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About Maybelline Hong Kong

The founder of the brand, Tom Lyle Williams was inspired to help women enhance their natural beauty with the help of his sister, Maybel Williams. Maybel once experimented using petroleum jelly (Vaseline) to give more of an alluring look to her eyelashes and brows to accentuate the eyes. Tom Lyle was certain that adding carbon dust to the mixture will further enhance the lashes by darkening it and the end result was better than they have expected! He started to develop the product in his newly established Maybelline Laboratories in 1915. The name Maybelline is actually a combination of Maybel and Vaseline.

After 2 years of constant research in beauty aid, he finally introduced the era’s new eye cosmetic called Maybelline Cake Mascara. The product soon became a huge hit in his hometown although it was only available for ordering via mail. Back then, his cosmetic line was the trendsetter of women’s dramatic makeup look as he launched other tools such as red eyebrow pencil, coloured eye shadow, and eyeliners.

Maybe it’s Maybelline

Fast forward to this very day – the Maybelline New York Great Lash Washable Mascara is the world’s favourite eyelash enhancer. Nonetheless, Maybelline New York is known for more than just their mascaras. Their comprehensive collection consists of face makeup, eye products, lip shades, nail colors, and beauty tools.

In order to meet the many needs of women, Maybelline New York has developed a range of innovative products such as their BB cream. In just one swipe, they brighten, moisturize, smoothen, and protect your skin. Maybelline’s concealers are also one of their top products as it helps ultimately conceal breakouts and dark circles.

458 products found

Women and cosmetics are inseparable, particularly when it comes to Maybelline. This beauty brand is probably one of the most popular names in the market which focuses purely on their high-quality cosmetic line sold at an affordable price. Here are 10 must-have products that you can get with Maybelline Hong Kong, click here to find out more!

