Trends & Guides

Justifying the iPhone 8's Price Tag: The Most Expensive iPhone Ever?

15 August 2017 | Jonathan So

The iPhone 8 smartphone is expected to be the most expensive smartphone when it launches in only-God-and-Apple-knows-when. The big question remains: Will the phone be worth its exorbitant price?

In conjunction with the 10th anniversary of the iPhone, Apple is due to introduce the forthcoming iPhone 8 with radical changes. Although Apple has always been big on secrecy, rumours and leaks have been circulating online, giving us a glimpse of the iPhone 8. It is safe to say that the iPhone 8 will sport big changes and many new features that are not present in its predecessors. Below are some features (courtesy of leaks) that might justify why you should get yourself an iPhone 8:

Minimal Bezel Design

When the firmware for the upcoming HomePod speaker was released, developer Guilherme Rambo was curious as the HomePod is not scheduled for release until December. Digging further, Rambo found information to confirm that the iPhone 8 will feature an entirely new look with minimal bezel design. This is one of the biggest bombshell in Apple leaks in years – and it came from the horse’s mouth itself. The iPhone 8’s is likely to stretch from one end to another, including from top to bottom (as seen in the image above that Rambo uploaded on Twitter). Although Apple cannot lay claim that the iPhone is the first flagship to feature a minimal bezel design nor the one to popularise the design (the honours go to LG G6 and Samsung Galaxy S8 respectively), it can certainly compete in terms of aesthetics, especially with…

Absence of Physical Home Button

The removal of the bezels is only a portion of the design information found hidden in the firmware. The iPhone 8 will also be without the Home button, a significant feature present in all iPhone models to date. Instead, the smartphone is expected to come with a virtual home button with integrated Touch ID. With these design changes, the iPhone 8 will diverge from the normal design norm and sport an improved outlook appearance, making it look even more sleek and stylish.

The iPhone 8 will also be without the Home button, a significant feature present in all iPhone models to date.

Facial Recognition Unlocking

Sourced from the leak released by Apple itself, Steven Troughton-Smith, iOS developer has also discovered that the upcoming iPhone 8 will feature an infra-red face unlocking feature. This could serve as a replacement or an addition to the fingerprint sensor as a method to unlock your phone. Giving the iPhone 8 an even more futuristic vibe, the face-scanning unlock feature is claimed to be one of the main culprits behind the spike in the iPhone 8’s price tag.

As this is a never-before-seen feature on the iPhone, it will be unable to measure to what extent will the facial recognition feature work. Will it still be able to recognise you after you have gotten a new haircut or an unfortunate scar on the face? Better make sure that you get that face lift before you purchase the phone! If it is able to perform its job well, however, it can serve as a useful security measure to the iPhone’s safety features.

OLED Display

According to reports by The Wall Street Journal and Nikkei Asian Review, the next flagship is almost certain to have an OLED display, a huge upgrade from the LCD screens that Apple has been using for its iPhones. This will make the iPhone 8 a legitimate rival to the Samsung Galaxy 8 in terms of display quality (the battle of giants is on, people!). The improved screen translates to better contrast, more vibrant colours, and a battery-saving always-on display.

The improved screen translates to better contrast, more vibrant colours, and a battery-saving always-on display.

All Glass Design

The aluminium unibody design is a signature characteristic of the iPhone, but experts are expecting the inbound flagship to feature an all-glass design instead. A curved glass on the rear on the iPhone 8 is there for more than mere aesthetic value. It will lead to much-improved wireless charging, another feature that the iPhone 8 is expected to have. To think about it, all smartphones in the market today that supports wireless charging have either glass or plastic backs as electricity does not pass through metal as well.

Dual-Camera Setup and AR Support

Online leaks across multiple news sources have revealed that the iPhone 8 will feature a vertically-oriented dual-rear camera lens that can support augmented reality (AR). What can Apple do with AR? You might be able to point your iPhone 8 at an object and have it recognised. According to veteran Apple analyst Gene Munster, you will be able to find your seats at a crowded system or the grocery items amongst the aisles by looking at your phone. Additionally, Fast Company reported that Apple has developed a rear-facing 3D laser system that can improve AR depth detection as well as autofocus for photography.

In Conclusion... is it worth it?

From the leaks and information gathered thus far, the iPhone 8 seems to be a next-generation smartphone. Apple seems to be going all-in for its upcoming flagship and only time will tell if the effort will pay off. From the looks of it, the iPhone 8 is giving great value for its premium price tag.

