For over 40 years, Ralph Lauren has not only graced runways, stores and the wardrobes of many affluent fashion enthusiasts, it also stood as a symbol of quintessential American style, delivering high-quality apparel, fragrances, small leather goods, jewellery, watches, handbags and accessories. Take a page out of this designer’s book by learning about his brand below.

How often does Ralph Lauren has sales? | Is Ralph Lauren a luxury brand? | Why is Ralph Lauren so expensive?

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Ralph Lauren HK: A Savant’s Rise to Fame

“If you want greatness, you have to put the time into greatness. You can’t have greatness overnight and you can’t have greatness just because you snap your fingers.” Ralph Lauren perfectly sums up his evolution as a fashion designer to an American style icon with these words.

It all started in 1967 when Ralph Lauren started his own necktie line under the label Polo. Ralph, who was 20 at that time was working for Beau Brummell, the time manufacturer. Ralph’s ties stood out from the trends of that time with wide ties design and use of high-end, luxurious fabrics.

The brand continued its pace in the fashion scene and created even more buzz in 1971. This was the year Polo debuted tailored shirts for women. This was the same year the ‘polo player’ logo was introduced, and embroiled on the cuffs of the women’s shirts and followed by the creation of his iconic Polo Shirt a year afterwards. Ralph said this about his latest design, “I changed the women's shirt and made it sexier, with skinny sleeves and a skinny fit. They were much like the men's, made in the men's factory, but they were not just your boyfriend's shirt. They were yours.”

After establishing the brand in the menswear market, Ralph tackled womenswear in 1972. Two years later, Polo Ralph Lauren created the wardrobe for the stars of the movie The Great Gatsby. The Gatsby look was created for Robert Redford and included a pink suit as well. The brand celebrated its first international store opening in London in 1981. During the 1980s, the brand launched Ralph Lauren Home, debuted its Santa Fe collection and women’s equestrian collection.

The 1990s marked a period of continuous innovation for the brand. In 1992, Lauren received the 1991 CFDA Lifetime Achievement Award. Audrey Hepburn presented the designer with the award during the ceremony. The next year, the brand celebrated more debuts including a line of casual menswear, Lauren by Ralph Lauren, and Ralph Lauren paint.

Today, the brand has broadened its reach with a vast variety of offerings from casual wear, red-carpet looks, sportswear and formal wear too. Be it for men, women or kids, the connecting thread of this brand is that it constantly delivers quality, style and iconic silhouettes with an even more recognizable logo.

A Designer Who Has Captured the Hearts of the Stars

Kate Middleton, Uma Thurman, Jessica Simpson, Kourtney Kardashian, Jessica Alba, Taylor Swift, Megan Fox, Freida Pinto, Keira Knightley, Angelina Jolie are some of Ralph Lauren’s top outfitters. The star-studded list also includes Kate Bosworth, Emmy Rossum, Shailene Woodley, Kristen Stewart, Olivia Palermo, Beyonce Knowles, Sarah Jessica Parker, Camilla Belle, Alessandra Ambrosio, Cate Blanchett, Emma Watson, Angelina Jolie, Chrissy Teigen, Rachel McAdams and Blake Lively among others.

How often does Ralph Lauren have sales?

The retailer usually offers two private sales each year (just like Victoria’s Secret with its semi-annual sale), with the spring sale typically taking place around the end of April, and the fall sale around the end of October. Each lasts about one to two weeks.

Is Ralph Lauren a luxury brand?

Ralph Lauren is an American clothing designer best known for his sportswear line Polo Ralph Lauren, the centrepiece of his fashion empire.

Why is Ralph Lauren so expensive?

Ralph Lauren does carry a high price because of the brand value and the heritage of the company. Usually, brands that stand the test of time can also hold their value as they are able to adapt their brand to changing fashion trends.

What is the best Ralph Lauren label?

Ralph Lauren’s Purple Label is the top-end Ralph Lauren label, and by far the most expensive. This label is home to the most premium Ralph Lauren products, made from superior materials and often in smaller runs.