Moschino, the best of Italy
“ Warning: Fashion show can be dangerous to your health”, “ Life is many attitudes, so is fashion” and “Good taste doesn’t exist”. These are just some of the slogans that was featured in Moschino’s ad campaigns over the years which constantly caught the attention of the media. These slogans had the ability to provoke and challenge the so-called icons of haute couture with de the Italian designer Franco Moschino world famous.
Born in 1950 near Milan, Franco Moschino have always wanted to be a painter and to finance his studies in the Accadamia delle Belle Arti of Brera, he designed clothes for different Italian houses. His paintbrush soon changed into a needle as he shifted his passion from painting to design. He was then hired to work with the Italian fashion house Cadette where he was lucky enough to work for the Vershace group in 1971 to 1977.
IN 1983, he launched his label, Moschino Couture that started off with just jeans and casual wear, quickly followed by shoes, lingerie, evening wear and fragrances. He then expanded with the creation of “Cheap and Chic”, a collection for women 5 years later. Elegant in design, the ultimate expertise in the ‘cutting and stitching’ technique infused with a sharp, sarcastic humor is what Moschino is all about. The buttons of his blazers are in the form of fried eggs or plastic windmills while soft, fluffy teddy bear are put together to make a winter hat.
The popularity of this Italian brand grew so large that today, Moschino has become one of the most famous Italian fashion houses in the world. Although he is no longer with us, his legacy stays with us forever through his playfulness, individuality and his unique take on the fashion world.
Huge Moschino Family
Moschino is known for its colorful, playful and eccentric designs and social commentary. Under the huge Moschino umbrella, there are different labels that cater for different needs. The Moschino is the main collection that caters for both men and women while the Moschino Cheap and Chic is the secondary collection for women that was created in 1988. Love Moschino or also known as the Moschino Jeans is a diffusion line also for both the genders. The company also offers accessories, jewelry, cosmetics, and fragrances and it doesn’t just stop here as they also opened up a signature hotel, Maison Moschino in 2010.
Intoxicating, contagious scents from Moschino
Why do people use fragrances? There are numerous facts but it all boils down to the fact that these scents make us feel happy. Moschino has a number of scents that would sure put a smile on your face. The earliest edition dates back all the way to 1987 and were made in collaboration with perfumers Olivier Polge, Nathalie Lorson, Antoine Maisondieu, Olivier Pescheux, Guillaume Flavigny, Olivier Cresp, Vincente Marcello and Ilias Ermenidis. Here are their bestselling scents.
- Couture for Women
- An irresistible essence of life and pure joy with a refreshing scent that is composed of citrus fruits and intoxicating mixture of yellow poppy, pomegranate blossom and poppy seeds.
- Friends Men
- A Citrus aromatic fragrance for men. Its scent is a mixture of green mandarin, bergamot and blood orange with a blend of Tahitian vetiver, cedar and musk.
- A Floral woody musk fragrance for women. Launced in 1987, this fragrance has a fresh and sweet smelling scent of marigold, vanilla, sandalwood, gardenia,, ylang-ylang , rose and honeysuckle.
- Pink Bouquet
- With a falcon shaped bottle, this fragrance brings us a lot of positive energy, youthful freshness and euphoric notes. The Pink Bouquet is designed as a floral-fruity blend with a mix of bergamot, pineapple sorbet and raspberry.
- Moschino Pour Homme
- An oriental fragrance for men. Launched in 1990, this scent is a blend of rosemary, lavender, green notes, clary safe and bergamot.
Shop online like never before
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