Puma was established 80 years ago in Germany, with a colorful history that relates to another popular German sportswear brand, Adidas. Despite its history, Puma Hong Kong is able to stand on its own through its high-quality products. Puma HK now offers an array of products, with Puma shoes being its best-selling line. Puma Basket Heart and Puma Ignite are two of the most popular series from the brand. With the addition of Fenty Puma by Rihanna, the brand keeps on churning pieces that have become a staple in everyone’s wardrobes. Shop best-selling Puma shoes and more from the Puma HK online store now!

Who owns Puma now? | What does the Puma logo mean?

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Top PUMA Price List 2021

Top 10 products Price Store
PUMA Maison Kitsune Heavy Cotton Sweatpants HK$ 787.59 LUISAVIAROMA
PUMA Academy Portable Bag HK$ 115.90 Zalora
Puma Luggage Duffel Bags HK$ 613.78 Yoox
PUMA Sportstyle Core Placement Tee HK$ 149.90 Zalora
PUMA Fundamentals Sports Bag S HK$ 167.90 Zalora
PUMA Franchise Men's Graphic Tee HK$ 164.90 Zalora
PUMA x Maison Kitsuné Track Pants HK$ 349.24 Saks Fifth Avenue
PUMA Challenger Shoe Bag HK$ 99.00 Zalora
PUMA Beta Gym Sack HK$ 99.00 Zalora
PUMA Sportstyle Core Worldwide Tee HK$ 134.90 Zalora
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Puma HK: Empowering athletes since 1924

The roots of Puma, one of the prominent athletic footwear, apparel and accessories companies in the world, started in the year 1924 when Rudolph Dassler, Puma’s original creator, established a production company with his brother, Adolf. Originally, their family-owned business produced slippers and outdoor shoes, but they soon realized there is a need for athletic shoes in the market. Despite the economic downturn of the late 20s, their business took off. Puma soon gained nationwide attention when athletes begin wearing Dassler’s shoes. Sadly, due to a bitter family dispute, the brothers decided to split the company in two.

Puma continues to grow under Rudolf’s guidance and throughout the years of establishment, Puma was the first to introduce many new footwear modifications, including the vulcanized soles on soccer shoes, individually shaped soles on running shoes to boost natural motion, athletic shoes with a Velcro strap, and the Puma Disc System, which substitutes laces with a series of wires. Today, Puma is known as the PUMA Group after it went public in 1986, and the group owns PUMA, Cobra Golf, and Tretorn, as well as the linked companies Dobotex and Brandon.

The Iconic PUMA Logo

The earliest logo ever created for PUMA entailed of a square and beast jumping through a “D”. However, to portray its exceptional quality of shoes, the logo design was changed, with minor amendments. The changed logo design is still being used until this day, which contained a leaping puma on one side with the use of bold font and other use of bold logo design elements. The leaping puma reflects the supremacy and dynamism of Puma and the font of the logo itself portrays the company’s steadiness and power. Today, the 62-year-old PUMA logo promptly showcases an impression on the consumer of the product and carries a powerful brand statement to athletes around the world to be courageous and daring.

A Cut Above the Rest

What makes PUMA unique is that the brand mixes sport, lifestyle, and fashion in a distinctive way. At the same time, PUMA continues to develop new, innovative, fresh and extraordinary designs into its shoes, which makes it popular with athletes and soccer players. Besides the usual sportswear, shoes, and accessories, PUMA produces football boots as well and has sponsored more than 30 national soccer teams and soccer players like Thierry Henry, Diego Maradona, Diego Godin, Marco Reus and many more.

Although PUMA continues to progress and branch out their assortment, they stayed true to their roots by making the classics available once again, re-releasing shoes like The Puma Suede, Basket, Easy Rider, Roma and more, accessible in a variety of colours, styles, and materials.

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Who owns Puma now?

Puma is now owned by Artemis S.A. French luxury group Kering (formerly known as Pinault-Printemps-Redoute or PPR) holds 16%, Kering’s largest shareholder Artemis SA owns 29% of the share capital.

What does the Puma logo mean?

PUMA’s logo is one of the world’s most recognizable emblems and has evolved a lot since the company was established in 1948. The original Puma logo featured the brand’s mascot - a puma- leaping through a capital “D”. The “D” was for “Dassler,” honouring brand founder Rudolf. In 1957, Rudolf added details to his OG logo, with the word “PUMA” placed under the leaping cat. A year later, the words “Rudolf Dassler Schuhfa” were added. That same year, PUMA lined its second-ever trademark, the formstrip. Initially added as a functional feature, it’s now a crucial part of PUMA’s brand. By 1986, Puma’s logo was a simple leaping puma, with the borders and text removed. Two years later, this version was refined. Designed by cartoonist Lutz Backes, the “PUMA icon” was a minimalist depiction of the leaping feline similar to today’s branding. PUMA experimented with two different fonts in the mid-’70s, settling on the heavy sans serif upper-case wordmark we know today. The modern PUMA logo was finally created in 1979. PUMA refers to this design as the “No.1” logo. Since these last changes, PUMA’s logo has remained untouched for decades - an impressive legacy by any standard.

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