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Justifying the iPhone 8's Price Tag: The Most Expensive iPhone Ever?

15 August 2017 | Jonathan So

The iPhone 8 smartphone is expected to be the most expensive smartphone when it launches in only-God-and-Apple-knows-when. The big question remains: Will the phone be worth its exorbitant price?

In conjunction with the 10th anniversary of the iPhone, Apple is due to introduce the forthcoming iPhone 8 with radical changes. Although Apple has always been big on secrecy, rumours and leaks have been circulating online, giving us a glimpse of the iPhone 8. It is safe to say that the iPhone 8 will sport big changes and many new features that are not present in its predecessors. Below are some features (courtesy of leaks) that might justify why you should get yourself an iPhone 8:

Minimal Bezel Design

When the firmware for the upcoming HomePod speaker was released, developer Guilherme Rambo was curious as the HomePod is not scheduled for release until December. Digging further, Rambo found information to confirm that the iPhone 8 will feature an entirely new look with minimal bezel design. This is one of the biggest bombshell in Apple leaks in years – and it came from the horse’s mouth itself. The iPhone 8’s is likely to stretch from one end to another, including from top to bottom (as seen in the image above that Rambo uploaded on Twitter). Although Apple cannot lay claim that the iPhone is the first flagship to feature a minimal bezel design nor the one to popularise the design (the honours go to LG G6 and Samsung Galaxy S8 respectively), it can certainly compete in terms of aesthetics, especially with…

Absence of Physical Home Button

The removal of the bezels is only a portion of the design information found hidden in the firmware. The iPhone 8 will also be without the Home button, a significant feature present in all iPhone models to date. Instead, the smartphone is expected to come with a virtual home button with integrated Touch ID. With these design changes, the iPhone 8 will diverge from the normal design norm and sport an improved outlook appearance, making it look even more sleek and stylish.

The iPhone 8 will also be without the Home button, a significant feature present in all iPhone models to date.

Facial Recognition Unlocking

Sourced from the leak released by Apple itself, Steven Troughton-Smith, iOS developer has also discovered that the upcoming iPhone 8 will feature an infra-red face unlocking feature. This could serve as a replacement or an addition to the fingerprint sensor as a method to unlock your phone. Giving the iPhone 8 an even more futuristic vibe, the face-scanning unlock feature is claimed to be one of the main culprits behind the spike in the iPhone 8’s price tag.

As this is a never-before-seen feature on the iPhone, it will be unable to measure to what extent will the facial recognition feature work. Will it still be able to recognise you after you have gotten a new haircut or an unfortunate scar on the face? Better make sure that you get that face lift before you purchase the phone! If it is able to perform its job well, however, it can serve as a useful security measure to the iPhone’s safety features.

OLED Display

According to reports by The Wall Street Journal and Nikkei Asian Review, the next flagship is almost certain to have an OLED display, a huge upgrade from the LCD screens that Apple has been using for its iPhones. This will make the iPhone 8 a legitimate rival to the Samsung Galaxy 8 in terms of display quality (the battle of giants is on, people!). The improved screen translates to better contrast, more vibrant colours, and a battery-saving always-on display.

The improved screen translates to better contrast, more vibrant colours, and a battery-saving always-on display.

All Glass Design

The aluminium unibody design is a signature characteristic of the iPhone, but experts are expecting the inbound flagship to feature an all-glass design instead. A curved glass on the rear on the iPhone 8 is there for more than mere aesthetic value. It will lead to much-improved wireless charging, another feature that the iPhone 8 is expected to have. To think about it, all smartphones in the market today that supports wireless charging have either glass or plastic backs as electricity does not pass through metal as well.

Dual-Camera Setup and AR Support

Online leaks across multiple news sources have revealed that the iPhone 8 will feature a vertically-oriented dual-rear camera lens that can support augmented reality (AR). What can Apple do with AR? You might be able to point your iPhone 8 at an object and have it recognised. According to veteran Apple analyst Gene Munster, you will be able to find your seats at a crowded system or the grocery items amongst the aisles by looking at your phone. Additionally, Fast Company reported that Apple has developed a rear-facing 3D laser system that can improve AR depth detection as well as autofocus for photography.