If you are excited and cannot wait to own an iPhone, you can also check out these iPhone models below for more affordable options!

Apple iPhone 8 64GB Space Grey HK$ 5,829.19 A beautiful mind.iPhone 8 introduces an all‑new glass design. The world’s most popular camera, now even better. The smartest, most powerful chip ever in a smartphone. Wireless charging that’s truly effortless.1 And augmented reality experiences never before possible. iPhone 8. A new generation of iPhone. DesignAn iPhone formed from glass.How do you build an iPhone out of durable glass that also allows for wireless charging? By formulating a new kind of glass. Reinforcing it with a laser‑welded steel foundation and an aerospace‑grade aluminium band. And engineering it down to the micron for water resistance. The most durable glass ever in a smartphone.The front and back feature custom-engineered glass with a 50 per cent deeper strengthening layer. A new steel substructure and a stronger, aerospace‑grade 7000 Series aluminium band provide additional reinforcement. And an oleophobic coating lets you easily wipe off smudges and fingerprints. Three new finishes.iPhone 8 comes in three new glass finishes: space grey, silver and gold. A six‑layer ink process allows for precise hues, opacity and rich depth of colour. And the colour‑matched aluminium band complements the glass beautifully. Resists water, splashes and dust.iPhone 8 is precision-engineered at the microscopic level to protect against water, splashes and dust. Wireless charging for a wireless world.We’ve always intended iPhone to be a truly wireless device, free from charging cables and headphone cords. With a glass back and an embedded wireless charging system, iPhone 8 is designed for a wireless future. Louder, more dynamic stereo speakers.iPhone 8 features redesigned stereo speakers that are up to 25 per cent louder and deliver deeper bass. Crank up the volume and enjoy richer‑sounding music, videos and speakerphone calls. Advanced security at your fingertip.With Touch ID, your fingerprint is your secure password. Use it to instantly unlock your phone and sign in to many of your favourite apps. Touch ID also enables Apple Pay, which lets you pay in stores, within selected apps and on participating websites. Retina HD DisplayHow do you make a display that’s more aware of the environment around you? By using light‑sensing technology and an expansive colour spectrum to make everything on the screen look and feel more natural. True Tone.For a more comfortable viewing experience.True Tone technology uses an advanced four‑channel ambient light sensor to subtly adjust the onscreen white balance to match the colour temperature of the light around you. So images on the display look as natural as on a printed page, reducing eyestrain. The best colour accuracy in the industry.Lifelike colours and high contrast make everything you look at — photos, movies, games, news — crisp and captivating. With a wide colour gamut and the best colour accuracy in the industry, your photos will look as vibrant as real life. CamerasHow do you improve on the world’s most popular camera? By introducing a new sensor and powering it with A11 Bionic. It makes advanced photographic techniques easy and automatic — so everyone can shoot unbelievable photos and movies. iPhone 8 cameras are also designed for the most immersive and incredible augmented reality experiences. iPhone 8 CameraThe wide‑angle camera on iPhone 8 is the same one found in iPhone 8 Plus — featuring an ƒ/1.8 six‑element lens; optical image stabilisation; and a larger, faster 12‑megapixel sensor. New advanced Isp. Photo ops, optimised.The intelligent, Apple‑designed image signal processor detects elements in the scene — like people, motion and lighting conditions — to optimise your photos even before you take them. It also delivers advanced pixel processing, wide colour capture, faster autofocus and better HDR photos. Portrait mode.For a more beautiful depth‑of‑field effect.Portrait mode gets even better, with sharper detail, more natural background blurring, improved performance in low light and access to flash when you need it. Portrait Lighting.Real-time studio lighting effects.The product of extensive research into the art and science of portraiture, Portrait Lighting brings a new dimension to Portrait mode. Powered by A11 Bionic and the new Isp, Portrait Lighting uses facial detection and depth maps to capture portraits with striking shadows, spotlight effects and more. Front‑facing camera.Focus on yourself
