Brand from Japan: Shu Uemura. Lasting soft gel pencil is now upgraded with brand new innovation, making it easier to apply. With more precise 1.5mm liner, softness texture and long lasting formula, it also is now available in more choices of black, with different colored undertones that have been carefully selected by our professional shuATELIER artists. The formulas of the new lasting soft gel pencils have focused on the nuanced blacks: different shades of the classic tone that bring with them multiple personalities. The timeless shade can be classical yet edgy, natural or bold, not to mention luxurious, mysterious, cool and confident.