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If you want your makeup to last throughout the day, it is important to utilise a foundation. Get the best face foundations in Hong Kong and click here to learn about the different application methods for it.

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−4%
Etude House Play 101 Stick
HK$ 104.00 HK$ 109.00
YesStyle

Brand from South Korea: Etude House. The creamy texture perfectly covers imperfections on your skin. Apply a moderate amount on face and spread not to have any border with skin tone.

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APRILSKIN Magic Snow Cushion White
HK$ 186.00 HK$ 195.00
YesStyle

Brand from South Korea: April Skin. A cushion with more than 60 % natural mineral water based serum content which provides more moist. Apply onto puff and gently dab on your cheeks, nose, forehead, and chin and from inside to outside along the skin texture.

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3CE Glossing Waterful Foundation Natural Ivory
HK$ 230.00
Sephora

3 Concept Eyes Glossing Waterful Foundation is an ultra-lightweight liquid mix foundation. This Glossing Foundation will give the face a healthy and dewy glow. It soaks quickly into the skin without requiring much blending. The liquid will not cake on the face and gives a natural finish. *Benefits* *  Contains SPF 15 sunblock level for UV-ray protection.*  There are four shades of this product to make it suitable for all types of skin.*  When applied gives maximum skin coverage.*  Gives skin a natural glowing effect. *Application* *  Shake and mix liquid foundation well before using.*  Use your fingers to apply the foundation on open areas of your face. With the use of a puff or sponge, slowly spread the cream outwards.*  You can get more gloss by applying nursing cream before applying foundation.

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Innisfree Serum CC Cream
HK$ 188.00
YesStyle

Brand from South Korea: Innisfree. Adhesive texture to promote moist, radiant looking skin while protecting against UV rays. How to use: After basic skin care, apply a small amount of product to hands and spread evenly across facial surface.

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Bobbi Brown Long Wear Even Finish Foundation Warm Ivory
HK$ 578.00
Bobobobo

A lightweight gel-based foundation With a soft, flexible formula that moves with skin Contains oil absorbing powders that resist excess oil Formulated with active ingredients to draw & seal in moisture Shields skin against harmful UV rays with SPF 15 Gives an even, smooth, natural & flawless finish Long-wearing, comfortable to wear

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Laneige Water Base CC Cream
HK$ 282.00
YesStyle

Brand from South Korea: Laneige. Water-based texture for smooth coverage Sun block, Make Up Base, Primer 3 in 1 multi cream Amore Pacific's first water-based CC cream: Your skin will feel as if it has been applied with essence brimming with moisture, yet only leaving a thin and moist layer on the skin for a fresh finish. It is also easy to clean as it can be removed with just water. Provides bright milky skin: The Water Trans Powder with the additional of its ample and optimal minute pearls gives off a transparent, bright, and milky skin. Complete care for the inner and outer skin: Contains the revolutionary component of Original Essence, Mela-crusher, verified as a component notified by the Korean Food and Drug Administration, whitens both the inner and outer skin. How to use: Dispense an appropriate amount into hand, and gently spread over the face.

