Trends & Guides

Lifestyle

Technology

Family & Kids

Fashion & Beauty

Insights

Products

Coupons

Trends & Guides

WTF Apple? 512GB on the iPhone 8?

28 August 2017 | Jonathan So

Now that Samsung has released the Galaxy S8 and Note 8, all eyes are turned to Apple as the iPhone 8 is expected to be released in September. Earlier reports suggest that for this edition, Apple has decided to remove the 32GB model and will be launching only two variants of the upcoming iPhone 8 – 64GB and 256GB with 3GB RAM. However, a new rumour is suggesting there will be a third variant: 512GB.

Wait, what?! 512GB on an iPhone 8? No, you did not read it wrongly nor did I make a typo error. Chinese tipster GeekBar posted on Chinese microblogging site Weibo claiming that the iPhone 8 will come in 64GB, 256GB, and 512GB storage options. While the former two have been tipped before, the latter 512GB storage is fresh information. Question is, do we really need the 512GB variant?

Chinese tipster GeekBar posted on Chinese microblogging site Weibo claiming that the iPhone 8 will come in 64GB, 256GB, and 512GB storage options.

Is 512GB Internal Storage on an iPhone Relevant?

At first glance, 512GB worth of storage capacity on a smartphone seems to be an overkill for a phone. Unlike a Mac or an iPad, we are less likely to store space-consuming files such as lots of downloaded movies and TV shows for viewing while travelling. Even if you do have these files, there is always cloud storage – a technology that Apple has always been promoting which reduces the need to consume large chunks of iPhone’s internal storage unnecessarily.

Here are a few reasons to justify why a 512GB iPhone might not be as absurd as it sounds. Considering that the iPhone 8 will support AR and 3D sensing features that demand more storage, the bump in storage capacity seems to be a welcome change. Moreover, there might be another reason why a 512GB iPhone 8 is very plausible is that 4K content is becoming increasingly popular which also makes the increase in storage quite relevant. There will be times when you find yourself being unable to connect to iCloud which prevents you from storing files on it.

Finally, we all know less-techy people around whose lives are essentially stored on their phones. They could not be bothered about iCloud which means that everything stays on their phone. For them, instant access to all their important media and content is key. For these people, the 512GB version is a godsend. Hence, based on these reasons above, owning a 512GB iPhone is not as preposterous as initially thought.

Other iPhone 8 Rumours

Besides the rumour discussed above, there have been many other leaks and claims regarding the 10th-anniversary iPhone. Straight from Apple’s own early HomePod firmware, iOS app developers have uncovered an icon suggesting an all-screen display at the front of the phone. Yes, that means a possible goodbye to the ol’ home button. This means a possible 5.8-inch screen that stretches from edge-to-edge, both vertically and horizontally.

Furthermore, well-known analyst Kuo Ming-Chi also claims that the iPhone 8 might sport a richer AMOLED display compared to the LCD screens that on the existing iPhones. The new display delivers better contrast, more vibrant colours, and a battery-saving always-on display. It is also better suited for VR and AR.

The new display delivers better contrast, more vibrant colours, and a battery-saving always-on display.

Besides that, the same Apple source code also revealed something called ‘Face ID’ which could replace (or be an addition to) the fingerprint sensor. It provides a new way for you to unlock your phone – via facial recognition. The 3D sensor is also expected to be more secure than Samsung’s Face Unlock.

If these rumours are proven to be true, the iPhone 8, especially the 512GB variant might take the coveted “Top Smartphone” recognition. It might also be a catalyst to start a new smartphone revolution – phones with a half-terabyte worth of internal storage. In the meantime, you can check out these iPhone accessories to complement the upcoming iPhone 8.

