How Samsung began and flourished
Before using a Samsung product, we look into the unique history of the brand that revolutionised mobile and tablet smart devices. Samsung’s humble beginnings could be traced back to the year of 1938. Its founder, Lee Byung-chul, started the company off as a trading company. After 30 years, it expanded into multiple industries including food processing, textiles, insurance, securities, and retail. It was not until the late 1960s that Samsung sailed into the electronics industry, alongside its entry into the construction and shipbuilding industries in the mid-1970s, which then provided the starting growth that led it to where it is now.
Starting from the 1980s, Samsung began to invest tremendously in research and development of electronics, subsequently globalizing most of its activities and making electronics, particularly mobile phones and semiconductors, its most crucial source of profit and providing the fast trajectory to international recognition. It is also worth mentioning that during the 1997 Asian Financial Crisis, Samsung survived without harm to any of its profits or assets. By 2012, Samsung was entitled the world’s largest mobile phone maker by the number of sales, topping Nokia, a close competitor. Now, Samsung has come far from just being a trading company.
Popularly-sung products of Samsung
Samsung Electronics Co., Ltd, the pride and glory of Samsung furnished a wide range of products to fit every need possibly mustered by customers. Adhering to the fact that they are the world’s largest information technology company by revenue since 2009, they have assembly plants and sales networks in 80 countries and boast a record of 370,000 employees. Below is the range of products Samsung offers:
- LCD and LED TVs
- Home Theatre & Audio Systems
- Digital Cameras
- Personal Computers, Laptops, and Printers
- House Accessories
- External Storage Devices
Samsung, friends, and the love-hate relationships
Having been the leader in a number of technological innovations and advancements, not to mention having a revenue topping powerhouse Nokia, Samsung has been making friends and partners throughout its journey of being the best for its customers. Starting with the partners, Samsung has collaborated with a number of technological giants, naming some; Sony, Apple Inc., Dell, Hewlett-Packard, Verizon Communications, and AT&T Inc.. Samsung’s relationship with Apple Inc. can be described as a true love-hate relationship between companies. This is due to the fact that Samsung was a major supplier for Apple and when Apple filed a lawsuit on the matter of trademark and patent infringement of the iPhone and iPad. It ended with Apple posting a court-ordered apology on its UK website. Go Samsung!
Another relationship was formed between Samsung and Best Buy Co., Inc., forming the Samsung Experience Shop (SES). The SES is sought to be a store-in-a-store which promotes customers to test new products and provide them training with the mobile products that they already own. This relationship bloomed into a long-lasting partnership that Best Buy considered strictly beneficial. Their next project is named the Samsung Entertainment Experience in which will be run by Samsung-trained Best Buy associates.
Look forward to it!
Samsung for everyone!
Samsung products vary in accordance to the needs and demands of the customers. If you find yourself in need of a smartphone that you can freely customize to your heart’s desire or perhaps a durable and dependable RAM stick or maybe even a high-performing Inkjet Laser Printer that is absolutely user-friendly, then Samsung is the right brand for you. With designs that focus on user-friendliness coupled with freedom of customization and applications that standout in colour, quality, and performance, Samsung leads the world of mobile devices and electronics. Samsung products receive mostly excellent reviews from its customers. Through Amazon, customers are satisfied with purchases of LCD TVs, smartphones, and laptops. Almost all ratings rate high 4s and 5s. Some of Samsung's most popular products in recent times are as follows:
- Samsung Galaxy S4
- Samsung Galaxy S5
- Samsung Galaxy S6
- Samsung Galaxy Note 2
- Samsung Galaxy Note 3
- Samsung Galaxy Tab models
- Samsung LCD & LED TVs
Some of the most beautiful electronic gadgets out there belong to the Samsung brand. You too can choose your very own Samsung gadget to enhance your life.
Samsung's ambassadors and sponsorships
Samsung Electronics Australia chose inspirational Ahmed Kelly as one of its 3 ambassadors. Alongside him is Commonwealth Gold Medal 4 x 100m Freestyle Relay Winner, James ‘The Missle’ Magnussen and top chef, Guillaume Brahimi. Maria Sharapova is also heading the list of Samsung ambassadors. Samsung Electronics also sponsors a number of other parties including Qantas Wallabies during their Test Rugby and Super Rugby Competition, the Australian Olympic Team, Oceania Foundation, and Life Education.
Rivalries and competition make a company on its toes
Based on morningstar.com, Samsung tops the charts in revenue and market cap. Samsung’s closest but yet still far away competition is Apple Inc. followed by Sony Corp. All throughout multiple media, Samsung has always gone head-to-head with Apple Inc. Not only do the companies rival against each other, their customers compare quality and performance fiercely resulting in debates and rise and fall of purchase of products.
Recent News of Samsung
In due to naming Samsung the leading company of technological and electronics innovators and advancers, Samsung has most recently patented the wireless charging pad feature to its Samsung Galaxy S6. This revolutionary and futuristic advancement and patent proves that Samsung is at the top of the game. What more can we expect next? Maybe something closely similar to Ironman’s JARVIS. Who knows?
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