The K-Wave started increasing in global popularity since the 1990s but it wasn’t until the 2000s that it really took the world by storm. Initially, the K-Wave took off with K-dramas and K-pop across Asia; you get the screaming fan-girls who enthusiastically follow news and updates on their favourite idol. The boys weren’t too far behind with the many girl idol groups to keep tabs on. Some of the most noted K-Wave successes were dramas like Winter Sonata and Boys over Flowers, reality shows like Running Man and K-pop groups like Big Bang and Girls Generation. So it shouldn’t come as a surprise that the public has taken an increased biased towards the Korean lifestyle. Korean food eateries have been popping up more frequently across Hong Kong, makeup brands like Etude House and Innisfree were opening in main shopping malls and on main streets and now, SPAO Hong Kong has followed suit!
EXO is divided into two subgroups, Exo-K who promotes music in Korea and Exo-M who focusses on China. Both Exo-K and Exo-M debuted on the 8th of April 2012 with their single Mama. Wildly successful, both the mandarin and the Korean version of Mama topped multiple charts both locally and internationally. EXO even seemed unstoppable when they bag the newcomer award at both the 2012 Mnet Asian Music Awards and the 27th Golden Disk Awards.
EXO’s widespread fame was what landed them so many endorsements – from Baskin Robbins to Lotte World, they were hugely in demand. Then came along the collaboration between SPAO and EXO. To begin, EXO along with AOA were the spokesperson
Now that the shirts are available in SPAO Hong Kong, don’t hesitate anymore! Choose your design and colour of your favourite EXO member’s SPAO t-shirt and hit