General Information Sensodyne Repair & Protect Whitening Sensitive Toothpaste has stronger repair formulation and proven relief and daily protection for sensitive teeth.What is tooth sensitivity?Sensitivity can occur when the dentine underneath the tooth enamel and gums becomes exposed. When exposed dentine comes into contact with hot or cold, sweet or sour, or even your toothbrush, it can trigger the nerve causing a short sharp pain.Cause of sensitivity pain. Tiny holes in dentine. A hard layer. Repairs these holes. Helps protect from pain.Novamin Formulation.Sensodyne Repair & Protect toothpaste forms a harder layer over the vulnerable areas of your sensitive teeth to help provide stronger repair.Sensodyne Repair & Protect, powered by Novamin, is a calcium sodium phosphosilicate formulation. With twice daily brushing, it helps repair sensitive areas with the natural building blocks of teeth. It relieves painful sensitivity to help you enjoy life.Why useSensodyne Repair & Protect Whitening?It is possible to treat the pain of sensitive teeth and to repair vulnerable sensitive areas. Sensodyne Repair & Protect Whitening helps to repair and protect the sensitive areas of the teeth. Brush twice a day for lasting sensitivity protection, and to help restore the natural whiteness of your teeth. It has a fresh minty taste, and contains fluoride to help strengthen the teeth.Warnings Keep out of reach of children. Sensitive teeth may indicate an underlying problem which needs prompt care by a dentist. If symptoms persist or worsen consult your dentist. If irritation occurs, discontinue use.Ingredients Glycerin, PEG-8, Hydrated Silica, Calcium Sodium Phosphosilicate (NovaMin), Cocamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Titanium Dioxide, Flavour, Carbomer, Sodium Fluoride, Sodium Saccharin, Limonene. CONTAINS Sodium Fluoride (1426 ppm fluoride).Directions Do not swallow. Not for use by children 12 years of age or under unless on the advice of a health care professional.Brush twice a day but not more that three times, be sure to spit out. Always follow the label. Do not use if foil seal on the nozzle is broken. Remove foil before use. Replace lid to keep product dry.