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Apple iPhone Xs
HK$ 9,470.00
1 Store
Welcome to the big screens.Super Retina in two sizes — including the largest display ever on an iPhone. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough dual-camera system. iPhone XS is everything you love about iPhone. Taken to the extreme. Super Retina. In big and bigger. The custom-engineered Oled displays on iPhone XS deliver the most accurate colour in the industry, as well as HDR and true blacks. And iPhone XS Max has our largest display ever on an iPhone. Exceptional materials. The most durable glass ever in a smartphone. A beautiful new gold finish, achieved with an atomic-level process. Precision-machined, surgical-grade stainless steel bands. And a new level of water and dust resistance. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough dual-camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Smart Hdr. New secondary frames, a faster sensor and the powerful A12 Bionic chip bring more highlight and shadow detail to your photos. Larger and deeper pixels. A new sensor creates better image fidelity, greater colour accuracy and reduced noise in low‑light shots. Enhanced bokeh effect. Portrait mode photos look even more professional thanks to a sophisticated background blur. All-new Depth Control. Now you can adjust the depth of field in portraits after you shoot. And this. iPhone XS delivers Gigabit-class LTE for superfast download speeds.5 And up to 512Gb of storage, making this our highest-capacity iPhone yet. No other phone is like iPhone. Every decision that goes into iPhone makes it stand apart. From the way it’s made, to the way we build in privacy and security from the start, to the innovative ways we recycle its components. Read more
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Apple iPhone Xs Max
HK$ 10,428.00
1 Store
Welcome to the big screens.Super Retina in two sizes — including the largest display ever on an iPhone. Even faster Face ID. The smartest, most powerful chip in a smartphone. And a breakthrough dual-camera system. iPhone XS is everything you love about iPhone. Taken to the extreme. Super Retina. In big and bigger. The custom-engineered Oled displays on iPhone XS deliver the most accurate colour in the industry, as well as HDR and true blacks. And iPhone XS Max has our largest display ever on an iPhone. Exceptional materials. The most durable glass ever in a smartphone. A beautiful new gold finish, achieved with an atomic-level process. Precision-machined, surgical-grade stainless steel bands. And a new level of water and dust resistance. Advanced Face ID. Security is simple when your face is your password. You can unlock your iPhone, log in to apps and pay for things with a glance. It’s the most secure facial authentication ever in a smartphone. And now it’s even faster. Intelligent A12 Bionic. This is the smartest, most powerful chip in a smartphone, with our next-generation Neural Engine. For amazing augmented reality experiences. Incredible portraits with Depth Control. And speed and fluidity in everything you do. Breakthrough dual-camera system. The world’s most popular camera is defining a new era of photography. Where an innovative sensor works with the ISP and Neural Engine to help you create photos like never before. Smart Hdr. New secondary frames, a faster sensor and the powerful A12 Bionic chip bring more highlight and shadow detail to your photos. Larger and deeper pixels. A new sensor creates better image fidelity, greater colour accuracy and reduced noise in low‑light shots. Enhanced bokeh effect. Portrait mode photos look even more professional thanks to a sophisticated background blur. All-new Depth Control. Now you can adjust the depth of field in portraits after you shoot. And this. iPhone XS delivers Gigabit-class LTE for superfast download speeds.5 And up to 512Gb of storage, making this our highest-capacity iPhone yet. No other phone is like iPhone. Every decision that goes into iPhone makes it stand apart. From the way it’s made, to the way we build in privacy and security from the start, to the innovative ways we recycle its components. Read more
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Apple iPhone X
HK$ 8,460.00
3 Stores
Design and DisplayHow do you create a deeply intelligent device where the enclosure and display are a single, uninterrupted element? That’s the goal we first set for ourselves with the original iPhone. With iPhone X, we’ve achieved it. The purest expression of iPhone.To create a continuous surface, with nothing to get in the way of your experience, we replaced the Home button with new yet familiar ways to navigate. So much technology. In so little space.The TrueDepth camera system allows you to take amazing photos and enables Face ID. It’s housed in a tiny space at the top of the display, yet within this miniaturised module are some of the most advanced technologies we’ve ever developed. Introducing Super Retina. Beauty through engineering.The Oled panel in the Super Retina display isn’t just any Oled. It’s custom-built to our exacting standards, allowing for an HDR display with a 1,000,000:1 contrast ratio; high resolution and brightness; wide colour support; and the best colour accuracy in the industry. Brilliance to the edges.Using innovative folding and circuit-stacking technology, the Oled panel follows the curves of the device into the furthest reaches of the corners. Then it uses a process called subpixel anti-aliasing to tune individual pixels for smooth, distortion-free edges. True Tone.For a more comfortable viewing experience.True Tone technology uses an advanced six-channel ambient light sensor to subtly adjust the onscreen white balance to match the colour temperature of the light around you. So images on the display look as natural as on a printed page, reducing eyestrain. HDR.Now playing for the first time on iPhone.iPhone X is a true High Dynamic Range (Hdr) display. You can watch movies and shows in Dolby Vision and Hdr10. Your HDR photos will look even more amazing. And you’ll be able to watch HDR titles from iTunes, Netflix and more. The most durable glass ever in a smartphone.The front and back are all glass — the most durable we’ve ever made, with a strengthening layer that’s 50 per cent deeper. A seven-layer ink process allows for precise hues and opacity, and a reflective optical layer enhances the colours. And an oleophobic coating lets you easily wipe off smudges and fingerprints. Wireless charging for a wireless world.We’ve always intended iPhone to be a truly wireless device, free from charging cables and headphone cords. With a glass back and an embedded wireless charging system, iPhone X is designed for a wireless future. Surgical‑grade stainless steel.The stainless steel band that wraps around and reinforces iPhone X is a special Apple-designed alloy that’s both durable and more pure, and it polishes beautifully. For the space grey finish, we use a process called physical vapour deposition to precisely match the colour of the stainless steel band to that of the glass. Resists water, splashes and dust.iPhone X is precision-engineered at the microscopic level to protect against water, splashes and dust. Face IDWhat could be more natural than a touch? A look. That was the insight behind Face ID, a powerful and secure authentication system that’s even more convenient than Touch ID. It makes unlocking and paying fast, easy and intuitive. The incredible technology behind incredible simplicity.The TrueDepth camera system is composed of multiple innovative technologies. Working together in real time, they use a detailed depth map of your face to recognise you in an instant. Your face is your secure password.With Face ID, iPhone X only unlocks when you’re looking at it. It’s also designed to protect against tricking by photos or masks. Your Face ID information is encrypted and protected by the Secure Enclave. And it’s private — your data doesn’t leave your device and is never backed up to iCloud or anywhere else. Once it knows you, it knows you.Face ID uses advanced machine learning to recognise changes in your appearance. Wear a hat. Grow a beard. Put on glasses. You can even use Face ID with many types of sunglasses. So even if your friends don’t recognise you, Face ID will. So smart it only works when you want it to.For additional security, Face ID is attention-aware, meaning it only unlocks your iPhone X when you look towards the device with your eyes open. That means Face ID can also reveal notifications and messages, keep the screen lit when you’re reading Read more