In Conclusion... is it worth it?

From the leaks and information gathered thus far, the iPhone 8 seems to be a next-generation smartphone. Apple seems to be going all-in for its upcoming flagship and only time will tell if the effort will pay off. From the looks of it, the iPhone 8 is giving great value for its premium price tag.

If you are excited and cannot wait to own an iPhone, you can also check out these iPhone models below for more affordable options!

Apple
iPhone X
From HK$ 8,439.00 Design and DisplayHow do you create a deeply intelligent device where the enclosure and display are a single, uninterrupted element? That’s the goal we first set for ourselves with the original iPhone. With iPhone X, we’ve achieved it. The purest expression of iPhone.To create a continuous surface, with nothing to get in the way of your experience, we replaced the Home button with new yet familiar ways to navigate. So much technology. In so little space.The TrueDepth camera system allows you to take amazing photos and enables Face ID. It’s housed in a tiny space at the top of the display, yet within this miniaturised module are some of the most advanced technologies we’ve ever developed. Introducing Super Retina. Beauty through engineering.The Oled panel in the Super Retina display isn’t just any Oled. It’s custom-built to our exacting standards, allowing for an HDR display with a 1,000,000:1 contrast ratio; high resolution and brightness; wide colour support; and the best colour accuracy in the industry. Brilliance to the edges.Using innovative folding and circuit-stacking technology, the Oled panel follows the curves of the device into the furthest reaches of the corners. Then it uses a process called subpixel anti-aliasing to tune individual pixels for smooth, distortion-free edges. True Tone.For a more comfortable viewing experience.True Tone technology uses an advanced six-channel ambient light sensor to subtly adjust the onscreen white balance to match the colour temperature of the light around you. So images on the display look as natural as on a printed page, reducing eyestrain. HDR.Now playing for the first time on iPhone.iPhone X is a true High Dynamic Range (Hdr) display. You can watch movies and shows in Dolby Vision and Hdr10. Your HDR photos will look even more amazing. And you’ll be able to watch HDR titles from iTunes, Netflix and more. The most durable glass ever in a smartphone.The front and back are all glass — the most durable we’ve ever made, with a strengthening layer that’s 50 per cent deeper. A seven-layer ink process allows for precise hues and opacity, and a reflective optical layer enhances the colours. And an oleophobic coating lets you easily wipe off smudges and fingerprints. Wireless charging for a wireless world.We’ve always intended iPhone to be a truly wireless device, free from charging cables and headphone cords. With a glass back and an embedded wireless charging system, iPhone X is designed for a wireless future. Surgical‑grade stainless steel.The stainless steel band that wraps around and reinforces iPhone X is a special Apple-designed alloy that’s both durable and more pure, and it polishes beautifully. For the space grey finish, we use a process called physical vapour deposition to precisely match the colour of the stainless steel band to that of the glass. Resists water, splashes and dust.iPhone X is precision-engineered at the microscopic level to protect against water, splashes and dust. Face IDWhat could be more natural than a touch? A look. That was the insight behind Face ID, a powerful and secure authentication system that’s even more convenient than Touch ID. It makes unlocking and paying fast, easy and intuitive. The incredible technology behind incredible simplicity.The TrueDepth camera system is composed of multiple innovative technologies. Working together in real time, they use a detailed depth map of your face to recognise you in an instant. Your face is your secure password.With Face ID, iPhone X only unlocks when you’re looking at it. It’s also designed to protect against tricking by photos or masks. Your Face ID information is encrypted and protected by the Secure Enclave. And it’s private — your data doesn’t leave your device and is never backed up to iCloud or anywhere else. Once it knows you, it knows you.Face ID uses advanced machine learning to recognise changes in your appearance. Wear a hat. Grow a beard. Put on glasses. You can even use Face ID with many types of sunglasses. So even if your friends don’t recognise you, Face ID will. So smart it only works when you want it to.For additional security, Face ID is attention-aware, meaning it only unlocks your iPhone X when you look towards the device with your eyes open. That means Face ID can also reveal notifications and messages, keep the screen lit when you’re reading