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BECCA Jaclyn Hill Collection Shimmering Skin Perfector Liquid 5 Stores
Shimmering Skin Perfector Liquid By Becca Sheer Coverage Dewy, Soft Shimmer Finish Dermatologically tested 20ml Stylist Tips This product may be used on the face and body. To highlight the face, dab a small amount over foundation using your fingertips or brush to cheekbones, brow bones, temples, bridge of the nose, and cupid’s bow. When highlighting the body, apply to dècolletage, shoulders, and legs. Spotlighting: after applying makeup, dab a small amount, onto cheek and brow bones. For a luminescent base: before applying primer, use Shimmering Skin Perfector® as a base over the entire face using fingertips or a brush. Follow with Ultimate Coverage Complexion Crème and add a touch of Ultimate Coverage Concealing Crème where needed. For an all-over inner glow: mix half a pump of Shimmering Skin Perfector with Ultimate Coverage Complexion Crème or your favorite moisturizer and apply to the entire face. For a head-to-toe glow: mix two to three pumps with your favorite body moisturizer. Ingredients Water, Glycerin, Ethylhexyl Methoxycinnamate, Homosalate, Glyceryl Stearate, Octyldodecanol, Butyl Methoxydibenzoylmethane (Avobenzone), Hydrogenated Polyisobutene, Trilaureth-4 Phosphate, Propylene Glycol, Hexylene Glycol, Cetyl Alcohol, Hamamelis Virginiana Witch (Hamamelis Virginiana (Witch Hazel) Water), Persea Gratissima (Avocado) Oil, Ceteareth-12, Ceteareth-20, Phenoxyethanol, Triethanolamine, Carbomer, Paraffinum Liquidum/Mineral Oil/Huile minerale, Glucose, Fructose, Methylparaben, Ethylparaben, Propylparaben, Alcohol Denat, Dextrin, Sucrose, Urea, Propylparaben, BHT, Hexyl Nicotinate, Glutamic Acide, Aspartic Acid, Alanine, Aloe Barbadensis Extract (Aloe Barbadensis Leaf Extract), Butylparaben, Fragrance. May contain [+/-]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77499), Tin Oxide, Mica. BECCA does not test any of their cosmetic products or ingredients on animalss Read more
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Yadah All Day Cushion
HK$ 141.00
YesStyle

Brand from South Korea: Yadah. Turning your skin into dewy and bright skin by preventing it from becoming dull and dark. Completely covers fine lines and wrinkles. Apply onto puff and gently dab on your cheeks, nose, forehead, and chin and from inside to outside along the skin texture.

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NYX Stay Matte But Not Flat Liquid Foundation Nude
HK$ 66.00
HQhair

Create a flawless, mattified makeup base with NYX Professional Makeup Stay Matte But Not Flat Liquid Foundation, a water-based foundation that delivers full coverage with a smooth matte finish. Free from oil and enriched with minerals, the mattifying foundation glides effortlessly onto skin, providing high coverage to help diminish the appearance of imperfections whilst promoting a more even skin tone. Perfect used both day and night, it will leave skin with a perfectly flawless appearance. Oil free.

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BECCA Jaclyn Hill Collection Shimmering Skin Perfector Liquid Moonstone 3 Stores
Shimmering Skin Perfector Liquid By Becca Sheer Coverage Dewy, Soft Shimmer Finish Dermatologically tested 20ml Stylist Tips This product may be used on the face and body. To highlight the face, dab a small amount over foundation using your fingertips or brush to cheekbones, brow bones, temples, bridge of the nose, and cupid’s bow. When highlighting the body, apply to dècolletage, shoulders, and legs. Spotlighting: after applying makeup, dab a small amount, onto cheek and brow bones. For a luminescent base: before applying primer, use Shimmering Skin Perfector® as a base over the entire face using fingertips or a brush. Follow with Ultimate Coverage Complexion Crème and add a touch of Ultimate Coverage Concealing Crème where needed. For an all-over inner glow: mix half a pump of Shimmering Skin Perfector with Ultimate Coverage Complexion Crème or your favorite moisturizer and apply to the entire face. For a head-to-toe glow: mix two to three pumps with your favorite body moisturizer. Ingredients Water, Glycerin, Ethylhexyl Methoxycinnamate, Homosalate, Glyceryl Stearate, Octyldodecanol, Butyl Methoxydibenzoylmethane (Avobenzone), Hydrogenated Polyisobutene, Trilaureth-4 Phosphate, Propylene Glycol, Hexylene Glycol, Cetyl Alcohol, Hamamelis Virginiana Witch (Hamamelis Virginiana (Witch Hazel) Water), Persea Gratissima (Avocado) Oil, Ceteareth-12, Ceteareth-20, Phenoxyethanol, Triethanolamine, Carbomer, Paraffinum Liquidum/Mineral Oil/Huile minerale, Glucose, Fructose, Methylparaben, Ethylparaben, Propylparaben, Alcohol Denat, Dextrin, Sucrose, Urea, Propylparaben, BHT, Hexyl Nicotinate, Glutamic Acide, Aspartic Acid, Alanine, Aloe Barbadensis Extract (Aloe Barbadensis Leaf Extract), Butylparaben, Fragrance. May contain [+/-]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77499), Tin Oxide, Mica. BECCA does not test any of their cosmetic products or ingredients on animalss Read more
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Maybelline Dream Matte Mousse Classic Ivory
HK$ 144.00
RY Recreate Yourself

Revolutionary air-soft mousse provides 100% Shine-Free matte perfecting coverage for a velvet-matte finish.