Apple iPhone Xr 64GB Black HK$ 6,829.44 Brilliant. In every way.All-new Liquid Retina display — the most advanced LCD in the industry. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough camera system. iPhone XR. It’s beautiful any way you look at it. Introducing Liquid Retina. The new display on iPhone XR is the most advanced LCD in the industry. An innovative backlight design allows the screen to stretch into the corners. So you see true-to-life colour from one beautiful edge to the other. Beauty through innovation. Our breakthrough LCD display is the most advanced — and most colour-accurate — in the industry. Which makes everything you see look true to life. Resists water and dust. The most durable front glass in a smartphone, sealed and precision-fitted with the aerospace‑grade aluminium band, helps create an enclosure that’s water-resistant up to 1 metre for 30 minutes. iPhone XR even resists spills from coffee, tea, soft drinks and more. Exceptional materials. The most durable front glass ever in a smartphone. Precision-machined, aerospace-grade aluminium bands. Water and dust resistance.2 And six stunning new finishes. Seven-layer colour process. The beautiful finishes of the back glass are achieved using an advanced process that allows for deep, rich colours. Aerospace-grade aluminium bands.A special Apple-designed alloy is precision-machined to create structural bands, and anodised to complement the colour of the back glass. Wireless charging. The glass back allows iPhone XR to charge easily and wirelessly. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Advanced camera system Say hello to a new era of photography.Sensors, processors, algorithms and you. An innovative camera system integrates the Isp, the Neural Engine and advanced algorithms to unlock new creative possibilities and help you capture incredible photos. Smart Hdr. Leveraging multiple technologies — like faster sensors, an enhanced ISP and advanced algorithms — Smart HDR brings more highlight and shadow detail to your photos. Bokeh and Depth Control.iPhone XR has even more sophisticated bokeh — background blur — for stunning portraits. And all‑new Depth Control lets you adjust the depth of field after you shoot. Enhanced Portrait mode selfies. The TrueDepth camera generates a precise depth map to keep you in focus against a blurred background. Depth Control lets you adjust the depth of field after you shoot. More low‑light detail. The camera sensor features deeper, larger pixels. Deeper to improve image fidelity. And larger to allow more light to hit the sensor. The result? Even better low‑light photos. Sharper action shots. Faster sensors, Smart HDR and zero shutter lag combine to let you freeze a moment in time with more highlight and shadow detail. 4K video and wider stereo playback.iPhone XR shoots the highest‑quality video of any smartphone. With better low‑light performance. Extended dynamic range in videos up to 30 fps. Stereo recording. And stereo playback with wider sound separation. A picture is worth a trillion operations. The iPhone XR camera system harnesses the unprecedented power of the Neural Engine and its ability to perform 5 trillion operations per second. Together with the Apple‑designed Isp, it works like the world’s fastest photographer’s assistant to help turn your pictures into show stoppers. Face detection. In Portrait mode, the Neural Engine uses machine learning to analyse data from the camera sensor, quickly distinguishing faces in the frame. Facial landmarking. Once a face is detected, facial landmarking allows iPhone to apply creative Portrait Lighting effects to your subject. Depth mapping. The ISP’s advanced depth engine, combined with segmentation data fro
Apple iPhone Xr 256GB Red HK$ 8,218.66 Brilliant. In every way.All-new Liquid Retina display — the most advanced LCD in the industry. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough camera system. iPhone XR. It’s beautiful any way you look at it. Introducing Liquid Retina. The new display on iPhone XR is the most advanced LCD in the industry. An innovative backlight design allows the screen to stretch into the corners. So you see true-to-life colour from one beautiful edge to the other. Beauty through innovation. Our breakthrough LCD display is the most advanced — and most colour-accurate — in the industry. Which makes everything you see look true to life. Resists water and dust. The most durable front glass in a smartphone, sealed and precision-fitted with the aerospace‑grade aluminium band, helps create an enclosure that’s water-resistant up to 1 metre for 30 minutes. iPhone XR even resists spills from coffee, tea, soft drinks and more. Exceptional materials. The most durable front glass ever in a smartphone. Precision-machined, aerospace-grade aluminium bands. Water and dust resistance.2 And six stunning new finishes. Seven-layer colour process. The beautiful finishes of the back glass are achieved using an advanced process that allows for deep, rich colours. Aerospace-grade aluminium bands.A special Apple-designed alloy is precision-machined to create structural bands, and anodised to complement the colour of the back glass. Wireless charging. The glass back allows iPhone XR to charge easily and wirelessly. