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Makeup enhances women’s beauty effortlessly without a single doubt. While it may take a makeup ‘wizard’ like Michelle Phan to turn a human being into Final Fantasy characters, a simple makeup look is much easier for anyone of us to follow. A beauty queen always needs a flawless Foundation, so let’s start from here.

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Holika Holika Face 2 Change Volume Fit Strobing Pumping Foundation SPF50 PA+++ with Refill (2 Colors) at 168.00 HKD from YesStyle
−9%
Holika Holika Face 2 Change Volume Fit Strobing Pumping Foundation SPF50 PA+++ with Refill (2 Colors)
HK$ 168.00 HK$ 187.00
YesStyle
Brand from South Korea: Holika Holika. Can brighten up the skin tone, provides moisturizing and sunscreen protection. Apply onto puff and gently dab on your cheeks, nose, forehead, and chin and from inside to outside along the skin texture.
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Shu Uemura Face Architect Smooth Fit Fluid Foundation SPF 18 PA++ (#564 Medium Light Sand) 30ml/1oz at 330.00 HKD from YesStyle
−9%
Shu Uemura Face Architect Smooth Fit Fluid Foundation SPF 18 PA++ (#564 Medium Light Sand) 30ml/1oz
HK$ 330.00 HK$ 366.00
YesStyle
Brand from Japan: Shu Uemura. A nourishing, long-wearing fluid foundation With a lightweight creamy texture that blends seamlessly with skin Helps instantly conceal pores and skin imperfections Gives an even, fresh, satin, flawless and semi-matte finish Pack Size - 30ml/1oz
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Make Up For Ever Water Blend Face & Body Foundation - # R330 (Warm Ivory) 50ml/1.69oz at 301.00 HKD from Strawberrynet
−10%
Make Up For Ever Water Blend Face & Body Foundation - # R330 (Warm Ivory) 50ml/1.69oz
HK$ 301.00 HK$ 336.00
Strawberrynet
A water-based foundation for face & body Features a lightweight water-gel texture that blends in evenly Boasts a sheer waterproof & long-lasting formula for comfortable wear Adds a fresh dewy glow while hydrating skin Provides quick & easy application Gives a smooth flawless & natural looking finish
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Everyday Minerals Semi Matte Base Rosy Light 2C .17 oz (4.8 g) at 92.00 HKD from iHerb
Everyday Minerals Semi Matte Base Rosy Light 2C .17 oz (4.8 g)
HK$ 92.00
iHerb
The Rosy Light base has a slightly tanner color than our Rosy Ivory base, but it still contains soft pink undertones which work to perfect skin color by concealing it of any yellow-undertones. Our semi-matte bases are as soft as silk! These bases have a satin finish and provide full coverage, while giving skin just a slight seductive sheen.
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Aritaum All Day Lasting Foundation SPF30 PA +++ 40ml at 141.00 HKD from My Princess
Aritaum All Day Lasting Foundation SPF30 PA +++ 40ml
HK$ 141.00
My Princess
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Cover FX Total Cover Cream Foundation N20 - For fair to light skin with neutral undertones at 319.00 HKD from Sephora
Cover FX Total Cover Cream Foundation N20 - For fair to light skin with neutral undertones
HK$ 319.00
Sephora
An ultra-creamy foundation and concealer in one that provides an all-day radiant finish. Nourishes and protects with anti-aging benefits. *Benefits*
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Cover FX Total Cover Cream Foundation N70 - For a lighter brown skin with neutral undertones at 319.00 HKD from Sephora
Cover FX Total Cover Cream Foundation N70 - For a lighter brown skin with neutral undertones
HK$ 319.00
Sephora
An ultra-creamy foundation and concealer in one that provides an all-day radiant finish. Nourishes and protects with anti-aging benefits. *Benefits*
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age20 Age 20's Moisturizing Foundation at 258.00 HKD from My Princess
age20 Age 20's Moisturizing Foundation
HK$ 258.00
My Princess
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Kose Esprique Face Essence Foundation SPF 30 PA+++ #OC-410 30g at 386.00 HKD from YesStyle
−10%
Kose Esprique Face Essence Foundation SPF 30 PA+++ #OC-410 30g
HK$ 386.00 HK$ 429.00
YesStyle
Brand from Japan: Kose. Pack Size - 30g
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Cover FX Pressed Mineral Foundation G70 - For medium to deeply tanned skin with golden undertones at 331.00 HKD from Sephora
Cover FX Pressed Mineral Foundation G70 - For medium to deeply tanned skin with golden undertones
HK$ 331.00
Sephora
This foundation provides a healthy, buildable coverage with a matte finish. Oil-absorbing microspheres add moisturizing benefits so the finish is never cakey or drying to the skin. *Benefits* * Formulated WITHOUT: Parabens, Sulfates, Phthalates * Clinically tested and vegan* Free of synthetic dyes, petrochemicals, GMOs, synthetic fragrances, triclosan, gluten, mineral oil, and talc
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Cover FX Natural Finish Oil Free Foundation G100 - For deep brown skin with golden undertones at 364.00 HKD from Sephora
Cover FX Natural Finish Oil Free Foundation G100 - For deep brown skin with golden undertones
HK$ 364.00
Sephora
This silky smooth foundation provides buildable coverage for comfortable all-day wear. Vitamins C and E soothe inflammation and reduce redness while protecting against premature skin aging. The formula’s anti-inflammatory and moisturizing properties also protect against damaging environmental factors. Available in an array of shades, it was designed to achieve a natural-looking, soft finish in a long-wearing, water-resistant formula. *Benefits* * Formulated WITHOUT: Parabens, Sulfates, Phthalates * Clinically tested and vegan* Noncomedogenic* Free of fragrance, gluten, mineral oil, and talc
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Real Techniques 101 Triangle Foundation at 258.00 HKD from Sephora
Real Techniques 101 Triangle Foundation
