12g/0.42oz at 315.00 HKD from YesStyle
-10%
Shu Uemura The LightBulb UV Compact Foundation SPF 30 PA+++ (Refill) (#754 Medium Beige) 12g/0.42oz
HK$ 315.00 HK$ 350.00
YesStyle
Brand from Japan: Shu Uemura. Most loved No.1 compact foundation in shu uemura. Powderless sensation - polish up your natural glow. Secrets for beautiful face makeup. The LightBulb oleo-technology:polish your glow for a flawless look. One film smooth finish:powderless andlasting makeup. Skin type: medium coverage Pack Size - 12g/0.42oz
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Christian Dior DiorSkin Star Studio Makeup Spectacular Brightening Weightless Perfection SPF30 / PA++ 1oz, 30ml 020 Beige Clair / Light Beige at 484.00 HKD from Cosme-De
Christian Dior DiorSkin Star Studio Makeup Spectacular Brightening Weightless Perfection SPF30 / PA++ 1oz, 30ml 020 Beige Clair / Light Beige
HK$ 484.00
Cosme-De
Christian Dior DiorSkin Star Studio Makeup Spectacular Brightening Weightless Perfection SPF30 / PA++ 1oz, 30ml 020 Beige Clair / Light Beige Christian Dior DiorSkin Star Studio Makeup Spectacular Brightening Weightless Perfection SPF30 / PA++ has the following features:Inspired by the professional illuminating techniques and expertise of its makeup artists, DiorSkin Star is a weightless fluid capable of recreating the spectacular and perfecting light of Dior's studios.The complexion is instantly more luminous and visibly more even.A new generation of hollow silica beads captures and diffuses light in a correcting halo with no shine.Colour-filter pigments neutralize colour imbalances to recreate the perfect light; the complexion is purified and more dazzling.Anti-"light-trap" skincare ingredients help reduce the appearance of dark areas, pigment spots and redness.
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Etude House [] AC Clean up mild BB Cushion SPF50+/PA+++ 02 Light beige at 111.00 HKD from Stylekorean
Etude House [] AC Clean up mild BB Cushion SPF50+/PA+++ 02 Light beige
HK$ 111.00
Stylekorean
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Shiseido UV Protective Stick Foundation SPF30 - # Ochre 9g/0.3oz at 215.00 HKD from Strawberrynet
-1%
Shiseido UV Protective Stick Foundation SPF30 - # Ochre 9g/0.3oz
HK$ 215.00 HK$ 219.00
Strawberrynet
An anti-aging & UV protective stick foundation Features a creamy texture that spreads evenly over the skin Boasts a water- & sebum-resistant formula Developed with exclusive SuperVeil-UV 360TM technology & ProfenseCELTM for anti-aging benefits Provides broad spectrum protection from harmful UV rays Gives a moist radiant long-lasting & natural-looking finish Ideal for touch ups
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Get the best makeup foundation online in Hong Kong

Understand your skin condition to choose the perfect foundation type

Just as important as choosing the tone that matches your skin colour, knowing which type of foundation that suits your skin condition is crucial to anyone. Before kicking-off your makeup haul, perhaps you might want to thoroughly read up on this simple explanation of different makeup foundations and their suitability to your skin.

Liquid or Cream Foundation

This is the most basic type of foundation. It offers fuller coverage with extra moisturizing effect that simultaneously hydrating dry skin. You can choose from oil free, oil based or waterproof liquid foundation formulas. Generally, this selection is best for dry or combined complexion (dry and oily). Those with oily skin but still prefer liquid foundation can choose the matte-finish type to prevent the unwanted spotlights on the face.

When applying liquid foundation, it is recommended to avoid thick layer as it will give negative effect like cakey, artificial look. So for a simple no-makeup makeup appearance, a light foundation will still do wonders.

A few points to consider when shopping for a liquid foundation:

  1. Smooth texture and light-weight coverage
  2. The foundation is blended seamlessly and effortlessly using sponge or brush
  3. Effective oil-control that ensures shine-free skin

Tinted Moisturizers

If you possess a naturally spotless skin (congratulation!), tinted moisturizer is all you need to create a sheer foundation that is becoming very popular amongst Korean beauties. It will help to enhance the perfection of your complexion and provide a youthful look for the perfect casual makeup. With its light and almost invisible base, you won’t have to worry about choosing the exact foundation that will match your skin tone.

Powder Foundation

It is also known as compact foundation which is normally used by women who are always on the go for its versatility. This type of foundation base is a bit tricky as it will either make oily skin become clumpy or absorb moisture from dry skin. If you have combined complexion, powder foundation wouldn’t be a bad choice though.

The good side of powder foundation is its smooth and silky like texture. The glowing effect will be a big plus if you are applying makeup for an evening party. It also makes a good finish to your sun screen layer to reduce the oily shine.

Cream to Powder Foundation

As suggested by its name, this type of foundation is ideal for those who prefer the smoothness and sheer touch of both types. The matte finish is what makes this type a popular choice for those who only require a very light makeup look.

It is also available in a stick form for more convenience. It helps to refine your skin effortlessly and extremely simple to apply. But do bear in mind that stick foundation is rather thick and it sets faster than other types so blending it out on your skin can be troublesome.

Quick tips to make foundation work for you

While there are many makeup brands that offer much longer foundation durability as well as premium effects, it is important for you to also make a little effort to enhance the power of foundation.

Before applying any layer of makeup, always condition your complexion to give it necessary protection. Simply clean your skin thoroughly then use lotion to dap onto your skin evenly to give it a firmer look and also to control excessive oil.

Do minimize the amount of foundation applied to stay away from an artificial heavy makeup look.

For liquid foundation, you can keep it last longer just by following this simple trick: use the other side of the sponge (without the cream) to gently press your skin to first remove oil and then pat face powder around areas like your nose and under the eyes where makeup tends to run off faster.

You can find all the prominent makeup brands for the best foundation choice such as Bobbi Brown Foundation, Shu Uemura Foundation, NARS Foundation among others.


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