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BECCA Jaclyn Hill Collection Shimmering Skin Perfector Liquid Opal 5 Stores
Shimmering Skin Perfector Liquid By Becca Sheer Coverage Dewy, Soft Shimmer Finish Dermatologically tested 20ml Stylist Tips This product may be used on the face and body. To highlight the face, dab a small amount over foundation using your fingertips or brush to cheekbones, brow bones, temples, bridge of the nose, and cupid’s bow. When highlighting the body, apply to dècolletage, shoulders, and legs. Spotlighting: after applying makeup, dab a small amount, onto cheek and brow bones. For a luminescent base: before applying primer, use Shimmering Skin Perfector® as a base over the entire face using fingertips or a brush. Follow with Ultimate Coverage Complexion Crème and add a touch of Ultimate Coverage Concealing Crème where needed. For an all-over inner glow: mix half a pump of Shimmering Skin Perfector with Ultimate Coverage Complexion Crème or your favorite moisturizer and apply to the entire face. For a head-to-toe glow: mix two to three pumps with your favorite body moisturizer. Ingredients Water, Glycerin, Ethylhexyl Methoxycinnamate, Homosalate, Glyceryl Stearate, Octyldodecanol, Butyl Methoxydibenzoylmethane (Avobenzone), Hydrogenated Polyisobutene, Trilaureth-4 Phosphate, Propylene Glycol, Hexylene Glycol, Cetyl Alcohol, Hamamelis Virginiana Witch (Hamamelis Virginiana (Witch Hazel) Water), Persea Gratissima (Avocado) Oil, Ceteareth-12, Ceteareth-20, Phenoxyethanol, Triethanolamine, Carbomer, Paraffinum Liquidum/Mineral Oil/Huile minerale, Glucose, Fructose, Methylparaben, Ethylparaben, Propylparaben, Alcohol Denat, Dextrin, Sucrose, Urea, Propylparaben, BHT, Hexyl Nicotinate, Glutamic Acide, Aspartic Acid, Alanine, Aloe Barbadensis Extract (Aloe Barbadensis Leaf Extract), Butylparaben, Fragrance. May contain [+/-]: Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77499), Tin Oxide, Mica. BECCA does not test any of their cosmetic products or ingredients on animalss Read more
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Maybelline Superstay Better Skin Foundation Golden
HK$ 150.00
RY Recreate Yourself

Our 1st vitamin enriched longwear foundation with flawless coverage and smoother more even skin in 3 weeks.

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Maybelline Dream Velvet Honey Beige
HK$ 144.00
RY Recreate Yourself

The complexion instantly becomes perfectly smooth with a velvety soft-matte finish yet skin looks and feels hydrated for 12 hours.

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Maybelline Fit Me Foundation Matte Poreless 120 Classic Ivory
HK$ 119.00
RY Recreate Yourself

Fit Me! Matte + Poreless goes beyond skin tone matching to fit the unique texture issues of normal to oily skin for the ultimate natural skin fit. This pore‑minimising foundation erases pores and absorbs oil for a naturally matte and poreless‑looking finish.

