Are you a big fan of contemporary pop culture? And do you like the fusion of different cultures? If your answer is yes, then you would surely be a fan of Superdry, an exciting contemporary brand that focuses on high-quality products that integrate vintage Americana and Japanese inspired graphics with a British style. The Superdry brand is the perfect symbolisation of 3 different cultures and styles. Read to know more about Superdry HK.

Why does Superdry use Japanese? | Is Superdry a good brand? | Why is Superdry so expensive?


Top Superdry Price List 2020

Most Popular
-5% Superdry Super Fuji Jacket

Available in Zalora HK$ 1,088.90 HK$ 1,149.00 Go to Shop

All You Need to Know about Superdry Hong Kong

Superdry is a brand that is backed and owned by the all-powerful and mighty SuperGroup that has proved itself to be the indestructible superhero on the high street. This brand was set up in 2003 by Julian Dunkerton and James Holder and was much inspired by a research trip to Tokyo. (hence the Japanese wording). Superdry revolves around top-notch quality products that fuse vintage American vibe and Japanese inspired illustrations with a British style and are created for the bold and the courageous.

Since its opening, the label has consistently outperformed their competition and made sure that no one can be on par with them. Today, Superdry has over 60 stores in the United Kingdom and sold in more than 100 different countries all over the globe. Although this label loves to stay under the radar, its unique style did not miss the lurking eyes of Hollywood style-savvy like David Beckham, Justin Bieber, Helena Christensen, Kristen Stewart, Ben Stiller and even Dancing with the Star winner, Derek Hough.

Superdry, A British brand with Japanese wordings and American vibe

No one knows the appeal of Superdry as it's a brand where its broadness of style is just out of reach. If Zara is labelled as the “catwalk trends on the cheap”, then Superdry is a label with a messy Venn diagram. It’s sporty in a way that says you do sports when you don’t even move an inch of your muscle and its faux-vintage and authentic for those who don’t like to go through the rails in a thrift store.

This label combines the American lifestyle trend with Japanese fonts, but the company is based in Cheltenham, England. You can put Superdry in the same circle as Abercrombie, Jack Wills, Gap, Uniqlo, and AllSaints but be rest assured that Superdry will prevail and trounce these other labels. No one knows how this label continues to stay on top of the popularity ladder, but you can be sure that Superdry is one brand that knows how to pull their fashion trick off.

You might be wondering what with the unique brand name? The name, Superdry was coined by the brand’s co-founders, Julian Dunkerton and James Holder. It was a result of a brainstorming session in a Tokyo bar where they collected tons of packaging for food and from different shops that everything was ‘super’ this and ‘super ‘that’.

This was the inspiration behind the name Superdry. When they came back to Britain, Holder gave his designs a Japanese touch by adding the words ‘super dry’ in Japanese letters 極度乾燥しなさい (kyokudo kansou do), above the English name which you can see clearly in the label’s logo.

A significant KICK start for Superdry

It might come as a shock to you, but Superdry got its popularity thanks to David Beckham. One day, while walking through town, Holder came across David Beckham’s calendar. He looked at the t-shirt that he was wearing, and boy was he surprised that David Beckham, the all-time best football player, was wearing a graphic tee from Superdry.

Superdry watch HK

If you’re looking for a stylish, simple, yet functional timepiece at an affordable price, the Superdry watch is the one for you. The brand design modest wristwatch that would go along with your outfit for any occasion on both formal and informal such as Superdry Osaka, Hoxton Multi, and Hoxton Date. The ranges offer timepieces for both men and women that come in diverse styles, from modern silicone straps to rustic premium leathers. The watch line from the brand is perfect for younger urban fashionistas who appreciate superior style with an accessible price point.

Superdry wallet HK

Add a boost to your day-to-day essentials with the collection of Superdry wallets. The brand designs its wallets and cardholders in a predominately neutral colour palette. Pops of bright colour in several designs can also be found if you’re looking for a modern urban look. Polyester and leather are among the materials used. In Hong Kong, the price range for Superdry wallet collection starts from HK$ 112.90 up to HK$ 449.00.