Apple
iPhone 8 64GB Silver
From HK$ 5,965.00 A beautiful mind.iPhone 8 introduces an all‑new glass design. The world’s most popular camera, now even better. The smartest, most powerful chip ever in a smartphone. Wireless charging that’s truly effortless.1 And augmented reality experiences never before possible. iPhone 8. A new generation of iPhone. DesignAn iPhone formed from glass.How do you build an iPhone out of durable glass that also allows for wireless charging? By formulating a new kind of glass. Reinforcing it with a laser‑welded steel foundation and an aerospace‑grade aluminium band. And engineering it down to the micron for water resistance. The most durable glass ever in a smartphone.The front and back feature custom-engineered glass with a 50 per cent deeper strengthening layer. A new steel substructure and a stronger, aerospace‑grade 7000 Series aluminium band provide additional reinforcement. And an oleophobic coating lets you easily wipe off smudges and fingerprints. Three new finishes.iPhone 8 comes in three new glass finishes: space grey, silver and gold. A six‑layer ink process allows for precise hues, opacity and rich depth of colour. And the colour‑matched aluminium band complements the glass beautifully. Resists water, splashes and dust.iPhone 8 is precision-engineered at the microscopic level to protect against water, splashes and dust. Wireless charging for a wireless world.We’ve always intended iPhone to be a truly wireless device, free from charging cables and headphone cords. With a glass back and an embedded wireless charging system, iPhone 8 is designed for a wireless future. Louder, more dynamic stereo speakers.iPhone 8 features redesigned stereo speakers that are up to 25 per cent louder and deliver deeper bass. Crank up the volume and enjoy richer‑sounding music, videos and speakerphone calls. Advanced security at your fingertip.With Touch ID, your fingerprint is your secure password. Use it to instantly unlock your phone and sign in to many of your favourite apps. Touch ID also enables Apple Pay, which lets you pay in stores, within selected apps and on participating websites. Retina HD DisplayHow do you make a display that’s more aware of the environment around you? By using light‑sensing technology and an expansive colour spectrum to make everything on the screen look and feel more natural. True Tone.For a more comfortable viewing experience.True Tone technology uses an advanced four‑channel ambient light sensor to subtly adjust the onscreen white balance to match the colour temperature of the light around you. So images on the display look as natural as on a printed page, reducing eyestrain. The best colour accuracy in the industry.Lifelike colours and high contrast make everything you look at — photos, movies, games, news — crisp and captivating. With a wide colour gamut and the best colour accuracy in the industry, your photos will look as vibrant as real life. CamerasHow do you improve on the world’s most popular camera? By introducing a new sensor and powering it with A11 Bionic. It makes advanced photographic techniques easy and automatic — so everyone can shoot unbelievable photos and movies. iPhone 8 cameras are also designed for the most immersive and incredible augmented reality experiences. iPhone 8 CameraThe wide‑angle camera on iPhone 8 is the same one found in iPhone 8 Plus — featuring an ƒ/1.8 six‑element lens; optical image stabilisation; and a larger, faster 12‑megapixel sensor. New advanced Isp. Photo ops, optimised.The intelligent, Apple‑designed image signal processor detects elements in the scene — like people, motion and lighting conditions — to optimise your photos even before you take them. It also delivers advanced pixel processing, wide colour capture, faster autofocus and better HDR photos. Portrait mode.For a more beautiful depth‑of‑field effect.Portrait mode gets even better, with sharper detail, more natural background blurring, improved performance in low light and access to flash when you need it. Portrait Lighting.Real-time studio lighting effects.The product of extensive research into the art and science of portraiture, Portrait Lighting brings a new dimension to Portrait mode. Powered by A11 Bionic and the new Isp, Portrait Lighting uses facial detection and depth maps to capture portraits with striking shadows, spotlight effects and more. Front‑facing camera.Focus on yourself