Apple iPhone Xr
HK$ 6,892.00 Brilliant. In every way.All-new Liquid Retina display — the most advanced LCD in the industry. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough camera system. iPhone XR. It’s beautiful any way you look at it. Introducing Liquid Retina. The new display on iPhone XR is the most advanced LCD in the industry. An innovative backlight design allows the screen to stretch into the corners. So you see true-to-life colour from one beautiful edge to the other. Beauty through innovation. Our breakthrough LCD display is the most advanced — and most colour-accurate — in the industry. Which makes everything you see look true to life. Resists water and dust. The most durable front glass in a smartphone, sealed and precision-fitted with the aerospace‑grade aluminium band, helps create an enclosure that’s water-resistant up to 1 metre for 30 minutes. iPhone XR even resists spills from coffee, tea, soft drinks and more. Exceptional materials. The most durable front glass ever in a smartphone. Precision-machined, aerospace-grade aluminium bands. Water and dust resistance.2 And six stunning new finishes. Seven-layer colour process. The beautiful finishes of the back glass are achieved using an advanced process that allows for deep, rich colours. Aerospace-grade aluminium bands.A special Apple-designed alloy is precision-machined to create structural bands, and anodised to complement the colour of the back glass. Wireless charging. The glass back allows iPhone XR to charge easily and wirelessly. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Advanced camera system Say hello to a new era of photography.Sensors, processors, algorithms and you. An innovative camera system integrates the Isp, the Neural Engine and advanced algorithms to unlock new creative possibilities and help you capture incredible photos. Smart Hdr. Leveraging multiple technologies — like faster sensors, an enhanced ISP and advanced algorithms — Smart HDR brings more highlight and shadow detail to your photos. Bokeh and Depth Control.iPhone XR has even more sophisticated bokeh — background blur — for stunning portraits. And all‑new Depth Control lets you adjust the depth of field after you shoot. Enhanced Portrait mode selfies. The TrueDepth camera generates a precise depth map to keep you in focus against a blurred background. Depth Control lets you adjust the depth of field after you shoot. More low‑light detail. The camera sensor features deeper, larger pixels. Deeper to improve image fidelity. And larger to allow more light to hit the sensor. The result? Even better low‑light photos. Sharper action shots. Faster sensors, Smart HDR and zero shutter lag combine to let you freeze a moment in time with more highlight and shadow detail. 4K video and wider stereo playback.iPhone XR shoots the highest‑quality video of any smartphone. With better low‑light performance. Extended dynamic range in videos up to 30 fps. Stereo recording. And stereo playback with wider sound separation. A picture is worth a trillion operations. The iPhone XR camera system harnesses the unprecedented power of the Neural Engine and its ability to perform 5 trillion operations per second. Together with the Apple‑designed Isp, it works like the world’s fastest photographer’s assistant to help turn your pictures into show stoppers. Face detection. In Portrait mode, the Neural Engine uses machine learning to analyse data from the camera sensor, quickly distinguishing faces in the frame. Facial landmarking. Once a face is detected, facial landmarking allows iPhone to apply creative Portrait Lighting effects to your subject. Depth mapping. The ISP’s advanced depth engine, combined with segmentation data fro
Apple iPhone Xs
HK$ 9,415.00 Welcome to the big screens.Super Retina in two sizes — including the largest display ever on an iPhone. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough dual-camera system. iPhone XS is everything you love about iPhone. Taken to the extreme. Super Retina. In big and bigger. The custom-engineered Oled displays on iPhone XS deliver the most accurate colour in the industry, as well as HDR and true blacks. And iPhone XS Max has our largest display ever on an iPhone. Exceptional materials. The most durable glass ever in a smartphone. A beautiful new gold finish, achieved with an atomic-level process. Precision-machined, surgical-grade stainless steel bands. And a new level of water and dust resistance. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough dual-camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Smart Hdr. New secondary frames, a faster sensor and the powerful A12 Bionic chip bring more highlight and shadow detail to your photos. Larger and deeper pixels. A new sensor creates better image fidelity, greater colour accuracy and reduced noise in low‑light shots. Enhanced bokeh effect. Portrait mode photos look even more professional thanks to a sophisticated background blur. All-new Depth Control. Now you can adjust the depth of field in portraits after you shoot. And this. iPhone XS delivers Gigabit-class LTE for superfast download speeds.5 And up to 512Gb of storage, making this our highest-capacity iPhone yet. No other phone is like iPhone. Every decision that goes into iPhone makes it stand apart. From the way it’s made, to the way we build in privacy and security from the start, to the innovative ways we recycle its components.
Apple iPhone Xs Max
HK$ 10,368.00 Welcome to the big screens.Super Retina in two sizes — including the largest display ever on an iPhone. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough dual-camera system. iPhone XS is everything you love about iPhone. Taken to the extreme. Super Retina. In big and bigger. The custom-engineered Oled displays on iPhone XS deliver the most accurate colour in the industry, as well as HDR and true blacks. And iPhone XS Max has our largest display ever on an iPhone. Exceptional materials. The most durable glass ever in a smartphone. A beautiful new gold finish, achieved with an atomic-level process. Precision-machined, surgical-grade stainless steel bands. And a new level of water and dust resistance. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough dual-camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Smart Hdr. New secondary frames, a faster sensor and the powerful A12 Bionic chip bring more highlight and shadow detail to your photos. Larger and deeper pixels. A new sensor creates better image fidelity, greater colour accuracy and reduced noise in low‑light shots. Enhanced bokeh effect. Portrait mode photos look even more professional thanks to a sophisticated background blur. All-new Depth Control. Now you can adjust the depth of field in portraits after you shoot. And this. iPhone XS delivers Gigabit-class LTE for superfast download speeds.5 And up to 512Gb of storage, making this our highest-capacity iPhone yet. No other phone is like iPhone. Every decision that goes into iPhone makes it stand apart. From the way it’s made, to the way we build in privacy and security from the start, to the innovative ways we recycle its components.
Apple iPhone X
HK$ 8,411.00 Design and DisplayHow do you create a deeply intelligent device where the enclosure and display are a single, uninterrupted element? That’s the goal we first set for ourselves with the original iPhone. With iPhone X, we’ve achieved it. The purest expression of iPhone.To create a continuous surface, with nothing to get in the way of your experience, we replaced the Home button with new yet familiar ways to navigate. So much technology. In so little space.The TrueDepth camera system allows you to take amazing photos and enables Face ID. It’s housed in a tiny space at the top of the display, yet within this miniaturised module are some of the most advanced technologies we’ve ever developed. Introducing Super Retina. Beauty through engineering.The Oled panel in the Super Retina display isn’t just any Oled. It’s custom-built to our exacting standards, allowing for an HDR display with a 1,000,000:1 contrast ratio; high resolution and brightness; wide colour support; and the best colour accuracy in the industry. Brilliance to the edges.Using innovative folding and circuit-stacking technology, the Oled panel follows the curves of the device into the furthest reaches of the corners. Then it uses a process called subpixel anti-aliasing to tune individual pixels for smooth, distortion-free edges. True Tone.For a more comfortable viewing experience.True Tone technology uses an advanced six-channel ambient light sensor to subtly adjust the onscreen white balance to match the colour temperature of the light around you. So images on the display look as natural as on a printed page, reducing eyestrain. HDR.Now playing for the first time on iPhone.iPhone X is a true High Dynamic Range (Hdr) display. You can watch movies and shows in Dolby Vision and Hdr10. Your HDR photos will look even more amazing. And you’ll be able to watch HDR titles from iTunes, Netflix and more. The most durable glass ever in a smartphone.The front and back are all glass — the most durable we’ve ever made, with a strengthening layer that’s 50 per cent deeper. A seven-layer ink process allows for precise