Superdry HK backpack

Not only fashion apparel, but Superdry also provides unisex options for accessories, including bags. You can choose a selection of bags, including rucksacks, laptop bags, gym bags, motorbike messenger bags, weekender bags, and backpacks. Backpacks from the brand are unique, lightweight, and suitable for travel and outdoor sports. Crafted with fine materials, the brand’s backpack needs to be put into consideration with the price range of HK$ 219.90 up to HK$ 799.00. If you’re always on the go, Superdry backpacks will surely fit your routines.

iPrice Hong Kong - Superdry graphic tee and jackets, products too popular to ignore

Superdry is a global lifestyle brand that never fails to deliver a dynamic style. Impeccable quality materials, genuine vintage washes, greater eye for details, world-leading, unique hand-drawn graphics, and tailored fits with a vast variety of styling are the essential qualities of Superdry. From their bestselling t-shirts that were made popular by David Beckham, to the warm and comfy jackets that are always gone before they even reach the racks, Superdry knows how to make an impact in the fashion industry.

Although Superdry produces everything under the sun, from watches to fragrances, their bread and butter lie in their clothing, mainly their t-shirts. Because of the unique cross-pollination of American, Japanese and British flair, these T-shirts have been adopted by various groups, as the choice of fashion. Superdry is nothing like Burberry (whose clothes are associated with higher class working youths) or any other high street brands, as people from every walk of life wear them. Here are why these graphic tee triumphs, among other labels:

  • Distinctive styles and exciting patterns to suit all personality
  • Made to last (colour does not fade even after years of washing)
  • Variety of designs and cuts (embroidered, extra pockets, tank tops, rolled sleeves, V necks)
  • Available in both men and ladies silhouettes
  • Has a vintage ‘aged’ look that the brand is known for
  • Perfect for the cool and the warm weather (made from cotton)

Superdry has the widest range of jackets and coats to keep you warm and snug during the cold, chilly moments. Their mixture of Japanese with modern urban chic makes their jackets ultra-modern yet extremely practical. Their Windcheaters are the best when it comes to keeping warm. Why?

  • Features inside zip pockets, drawstring hems
  • Made of waterproof materials with polar fleece lining
  • Combines ripstop fabrics with a double-layer collar.
  • Triple-layer zip with a coloured middle one, ribbed cuffs, front zip pockets
  • Durable

Superdry Price in Hong Kong

Products from the brand come with various prices depending on which item you’re planning to get. Delivery service is possible with online shopping. If you’re planning to shop the products online, here is the price list of Superdry items sold in Hong Kong:




Superdry Super Fitness Cap - Black

~HK$ 240


Superdry Scholar Ruck Sack Backpack

~HK$ 300


Superdry Storm Double Zip Hoodie

~HK$ 770


Superdry Tech Hooded Print Pop Zip SD-Windcheater Jacket

~HK$ 850


Superdry City Hero Leather Racer Jacket Black

~HK$ 1,860


Nowadays, you can shop for Superdry online from merchants like Amazon and Zalora. Merchants offer you a selection of different popular products, and with iPrice, you can compare prices, obtain amazing deals and sales for a better shopping experience. Sit back tight at home and wait for the delivery guy on your doorstep. Shop today with iPrice Hong Kong!

Why does Superdry use Japanese?

The Superdry name is the result of a brainstorming session in a Tokyo bar after the brand’s co-founders, Julian Dunkerton and James Holder, collected tons of packaging for food and from shops. When looking at the packaging, they realised that everything was ‘super’ this and ‘super’ that, and that was what inspired the name, Superdry. Back in Britain, Mr Holder gave his designs a Japanese touch by adding the words “super dry” in Japanese letters above the English name to create the fashion label’s logo.

Is Superdry a good brand?

There’s nothing to complain about the quality of Superdry products. Superdry clothes are made very well and neatly. They are a bit expensive, but it’s worth it. They range from pencil cases to t-shirts and coats, which means you’re bound to find something you can’t take your eyes off of.

Why is Superdry so expensive?

Superdry is a UK-based brand with a Japanese style followed. They use British tailoring in all their products, which is the best at this time, and the fabric used is high quality compared to other spun materials provided by other brands.

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