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−2%
Urban Decay All Nighter Liquid Foundation 1.5
HK$ 368.00 HK$ 376.00
Strawberrynet

An oil-free high-coverage liquid foundation Boasts a waterproof long-wearing formula comfortable enough for daily wear Diffuses light to blur flaws for beautifully perfected skin Absorbs oil to reduce the appearance of shine Provides high coverage so a little goes a long way Creates a flawless-looking complexion Gives a modern matte finish Available in a wide range of meticulously calibrated shades

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3CE Glossing Waterful Foundation Soft Beige
HK$ 230.00
Sephora

3 Concept Eyes Glossing Waterful Foundation is an ultra-lightweight liquid mix foundation. This Glossing Foundation will give the face a healthy and dewy glow. It soaks quickly into the skin without requiring much blending. The liquid will not cake on the face and gives a natural finish. *Benefits* *  Contains SPF 15 sunblock level for UV-ray protection.*  There are four shades of this product to make it suitable for all types of skin.*  When applied gives maximum skin coverage.*  Gives skin a natural glowing effect. *Application* *  Shake and mix liquid foundation well before using.*  Use your fingers to apply the foundation on open areas of your face. With the use of a puff or sponge, slowly spread the cream outwards.*  You can get more gloss by applying nursing cream before applying foundation.

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Maybelline Dream Liquid Mousse Creamy Natural
HK$ 144.00
RY Recreate Yourself

Air-whipped liquid provides perfecting coverage for 100% poreless skin.

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Maybelline Fit Me Foundation Dewy Smooth 220 Natural Beige
HK$ 119.00
RY Recreate Yourself

Natural coverage that leaves skin the way it was meant to be - fresh breathing flawless. The translucent base and lightweight pigments allow skin's natural texture to show through. Blends in seamlessly for a dewy finish with an SPF 18.

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NYX Stay Matte But Not Flat Liquid Foundation Soft Beige
HK$ 66.00
HQhair

Create a flawless, mattified makeup base with NYX Professional Makeup Stay Matte But Not Flat Liquid Foundation, a water-based foundation that delivers full coverage with a smooth matte finish. Free from oil and enriched with minerals, the mattifying foundation glides effortlessly onto skin, providing high coverage to help diminish the appearance of imperfections whilst promoting a more even skin tone. Perfect used both day and night, it will leave skin with a perfectly flawless appearance. Oil free.

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Maybelline Dream Matte Mousse Medium Beige
HK$ 144.00
RY Recreate Yourself

Revolutionary air-soft mousse provides 100% Shine-Free matte perfecting coverage for a velvet-matte finish.

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Maybelline Superstay 24hr Foundation 48 Sun Beige
HK$ 157.00
RY Recreate Yourself

Rediscover longwear foundation at its best with the new and improved Maybelline New York Superstay 24HR Foundation that resists life's everyday movements.

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Maybelline Dream Matte Mousse Nude
HK$ 144.00
RY Recreate Yourself

Revolutionary air-soft mousse provides 100% Shine-Free matte perfecting coverage for a velvet-matte finish.

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Maybelline Instant Age Rewind Foundation 220 Sandy Beige
HK$ 163.00
RY Recreate Yourself

Lifting Foundation + Smoothing Primer in one plumps and firms for visibly younger skin and smoothes fine lines and rough texture.

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NYX Stay Matte But Not Flat Liquid Foundation Warm Beige
HK$ 66.00
HQhair

Create a flawless, mattified makeup base with NYX Professional Makeup Stay Matte But Not Flat Liquid Foundation, a water-based foundation that delivers full coverage with a smooth matte finish. Free from oil and enriched with minerals, the mattifying foundation glides effortlessly onto skin, providing high coverage to help diminish the appearance of imperfections whilst promoting a more even skin tone. Perfect used both day and night, it will leave skin with a perfectly flawless appearance. Oil free.

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Maybelline Instant Age Rewind Foundation 150 Classic Ivory
HK$ 163.00
RY Recreate Yourself

Lifting Foundation + Smoothing Primer in one plumps and firms for visibly younger skin and smoothes fine lines and rough texture.

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Maybelline Dream Liquid Mousse Pure Beige
HK$ 144.00
RY Recreate Yourself

Air-whipped liquid provides perfecting coverage for 100% poreless skin.

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LANEIGE Water Supreme Creamy Foundation Natural Beige
HK$ 344.00
YesStyle

Brand from South Korea: Laneige. Its smooth texture makes blending easily. . Apply onto puff and gently dab on your cheeks, nose, forehead, and chin and from inside to outside along the skin texture.