hues and opacity, and a reflective optical layer enhances the colours. And an oleophobic coating lets you easily wipe off smudges and fingerprints. Wireless charging for a wireless world.We’ve always intended iPhone to be a truly wireless device, free from charging cables and headphone cords. With a glass back and an embedded wireless charging system, iPhone X is designed for a wireless future. Surgical‑grade stainless steel.The stainless steel band that wraps around and reinforces iPhone X is a special Apple-designed alloy that’s both durable and more pure, and it polishes beautifully. For the space grey finish, we use a process called physical vapour deposition to precisely match the colour of the stainless steel band to that of the glass. Resists water, splashes and dust.iPhone X is precision-engineered at the microscopic level to protect against water, splashes and dust. Face IDWhat could be more natural than a touch? A look. That was the insight behind Face ID, a powerful and secure authentication system that’s even more convenient than Touch ID. It makes unlocking and paying fast, easy and intuitive. The incredible technology behind incredible simplicity.The TrueDepth camera system is composed of multiple innovative technologies. Working together in real time, they use a detailed depth map of your face to recognise you in an instant. Your face is your secure password.With Face ID, iPhone X only unlocks when you’re looking at it. It’s also designed to protect against tricking by photos or masks. Your Face ID information is encrypted and protected by the Secure Enclave. And it’s private — your data doesn’t leave your device and is never backed up to iCloud or anywhere else. Once it knows you, it knows you.Face ID uses advanced machine learning to recognise changes in your appearance. Wear a hat. Grow a beard. Put on glasses. You can even use Face ID with many types of sunglasses. So even if your friends don’t recognise you, Face ID will. So smart it only works when you want it to.For additional security, Face ID is attention-aware, meaning it only unlocks your iPhone X when you look towards the device with your eyes open. That means Face ID can also reveal notifications and messages, keep the screen lit when you’re reading
Apple iPhone 8
HK$ 5,882.00 A beautiful mind.iPhone 8 introduces an all‑new glass design. The world’s most popular camera, now even better. The smartest, most powerful chip ever in a smartphone. Wireless charging that’s truly effortless.1 And augmented reality experiences never before possible. iPhone 8. A new generation of iPhone. DesignAn iPhone formed from glass.How do you build an iPhone out of durable glass that also allows for wireless charging? By formulating a new kind of glass. Reinforcing it with a laser‑welded steel foundation and an aerospace‑grade aluminium band. And engineering it down to the micron for water resistance. The most durable glass ever in a smartphone.The front and back feature custom-engineered glass with a 50 per cent deeper strengthening layer. A new steel substructure and a stronger, aerospace‑grade 7000 Series aluminium band provide additional reinforcement. And an oleophobic coating lets you easily wipe off smudges and fingerprints. Three new finishes.iPhone 8 comes in three new glass finishes: space grey, silver and gold. A six‑layer ink process allows for precise hues, opacity and rich depth of colour. And the colour‑matched aluminium band complements the glass beautifully. Resists water, splashes and dust.iPhone 8 is precision-engineered at the microscopic level to protect against water, splashes and dust. Wireless charging for a wireless world.We’ve always intended iPhone to be a truly wireless device, free from charging cables and headphone cords. With a glass back and an embedded wireless charging system, iPhone 8 is designed for a wireless future. Louder, more dynamic stereo speakers.iPhone 8 features redesigned stereo speakers that are up to 25 per cent louder and deliver deeper bass. Crank up the volume and enjoy richer‑sounding music, videos and speakerphone calls. Advanced security at your fingertip.With Touch ID, your fingerprint is your secure password. Use it to instantly unlock your phone and sign in to many of your favourite apps. Touch ID also enables Apple Pay, which lets you pay in stores, within selected apps and on participating websites. Retina HD DisplayHow do you make a display that’s more aware of the environment around you? By using light‑sensing technology and an expansive colour spectrum to make everything on the screen look and feel more natural. True Tone.For a more comfortable