Brand from Japan: Mentholatum. High purity arbutin (whitening active ingredient) formulated. Suppresses the formation of melanin and prevents spots and freckles. Nanoized hyaluronic acid (moisturizing ingredients) formulated. To the skin which tends to dry due to ultraviolet rays etc, moisturizes and softens the skin softly. Sticking to whiteness, smooth milky lotion. Weak acidity same as healthy skin. Hypoallergenic, no fragrance, no coloring, mineral oil free, alcohol free. How to use: After preparing the skin with lotion, take an appropriate amount in the palm and gently pat over the whole face.