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3CE Glossing Waterful Foundation Milk Ivory
HK$ 220.00
Sephora

3 Concept Eyes Glossing Waterful Foundation is an ultra-lightweight liquid mix foundation. This Glossing Foundation will give the face a healthy and dewy glow. It soaks quickly into the skin without requiring much blending. The liquid will not cake on the face and gives a natural finish. *Benefits* *  Contains SPF 15 sunblock level for UV-ray protection.*  There are four shades of this product to make it suitable for all types of skin.*  When applied gives maximum skin coverage.*  Gives skin a natural glowing effect. *Application* *  Shake and mix liquid foundation well before using.*  Use your fingers to apply the foundation on open areas of your face. With the use of a puff or sponge, slowly spread the cream outwards.*  You can get more gloss by applying nursing cream before applying foundation.

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LANEIGE Water Supreme Creamy Foundation Pink Beige
HK$ 368.00
YesStyle

Brand from South Korea: Laneige. Its smooth texture makes blending easily. Apply onto puff and gently dab on your cheeks, nose, forehead, and chin and from inside to outside along the skin texture.

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Sephora Brightening & Hydrating Foundation 30 Sand
HK$ 145.00
Sephora

Achieve an even and comfortable coverage with this foundation. Upon application, it reduces the appearance of blemishes, lines and dark circles. The nourishing formula instantly brightens and smoothens your skin. It leaves your skin suppler to create a translucent appearance. *Benefits* * Enriched with moisturising hyaluronic acid * Provides day-long hydration * Contains light-reflecting pigments * Fragrance-free *Application* * Apply a small amount of foundation onto the back of your hand. * Pick up product with the tip of your foundation brush. * Dab the foundation on your face using small, light strokes. * Working in small circles or upward motions, start blending from the nose towards the cheeks, chin and forehead. * Do not forget to cover dark areas such as skin around the nose and the mouth. Ensure that face and neck are evenly shaded.

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Maybelline Dream Liquid Mousse Nude
HK$ 144.00
RY Recreate Yourself

Air-whipped liquid provides perfecting coverage for 100% poreless skin.

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Clinique Moisture Surge CC Cream SPF 30 Natural Fair
HK$ 284.00
Cosme-De

Clinique Moisture Surge CC Cream SPF 30 PA+++ 1.4oz, 40ml Natural Fair Clinique Moisture Surge CC Cream SPF 30 PA+++ with a smart color correcting technology helps to correct skin tone, change complexion back from red, dull or yellow. Sheer, light-scattering optics help to neutral imperfections by reflecting light away from flaws, creates even-toned skin. And it helps to diminish redness, brighten dullness and becomes a natural glow.Clinique Moisture Surge CC Cream SPF 30 PA+++ provides 5 colors:Three versatile skin tone shades help banish imperfections, Color Tone: Natural Fair, Natural, Natural BeigeTwo illuminating shades for correct yellowness or dullness. Color Tone: Fresh Pink turns yellowness into a natural glow. Fresh Peach brightens dullness.

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benefit Hello Flawless Oxygen Wow Amber
HK$ 340.00
Sephora

Achieve that natural flawless look with this new oil-free liquid foundation. With its brightening formula, your skin radiates with a healthy-looking glow. *Benefits* A brightening oil-free liquid foundation for a natural, luminous finish. *Application* * After finding the perfect match, blend on the face in outwards motion, using fingertips or foundation brush.

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Maybelline Superstay 24hr Foundation 10 Ivory
HK$ 157.00
RY Recreate Yourself

Rediscover longwear foundation at its best with the new and improved Maybelline New York Superstay 24HR Foundation that resists life's everyday movements.

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NYX Stay Matte But Not Flat Liquid Foundation Creamy Natural
HK$ 66.00
HQhair

Create a flawless, mattified makeup base with NYX Professional Makeup Stay Matte But Not Flat Liquid Foundation, a water-based foundation that delivers full coverage with a smooth matte finish. Free from oil and enriched with minerals, the mattifying foundation glides effortlessly onto skin, providing high coverage to help diminish the appearance of imperfections whilst promoting a more even skin tone. Perfect used both day and night, it will leave skin with a perfectly flawless appearance. Oil free.