HK$ 258.00
Sephora
Dual function: flat edge covers large areas of the face and angled edges contour around eyes and nose. *Benefits* * Softer than ever bristles, for our most luxe feel to date * Weighted for optimal control and comfort — brushes are engineered for perfect weight distribution when tipped toward the face for use * Refined artistry cuts offer high performance for ultimate application of makeup
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Everyday Minerals Semi Matte Base Rosy Bronze 7C .17 oz (4.8 g) at 69.00 HKD from iHerb
Everyday Minerals Semi Matte Base Rosy Bronze 7C .17 oz (4.8 g)
HK$ 69.00
iHerb
The Rosy Bronze base combines the bronzy caramel qualities of our other bronze bases with rosy undertones to add a punch of color to your skin. Best for deep rose complexions, this super pigmented base goes smooth leaving your skin looking flawless. Ideal for all skin types, our Semi-Matte Bases completely conceal unwanted glossiness, and keep your complexion looking totally refreshed. Our minerals allow for buildable coverage to keep your complexion shine-free, pure, and beautiful.
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Cover FX Natural Finish Oil Free Foundation P100 - For deep brown red hued skin with pink undertones at 364.00 HKD from Sephora
Cover FX Natural Finish Oil Free Foundation P100 - For deep brown red hued skin with pink undertones
HK$ 364.00
Sephora
This silky smooth foundation provides buildable coverage for comfortable all-day wear. Vitamins C and E soothe inflammation and reduce redness while protecting against premature skin aging. The formula’s anti-inflammatory and moisturizing properties also protect against damaging environmental factors. Available in an array of shades, it was designed to achieve a natural-looking, soft finish in a long-wearing, water-resistant formula. *Benefits* * Formulated WITHOUT: Parabens, Sulfates, Phthalates * Clinically tested and vegan* Noncomedogenic* Free of fragrance, gluten, mineral oil, and talc
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Cover FX Total Cover Cream Foundation G30 - For light to medium light skin with golden undertones at 319.00 HKD from Sephora
Cover FX Total Cover Cream Foundation G30 - For light to medium light skin with golden undertones
HK$ 319.00
Sephora
An ultra-creamy foundation and concealer in one that provides an all-day radiant finish. Nourishes and protects with anti-aging benefits. *Benefits*
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Cover FX Natural Finish Oil Free Foundation P110 - For deeper brown red hued skin with pink undertones at 364.00 HKD from Sephora
Cover FX Natural Finish Oil Free Foundation P110 - For deeper brown red hued skin with pink undertones
HK$ 364.00
Sephora
This silky smooth foundation provides buildable coverage for comfortable all-day wear. Vitamins C and E soothe inflammation and reduce redness while protecting against premature skin aging. The formula’s anti-inflammatory and moisturizing properties also protect against damaging environmental factors. Available in an array of shades, it was designed to achieve a natural-looking, soft finish in a long-wearing, water-resistant formula. *Benefits* * Formulated WITHOUT: Parabens, Sulfates, Phthalates * Clinically tested and vegan* Noncomedogenic* Free of fragrance, gluten, mineral oil, and talc
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Cover FX Total Cover Cream Foundation Spf30 G20 - For fair to light skin with golden undertones at 381.00 HKD from Sephora
Cover FX Total Cover Cream Foundation Spf30 G20 - For fair to light skin with golden undertones
HK$ 381.00
Sephora
This foundation provides an all-day radiant finish that nourishes and protects with antiaging benefits. The buildable formula can provide medium-to-full coverage and offers all-day wear. *Benefits* * Free of Synthetic Fragrances, Synthetic Dyes, Petrochemicals, Phthalates, GMOs, Triclosan* Clinically tested and vegan* Free of gluten, mineral oil, and talc
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BECCA Aqua Luminous Perfecting Foundation Medium at 385.00 HKD from Sephora
BECCA Aqua Luminous Perfecting Foundation Medium
HK$ 385.00
Sephora
What it is:A flexible, liquid foundation made from pigments that blur and perfect to reflect your skintone.What it does:Smooth on foundation coverage that feels ultra-light and buildable, while it evens and perfects your complexion. Every weightless drop of fluid imparts subtle luminosity that blurs imperfections and leaves a soft-focused glow. The foundation features a curated array of flexible shades that flatter all skintones. The Allure Best of Beauty award winner provides buildable, lightweight coverage and radiant results. For flawless results, shake well before each use to ensure that the pigments and luminisers blend perfectly.What else you need to know:Recommended for normal, normal-to-dry, dry, and very dry skin types. For combination-to-oily skin, it’s recommended that you use this foundation with Becca’s Ever-Matte Poreless Priming Perfector, or finish with a finishing powder. This foundation is formulated without parabens, sulfates, and phthalates. *Benefits*
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Cover FX Total Cover Cream Foundation Spf30 N10 - For porcelain to light skin with neutral undertones at 381.00 HKD from Sephora
Cover FX Total Cover Cream Foundation Spf30 N10 - For porcelain to light skin with neutral undertones
HK$ 381.00
Sephora
This foundation provides an all-day radiant finish that nourishes and protects with antiaging benefits. The buildable formula can provide medium-to-full coverage and offers all-day wear. *Benefits* * Free of Synthetic Fragrances, Synthetic Dyes, Petrochemicals, Phthalates, GMOs, Triclosan* Clinically tested and vegan* Free of gluten, mineral oil, and talc
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Prices updated on 27 Jun 2017