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Advanced camera system Say hello to a new era of photography.Sensors, processors, algorithms and you. An innovative camera system integrates the Isp, the Neural Engine and advanced algorithms to unlock new creative possibilities and help you capture incredible photos. Smart Hdr. Leveraging multiple technologies — like faster sensors, an enhanced ISP and advanced algorithms — Smart HDR brings more highlight and shadow detail to your photos. Bokeh and Depth Control.iPhone XR has even more sophisticated bokeh — background blur — for stunning portraits. And all‑new Depth Control lets you adjust the depth of field after you shoot. Enhanced Portrait mode selfies. The TrueDepth camera generates a precise depth map to keep you in focus against a blurred background. Depth Control lets you adjust the depth of field after you shoot. More low‑light detail. The camera sensor features deeper, larger pixels. Deeper to improve image fidelity. And larger to allow more light to hit the sensor. The result? Even better low‑light photos. Sharper action shots. Faster sensors, Smart HDR and zero shutter lag combine to let you freeze a moment in time with more highlight and shadow detail. 4K video and wider stereo playback.iPhone XR shoots the highest‑quality video of any smartphone. With better low‑light performance. Extended dynamic range in videos up to 30 fps. Stereo recording. And stereo playback with wider sound separation. A picture is worth a trillion operations. The iPhone XR camera system harnesses the unprecedented power of the Neural Engine and its ability to perform 5 trillion operations per second. Together with the Apple‑designed Isp, it works like the world’s fastest photographer’s assistant to help turn your pictures into show stoppers. Face detection. In Portrait mode, the Neural Engine uses machine learning to analyse data from the camera sensor, quickly distinguishing faces in the frame. Facial landmarking. Once a face is detected, facial landmarking allows iPhone to apply creative Portrait Lighting effects to your subject. Depth mapping. The ISP’s advanced depth engine, combined with segmentation data fro
Apple iPhone Xr 128GB Red HK$ 7,218.42 Brilliant. In every way.All-new Liquid Retina display — the most advanced LCD in the industry. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough camera system. iPhone XR. It’s beautiful any way you look at it. Introducing Liquid Retina. The new display on iPhone XR is the most advanced LCD in the industry. An innovative backlight design allows the screen to stretch into the corners. So you see true-to-life colour from one beautiful edge to the other. Beauty through innovation. Our breakthrough LCD display is the most advanced — and most colour-accurate — in the industry. Which makes everything you see look true to life. Resists water and dust. The most durable front glass in a smartphone, sealed and precision-fitted with the aerospace‑grade aluminium band, helps create an enclosure that’s water-resistant up to 1 metre for 30 minutes. iPhone XR even resists spills from coffee, tea, soft drinks and more. Exceptional materials. The most durable front glass ever in a smartphone. Precision-machined, aerospace-grade aluminium bands. Water and dust resistance.2 And six stunning new finishes. Seven-layer colour process. The beautiful finishes of the back glass are achieved using an advanced process that allows for deep, rich colours. Aerospace-grade aluminium bands.A special Apple-designed alloy is precision-machined to create structural bands, and anodised to complement the colour of the back glass. Wireless charging. The glass back allows iPhone XR to charge easily and wirelessly. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Advanced camera system Say hello to a new era of photography.Sensors, processors, algorithms and you. An innovative camera system integrates the Isp, the Neural Engine and advanced algorithms to unlock new creative possibilities and help you capture incredible photos. Smart Hdr. Leveraging multiple technologies — like faster sensors, an enhanced ISP and advanced algorithms — Smart HDR brings more highlight and shadow detail to your photos. Bokeh and Depth Control.iPhone XR has even more sophisticated bokeh — background blur — for stunning portraits. And all‑new Depth Control lets you adjust the depth of field after you shoot. Enhanced Portrait mode selfies. The TrueDepth camera generates a precise depth map to keep you in focus against a blurred background. Depth Control lets you adjust the depth of field after you shoot. More low‑light detail. The camera sensor features deeper, larger pixels. Deeper to improve image fidelity. And larger to allow more light to hit the sensor. The result? Even better low‑light photos. Sharper action shots. Faster sensors, Smart HDR and zero shutter lag combine to let you freeze a moment in time with more highlight and shadow detail. 4K video and wider stereo playback.iPhone XR shoots the highest‑quality video of any smartphone. With better low‑light performance. Extended dynamic range in videos up to 30 fps. Stereo recording. And stereo playback with wider sound separation. A picture is worth a trillion operations. The iPhone XR camera system harnesses the unprecedented power of the Neural Engine and its ability to perform 5 trillion operations per second. Together with the Apple‑designed Isp, it works like the world’s fastest photographer’s assistant to help turn your pictures into show stoppers. Face detection. In Portrait mode, the Neural Engine uses machine learning to analyse data from the camera sensor, quickly distinguishing faces in the frame. Facial landmarking. Once a face is detected, facial landmarking allows iPhone to apply creative Portrait Lighting effects to your subject. Depth mapping. The ISP’s advanced depth engine, combined with segmentation data fro