viewing experience.True Tone technology uses an advanced four‑channel ambient light sensor to subtly adjust the onscreen white balance to match the colour temperature of the light around you. So images on the display look as natural as on a printed page, reducing eyestrain. The best colour accuracy in the industry.Lifelike colours and high contrast make everything you look at — photos, movies, games, news — crisp and captivating. With a wide colour gamut and the best colour accuracy in the industry, your photos will look as vibrant as real life. CamerasHow do you improve on the world’s most popular camera? By introducing a new sensor and powering it with A11 Bionic. It makes advanced photographic techniques easy and automatic — so everyone can shoot unbelievable photos and movies. iPhone 8 cameras are also designed for the most immersive and incredible augmented reality experiences. iPhone 8 CameraThe wide‑angle camera on iPhone 8 is the same one found in iPhone 8 Plus — featuring an ƒ/1.8 six‑element lens; optical image stabilisation; and a larger, faster 12‑megapixel sensor. New advanced Isp. Photo ops, optimised.The intelligent, Apple‑designed image signal processor detects elements in the scene — like people, motion and lighting conditions — to optimise your photos even before you take them. It also delivers advanced pixel processing, wide colour capture, faster autofocus and better HDR photos. Portrait mode.For a more beautiful depth‑of‑field effect.Portrait mode gets even better, with sharper detail, more natural background blurring, improved performance in low light and access to flash when you need it. Portrait Lighting.Real-time studio lighting effects.The product of extensive research into the art and science of portraiture, Portrait Lighting brings a new dimension to Portrait mode. Powered by A11 Bionic and the new Isp, Portrait Lighting uses facial detection and depth maps to capture portraits with striking shadows, spotlight effects and more. Front‑facing camera.Focus on yourself
Apple iPhone X 64GB Silver
HK$ 8,411.00 Design and DisplayHow do you create a deeply intelligent device where the enclosure and display are a single, uninterrupted element? That’s the goal we first set for ourselves with the original iPhone. With iPhone X, we’ve achieved it. The purest expression of iPhone.To create a continuous surface, with nothing to get in the way of your experience, we replaced the Home button with new yet familiar ways to navigate. So much technology. In so little space.The TrueDepth camera system allows you to take amazing photos and enables Face ID. It’s housed in a tiny space at the top of the display, yet within this miniaturised module are some of the most advanced technologies we’ve ever developed. Introducing Super Retina. Beauty through engineering.The Oled panel in the Super Retina display isn’t just any Oled. It’s custom-built to our exacting standards, allowing for an HDR display with a 1,000,000:1 contrast ratio; high resolution and brightness; wide colour support; and the best colour accuracy in the industry. Brilliance to the edges.Using innovative folding and circuit-stacking technology, the Oled panel follows the curves of the device into the furthest reaches of the corners. Then it uses a process called subpixel anti-aliasing to tune individual pixels for smooth, distortion-free edges. True Tone.For a more comfortable viewing experience.True Tone technology uses an advanced six-channel ambient light sensor to subtly adjust the onscreen white balance to match the colour temperature of the light around you. So images on the display look as natural as on a printed page, reducing eyestrain. HDR.Now playing for the first time on iPhone.iPhone X is a true High Dynamic Range (Hdr) display. You can watch movies and shows in Dolby Vision and Hdr10. Your HDR photos will look even more amazing. And you’ll be able to watch HDR titles from iTunes, Netflix and more. The most durable glass ever in a smartphone.The front and back are all glass — the most durable we’ve ever made, with a strengthening layer that’s 50 per cent deeper. A seven-layer ink process allows for precise hues and opacity, and a reflective optical layer enhances the colours. And an oleophobic coating lets you easily wipe off smudges and fingerprints. Wireless charging for a wireless world.We’ve always intended iPhone to be a truly wireless device, free from charging cables and headphone cords. With a glass back and an embedded wireless charging system, iPhone X is designed for a wireless future. Surgical‑grade stainless steel.The stainless steel band that wraps around