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Maybelline The Colossal Go Extreme! Volum' Mascara - #Very Black 9.5ml/0.32oz
HK$ 59.00 HK$ 63.00
Strawberrynet
An extremely volumizing mascara Features a double curved wand that deposits an extra shot of volume onto the supersized brush Delivers 20x collagen boost for ultimate impact & maximum definition Ensures clump-free application Creates fuller bigger bolder & more dramatic lashes
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Maybelline Dream Pure BB Cream Light 30ml
HK$ 99.00
RY Recreate Yourself
Our 1st blemish fighting BB packed with 8 great skin benefits! With 2% salicylic acid and SPF 15. For oily-combination skin.
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−4%
Maybelline Lash Sensational Mascara (#01 Black) 1 pc
HK$ 186.00 HK$ 195.00
YesStyle
Brand from : . Lash catcher brush creates a sensational full fan effect. How to Use: Use inner bristles volumize and reveal every lash. Use outer bristles to create a fan-out effect. Pack Size - 1 pc
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Maybelline Dream Brightening Creamy Concealer 3g
HK$ 99.00
RY Recreate Yourself
Dream Brightening Creamy Concealer delivers medium-to-full coverage for a luminous finish.
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Maybelline Master Liner 24hr Cream Eye Pencil 0.35g
HK$ 78.00
RY Recreate Yourself
The intense colour of a cream with the ease of application of a pencil with a high concentration of pigments for intense eye drama.
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Maybelline Baby Lips Candy Wow Lip Balm Cherry 2g
HK$ 26.00
RY Recreate Yourself
Your favourite lip balm now comes in a new retractable crayon format! Hydrate your lips plus get a glossy candy colour at the same time.
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Maybelline Superstay 24hr Powder 9g
HK$ 118.00
RY Recreate Yourself
Waterproof pressed powder with shine control repels not only water but also oil and sweat.
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Maybelline The Falsies Push Up Drama Mascara Waterproof #307 Very Black 9.7ml
HK$ 82.00
RY Recreate Yourself
The patented cup shaped bristles scoops lashes from the roots coating and lifting them up into a dramatic 45 degrees. The creamy plumping formula holds the dramatic volume.
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Maybelline Matte Maker Powder 16g
HK$ 74.00
RY Recreate Yourself
The perfect all-day matte powder absorbs excess oil whilst setting in your foundation and blends seamlessly for a perfect matte finish.
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Maybelline Eyestudio Color Tattoo Leather 24Hr #90 Vintage Plum 4g
HK$ 74.00
RY Recreate Yourself
Cream gel eye shadow that gives the look of couture leather. Provides the perfect matte finish eyeshadow to illuminate for either a soft look or a dramatic high impact effect.
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Maybelline Color Sensational Creamy Matte Lipstick #685 Craving Coral 4.2g
HK$ 67.00
RY Recreate Yourself
A new collection of matte lipsticks in deep pinks reds and plums. The creamy formula delivers a burst of bold colour and a surge of creamy texture.
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Maybelline Color Sensational Vivid Matte Liquid Lip Color #40 Berry Boost 7.7ml
HK$ 67.00
RY Recreate Yourself
Drench your lips in double the pigments for the ultimate color payoff with a comfortable matte finish.
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Maybelline Color Sensational Vivid Matte Liquid Lip Color #05 Nude Flush 7.7ml
HK$ 112.00
RY Recreate Yourself
Drench your lips in double the pigments for the ultimate color payoff with a comfortable matte finish.
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Maybelline Master Precise Curvy Liquid Liner Blackest Black 0.5g
HK$ 105.00
RY Recreate Yourself
With an exclusive hourglass felt-tip this beautiful liner hugs the curves of your lids from corner to corner with full-bodied black lines.
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Maybelline Lip Gradation (#01 Orange) 1.25g
HK$ 111.00 HK$ 117.00
YesStyle
Brand from : . Our unique cream matte pencil with vivid color and blurring smudger. Create your look from full on bold to softly blurred. How to Use: Apply color in the center of your top and bottom lips. Using the smudger, gently blur the color out towards the edges of your top lip and then bottom lip. Pack Size - 1.25g
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Maybelline Color Show Crayon Kohl Eye Liner #210 Turquoise Flash 1.2g
HK$ 44.00
RY Recreate Yourself
Bold bright statement colour with pencil precision! Rock the hottest colour block trend.
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Maybelline Hyper Sharp Liner Wing (Black) 0.5g
HK$ 156.00 HK$ 164.00
YesStyle
Brand from : . Create the Perfect Symmetric Eyeline with Hyper Sharp Liner WING's Flat Wing Brush. By twisting the Flat Wing Brush, you can draw 0.01mm Ultra Fine Line & 2mm Impact Line. Super Precise 0.01mm to 2mm eyeline by its Flat Wing Brush. Smudge-proof formula, Wear all day. The film comprises of a hyper-coating polymer that adheres to your skin and resists sweat and tears. Eyelines last for a whole day without smudging. No stain formula + Easy removal. Easy to remove, leaving no stain on your eyelids. Please shake well with the cap on before use. Tip: If color does not come out well, please leave the pen sideways for a while , or write on your hands a couple of time before use . Wipe off excess color from the brush with a clean tissue after use. Pack Size - 0.5g
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Maybelline Pure Mineral BB Super Cover SPF 50 PA++++ (#02 Medium Beige) 30ml
HK$ 178.00 HK$ 188.00
YesStyle
Brand from : . Pack Size - 30ml
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Maybelline Dream Fresh BB Cream Medium 30ml
