With its wide selection of makeup and incredible formulas that rival those of higher-priced lines, NYX offers amazing quality at ridiculously cheap prices. Named after the Greek goddess of the night, NYX (pronounced Niks) was founded in 1999 by Toni Ko who wanted good quality makeup products that weren’t wildly expensive. Learn more about NYX Hong Kong and shop for the best beauty items from our NYX Professional Makeup collection below.

What happened to NYX Professional Makeup in Hong Kong? | NYX Professional Makeup Virtual Try-On


Best NYX Hong Kong Products That Beauty Lovers Are Obsessed With

A few years back, a makeup brand called NYX Cosmetics started appearing in the local drugstore. But the affordable makeup in the chic black packaging is hardly new. NYX was founded in 1999 by a then-25-year-old Toni Ko to bring quality, inexpensive makeup to the masses. The brand has been a favourite of the online beauty community for years, thanks to its enormous shade selection, edgy products, and cruelty-free credentials. Here are a few of the must-have products from the brand:

NYX Soft Matte Lip Cream

In statement-making matte colours, NYX’s nude-based shades of Soft Matte Lip Cream deliver a burst of creamy colour that sets to a stunning matte finish. Durable, lightweight and delightfully creamy, it’s no wonder this sweetly scented formula is an NYX Professional Makeup fan-favourite. Envelop your lips in this high-pigmented, plush matte formula in colours inspired by cities of the world. Enjoy matte lips that are always soft, moisturized, in rosy hues of Copenhagen and blush all over in Stockholm!

NYX Matte Liquid Liner

Line and define with expert precision using NYX Professional Makeup Matte Liquid Liner. A makeup artist’s must-have precision liquid eyeliner for bold to classic eyeliner looks! The ultra-fine precision eyeliner brush tip allows you to effortlessly achieve thin to thick buildable lines with maximum control and an exquisite matte finish.

NYX Matte Makeup Setting Spray

Makeup lovers and professionals alike know this NYX Makeup Setting Spray is the key to fresh, matte makeup that lasts. This must-have, lightweight makeup setting spray has a gorgeous matte finish, in a formula that’s comfortable, breathable, and long-lasting, working hard to make sure your makeup stays put all day (and into the night). All you need to do is shake, spray, and set.

NYX Micro Brow Pencil

Build full beautiful brows with our ultra-thin Mirco Brow Pencil. This micromechanical brow pencil is so precise, it coats even the finest hairs with colour for a natural-looking finish. Create more defined brows by filling in sparse, over-tweezed areas. The super-skinny tip draws ultra-fine lines, allowing you to create the look of natural brow hairs! In colours from taupe to blonde, black and beyond. Your arches will never look better after you fill them in with this creamy, high-pigmented micro brow pencil!

NYX Cosmetics Pore Filler

Are enlarged pores messing with your makeup look? Get a smooth-matte finish with NYX Professional Makeup Pore Filler primer. This creamy primer is infused with the vitamin-E formula to help minimize the appearance of enlarged pores and uneven skin texture, prepping your complexion for a smooth makeup application. Yep, this go-to primer is also formulated without oil or talc, so pass the Pore Filler please, and say hello to smoother-looking skin!

NYX Marshmallow Blender Sponge

While it may look tempting to eat at first glance, this marshmallow sponge is used for blending your complexion products evenly! Its unique shape and material allow for more precise blending in hard-to-reach areas as well as streak-free application with very minimal product waste. Pair this purple-colour blender with the Marshmallow Smooth Super Primer for the smoothest, softest complexion and makeup base. It can be used with foundations, powders, and any other complexion products. Cleaning is easy with this cute sponge. Simply wash in lukewarm water with mild handsoap and squeeze the excess water to dry.

What happened to NYX Professional Makeup in Hong Kong?

All NYX Professional Makeup stores have closed in Hong Kong, including three flagship stores based in Sha Tin, Mong Kok, and Tuen Muen as well as three department store counters. The closure was due to the impact of the COVID-19 pandemic. With that being said, NYX beauty products are still accessible online via fashion & beauty portals such as Zalora, ASOS, and Beauty Expert. Shop for NYX beauty items with our exclusive coupons here at iPrice Hong kong to save more on your next purchase!

NYX Professional Makeup Virtual Try-On

NYX's Virtual Try-On allows users to upload their selfies or use a live camera and browse and select the right shades or finishes for themselves while creating a unique look by comparing before and after photos. Items included in the try-on are their eyeshadow palettes, lipsticks, eyeliners, lip gloss, mascaras, and even brow products.