Get the best makeup foundation online in Hong Kong

Understand your skin condition to choose the perfect foundation type

Just as important as choosing the tone that matches your skin colour, knowing which type of foundation that suits your skin condition is crucial to anyone. Before kicking-off your makeup haul, perhaps you might want to thoroughly read up on this simple explanation of different makeup foundations and their suitability to your skin.

Liquid or Cream Foundation

This is the most basic type of foundation. It offers fuller coverage with extra moisturizing effect that simultaneously hydrating dry skin. You can choose from oil free, oil based or waterproof liquid foundation formulas. Generally, this selection is best for dry or combined complexion (dry and oily). Those with oily skin but still prefer liquid foundation can choose the matte-finish type to prevent the unwanted spotlights on the face.

When applying liquid foundation, it is recommended to avoid thick layer as it will give negative effect like cakey, artificial look. So for a simple no-makeup makeup appearance, a light foundation will still do wonders.

A few points to consider when shopping for a liquid foundation:

  1. Smooth texture and light-weight coverage
  2. The foundation is blended seamlessly and effortlessly using sponge or brush
  3. Effective oil-control that ensures shine-free skin

Tinted Moisturizers

If you possess a naturally spotless skin (congratulation!), tinted moisturizer is all you need to create a sheer foundation that is becoming very popular amongst Korean beauties. It will help to enhance the perfection of your complexion and provide a youthful look for the perfect casual makeup. With its light and almost invisible base, you won’t have to worry about choosing the exact foundation that will match your skin tone.

Powder Foundation

It is also known as compact foundation which is normally used by women who are always on the go for its versatility. This type of foundation base is a bit tricky as it will either make oily skin become clumpy or absorb moisture from dry skin. If you have combined complexion, powder foundation wouldn’t be a bad choice though.

The good side of powder foundation is its smooth and silky like texture. The glowing effect will be a big plus if you are applying makeup for an evening party. It also makes a good finish to your sun screen layer to reduce the oily shine.

Cream to Powder Foundation

As suggested by its name, this type of foundation is ideal for those who prefer the smoothness and sheer touch of both types. The matte finish is what makes this type a popular choice for those who only require a very light makeup look.

It is also available in a stick form for more convenience. It helps to refine your skin effortlessly and extremely simple to apply. But do bear in mind that stick foundation is rather thick and it sets faster than other types so blending it out on your skin can be troublesome.

Quick tips to make foundation work for you

While there are many makeup brands that offer much longer foundation durability as well as premium effects, it is important for you to also make a little effort to enhance the power of foundation.

Before applying any layer of makeup, always condition your complexion to give it necessary protection. Simply clean your skin thoroughly then use lotion to dap onto your skin evenly to give it a firmer look and also to control excessive oil.

Do minimize the amount of foundation applied to stay away from an artificial heavy makeup look.

For liquid foundation, you can keep it last longer just by following this simple trick: use the other side of the sponge (without the cream) to gently press your skin to first remove oil and then pat face powder around areas like your nose and under the eyes where makeup tends to run off faster.

You can find all the prominent makeup brands for the best foundation choice such as Bobbi Brown Foundation, Shu Uemura Foundation, NARS Foundation among others.


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