HK$ 99.00
RY Recreate Yourself
The 1-step wonder for a good skin day everyday. Packed with 8 great skin benefits for instant skin perfection. Ideal for all skin types.
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Maybelline Brow Satin Duo
HK$ 105.00
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Brow Satin Duo is dual-ended with a 0.2mm setting pencil to define and set brows and a powder to fill gaps for a full natural look.
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Maybelline Color Sensational Elixir Lip Lacquer #025 Mauve Mystique 5ml
HK$ 67.00
RY Recreate Yourself
A new generation lip lacquer that delivers the creamy shine of a lip gloss saturated colour of a lipstick and cushiony comfort of a lip balm.
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Maybelline Color Sensational Lip Color #235 Warm Me Up 4.2g
HK$ 64.00
RY Recreate Yourself
Lipcolor so rich so stunning it's sensational with a creamier feel from nourishing honey nectar.
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Maybelline Great Lash Waterproof Mascara - Very Black 12.7ml
HK$ 81.00
RY Recreate Yourself
The all time classic waterproof mascara! Conditions as it thickens
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Maybelline Volum' Express The Colossal Waterproof Mascara - #Glam Black 10ml/0.33oz
HK$ 59.00 HK$ 63.00
Strawberrynet
An extremely powerful mascara for luxurious lashes Lush Collagen formula combines with dual-curved stem brush Results in double shot of plumping mascara without clumps in just one stroke Incredibly adds volume to lashes up to 16 times Leaves your lashes looking truly feline & wild Waterproof & smudge proof function ensure long wearing Contact lens safe & ophthalmologist-tested
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Maybelline Color Jolt Intense Lip Paint #15 Fight Me Fuchsia 6.4ml
HK$ 56.00
RY Recreate Yourself
Paint your lips in dramatic color with Maybelline's Lip Studio Color Jolt that has 8 x more pigment than a lip gloss.
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Maybelline The Falsies Push Up Drama Mascara - Brown 9.5ml/0.32oz
HK$ 75.00 HK$ 83.00
Strawberrynet
Features a creamy plumping formula Delivers instant volume & holds lashes in place The cup-shaped bristles help scoop & lift lashes from root to tip Provides an incredible push-up effect Creates longer lashes for a dramatic eye look Ophthalmologist tested suitable for contact lens wearers
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Maybelline Dream Lumi Touch Highlighting Concealer 1.5ml
HK$ 112.00
RY Recreate Yourself
Illuminates while it conceals delivering a natural result.
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Maybelline FITme Set + Smooth Pressed Powder #225 Medium Buff 9g
HK$ 93.00
RY Recreate Yourself
Pressed powder that goes beyond matching to a Fresh breathable natural finish.
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Maybelline Dream Pure BB Cream 30ml
HK$ 99.00
RY Recreate Yourself
Our 1st blemish fighting BB packed with 8 great skin benefits! With 2% salicylic acid and SPF 15. For oily-combination skin.
Read more
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Maybelline Color Sensational Vivid Matte Liquid Lip Color #35 Rebel Red 7.7ml
HK$ 67.00
RY Recreate Yourself
Drench your lips in double the pigments for the ultimate color payoff with a comfortable matte finish.
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Maybelline Brow Precise Micro Pencil #255 Soft Brown
HK$ 87.00
RY Recreate Yourself
Brow Precise Micro Pencil has a fine tip for defined hair like strokes. The dual-ended pencil and spoole brush allows you to shape & groom for naturally fuller looking brows.
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Maybelline Expertwear Eyeshadow Quad - 04Q Charcoal Smokes 4.8g
HK$ 93.00
RY Recreate Yourself
Long wear Eye Shadow that lasts up to 12 hours arranged in the perfect quad shadow palette with a silky texture glides on efforlessly.
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−10%
Maybelline Volum' Express The Colossal Smoky Eyes Mascara - Smoky Black 10.7ml/0.36oz
HK$ 71.00 HK$ 79.00
Strawberrynet
Features a collagen-rich formula saturated with black kohl pigments Helps plump lashes with up to 9x more volume The Mega Brush loads lashes with big bold volume in one coat Gives an intensely matte black finish Creates a smoky eye look without clumping
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Maybelline Superstay 7 Days Gel nail Color #130 Rose Poudre 10ml
HK$ 50.00
RY Recreate Yourself
Super Stay 7 Days gel nail colour delivers seven days of flawless chip-free colour for the perfect at home manicure that lasts!
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Maybelline Lip Studio Color Blur Lip Pencil and smudger #15 Berry Misbehaved 1.25g
HK$ 67.00
RY Recreate Yourself
Experience the blurred lip with Maybelline New York's Lip Studio Color Blur cream matte pencil and smudger!
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−4%
Maybelline Big Eyes Shadow (#BR-2 Brown) 3.2g
HK$ 178.00 HK$ 188.00
YesStyle
Brand from : . Lasting 24-Hour gel-powder formula. For bigger and rounder Eyes. Pack Size - 3.2g
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−4%
Maybelline Nudes Palette 1 pc
HK$ 245.00 HK$ 258.00
YesStyle
Brand from : . New Nude, New Me.12 extraordinary nude colors, ranging from light to intense, matte to luminous.13 different usages, easy to blend and layer on, for a brand new nude look every day! Pack Size - 1 pc
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Maybelline Eyestudio Color Tattoo Leather 24Hr Eyeshadow (4g)
HK$ 74.00
RY Recreate Yourself
Cream gel eye shadow that gives the look of couture leather. Provides the perfect matte finish eyeshadow to illuminate for either a soft look or a dramatic high impact effect.
Read more
*Prices updated on 23 Aug 2017