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Maybelline Fit Me Shine-free and Balance Foundation
HK$ 100.00
RY Recreate Yourself

Meet our easy-to-use stick foundation. The anti‑shine core and outer gel foundation provides the perfect balance for combination skin. Get lightweight natural matte coverage on‑the-go.

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Urban Decay Naked Skin Weightless Ultra Definition Liquid Makeup 0.5
HK$ 352.00 HK$ 360.00
Strawberrynet

A multi-benefit anti-aging liquid foundation Formulated with Matrixyl 3000 - anti-wrinkle & lifting peptides Helps restore & maintain skin's youthful appearance while boosting elasticity Blended with Litchiderm derived from lychee fruit Helps protect skin from dehydration oxidative stress & accelerated aging Infused with Green Tea & Vitamin E rich in anti-oxidants Helps neutralize free-radicals & promote collagen production Loaded with light-diffusing spheres to cover imperfections Creates a soft smooth moist radiant & flawless complexion

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Maybelline Dream Liquid Mousse Sandy Beige
HK$ 144.00
RY Recreate Yourself

Air-whipped liquid provides perfecting coverage for 100% poreless skin.

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Maybelline Fit Me Foundation Dewy Smooth 310 Sun Beige
HK$ 119.00
RY Recreate Yourself

Natural coverage that leaves skin the way it was meant to be - fresh breathing flawless. The translucent base and lightweight pigments allow skin's natural texture to show through. Blends in seamlessly for a dewy finish with an SPF 18.

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Maybelline Fit Me Foundation Dewy Smooth 225 Medium Buff
HK$ 119.00
RY Recreate Yourself

Natural coverage that leaves skin the way it was meant to be - fresh breathing flawless. The translucent base and lightweight pigments allow skin's natural texture to show through. Blends in seamlessly for a dewy finish with an SPF 18.

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Different application methods for foundation

To achieve a flawless finish, it is important to apply the foundation correctly on your face. This is because; it is meant to look natural as well as enhance someone’s skin. While there are many makeup brands that offer much longer foundation durability as well as premium effects, it is important for you to also make a little effort to enhance the power of foundation such as starting with a clean, dry, and slightly moisturized skin. Here are methods to apply foundation on your face.

Fingers

Fingers can be the best tools when it comes to blending your cream foundation. However, it is important to wash your hands thoroughly before the application. Utilise an upward, outward motion when you blend the foundation onto the skin.

Cotton makeup pads

Foundations that are alcohol-based tend to be rather thin and can dry quickly and can be quite tricky to blend. Thus, the easiest way to apply it is to utilise damp cotton pad. Make sure to work on one section of the face at a time. It is also important to give the foundation bottle a good shake occasionally so that the product does not separate.

Blending sponges

For liquid or cream foundations, the best, the simplest way to apply it is with a blending sponge. To achieve a natural, blended look apply the foundation onto the skin by using a sweeping motion. The benefit of applying with a sponge is that you can get a smooth, even look even if you use a small amount of foundation.

Airbrush

Although airbrushes are not commonly used, it can be a good investment for that smooth, perfect finish. Professional makeup artists usually prefer this method of application. The foundation should not be applied with one heavy coat and it should be airbrushed on in extremely thin layers. A good way of knowing that you have applied too much is when the makeup is visible on your skin.

Brushes

Powdered foundation is suited to be applied with a large, fluffy brush. Firstly, dip the brush into the powder and tap to remove the excess. Apply it onto the face in a circular, buffing motion. If you are prone to oily skin, it is advisable to utilise a translucent powder over your foundation to help set it.

Other tips to take note of

Many women still make the mistake of picking out a foundation shade that is darker or lighter than the skin tone. To avoid this from happening, simply test the foundation on your jaw line. Abstain from colour testing the foundation on your hands or wrists.

Another important tip is to press the foundation gently all over your face with the pads of your fingers. This is because; the warmth from the fingers will help to smoothly blend out the foundation.

You can find all the prominent makeup brands for the best foundation choice such as Bobbi Brown Foundation, Shu Uemura Foundation, NARS Foundation among others.