Apple iPhone 8 Plus 64GB Gold HK$ 6,829.44 A beautiful mind.iPhone 8 plus introduces an all‑new glass design. The world’s most popular camera, now even better. The smartest, most powerful chip ever in a smartphone. Wireless charging that’s truly effortless.1 And augmented reality experiences never before possible. iPhone 8 plus. A new generation of iPhone. DesignAn iPhone formed from glass.How do you build an iPhone out of durable glass that also allows for wireless charging? By formulating a new kind of glass. Reinforcing it with a laser‑welded steel foundation and an aerospace‑grade aluminium band. And engineering it down to the micron for water resistance. The most durable glass ever in a smartphone.The front and back feature custom-engineered glass with a 50 per cent deeper strengthening layer. A new steel substructure and a stronger, aerospace‑grade 7000 Series aluminium band provide additional reinforcement. And an oleophobic coating lets you easily wipe off smudges and fingerprints. Three new finishes.iPhone 8 plus comes in three new glass finishes: space grey, silver and gold. A six‑layer ink process allows for precise hues, opacity and rich depth of colour. And the colour‑matched aluminium band complements the glass beautifully. Resists water, splashes and dust.iPhone 8 plus is precision-engineered at the microscopic level to protect against water, splashes and dust. Wireless charging for a wireless world.We’ve always intended iPhone to be a truly wireless device, free from charging cables and headphone cords. With a glass back and an embedded wireless charging system, iPhone 8 plus is designed for a wireless future. Louder, more dynamic stereo speakers.iPhone 8 plus features redesigned stereo speakers that are up to 25 per cent louder and deliver deeper bass. Crank up the volume and enjoy richer‑sounding music, videos and speakerphone calls. Advanced security at your fingertip.With Touch ID, your fingerprint is your secure password. Use it to instantly unlock your phone and sign in to many of your favourite apps. Touch ID also enables Apple Pay, which lets you pay in stores, within selected apps and on participating websites. Retina HD DisplayHow do you make a display that’s more aware of the environment around you? By using light‑sensing technology and an expansive colour spectrum to make everything on the screen look and feel more natural. True Tone.For a more comfortable viewing experience.True Tone technology uses an advanced four‑channel ambient light sensor to subtly adjust the onscreen white balance to match the colour temperature of the light around you. So images on the display look as natural as on a printed page, reducing eyestrain. The best colour accuracy in the industry.Lifelike colours and high contrast make everything you look at — photos, movies, games, news — crisp and captivating. With a wide colour gamut and the best colour accuracy in the industry, your photos will look as vibrant as real life. CamerasHow do you improve on the world’s most popular camera? By introducing a new sensor and powering it with A11 Bionic. It makes advanced photographic techniques easy and automatic — so everyone can shoot unbelievable photos and movies. iPhone 8 plus cameras are also designed for the most immersive and incredible augmented reality experiences. iPhone 8 Plus Dual CamerasiPhone 8 Plus has a wide‑angle camera with an ƒ/1.8 six‑element lens; optical image stabilisation; and a larger, faster 12‑megapixel sensor. It also has a powerful ƒ/2.8 telephoto camera. Together these two cameras enable optical zoom and Portrait mode. New advanced Isp. Photo ops, optimised.The intelligent, Apple‑designed image signal processor detects elements in the scene — like people, motion and lighting conditions — to optimise your photos even before you take them. It also delivers advanced pixel processing, wide colour capture, faster autofocus and better HDR photos. Portrait mode.For a more beautiful depth‑of‑field effect.Portrait mode gets even better, with sharper detail, more natural background blurring, improved performance in low light and access to flash when you need it. Portrait Lighting.Real-time studio lighting effects.The product of extensive research into the art and science of portraiture, Portrait Lighting brings a new dimension to Portrait mode. Powered by A11 Bionic and the new Isp, Portrait Lighting uses facial detection and depth m

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