Brand from Japan: Shu Uemura. This long lasting lipstick features true color fidelity, with cushion oil that allows for ideal pigment dispersion. Double hybrid pigment technology ensures color purity and transparency. Rouge unlimited's revolutionary formula has moisture lock cream creating a barrier layer of three moisture actives, camellia oils, ceramide, and proxylane, providing intense, long-term moisture. Rouge unlimited's super smooth texture instantly melts and fits to the lips with a second-skin sensation.