Apple
iPhone 7 Plus 256GB Jet Black
From HK$ 8,069.00 iPhone 7 Plus dramatically improves the most important aspects of the iPhone experience. It introduces advanced new camera systems. The best performance and battery life ever in an iPhone. Immersive stereo speakers. The brightest, most colourful iPhone display. Splash and water resistance.1 And it looks every bit as powerful as it is. This is iPhone 7 Plus. DesigniPhone 7 Plus reaches a new level of innovation and precision. The jet black finish is like nothing we’ve ever made. The enclosure is splash- and water-resistant.1 The Home button is completely re-engineered. And with a new unibody design that’s seamless to the touch, iPhone 7 Plus feels as amazing as it looks. An entirely new camera enters the picture.iPhone is the most popular camera in the world. Now we’ve re-engineered that beloved camera, adding optical image stabilisation, an ƒ/1.8 aperture and a six-element lens to make it even better for shooting photos and videos in low light. And with advanced new features like wide colour capture, your photos and Live Photos will look even more vibrant. Retina HD DisplayThe brightest, most colourful iPhone display yet.Almost everything you experience with your iPhone comes to life on its display. It’s where you look at the photos, messages, news and countless other things that make up your day. The iPhone 7 Plus display uses the same colour space as the digital cinema industry, so what you see will be noticeably more brilliant and vibrant. Because we all deserve a bit more brightness in our day. More colours. More true to life.With a new, wide colour gamut, the Retina HD display is able to deliver cinema-standard colours — and the best colour management in the smartphone industry. More shades of the colour spectrum can be used to create an image, meaning that what you see on the screen is a truer representation of the world. So whether you’re checking out photos of that perfect dress or the Live Photos you took on holiday, the colours will be so accurate it will look like you’re there. A10 Fusion ChipThe most powerful chip ever in a smartphone.iPhone 7 Plus is supercharged by the most powerful chip ever in a smartphone. It’s not just faster than any previous iPhone — it’s also more efficient. That’s because the A10 Fusion chip uses an all-new architecture that enables faster processing when you need it, and the ability to use even less power when you don’t. And with the longest battery life ever in an iPhone, you can work at twice the speed of iPhone 6 and still enjoy more time between charges. AudioiPhone. Now in stereo.For the first time, iPhone comes with stereo speakers, delivering twice the audio output of iPhone 6s and increased dynamic range. So whether you’re listening to music, watching videos or making speakerphone calls, iPhone 7 Plus lets you crank it up. Way, way up. Wi-Fi and Mobile DataFaster 4G LTE with the best worldwide roaming.iPhone 7 Plus features 4G LTE Advanced, with speeds up to 450 Mbps for data downloads — over 50 per cent faster than iPhone 6s and three times faster than iPhone 6.6 And thanks to even more LTE bands, you’ll have the best worldwide roaming available in a smartphone. Happy travels. The world’s most advanced mobile operating system. iOS brings iPhone and iPad to life in incredibly personal and powerful ways. The interface is beautiful and easy to use. Intelligent suggestions appear exactly when you need them. And advanced technologies protect your privacy and security. Once you’ve experienced iOS, you’ll understand why so many people love using iPhone and iPad. Tap. Swipe. Scroll.See, you already know how to use it. From the moment you pick up your iOS device, you’re up and running. Tap your favourite app and get straight to work — or play. Swipe from the right side of the Lock screen to quickly pull up your camera. Scroll through thousands of photos in seconds. Everything about iOS is designed to look beautiful and work beautifully. So smooth and responsive you won’t even notice it. And that’s the point.Because iOS is engineered specifically for iPhone and iPad, everything looks and feels incredibly fluid. iOS uses a framework called Metal to maximise graphics performance. Whether you’re surfing the web, moving from app to app or playing the most complex 3D video game, the graphics and responsiveness are amazingly smooth.