and reinforces iPhone X is a special Apple-designed alloy that’s both durable and more pure, and it polishes beautifully. For the space grey finish, we use a process called physical vapour deposition to precisely match the colour of the stainless steel band to that of the glass. Resists water, splashes and dust.iPhone X is precision-engineered at the microscopic level to protect against water, splashes and dust. Face IDWhat could be more natural than a touch? A look. That was the insight behind Face ID, a powerful and secure authentication system that’s even more convenient than Touch ID. It makes unlocking and paying fast, easy and intuitive. The incredible technology behind incredible simplicity.The TrueDepth camera system is composed of multiple innovative technologies. Working together in real time, they use a detailed depth map of your face to recognise you in an instant. Your face is your secure password.With Face ID, iPhone X only unlocks when you’re looking at it. It’s also designed to protect against tricking by photos or masks. Your Face ID information is encrypted and protected by the Secure Enclave. And it’s private — your data doesn’t leave your device and is never backed up to iCloud or anywhere else. Once it knows you, it knows you.Face ID uses advanced machine learning to recognise changes in your appearance. Wear a hat. Grow a beard. Put on glasses. You can even use Face ID with many types of sunglasses. So even if your friends don’t recognise you, Face ID will. So smart it only works when you want it to.For additional security, Face ID is attention-aware, meaning it only unlocks your iPhone X when you look towards the device with your eyes open. That means Face ID can also reveal notifications and messages, keep the screen lit when you’re reading
Apple iPhone Xr 64GB Black
HK$ 6,892.00 Brilliant. In every way.All-new Liquid Retina display — the most advanced LCD in the industry. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough camera system. iPhone XR. It’s beautiful any way you look at it. Introducing Liquid Retina. The new display on iPhone XR is the most advanced LCD in the industry. An innovative backlight design allows the screen to stretch into the corners. So you see true-to-life colour from one beautiful edge to the other. Beauty through innovation. Our breakthrough LCD display is the most advanced — and most colour-accurate — in the industry. Which makes everything you see look true to life. Resists water and dust. The most durable front glass in a smartphone, sealed and precision-fitted with the aerospace‑grade aluminium band, helps create an enclosure that’s water-resistant up to 1 metre for 30 minutes. iPhone XR even resists spills from coffee, tea, soft drinks and more. Exceptional materials. The most durable front glass ever in a smartphone. Precision-machined, aerospace-grade aluminium bands. Water and dust resistance.2 And six stunning new finishes. Seven-layer colour process. The beautiful finishes of the back glass are achieved using an advanced process that allows for deep, rich colours. Aerospace-grade aluminium bands.A special Apple-designed alloy is precision-machined to create structural bands, and anodised to complement the colour of the back glass. Wireless charging. The glass back allows iPhone XR to charge easily and wirelessly. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Advanced camera system Say hello to a new era of photography.Sensors, processors, algorithms and you. An innovative camera system integrates the Isp, the Neural Engine and advanced algorithms to unlock new creative possibilities and help you capture incredible photos. Smart Hdr. Leveraging multiple technologies — like faster sensors, an enhanced ISP and advanced algorithms — Smart HDR brings more highlight and shadow detail to your photos. Bokeh and Depth Control.iPhone XR has even more sophisticated bokeh — background blur — for stunning portraits. And all‑new Depth Control lets you adjust the depth of field after you shoot. Enhanced Portrait mode selfies. The TrueDepth camera generates a precise depth map to keep you in focus against a blurred background. Depth Control lets you adjust the depth of field after you shoot. More low‑light detail. The camera sensor features deeper, larger pixels. Deeper to improve image fidelity. And larger to allow more light to hit the sensor. The result? Even better low‑light photos. Sharper action shots. Faster sensors, Smart HDR and zero shutter lag combine to let you freeze a moment in time with more highlight and shadow detail. 