10 must-have products from Maybelline Hong Kong

Most people would agree that Maybelline is one of the best and most affordable makeup brands out there. If you aren’t already familiar with the brand, take a look at their 10 must-have products below.

Baby Lips

At one point in time, Baby Lips was all the rage and still continues being a cult favourite among many lip-balm aficionados. This is most probably due to its cute and attractive packaging in a retractable tube form. Moreover, it glides smoothly on the lips with its soft texture and keep the lips well hydrated and moisturized. For those who are prone to chapped lips, this will help the problem to a certain extent. It is light on the lips and has a nice scent to it. If you prefer the natural makeup look, Baby Lips are the ideal product for you.

Colossal Kajal

Perfect to achieve the smoky eye look, the colossal kajal has a well pigmented and offers an intense dark colour. It does not irritate the eyes and smudges very little with its waterproof formula. On the other hand, it can lasts up to 24 hours and has 4 coloured variants as well.

Colossal Liner

Other than the kajal eyeliner, the colossal line from Maybelline also has a felt-tip eyeliner which offers precise application. With the felt-tip eyeliner, you can easily draw on a thin or thick line. Similar to the kajal, it is smudge proof and can lasts more than 6 hours.

Drama Gel Liner

This gel liner comes in an adorable small pot along with an eyeliner brush. The gel formula is made waterproof and can last up to 24 hours. Moreover, there are many benefits that come with this product. For example, you can achieve a dramatic eye look as it is made with an oil-free gel. For those who are prone to sensitive eyes, the product is ophthalmologist tested, dermatologist tested as well as allergy tested. It is also suitable for those who wear contact lenses daily.

Fashion Brow Duo Shaper

Utilise this product to shape the brows as well as fill your brows with a brow powder sponge. The 2-in-1 product combines the sharpness of the pencil and softness of the powder. It comes in 2 shades which are grey and brown and will keep your brows natural looking throughout the day.

Color Sensational Lip Gradation

The Korean gradient trend has come a long way since its introduction a few years back. With the color sensational lip gradation that comes with a smudger at one end and a pencil at the other, the look is easily achievable. The cushion blender smudges put the bold matte pigment to create a gradation effect look. Furthermore, the colours are well pigmented which gives a lovely matte finish.

Clearglow BB Stick

Designed in a twist-up form packaging, it is very convenient to use. The product glides smoothly onto the skin, giving it a matte finish. It is easy to blend only with the fingertips and can ideally hide any imperfections, open pores, dark spots or under eye circles. Apply this product on your face before applying any other makeup on your eyes, lips or face. Made with enhanced formulation of sebum-resistant and sweat-resistant ingredients, it will make sure that the concealer does not make your face look greasy even after a long day of wearing makeup.

Fit Me! Matte+Poreless Foundation

From normal to oily skin, this product will help your skin look flawlessly evened out as it smooth and blends very effectively. Although it only offers a medium coverage, the foundation formula features micro-powders that can minimize the appearance of pores and does not make fine lines more visible. Additionally, the product is non-comedogenic, dermatologist and allergy tested.

Volum’ Express the Colossal Big Shot Washable Mascara

This product will make any lashes look volumised with just one coat. It also features a brush with unique, wavy bristles that cradles the lashes so that it looks fuller without clumping it. In addition, it has collagen properties that deliver bold volume.

Cheeky Glow Blush

Comes in a cute little pan packaging, the cheeky glow blush is not only easy to carry on-the-go but easy to apply as well. The product is highly pigmented and is good enough to achieve glowy cheeks. It has a smooth texture that is able to blend effortlessly into the skin which has a staying power of more than 5 hours.

If you are looking for other affordable makeup brands, do check out Revlon and L’Oreal.


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