Apple
iPhone X 64GB Space Grey
From HK$ 8,439.00 Design and DisplayHow do you create a deeply intelligent device where the enclosure and display are a single, uninterrupted element? That’s the goal we first set for ourselves with the original iPhone. With iPhone X, we’ve achieved it. The purest expression of iPhone.To create a continuous surface, with nothing to get in the way of your experience, we replaced the Home button with new yet familiar ways to navigate. So much technology. In so little space.The TrueDepth camera system allows you to take amazing photos and enables Face ID. It’s housed in a tiny space at the top of the display, yet within this miniaturised module are some of the most advanced technologies we’ve ever developed. Introducing Super Retina. Beauty through engineering.The Oled panel in the Super Retina display isn’t just any Oled. It’s custom-built to our exacting standards, allowing for an HDR display with a 1,000,000:1 contrast ratio; high resolution and brightness; wide colour support; and the best colour accuracy in the industry. Brilliance to the edges.Using innovative folding and circuit-stacking technology, the Oled panel follows the curves of the device into the furthest reaches of the corners. Then it uses a process called subpixel anti-aliasing to tune individual pixels for smooth, distortion-free edges. True Tone.For a more comfortable viewing experience.True Tone technology uses an advanced six-channel ambient light sensor to subtly adjust the onscreen white balance to match the colour temperature of the light around you. So images on the display look as natural as on a printed page, reducing eyestrain. HDR.Now playing for the first time on iPhone.iPhone X is a true High Dynamic Range (Hdr) display. You can watch movies and shows in Dolby Vision and Hdr10. Your HDR photos will look even more amazing. And you’ll be able to watch HDR titles from iTunes, Netflix and more. The most durable glass ever in a smartphone.The front and back are all glass — the most durable we’ve ever made, with a strengthening layer that’s 50 per cent deeper. A seven-layer ink process allows for precise hues and opacity, and a reflective optical layer enhances the colours. And an oleophobic coating lets you easily wipe off smudges and fingerprints. Wireless charging for a wireless world.We’ve always intended iPhone to be a truly wireless device, free from charging cables and headphone cords. With a glass back and an embedded wireless charging system, iPhone X is designed for a wireless future. Surgical‑grade stainless steel.The stainless steel band that wraps around and reinforces iPhone X is a special Apple-designed alloy that’s both durable and more pure, and it polishes beautifully. For the space grey finish, we use a process called physical vapour deposition to precisely match the colour of the stainless steel band to that of the glass. Resists water, splashes and dust.iPhone X is precision-engineered at the microscopic level to protect against water, splashes and dust. Face IDWhat could be more natural than a touch? A look. That was the insight behind Face ID, a powerful and secure authentication system that’s even more convenient than Touch ID. It makes unlocking and paying fast, easy and intuitive. The incredible technology behind incredible simplicity.The TrueDepth camera system is composed of multiple innovative technologies. Working together in real time, they use a detailed depth map of your face to recognise you in an instant. Your face is your secure password.With Face ID, iPhone X only unlocks when you’re looking at it. It’s also designed to protect against tricking by photos or masks. Your Face ID information is encrypted and protected by the Secure Enclave. And it’s private — your data doesn’t leave your device and is never backed up to iCloud or anywhere else. Once it knows you, it knows you.Face ID uses advanced machine learning to recognise changes in your appearance. Wear a hat. Grow a beard. Put on glasses. You can even use Face ID with many types of sunglasses. So even if your friends don’t recognise you, Face ID will. So smart it only works when you want it to.For additional security, Face ID is attention-aware, meaning it only unlocks your iPhone X when you look towards the device with your eyes open. That means Face ID can also reveal notifications and messages, keep the screen lit when you’re reading

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