Empowering athletes since 1924
The roots of Puma, one of the prominent athletic footwear, apparel and accessories companies in the world, started in the year 1924 when Rudolph Dassler, Puma’s original creator, established a production company with his brother, Adolf. Originally, their family-owned business produced slippers and outdoor shoes, but they soon realized there is a need for athletic shoes in the market. Despite the economic downturn of the late 20s, their business took off. Puma soon gained nationwide attention when athletes begin wearing Dassler’s shoes. Sadly, due to a bitter family dispute, the brothers decided to split the company in two.
Puma continues to grow under Rudolf’s guidance and throughout the years of establishment, Puma was the first to introduce many new footwear modifications, including the vulcanized soles on soccer shoes, individually shaped soles on running shoes to boost natural motion, athletic shoes with a Velcro strap, and the Puma Disc System, which substitutes laces with a series of wires. Today, Puma is known as the PUMA Group after it went public in 1986, and the group owns the brands PUMA, Cobra Golf, and Tretorn, as well as the linked companies Dobotex and Brandon.
These brands are closely connected with PUMA’s core business and soon will adapt and follow PUMA’s new brand guidance under the Forever Faster manifesto for their own programs. PUMA Group produces prime and functional assortment of footwear, apparel and accessories for women, men, kids and have joined forces with renowned designers, including Alexander McQueen and Hussein Chalayan for several special collections.
The Iconic PUMA Logo
The earliest logo ever created for PUMA entailed of a square and beast jumping through a “D”. However, to portray its exceptional quality of shoes, the logo design was changed, with minor amendments. The changed logo design is still being used till this day, which contained a leaping puma on one side with the use of a bold font and other use of bold logo design elements. The leaping puma reflects the supremacy and dynamism of Puma and the font of the logo itself portray the company’s steadiness and power. Today, the 62-year-old PUMA logo promptly showcases an impression on the consumer of the product and carrying a powerful brand statement to athletes around the world to be courageous and daring.
A cut above the rest
What makes PUMA unique is that the brand mixes sport, lifestyle and fashion in a distinctive way. At the same time, PUMA continues to develop new, innovative, fresh and extraordinary designs into its shoes, which makes it popular with athletes and soccer players. Besides the usual sportswear, shoes, and accessories, PUMA produce football boots as well and has sponsored more than 30 national soccer teams and soccer players like Thierry Henry, Diego Maradona, Diego Godin, Marco Reus and many more.
Although PUMA continues to progress and branch out their assortment, they stayed true to their roots by making the classics available once again, re-releasing shoes like The Puma Suede, Basket, Easy Rider, Roma and more, accessible in a variety of colors, styles and materials.
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