4K video and wider stereo playback.iPhone XR shoots the highest‑quality video of any smartphone. With better low‑light performance. Extended dynamic range in videos up to 30 fps. Stereo recording. And stereo playback with wider sound separation. A picture is worth a trillion operations. The iPhone XR camera system harnesses the unprecedented power of the Neural Engine and its ability to perform 5 trillion operations per second. Together with the Apple‑designed Isp, it works like the world’s fastest photographer’s assistant to help turn your pictures into show stoppers. Face detection. In Portrait mode, the Neural Engine uses machine learning to analyse data from the camera sensor, quickly distinguishing faces in the frame. Facial landmarking. Once a face is detected, facial landmarking allows iPhone to apply creative Portrait Lighting effects to your subject. Depth mapping. The ISP’s advanced depth engine, combined with segmentation data fro
Apple iPhone Xr 64GB Red
HK$ 6,892.00 Brilliant. In every way.All-new Liquid Retina display — the most advanced LCD in the industry. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough camera system. iPhone XR. It’s beautiful any way you look at it. Introducing Liquid Retina. The new display on iPhone XR is the most advanced LCD in the industry. An innovative backlight design allows the screen to stretch into the corners. So you see true-to-life colour from one beautiful edge to the other. Beauty through innovation. Our breakthrough LCD display is the most advanced — and most colour-accurate — in the industry. Which makes everything you see look true to life. Resists water and dust. The most durable front glass in a smartphone, sealed and precision-fitted with the aerospace‑grade aluminium band, helps create an enclosure that’s water-resistant up to 1 metre for 30 minutes. iPhone XR even resists spills from coffee, tea, soft drinks and more. Exceptional materials. The most durable front glass ever in a smartphone. Precision-machined, aerospace-grade aluminium bands. Water and dust resistance.2 And six stunning new finishes. Seven-layer colour process. The beautiful finishes of the back glass are achieved using an advanced process that allows for deep, rich colours. Aerospace-grade aluminium bands.A special Apple-designed alloy is precision-machined to create structural bands, and anodised to complement the colour of the back glass. Wireless charging. The glass back allows iPhone XR to charge easily and wirelessly. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Advanced camera system Say hello to a new era of photography.Sensors, processors, algorithms and you. An innovative camera system integrates the Isp, the Neural Engine and advanced algorithms to unlock new creative possibilities and help you capture incredible photos. Smart Hdr. Leveraging multiple technologies — like faster sensors, an enhanced ISP and advanced algorithms — Smart HDR brings more highlight and shadow detail to your photos. Bokeh and Depth Control.iPhone XR has even more sophisticated bokeh — background blur — for stunning portraits. And all‑new Depth Control lets you adjust the depth of field after you shoot. Enhanced Portrait mode selfies. The TrueDepth camera generates a precise depth map to keep you in focus against a blurred background. Depth Control lets you adjust the depth of field after you shoot. More low‑light detail. The camera sensor features deeper, larger pixels. Deeper to improve image fidelity. And larger to allow more light to hit the sensor. The result? Even better low‑light photos. Sharper action shots. Faster sensors, Smart HDR and zero shutter lag combine to let you freeze a moment in time with more highlight and shadow detail. 4K video and wider stereo playback.iPhone XR shoots the highest‑quality video of any smartphone. With better low‑light performance. Extended dynamic range in videos up to 30 fps. Stereo recording. And stereo playback with wider sound separation. A picture is worth a trillion operations. The iPhone XR camera system harnesses the unprecedented power of the Neural Engine and its ability to perform 5 trillion operations per second. Together with the Apple‑designed Isp, it works like the world’s fastest photographer’s assistant to help turn your pictures into show stoppers. Face detection. In Portrait mode, the Neural Engine uses machine learning to analyse data from the camera sensor, quickly distinguishing faces in the frame. Facial landmarking. Once a face is detected, facial landmarking allows iPhone to apply creative Portrait Lighting effects to your subject. Depth mapping. The ISP’s advanced depth engine, combined with segmentation data fro

User Comments